Social Status. A social media reporting software, Social Status automatically generates highly actionable reports designed to help you improve your content strategy and social media marketing. The platform comes equipped with tools for performance benchmarking so you can understand how you fare against competitors, strategy measurement that helps you gauge campaign effectiveness, sentiment understanding that determines how audiences related to specific content, and much more. Social Status also informs you of the optimal timing in sharing your social media content and how often they should be posted to reach more audiences.
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others. Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page. LinkedIn provides its members the opportunity to generate sales leads and business partners. Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers. Due to spread of spam mail sent to job seeker, leading companies prefer to use LinkedIn for employee's recruitment instead using different a job portal. Additionally, companies have voiced a preference for the amount of information that can be gleaned from a LinkedIn profile, versus a limited email.
Beyond its ability to schedule posts for all of your social media channels, Buffer boasts an in-platform image creator, video and gif uploader, analytics reports exporting, and a handy browser extension to make access to all of the above simple and quick. It supports all major social media platforms (Instagram, Facebook, Twitter, Google+, LinkedIn, and Pinterest).
The increased need for businesses to engage their clients in social media platforms is a trend that cannot be ignored. The business environment has tremendously changed, and now more and more people are finding themselves searching for, or sharing information on social media platforms. If the businesses are to grow their brands and maintain relevance in the market, there is a need for them to keep an active social media platform. The reason for this is because many people are now on social media platforms like Facebook, Tweeter, Instagram and many others. Getting to this audience and being able to position the company’s brand well, businesses need a tool that will help them perform these tasks. Social media marketing is one of the new trends in the market, and companies need to embrace it and manage it well for positive results. Social media management software is a good way of handling social media platforms for business with much ease and accuracy.
Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
Hootsuite gives customers a wide scope of controlling and managing their social media activity, by enabling them to manage all their social networks and schedule messages for future publishing. Hootsuite's best-in-class social media monitoring tools allow users to see comments about their on-display brands. Hootsuite's social media analytics give an in-depth view of how well the user’s social media efforts are being received, so they can choose the better of what is working or change directions. Adding multiple Team Members feature makes sharing the workload easier because it manages social media well. Vitals like reputations, assets, and financials etc being…
Analytics: Knowing how the user’s content and posts are performing on social media platforms is very important to understand when to change in case they are not too good. The software enables the user to evaluate and measure how effective their content is through assessing likes, retweets and click through rate. Having this functionality in the business social media management software is very important as it shows the progress on the company’s targets and goals.
Social media monitoring and listening: Any social media strategy without this capability will not bear fruit. This feature allows users to know what consumers are saying about their brand, their industry and even the competition. This is done through monitoring, which involves keeping tabs on existing conversations. In doing so, companies can join conversations that can benefit their marketing efforts.
ClickToTweet provides you with the easiest way to share, track and promote your content on Twitter. Twitter has struggled with growth over the last few years. Although it’s remained one of the most influential social media companies, it was widely reported new members weren’t signing up and that usage was declining. The latest numbers, however, reveal that Twitter has turned a corner and is once again on the upswing. Currently, the site boasts 328 million active monthly users, which is the strongest performance in two years. Twitter has been historically vague about disclosing its numbers. For example, it doesn’t like…
Optimize your profiles: Fill out your social profiles with all the information your customers might want and try to claim the same username on every platform, especially a unique tracking link to your website. Have a clear bio that describes what you do and what you’re about (this is essentially your digital elevator pitch). Also be sure to have an avatar and cover photo wherever applicable. You can use Canva to create these in the right dimensions for each channel you’ve chosen.
I won’t pretend to be an expert in analytics, but I appreciate the vast number of metrics available. Luckily, there are experts out there, like the fine people analyzing tweets at Buffer, Twitter themselves, and Kissmetrics, who are kind enough to give us a beginner’s guide to Facebook insights. Personally, I tend to watch post engagement (based on audience size) and URL clicks when managing social media because our goals are to expand and engage our followers while driving them to the site.
Now that you have identified a manager, set up your pages, and developed a planning calendar, it is time to start generating engaging content. Once you generate content, you can plug it into the dates/times you have reserved on your social media calendar to compose posts. As you consider content, think outside of your company and put yourself in your customer’s shoes. What type of information is not only engaging, but is something followers would like to share? Creating sharable content is one of the quickest ways to pick up new followers.
By this point, there should no longer be a question about what is social media management so the next time a colleague asks you “What is social media management?” you’ll be able to answer their question and refer them to an informational blog. Now that you know what is involved with effective social media management and why it’s important to your business, it’s time for you to make an educated decision about your own social media management. Will you use your in-house resources? Or partner with a social media management company that will enable you to focus on your core business?
