Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility).
To convert and monetize a social audience, your business needs a tool that can turn all of this data into a concrete strategy, with easily understandable reporting and visualizations. The tool needs to do this while also monitoring the full scope of your social audience on all of the networks or platforms they live. Many of the enterprise analytics tools don't offer built-in publishing and some of the SMB-focused offerings don't have quite the depth of analytics. Because of this, be sure to pick a social media analytics tool that's affordable for your business and easy to use—and one that offers third-party integrations or an application programming interface (API) should you need to hook it into other software.
Social Media Marketing Involves Risk: Social media marketing entails risks that could backfire on any brand. Failure to check or update social media accounts could result in customer discontent and subsequently negative comments about a product or service. In cases such as this, a company will need somebody to monitor accounts who can provide immediate response to prevent such events from happening again. Bad comments do not just damage businesses they do so permanently.
Social media marketing can be a time sink for those who are wasting too much time on it — with little returns. Time is critical for a social media marketer, so by creating and implementing the right strategy will let you save a lot of it. Which you can utilize on things that actually matter, such as taking your marketing and business to the next level.
People respond to good imagery, fun videos, and some interesting podcasts once and awhile. Jazz up your content by using this type of media regularly. Your social media pages will look bland if all you post and share is text, so be sure to use other types of media to catch your audience's eye. This is also a great way to add a level of personality to your brand.

Rob Watts is PCMag's Business Analyst, writing reviews and features for a variety of business applications. He brings years of experience in editorial insights to the role, having previously worked as an editor for Keypoint Intelligence, an independent test laboratory for document imaging hardware and software. He spends his free time cooking and g... See Full Bio


Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand.[43] A study from 2011 attributed 84% of "engagement" or clicks to Likes that link back to Facebook advertising.[44] By 2014, Facebook had restricted the content published from businesses' and brands' pages. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 down to 2% in February 2014.[45] [46][47]
SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.

Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.
We all know that companies harness the power of social media the way gossip magazines rely on word of mouth for the latest on the celebrity front. If used correctly, organizations can reap all the benefits of social media management software. For businesses, joining online conversations does not only inform existing and prospective customers of their brand, it also allows users to glean information about the competition. It essentially makes an industry a smaller place for all players.
IFTTT, short for If This, Then That, is a social media recipe website! In a series of simple steps, this website will help you set up simple commands which link up different applications to automatically perform actions if triggered. For example, IF the weather app tells you there is a high UV index, THEN a reminder to put on sunscreen is triggered. IF you are tagged in a photo on Facebook, THEN save the photos to dropbox.
SocialOomph.com is a social media management tool to effectively automate social media platforms and is highly capable of managing all activities in Twitter, LinkedIn, Pinterest, RSS feeds, Tumblr, Plurk, App.net, and Facebook where it can even go as far as handling users’ blog activity. SocialOomph.com has features such as tweet scheduling, status and scheduling update, keyword tracking, blog posts scheduling, auto rss feeds, url shortener, follow-back and auto-dm, blog post creation, shares scheduling and automated update removal. SocialOomph gives information about users’ followers such as the ratio of accounts that they follow in comparison to the users and amount of…
In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.[32] The #MakeItCount YouTube video went viral and Nike saw an 18% increase in profit in 2012, the year this product was released.
Unplanned content is an 'in the moment' idea, "a spontaneous, tactical reaction." (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014).[93][94] Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business/brand accordingly. If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.g. 1–2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito (2013) says, "be prepared to be reactive and respond to issues when they arise."[92] Brito (2013) writes about having a, "crisis escalation plan", because, "It will happen". The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk "identify and flag potential risks" also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.[92]
LinkedIn provides a variety of opportunities to put your best foot forward by showcasing your work and promoting yourself visually. Link to your articles in your profile, your portfolio in your achievements, and your slideshows as part of your background summary. Try to think of LinkedIn as a scrapbook of all of your shining professional successes and achievements.

