In this article, beyond providing the definition of this software niche, we will look deeper on the nature of social media management software. What it does, its benefits, features, pricing, examples, issues and usage trends. Although many software of its kind are offered on premise, we will focus on powerful systems that are deployed via cloud technology.

Provide customer service: A social media presence opens you up to customer questions, complaints, and inquiries. So one of your goals will be to provide this support to customers or direct it to another preferred, private channel. One way to measure this is through your response time for direct messages (This is displayed as a badge on your Facebook page, for example).

This involves tracking the volume of visits, leads, and customers to a website from the individual social channel. Google Analytics[115] is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid marketers in choosing the most effective social networks and social media marketing activities.


One of my biggest challenges is finding content to tweet and post about! A way to tackle this is through social media management tools like Mention and Buzzsumo, which will send alerts your way when a keyword you select is posted online. I currently use keywords like “WordStream” or “Larry Kim” to see if others are posting about us. Then I can retweet their content!
No matter how far and wide your business intends to extend its reach, successful content marketing distribution often comes down to having a strategic, systematic, and scalable approach. Our model is one way to ensure that everyone involved with your content is working from the same blueprint, but it’s not the only way to get the job done. Let us know what processes you use to determine where, when, and how you share your content and spread your brand influence.
RebelMouse was founded in 2012 by Paul Berry, former CTO of The Huffington Post, with one goal: To build technology that enables companies to succeed in the world of distributed publishing. As the first Distributed Content Management System (DCMS), RebelMouse enables companies to succeed in a world where audiences are increasingly fragmented and social dominates content consumption. At its software’s core are intuitive and smart distribution tools designed to help increase organic reach. By using RebelMouse technology either for natively-social publishing or to enhance their existing CMS, publishers and brands can quickly launch social websites built to connect their content with its maximum audience.
Every social media conversation surrounding your brand is important. And the more it spreads across the social network, the better your “reach” becomes. So reach is nothing but a metric that lets you understand how far you are able to connect with your audience. It gives you a fair idea of the potential size of your audience, which obviously gives you clarity on improving your approach.
Oracle Social Cloud’s intuitive analytics tools empower marketers to discover, analyze and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. A unified listening, analytics and engagement application helps marketers measure social success and connect social analytics with business KPI. The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle Customer Experience Cloud and Marketing Cloud. Oracle Social Cloud includes the following social solutions: Application: • Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. • Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. • Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Platform: • A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments.
Digital marketing encompasses many moving pieces that work together to generate interest, nurture leads, and close sales. However, it’s important that you know the ins and outs of each digital marketing tactic and how they can help your business if you want to get the most out of your marketing budget. Let’s start with the most common question – what is social media management?

SMMS market growth. The global social media management software market is expected to grow by around 15% from the year 2017 to 2021, this forecast includes both on-premise and cloud-based SMMS. However, an increase in the use of cloud-based SMMS is see as more likely as businesses have been moving their information technology resources from on-premise to cloud-based platforms. This is being done as a means to minimize organizations’ IT spendings while upgrading their infrastructure.
Insert some personality, humor, and spunk into your brand. Remember, social media has the word “social” in it for a reason. Yes, some use platforms like LinkedIn and Twitter to gather industry-related or world news, but more often than not social media is used to entertain and kill time. Your marketing messages need to adjust accordingly because if you’re using the same copy that you’re using in, let’s say search or email marketing, then your followers are going to remain oblivious to your brand. BarkBox, one of the trending box delivery services on the market, which caters exclusively to adorable doggies, is one company to take note of. Founded in 2011, BarkBox has done an impressive job of growing their business in a short time frame, with a large chunk of their marketing focusing on growing and creating engaging social content. Their Facebook page is hysterically entertaining, with each post featuring an adorable pup and tagline as if the dog was actually speaking to the reader. This works because it’s a. adorable b. hysterical and c. relatable. Just check out this post below with almost 3,000 likes, 42 comments, and 170 shares after just 9 hours. This massive amount of interactions and shares not only establishes brand authority, but also drastically increases chances of this post showing up on a friend’s newsfeed (therefore gaining brand awareness, followers, leads, and customers).
TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.

