Solutions aid organizations with the way they participate in important social media conversations. These conversations include blogs and social media platforms such as Twitter and Facebook, along with other forms of online communities. These tools are also imbued with new listening technologies, through which businesses can learn how people view their organizations. These functionalities accurately describes the true definition of social management software.
Again, this is where best practices come in. Perhaps the most helpful (and adorable) infographic I’ve seen about timing comes from SumAll, which compiled timing research from sites like Visual.ly, Search Engine Watch, and Social Media Today to create its awesome visual. Here’s an overview of what they found in terms of timing (all times are Eastern Time).
Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger? Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.
If you decide to measure the number of leads generated through social media marketing, we advise adding a unique discount code to your social media posts — this will help you to understand how you acquired your customers. If you see that a discount code from a specific post on social media is being used more than others, it’s a good indicator that said content resonates well with your audience.
Instagram lets you post images and videos, which are discoverable through hashtags. But there’s also Instagram Stories and Instagram Live, which lets you put out photos and videos with a 24-hour lifespan or share moments in real-time. This gives you the unique option of keeping your Instagram feed consistent and clean, while using Stories to test out ideas and share behind-the-scenes glimpses that have a more casual and personal production quality to them.
Many people install a social media plugin and then forget about it – hoping that blog content will stand on its own two feet as something socially-worthy. But unless your respective social profiles are thriving in their own right, few people are going to take the time to share your content socially unless it’s somehow impactful to them, personally.

Rob Watts is PCMag's Business Analyst, writing reviews and features for a variety of business applications. He brings years of experience in editorial insights to the role, having previously worked as an editor for Keypoint Intelligence, an independent test laboratory for document imaging hardware and software. He spends his free time cooking and g... See Full Bio
Too often, businesses fail to secure all of the relevant social media profiles prior to kicking off a formal social media strategy. That's why I highly recommend KnowEm. KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. By securing your social media identities you will maximize brand equity.   - Kristopher Jones, LSEO.com
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
If a visitor tweets at your handle or posts on your Facebook page and never receives a response, trust is lost. Due to your lack of communication, the dissatisfied potential lead is now turning to your competitors to seek answers to their questions. On the other hand, when you deliver a thoughtful response in a timely manner that visitor is flattered and intrigued by your brand. It’s humanizing to take the time respond to a personal inquiry, and it builds your authority.
IFTTT is an acronym for If This Then That and the whole idea of the site is that it allows you to create custom triggers to automate your social media workflows. With IFTTT you will be creating what they refer to as website. Essentially a set of instructions for what you want to happen. Now recipe refer to as source what they refer to as channel followed by a trigger and trigger is what has to happen before the tool moves on. So you might create something as if I post to Facebook then post the same update to Twitter.
If Facebook is your game, then try out Social Insider: www.socialinsider.io. Social Insider allows digital marketers to compare their Facebook page with an unlimited number of competitors they want. They get all the history data, insights about paid growth vs. organic growth, active fans, posts and engagement insights. Hope it’s useful for you guys 🙂

Social media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use. A flash poll done on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined $4.3 million in damages in 2010.[98] The top three social media incidents an organization faced during the previous year included employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation.[98] Due to the viral nature of the Internet, a mistake by a single employee has in some cases shown to result in devastating consequences for organizations. An example of a social media mishap includes designer Kenneth Cole's Twitter mishap in 2011. When Kenneth Cole tweeted, "Millions are in uproar in #Cairo. Rumor has they heard our new spring collection is now available online at [Kenneth Cole's website]".[99] This reference to the 2011 Egyptian revolution drew an objection from the public; it was widely objected to on the Internet.[99] Kenneth Cole realized his mistake shortly after and responded with a statement apologizing for the tweet.[100]

We all know that companies harness the power of social media the way gossip magazines rely on word of mouth for the latest on the celebrity front. If used correctly, organizations can reap all the benefits of social media management software. For businesses, joining online conversations does not only inform existing and prospective customers of their brand, it also allows users to glean information about the competition. It essentially makes an industry a smaller place for all players.
IFTTT stands for If This Then That. It's a tool that actually lets you build your very own automated actions, called "recipes," so that you don't have to do them yourself. For example, if you want all of your Instagram photos automatically saved to a public folder of your Dropbox account, you can do that by building a recipe with IFTTT so you never have do it manually.
But what happens if a BIG, truly embarrassing mistake is made? Personally, I love how Pamela Vaughan, a HubSpot employee, handled her baby bump mishap. Pamela accidently posted a picture of her growing pregnant belly to HubSpot’s company Twitter account, which has close to 350,000 followers. Instead of crawling into a hole of embarrassment, Pamela embraced her faux-pas and created this awesome blog post. The post has received a lot of love, with several shares and comments mostly showing respect for HubSpot’s human element – a key that makes them one of the most loved marketing companies out there.
As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our specialists at LYFE Marketing monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.
Monitor multiple social media platforms: Publishing on a variety of social media platforms is also possible with SMMS, enabling users to garner more audiences, while being able to compare metrics across social media solutions. Posting across social media platforms is also achievable with a single update, saving managers time and allowing them to focus on other matters. Content success on different platforms can likewise be compared, which can be used to boost social media strategy.
If your team maximizes content by sharing it via multiple accounts, you’re probably familiar with the struggle of logging in and out of each account to launch posts. It takes time to sign in and out of different accounts to ensure as many possible audience members get the chance to engage with your content. Major headaches can surface when you’re bouncing around from sharing original posts, researching hashtags, tagging the right people, and replying to messages. With TweetDeck, your team can effectively manage multiple Twitter accounts with ease, all on one screen.
Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. Statusbrew bridges the gap between businesses and customers by unearthing deep insights of social media analytics. Trusted by over 16 million users worldwide, Statusbrew makes it fast and easy for individuals, small and medium businesses and organizations of every scale and complexity to efficiently manage social media properties. Get in full control of all your channels on Twitter, Instagram, Facebook, LinkedIn and Google Plus with the complete suite of social media management tools on Statusbrew. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams. With Audience on Statusbrew businesses, influencers and individuals alike gather social intelligence to engage with their community on different social networks and nurture strong relationships with people who matter the most. The social audience can be segmented and managed for well-girded growth to maximize returns by keeping their valuable connections happy at every step of their social journey. Track and monitor your competitors alike, and grow fast using our Lead Generation process using Twitter Sources. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you would receive instant Slack notifications for all the activities you choose are important for your Business. Our powerful white-labeled Reports give you, your team and clients, powerful week-over-week and month-over-month Analytics to get the best ROI on your marketing efforts. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections!
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