First and foremost, you should always encourage conversations and keep communication lines open. Make engaging with your brand as easy and compelling as possible. To do this, contribute to your community consistently. Valuable communities can require huge amounts of time and effort to develop, so before you get started be willing to commit to the work.
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
We tested the core tasks critical to each platform's social media management and analytics features, with SMB and enterprise business value in mind. Such core tasks include how each tool gathers listening and mention data from the main social networks and other sources, and how creatively and effectively each tool transforms and presents the data with reporting and visualizations. We also tested how each tool configures and sends alerts, connects social data to tangible ROI, and does both competitive and community analysis on top of offering an intuitive home base for social publishing and content curation.
The snapshot also includes insights into things such as: reach, exposure, tweet activity, tweet types, top contributors, top tweets, list of contributors, and tweet timelines. If your company uses Twitter daily or your company leaders are trying to identify potential influencers to work with, this is a great tool to ensure you’re getting the most out of your efforts. TweetReach also offers paid plans in addition to its free snapshot reports.
Social Searcher / Socialbuzz is a real-time search engine for Facebook, Twitter and Google+. It is designed to provide a different kind of user experience for curious users and deep analytics for the marketing professionals, such as: posts types, top links/domains, keywords, sentiment, top users and posts. Also the service has a quick possibility to change your search locale, filter search results by content type and popularity.
IFTTT, or “If This Then That,” is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites. The tool can link these services together based on a trigger and an action. Based on the trigger you create, it will start an action. For example, if you publish a blog (the trigger), then IFTTT will automate and create a tweet (the action). - Solomon Thimothy, OneIMS
Sprout Social's user interface (UI), with its single-stream mention monitoring, was the easiest to set up and navigate, and also offers the widest variety of relevant social networks and produces numerous reports which can be downloaded in more than one format. You can build basic Queries and script Rules, and run competitive analysis. Of the products reviewed, Sprout Social, which begins at $99 per month, is the best value. It meets all of the qualifications for an entry-level social media tool suite, with the ability to scale, and is this roundup's Editors' Choice for SMBs.
Only a few social networks allow you to schedule your content. It’s a headache to go inside each account and schedule every post manually. Granted, networks like Twitter operate in “real-time” but you can’t be online all day long. Plus, no one likes being bombarded with string of posts within a given span of time, so scheduling is a smarter way to be present without really being there. A dashboard comes to rescue!
Social media management tools centralize your social efforts and publishing in a single console or dashboard. These platforms let you add rich multimedia to posts, tailor messages to different networks and audiences, and toggle social channels on and off. These platforms take much of the manual effort out of managing different social profiles on Facebook, Instagram, LinkedIn, Pinterest, Twitter, and more. Combined with the analytics you're gathering on engagement, followers, posts, and a host of other metrics, these platforms help you get a handle on your social media efforts. They also help you feed all of the data you're gathering back into your online marketing, customer strategy, and other areas of your business. To one degree or another, social media touches just about everything.
Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes; in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 "bend test" which showed that the coveted phone could be bent by hand pressure. The so-called "bend gate" controversy created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device's case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or "real time" information about consumer behavior and viewpoints on a company's brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.
Unlike the channels above, Pinterest has a clearly defined user base consisting mostly (70%) of women with disposable income. It's not for every brand, but it's a product-friendly platform for those are a good fit. If you’re in the fashion, handcrafts, or home decor space, you’d be missing out an opportunity to get traffic and sales here through both organic and paid tactics.
SocialWeaver is a platform that facilitates managing of user’s brands as well as listen to their brands. SocialWeaver simply facilitates easy scheduling of never-ending content, increasing engagement, and listening to customers’ impressions for both you and your competitors. SocialWeaver platform provides users with an excellent platform for managing of social media in a smart way. The SocialWeaver platform main features are publishing, engaging, and listening. The publish feature simply functions by automating a huge number of posts in a few minutes. The publish feature consists of create, schedule and re-use features. In creating, SocialWeaver facilitates easy creation of content for…
In the context of the social web, engagement means that customers and stakeholders, such as consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations) are active participants rather than passive viewers. Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services or business practices, or a government's actions. Each participating customer or non-customer (or citizen) who is participating online via social media becomes part of the marketing department (or a challenge to the marketing effort), as other customers read their positive or negative comments or reviews. Getting consumers and potential consumers (or citizens) to be engaged online is fundamental to successful social media marketing. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior (or voting or donating behavior in a political context). New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation.