We love paid social advertising because it's a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:


After you complete a listening campaign, put the information you gather into a report. Make sure your social listening report is actionable. For instance, if you discover a sentiment issue, the next step would be to focus on social media PR. It’s easy to get caught up with social media reports so maintain a healthy balance between actual listening and reporting. Always prioritize actual listening and acting on insights.
SMMS market growth. The global social media management software market is expected to grow by around 15% from the year 2017 to 2021, this forecast includes both on-premise and cloud-based SMMS. However, an increase in the use of cloud-based SMMS is see as more likely as businesses have been moving their information technology resources from on-premise to cloud-based platforms. This is being done as a means to minimize organizations’ IT spendings while upgrading their infrastructure.

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any business. But what kind of marketing software, dashboards and publishing tools are the social media manager gurus actually using to juggle these multiple accounts?

For the data nerds, Talkwalker gives you the most granular control over Boolean search query customization, along with Smart Themes that act as filters on results. These help business users extract only the data that represents a specific subset of a social campaign's target audience. Crimson Hexagon's Opinion Monitor takes that a step further with its custom sentiment analysis. It goes beyond the basic positive, negative, or neutral sentiment associated with a social post; it instead programs a range of custom responses related to a particular product and refines the post categorization with a machine learning (ML) algorithm.