A well thought out social media marketing strategy will help you to grow your ecommerce store’s reach, engage with your existing customers, and ultimately lead to your store generating more sales. Once your store is generating a steady stream of revenue, you’ll be able to scale your marketing efforts even further, which will help you to skyrocket your growth.

Aside from this, SMMS can help businesses where team collaboration is required. Shared inboxes are a common thing with SMMS systems, allowing individuals to send messages to the right people. Such software also help provide brand security by allowing but trusted staff to send messages to corporate social profiles. Inappropriate messages sent are easily tracked and can be dealt with accordingly. In the same manner, unauthorized content that can adversely impact a brand can also be prevented.
“I want to use social media marketing to promote the latest products that I’ve added to my store. The main channel that I’ll focus my efforts on will be Facebook, and I’ll grow my audience with a combination of compelling content. When promoting my stores products, I’ll post an appealing image of said product, accompanied with a short description of the products main features. After 1 month of Facebook activity, I want to achieve at least 1 sale per post.”
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.
This powerful platform lets you listen, analyze and engage with social media mentions. It gathers every bit of information about your brand, products and solutions—even when your company handle is not explicitly used by the customer. It uses advanced text analytics to route social messages to the right people. It also enables advance management and closed loop handling. Clarabridge allows your company to monitor conversations happening about your business, even when your brand name is not mentioned. In addition to social media management with regard to conversations and trends, you’ll be able to have insights into the history of customer engagement. This ensures that the loop is closed on all customer inquiries and issues. You can also find trends in consumer issues to proactively address, and perhaps eliminate, in the future.
Once you know where your audience spends time and what kind of content audience members want, take the time to give them more of that kind of content. Don't give up. You need to continually offer your audience amazing content, which also comes in the form of conversations, in order to build a loyal fol¬lowing of people who trust you as a source that can meet their needs and expectations.
AgoraPulse: An SMMS designed to aid businesses in managing their social network profiles, AgoraPulse can enable enterprises to handle their social media accounts across many platforms, including Facebook, Twitter and Instagram, among others. The software offers ease of use and excellent customer support. To maintain businesses’ social media relations and establish new ones, AgoraPulse ensures that no tweet, message or comment goes unread. It also provides tools that enable users to collect statistics and reports that can be used to come up with effective social media campaigns, giving businesses an edge over competitors. Numerous tools embedded in the application include Facebook apps, analytics and those that allow content automation. Users receive notifications about comments, tweets and messages, all on inboxes provided by the app. This feature provides access to conversations and therefore, a chance to expand.
Getting traction on Pinterest doesn’t require any “secret sauce” or deep knowledge of algorithms and other tactics. Pinterest’s Guided Search is as easy as it gets. Be clear about the theme(s) of your pinboard(s) and stick closely to them. You can create as many pinboards as you want.  Then, simply optimize your image file names and descriptions, as well as their titles and you’ll be ready to enjoy a pinstravaganza.
Most social media management teams have trouble tying ROI to social media. With Clarabridge, you’ll have the insights to fuel product innovation and make strategic business decisions. Why? Because your team will have access to a wealth of insights from customers at some of their most crucial touchpoints. For example, when customers are making a decision about a product, they very well may make an inquiry via social media. On the other hand, if they are experiencing issues, they will reach out via social media as well. With this information at the ready, your team will be able to have a keen understanding of what customers are looking for—valuable information that your business should be using to fuel innovation and strategic direction. Accessing and sharing this information between your social media management team and the C-Suite means that you’ll be able to tie ROI to your social media management efforts by tracking the customer’s journey from social media to sale acquisition.
Social media is crucial to the success of any company's digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, I've put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand.
Tweetdeck is a web and desktop solution to monitor and manage your Twitter feeds with powerful filters to focus on what matters. You can also schedule tweets and stay up to date with notification alerts for new tweets. Tweetdeck, who was purchased by Twitter, is available for Chrome browsers, as well as Windows and Mac desktops. Recently they closed down their mobile apps to re-shift focus on the web and desktop platforms.

