Social Flow is an interesting business solution to watch real-time conversation on social media in order to predict the best times for publishing content to capture peak attention from target audiences. Some major publishers use Social Flow which includes National Geographic, Mashable, The Economist and The Washington Post to name a few. Social Flow offers a full suite of services that looks to expand audience engagement and increase revenue per customer. In addition to its Cadence and Crescendo precision products, SocialFlow conducts an analysis of social signals to help identify where marketers should spend money on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach and engagement for Twitter and Facebook paid strategies.
As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our specialists at LYFE Marketing monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.
Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility).

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Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month). Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, pageviews, post likes or shares, impressions, etc. Look at each channel separately, and compare to your largest competitors to get a sense on how you’re matching up (or how you’re CRUSHING them!). 
SumALL is a social media engagement and analytics tracking tool which enables users to know their audience, reach, post activity and engagement data in Facebook page, Instagram profile, and Twitter account. The features of SumAll are metric service, data reports, SumAll Insights, analytics dashboard, campaign export, visuals and pivot tables, audience segmentation and daily digest email. Users can integrate multiple social sources (Facebook, Twitter) and get information around the engagement that they have with their end-users. SumALL measures, grows and optimizes all important ROIs from social media. SumAll Insights will show users when to post, how to post, what to…
Before a few years ago, you could get away with building a social media marketing strategy on a whim. But with 30% of people saying they engage with brands on social at least once a month, purely existing isn’t going to cut it anymore. If you’re not fully engaged and emerged in accomplishing the goals set in your strategy, there will be serious effects on your desired results.

Areitos. An easy to use internal social networking software built with the principles of social media platforms to enhance and accelerate one’s communication process. It allows for internal collaboration, professional development, and internal communication, among others. The software is well-optimized for both web and mobile devices and seamlessly integrates with top social networking websites including but not limited to Facebook, LinkedIn, and EventBright.
The best social media apps offer a range of solutions that can help you easily organize multiple accounts and share information across several social networks without ever needing to post anything separately to your accounts directly from the web. Although many of the features, layouts, and intuitiveness differ across each app, they all get the job done when you choose the right one that matches your current social presence and marketing strategy.
Individual reports and scheduling posts for individual channels are always helpful, but that is not always a sufficient representation of your online image. I like Raven because it provides reports gathering information from pay-per-click (PPC), search engine optimization (SEO), and social media channels. It also allows you to access data and schedule posts on a wide variety of digital media channels.   - Ahmad Kareh, Twistlab Marketing
Too often, businesses fail to secure all of the relevant social media profiles prior to kicking off a formal social media strategy. That's why I highly recommend KnowEm. KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. By securing your social media identities you will maximize brand equity.   - Kristopher Jones, LSEO.com

We will use our primary Twitter handle as both a customer service channel and a broadcast/interaction channel instead of having 2 separate handles. Twitter will be used to make us feel extremely accessible to consumers – real humans at the other end in real time (so we will initial conversations wherever possible). This will be beneficial in developing brand awareness and putting a real face to the products bought elsewhere.

In order to get clicks and leads that convert into customers, you can’t just publish a link to your blog post and expect results. It’s not that simple. You need to give people a reason to take action. How? By taking out the time to create and promote content that is native to the social media platform it is being published on. For example, when you’re posting content on Facebook, you can lay emphasis on getting the user to visit your website or fill out the lead generation form without leaving the page. And when on Twitter, you can focus on using images while asking for a retweet, since tweets with images received 150% more retweets than tweets without images. Similarly, your content promotion strategy should be unique to every social network you’re publishing on. That’s how you get better conversions.

For the data nerds, Talkwalker gives you the most granular control over Boolean search query customization, along with Smart Themes that act as filters on results. These help business users extract only the data that represents a specific subset of a social campaign's target audience. Crimson Hexagon's Opinion Monitor takes that a step further with its custom sentiment analysis. It goes beyond the basic positive, negative, or neutral sentiment associated with a social post; it instead programs a range of custom responses related to a particular product and refines the post categorization with a machine learning (ML) algorithm.
Bit.ly is a URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website. It’s by no means an “all-in-one” social media management tool, but as a social media marketer, it will help you track the performance of your links. Which is vital.
I recently spoke with some local Boston-based paid search experts who all raved about the power of Facebook advertising with the main conclusion that Facebooks ads are cheap and actually work. If you want to compete on Facebook today it’s pretty clear that you need to put some green bills on the table. Gone are the days when you could just post updates to your company’s wall and pray for likes. With that said costs can be easily controlled as there are several unique targeting methods giving you options to find your niche audience and not waste money on the click-happy internet addicts irrelevant to your business.
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.
One more tool I came across with this year is viralpep. Some extraordinary features that outstands other social media management tools are – 50 Social Profile which you can maintain easily on a single platform, Unlimited Posting on social profiles, Scheduling Posts so you can manage your profiles more reliably, Manage a Team of 20 can help in conveying your messages, making the postings fast and easy, 24/7 Support of team for the client, Profile & Post Timezone while you are scheduling it becomes easy to set time, GIF Support, Like and Share, URL Shortener, Video Share, Link Preview is available, hashtag is supported & is Mobile Friendly.