In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.[57] According to Scott Galloway, the founder of L2 and a professor of marketing at New York University's Stern School of Business, latest studies estimate that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix.[58] When it comes to brands and businesses, Instagram's goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment.[59] Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.[60]
Some of the measurables related to generating these 25 new customers would be conversion rate, traffic generated via the campaign, and click-through-rate. These metrics would be important to this specific campaign because they all relate to our goal (generating 25 new customers) and help us to forecast our performance, as well as measure against industry standards and competitors.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
Socioboard is a social media lead generation toolkit for businesses which enables users in managing social media accounts, analytics and reporting. The features of Socioboard are smart inbox, prompt feeds, auto RSS feeds, Google analytics, sentiment analysis, advanced scheduling and publishing, unique social discovery, in-depth analytics and reports, effective and efficient engagement, constant real-time monitoring, team collaboration tools, social CRM and helpdesk integration. SocioBoard official app has an extension of the SocioBoard Core application on iOS and Android which lets users manage social feeds, complete social and brand monitoring from anywhere, send updates to all of user’s social networks, schedule,…
If you’re an agency in need of tools for social media management, Social Pilot may be your best bet! This social media management tool will allow you to do manage multiple client social media profiles at once and do things such as bulk schedule posts in various queues, collaborate with team members, manage clients, utilize browser extensions, etc. Their free plan includes 3 connected profiles, 10 posts per day, and 30 posts per queue.
I won’t pretend to be an expert in analytics, but I appreciate the vast number of metrics available. Luckily, there are experts out there, like the fine people analyzing tweets at Buffer, Twitter themselves, and Kissmetrics, who are kind enough to give us a beginner’s guide to Facebook insights. Personally, I tend to watch post engagement (based on audience size) and URL clicks when managing social media because our goals are to expand and engage our followers while driving them to the site.
Social Mention is a social media search and social media analytics tool that aggregates user generated content into a single stream of information. Track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.
Socialinsider. A social media analytics tool that analyzes the social media strategies of your competitors, Socialinsider enables you to better understand your rival’s operations so you can beat them at their own game, from content published to which ones are boosted the most. It covers popular social media platforms such as Twitter, Instagram, and Facebook. With its advanced machine learning algorithms, this solution competently handles all the grunt work in data collection, automatically delivering insights on a silver platter.
You can actually survey your customers to learn more about the type of content they consume, why they use your product/service, their habits, what blogs they follow and more importantly the social networks they use etc. Any feedback from your customers should be considered important. The idea is to gain as much clarity as possible. Once you have a complete picture, your overall social media marketing efforts become fruitful, and result-oriented.
The dashboard is super simple to use, giving you full customization of your posting schedule and the ability to view your analytics. Using the Buffer mobile app and the web browser extension makes it easier than ever to quickly add web page links (including title and images) to your Buffer schedule. You can upgrade for more posting privileges and social accounts to manage.
Social Engagement – eClincher offers a Social Inbox which lets users manage all their social media engagement and interactions in one place. We’re talking about tweets, DMs, mentions, comments, likes, shares, new followers, even YouTube and Facebook Ad comments. There are also social listening and monitoring features to help you monitor your brand or other mentions, interact with followers, and start new conversations.
LinkedIn provides a variety of opportunities to put your best foot forward by showcasing your work and promoting yourself visually. Link to your articles in your profile, your portfolio in your achievements, and your slideshows as part of your background summary. Try to think of LinkedIn as a scrapbook of all of your shining professional successes and achievements.
Social media monitoring and listening: Any social media strategy without this capability will not bear fruit. This feature allows users to know what consumers are saying about their brand, their industry and even the competition. This is done through monitoring, which involves keeping tabs on existing conversations. In doing so, companies can join conversations that can benefit their marketing efforts.
What’s cool? One feature SocialOomph has–even on the free level–that sets it apart is its ability to allow you to manage your Twitter followers and your direct messages box from within the app. The tool also allows you to save and reuse social posts, for when you want to use posts as part of a campaign or get an extra boost out of your top performing content. They also recently added the ability to schedule pins to your Pinterest boards in advance.
Social Vantage is a social media management company. We provide affordable social media management services for all businesses. If you are looking for an automated solution for your business’ social media, Social Vantage is the perfect solution for you. Our social media marketing firm will create and manage all of your business’ social media posting, channel growth and customer interaction.
Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month). Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, pageviews, post likes or shares, impressions, etc. Look at each channel separately, and compare to your largest competitors to get a sense on how you’re matching up (or how you’re CRUSHING them!). 
Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month). Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, pageviews, post likes or shares, impressions, etc. Look at each channel separately, and compare to your largest competitors to get a sense on how you’re matching up (or how you’re CRUSHING them!). 
In my post last year covering social media strategy suggestions for 2014, I stressed tactics such as creating a social media marketing plan and sticking to it, going above and beyond in social media customer service, embracing mishaps, and so on. Let me assure you, these strategies are all still critical, but with the New Year upon us I have some new and improved tips up my sleeve to add to your social media marketing plan for 2015.
Why would I want to go online to chat to a bunch of strangers? What respected business person would actually take time out of their day to participate in one of these cult-like chats? These were the initial thoughts which ran through by head when introduced to the concept of Twitter chats. My view drastically changed when WordStream founder, Larry Kim, raved about #PPCChat, encouraging me and my colleagues to participate as frequently as possible. So I took his advice and started participating in our industry related chats. I was surprised to find the experience to be very enjoyable; I even added #PPCChat as a recurring event in my calendar on Tuesday so that I wouldn’t forget to join in the live conversation. The chat gave me the ability to connect with others in the industry and also learn from those who have varying experiences from my own. I noticed an uptick in my personal followers and one week I was even featured as the top quote in the PPCChat write-up that’s published after every chat.
So why should your business get involved? Aside from personal branding, these chats can greatly benefit your business by giving you the ability to discover new leads, build brand authority, develop strong relationships with influencers in your industry, and further expose your brand. Host your own chat or partner with a big brand to co-host a chat; you’ll grow your follower base substantially if it’s promoted well. Explore the resources in this post to get an idea of which re-occurring chats take place in your industry.
×