The most complete solutions in this tier are Synthesio and Sysomos, our Editors' Choices for enterprises. They both give the most extensive deep-dive analytics using the most engaging data visualizations and reporting. Each listening metric Synthesio measures, be it mentions, engagement, sentiment, or influencer reach, has drill-down capabilities to generate a custom dashboard with post lists and graphs from any point in the UI. Crimson Hexagon offers a similarly robust experience, with the capacity for live social stream monitoring and the best interactive visualizations for keyword and hashtag data. Sysomos offers deep social listening power plus an added publishing and social marketing campaign management product called Sysomos Expeon. It's a significant added expense on top of the main Sysomos platform, but the ad campaign-specific ROI data and reporting it provides is unmatched.
I have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help. If you’d like to simply analyze your twitter sphere timing, Hubspot has a handy tool called TweetWhen which will select your most retweetable time of day, and Tweriod will select the best times to tweet.
With the many tasks involved with running a successful business, social media can fall by the wayside. Before your business embarks on a social media campaign, it is a good practice to identify a person or multiple people who will be in charge of monitoring and posting content. It is important for the social media manager(s) to not only ensure content is posted on a regular basis, but also monitor and respond to all comments and feedback. The assigned staff should be willing to monitor the company’s social pages 24/7, which can be easily accomplished through e-mail alerts and mobile apps.
Fortunately, there are many social media management tools with streamlined features and automated workflows that not only save you time, but also boost your effectiveness on social. Whether you’re looking for a platform-specific tool, an all-in-one social media management powerhouse, a tool to manage social media contests, or one with powerful analytics, you’ve come to the right place.
I currently use IFTTT for auto posting from G+ to Twitter and Facebook, but it only allows you to link ONE page, although it’s free. I have several pages so unless I got an email for every page (crazy!), I need to get another tool to post to several different pages depending on certain parameters. It needs to be free as I can’t afford any fees at this stage…
Zoho Social manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team all from a single dashboard. It let to publish your content when your audience is more likely to see it. The prediction engine helps you decide the best time to schedule your content. Instant notifications let you respond and engage your audience even while you're on the move. Zoho Social understand who your audience is and how they engage with your business on social media, choose from ready-made reports or create your own, based on the numbers that matter for you. Collaborate on ideas…
Although “followers” and the many other metrics are important, they are not the "be all and end all" to social media success. You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so that your audience can relate to your brand. Social media is all about being social, and if your customers see the same types of posts time and time again, they will lose interest. Make your communications interactive by:
Hearsay Systems offers the Hearsay Advisor Cloud for financial services, empowering advisors to efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Its prescriptive technology processes and prioritizes data from across digital channels and data systems, providing actionable suggestions for advisors on how they should engage with clients next. Built for the enterprise, Hearsay connects these advisor-client interactions and data to corporate CRM systems and digital marketing programs, and provides efficient compliance supervision and review workflows – all on a secure, enterprise-ready platform. Hearsay is used by more than 150,000 advisors and agents at the world’s largest financial services and insurance firms. The company is headquartered in Silicon Valley with offices throughout North America, Europe and Asia.
Engagement: Social media has now grown to match its meaning. The business has to keep a social relationship with its clients or audience and engage them if the strategy is to work. It is no longer just posting information on the social media and leaving it like that. The user has to keep in touch with their followers and audience to make them want to keep visiting the page and viewing what new things the business have for them.
Brand your movement with a unique name and hashtags: Branding your movement will make it memorable and stick out in the mind of your followers. Take time to brainstorm actionable ideas that will get followers involved, whether that be by posting photos and using your hashtag to group them, running a contest, or throwing events run by your company. One actionable social media movement was run by the world-renowned fashion brand, Marc Jacobs, titled #CastMeMarc. Jacobs took to Twitter last Spring to encourage his followers to post pictures of themselves on social platforms, such as Twitter and Instagram, using the hashtag to gain the once-in-a-lifetime chance of becoming one of the newest faces of the brand. The result? Thousands upon thousands of photographs were shared across social media. Even today, long after the contest has ended, people are still using the hashtag in hopes that Jacobs won’t be able to resist their photogenic faces (i.e. the tweet below).
How many posts to schedule? This question is more specific to your current social following and industry because your social following and industry benchmarks will dictate how many posts you’ll be required to share and the return you can expect. Let’s say that for every 1 post, our heavy machinery company generates 500 impressions and our industry standard for CTR is 10% and our industry standard for conversions is 1%. We’ll define a conversion action as filling out a form. So, for every 500 impressions, we generate 10 clicks and 1 conversion and 1 out of every 10 conversions end up purchasing. We will need to schedule 10 posts to generate 1 purchase then. Over the course of our 3-month campaign, we will need to publish 250 posts to generate 25 sales. That’s a lot of posting! Better get a tool like SEMrush or Hootsuite.