One of the main purposes of employing social media in marketing is as a communications tool that makes the companies accessible to those interested in their product and makes them visible to those who have no knowledge of their products. These companies use social media to create buzz, and learn from and target customers. It's the only form of marketing that can finger consumers at each and every stage of the consumer decision journey. Marketing through social media has other benefits as well. Of the top 10 factors that correlate with a strong Google organic search, seven are social media dependent. This means that if brands are less or non-active on social media, they tend to show up less on Google searches. While platforms such as Twitter, Facebook, and Google+ have a larger number of monthly users, the visual media sharing based mobile platforms, however, garner a higher interaction rate in comparison and have registered the fastest growth and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require astronomical budgeting.
When my mother complains about social media, she references her friends that only post to brag. “Tommy got into Harvard AND Yale! Such a hard choice!” *Insert picture of the son as the homecoming king*. But, being the charmer she is, she will congratulate them (with a “xoxo”) and as a result, they will like and share and comment on her posts as well. Be my mother! What goes around, comes back around: engage with others and they will engage with you. Though this sounds silly, Larry swears by it.
2014 has been another thrilling year in the world of social media, from Instagram reaching 300 million users, surpassing Twitter, Facebook’s continuous algorithm updates pushing organic reach to a plummeting death, LinkedIn’s new publishing platform giving users a powerful way to build their brand, and SnapChat establishing themselves as a bigger player by displaying advertisements and sponsored stories. These updates are just dusting the surface of social media changes over the past year, but what does this all mean for your marketing plan in 2015?
Last but not least, the reason that is most likely to lead to ROI: increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.
To further engage your customers, run cross-channel campaigns across all your social media channels. Keep in mind that these campaigns are run by virtually every company today, so you will need to give yourself an edge to help you stand out from the crowd. Add an emotional component to your social media campaigns so that your audience can relate to your cause. An efficient cross-channel social media campaign will:
Now that you have identified a manager, set up your pages, and developed a planning calendar, it is time to start generating engaging content. Once you generate content, you can plug it into the dates/times you have reserved on your social media calendar to compose posts. As you consider content, think outside of your company and put yourself in your customer’s shoes. What type of information is not only engaging, but is something followers would like to share? Creating sharable content is one of the quickest ways to pick up new followers.
Getting traction on Pinterest doesn’t require any “secret sauce” or deep knowledge of algorithms and other tactics. Pinterest’s Guided Search is as easy as it gets. Be clear about the theme(s) of your pinboard(s) and stick closely to them. You can create as many pinboards as you want. Then, simply optimize your image file names and descriptions, as well as their titles and you’ll be ready to enjoy a pinstravaganza.
SocialOomph really helps you get the best out of your social media marketing. With minimal effort, you can get maximal results. You can choose to use the free version of this software which has certain limitations. Note: if you decide to sign up for a 7-day trial of their premium service and you like it, you will get features you can’t access as a free user.
It can be hard to get visibility as organic reach continues to decrease, and the one way we’ve found to combat this is to post more often. My favorite trick is to re-post content multiple times—for blog posts, I’ll share it on Twitter up to 5 times on the day it is published. Just make sure you’re not being spammy on Facebook! People hate that. Truly, I’ve seen the comments…
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
This is all somewhat depressing, but as my mom recently explained Facebook has given her the power to reconnect with friends and even family members that she hasn’t spoken to in over twenty years. We’ve all heard stories of long-lost siblings, lovers, and guardians finding each other via social platforms. Not to mention the powerful charitable movements like the Ice Bucket Challenge, which helped raise over $100 million for ALS, a 3,500% increase from the $2.8 million raised during the same time period the year prior, according to Forbes.
Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.