An overall good mix of gender, location, income, race and education. So what kinds of visuals attract the most Facebook likes, shares and comments?  First, it’s important to lay the groundwork so that the exposure your images get will draw more people in, and make it immediately clear what you offer and its benefit to them. You can do this through:
In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.[57] According to Scott Galloway, the founder of L2 and a professor of marketing at New York University's Stern School of Business, latest studies estimate that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix.[58] When it comes to brands and businesses, Instagram's goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment.[59] Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.[60]
Social media management tools centralize your social efforts and publishing in a single console or dashboard. These platforms let you add rich multimedia to posts, tailor messages to different networks and audiences, and toggle social channels on and off. These platforms take much of the manual effort out of managing different social profiles on Facebook, Instagram, LinkedIn, Pinterest, Twitter, and more. Combined with the analytics you're gathering on engagement, followers, posts, and a host of other metrics, these platforms help you get a handle on your social media efforts. They also help you feed all of the data you're gathering back into your online marketing, customer strategy, and other areas of your business. To one degree or another, social media touches just about everything.
If you’re looking for a simple and easy-to-use scheduling tool, AgoraPulse may be for you. AgoraPulse is a social media management tool geared towards creating, editing, and scheduling posts, monitoring engagement, and tracking the success of your posts. It supports many of the major social media networks (Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube).
As individuals, we have a higher tendency to follow accounts of “real people” vs. businesses even if we don’t personally know the person. I have tried my hardest to show on social media that WordStream is a real place with a real person with a real personality behind it! To get some ideas, Gizmodo and Contently have companies that manage their social accounts with flair and sass and everything people love…about real people. My personal favorites are Chipotle, Seamless, and Nutella. This says nothing about my real-life favorite things, I swear.    

Ultimately, it's about bringing social analytics full circle to prove ROI to your executive team. Synthesio shines here with a full-blown ROI tab of analytics tools to chart the progression of a social user to a follower and a follower to full-blown customer acquisition. This also plays into Synthesio's creative analytics tools for community analysis, using techniques including psychographics to break a customer base down into an ecosystem. It's into this ecosystem that enterprises can market social campaigns at audience segments based on their professional fields, personal interests, or brand preferences.
How many posts to schedule? This question is more specific to your current social following and industry because your social following and industry benchmarks will dictate how many posts you’ll be required to share and the return you can expect. Let’s say that for every 1 post, our heavy machinery company generates 500 impressions and our industry standard for CTR is 10% and our industry standard for conversions is 1%. We’ll define a conversion action as filling out a form. So, for every 500 impressions, we generate 10 clicks and 1 conversion and 1 out of every 10 conversions end up purchasing. We will need to schedule 10 posts to generate 1 purchase then. Over the course of our 3-month campaign, we will need to publish 250 posts to generate 25 sales. That’s a lot of posting! Better get a tool like SEMrush or Hootsuite.
If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitor social media.
We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.
Talkwalker Alerts is a free, easy-to-use brand monitoring system which emails updates of your latest brand/keyword mentions to your inbox, from across the internet as well as Twitter. It also brings coverage from communities like Reddit, giving users a sense of the buzz created by their audience. You simply need to enter the topic you wish to set up an alert for, click to view a preview and select the types of results you want to see. You also have the option to select how frequently you want to receive the results: As it happens, daily and weekly.
Your social media strategy is your plan of attack. But in a space like this that literally changes by the day, with surprise newsfeed algorithm updates, new channels, and audiences always ready for something new, you need to remain flexible and keep your finger on the pulse of the internet to constantly improve without getting distracted by every new shiny object.

Hi Daniel,informative article.I am a social media enthusiast and use Sociota to manage my accounts.Apart from above mentioned tools,Sociota is a user friendly platform to handle facebook profiles,pages and twitter handles.Its additional features help to share maximum information on a regular basis and keep me in regular contact with my new and existing followers.Reports generated by Sociota also help to analyse those fields where one lacks behind and helps to scout the barriers in your social reach.It has really worked to furbished my social profile.Its free trial must be checked out.

Social media management tools centralize your social efforts and publishing in a single console or dashboard. These platforms let you add rich multimedia to posts, tailor messages to different networks and audiences, and toggle social channels on and off. These platforms take much of the manual effort out of managing different social profiles on Facebook, Instagram, LinkedIn, Pinterest, Twitter, and more. Combined with the analytics you're gathering on engagement, followers, posts, and a host of other metrics, these platforms help you get a handle on your social media efforts. They also help you feed all of the data you're gathering back into your online marketing, customer strategy, and other areas of your business. To one degree or another, social media touches just about everything.


Mish Guru is a web-based dashboard designed for simple management of Snapchat content. Our desktop platform enables easy upload, scheduling, data capture and re-posting of audience content, as well as full analytics tracking for any Snapchat account. We’ve helped numerous clients & agencies achieve Snapchat success. With in-house expertise spanning Technology, Strategy, Creative, Social Media and Production, Mish Guru delivers highly engaging campaigns and branded content.
ClickToTweet provides you with the easiest way to share, track and promote your content on Twitter. Twitter has struggled with growth over the last few years. Although it’s remained one of the most influential social media companies, it was widely reported new members weren’t signing up and that usage was declining. The latest numbers, however, reveal that Twitter has turned a corner and is once again on the upswing. Currently, the site boasts 328 million active monthly users, which is the strongest performance in two years. Twitter has been historically vague about disclosing its numbers. For example, it doesn’t like…
With the many tasks involved with running a successful business, social media can fall by the wayside. Before your business embarks on a social media campaign, it is a good practice to identify a person or multiple people who will be in charge of monitoring and posting content. It is important for the social media manager(s) to not only ensure content is posted on a regular basis, but also monitor and respond to all comments and feedback.  The assigned staff should be willing to monitor the company’s social pages 24/7, which can be easily accomplished through e-mail alerts and mobile apps.
Your Twitter profile and tweets can get crawled and indexed by Googlebot and appear in both Google mobile and desktop search results. Google has been expanding how it displays tweets in Google Search. Tweet Indexation Rate Tool queries Google and returns the percentage of your indexed tweets, the Moz Page Authority, and number of other websites linking to your Twitter account.

For example, say you want to increase online sales. Your social media strategy would be to promote more of your business’ products on your social platforms, whether that be in the app itself (Insta, Facebook, etc.) or through a link that redirects people back to your site. It’s at this point where you would also decide if your promotion efforts on social media will be paid, organic, or a combination of both.
IFTTT, or “If This Then That,” is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites. The tool can link these services together based on a trigger and an action. Based on the trigger you create, it will start an action. For example, if you publish a blog (the trigger), then IFTTT will automate and create a tweet (the action).   - Solomon Thimothy, OneIMS
There has been an increase in social media marketing in sport, as sports teams and clubs recognise the importance of keeping a rapport with their fans and other audiences through social media.[117] Sports personalities such as Cristiano Ronaldo have 40.7 million followers on Twitter and 49.6 million on Instagram, creating opportunities for endorsements.[118]
Inaccurate Automated Sentiment Analysis: Most SMMS generate reports about customer sentiments. Such reports are often proved inaccurate despite vendor assurance. Depending on these reports could severely impact a company’s appraisal of customer sentiments. Plus, it is easy to miss valuable social media insights from the use of automatically generated sentiment analysis.
Facebook Pages Manager: One of the most popular SMMS currently in the market, Facebook Pages Manager is a mobile application designed to aid in managing businesses’ social media pages. Using the solution, users can update social media pages, create posts and share media, among others. Notifications regarding social media activities and reminders are also automatically sent by the app. Page insights are likewise provided, enabling users to capture information regarding customer wants and needs. Facebook Pages Manager also offers both business and personal social media tools.
Friends+Me is another prime player in the social media management tools family. While Friends+Me puts the highest emphasis on Google Plus features, many other social platforms are supported. Friends+Me appears to get rave reviews from users, and has a beautifully designed website with plans available based on the size of your business. And yes, there is a free plan!

This powerful platform lets you listen, analyze and engage with social media mentions. It gathers every bit of information about your brand, products and solutions—even when your company handle is not explicitly used by the customer. It uses advanced text analytics to route social messages to the right people. It also enables advance management and closed loop handling. Clarabridge allows your company to monitor conversations happening about your business, even when your brand name is not mentioned. In addition to social media management with regard to conversations and trends, you’ll be able to have insights into the history of customer engagement. This ensures that the loop is closed on all customer inquiries and issues. You can also find trends in consumer issues to proactively address, and perhaps eliminate, in the future.

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