Gremlin Social combines social media marketing automation with 3 compliance tools that make it easy for banks, mortgage companies, and financial advisors to master the social media marketing landscape and gain new business using social networks. Endorsed by the American Bankers Association for social media management and compliance, Gremlin Social helps ensure the safe & effective use of social media communication while maximizing marketing campaigns, guiding strategies such as content creation & social media policy review assistance, and monitoring returns through analytics.

NetBase is a Social Business Platform that global brands and agencies use to power brand building, grow businesses and connect with consumers. NetBase processes millions of posts across the social web in 42 languages, faster (9x) and more accurately (50-70%) than alternatives. The platform enables brands and agencies to deeply understand customer behavior, emotions and intent in real-time, giving confidence in making actionable decisions that accelerate growth. The advanced patented technology gives clients access to purchase intent, new audiences, and contextual brand emotions that link to shareholder value. The intuitive UI, simple non-Boolean search, and complete and flexible functionality works ‘out of the box’, and includes history, geo and depth that the biggest brands in the world now rely upon.

Most social media management teams have trouble tying ROI to social media. With Clarabridge, you’ll have the insights to fuel product innovation and make strategic business decisions. Why? Because your team will have access to a wealth of insights from customers at some of their most crucial touchpoints. For example, when customers are making a decision about a product, they very well may make an inquiry via social media. On the other hand, if they are experiencing issues, they will reach out via social media as well. With this information at the ready, your team will be able to have a keen understanding of what customers are looking for—valuable information that your business should be using to fuel innovation and strategic direction. Accessing and sharing this information between your social media management team and the C-Suite means that you’ll be able to tie ROI to your social media management efforts by tracking the customer’s journey from social media to sale acquisition.
Instagram works on a similar premise, in that this highly visual, user-centric app encourages participation and engagement. Here, user-focused images are king, so there’s possibly no better platform to shine the spotlight on your customers and how they’re using your product, or on your own employees doing work behind-the-scenes than through Instagram.
App.net Avatars United Bolt Capazoo eConozco Emojli FitFinder Formspring FriendFeed Friends Reunited Friendster Grono.net Google Buzz Heello Hyves iTunes Ping iWiW Jaiku LunarStorm Me2day Meerkat Mobli Mugshot Musical.ly Natter Social Network Netlog Orkut Pheed Piczo PlanetAll Posterous Pownce Qaiku SixDegrees.com So.cl Surfbook tbh Tribe.net Tsū tvtag Vine Windows Live Spaces Wretch Yahoo! 360° Yahoo! Kickstart Yahoo! Mash Yahoo! Meme Yik Yak
2014 has been another thrilling year in the world of social media, from Instagram reaching 300 million users, surpassing Twitter, Facebook’s continuous algorithm updates pushing organic reach to a plummeting death, LinkedIn’s new publishing platform giving users a powerful way to build their brand, and SnapChat establishing themselves as a bigger player by displaying advertisements and sponsored stories. These updates are just dusting the surface of social media changes over the past year, but what does this all mean for your marketing plan in 2015?
You’ve probably wondered: What type of posts are a “hit” with my audience? Which ones get the most shares and engagement? How do I get more leads through social channels? Thankfully, with a dashboard, you can stop the guesswork. By seeing what your audience clicked on, you can fine-tune into what your followers enjoy. Dashboards make it easy to analyze everything at once.
In order to get clicks and leads that convert into customers, you can’t just publish a link to your blog post and expect results. It’s not that simple. You need to give people a reason to take action. How? By taking out the time to create and promote content that is native to the social media platform it is being published on. For example, when you’re posting content on Facebook, you can lay emphasis on getting the user to visit your website or fill out the lead generation form without leaving the page. And when on Twitter, you can focus on using images while asking for a retweet, since tweets with images received 150% more retweets than tweets without images. Similarly, your content promotion strategy should be unique to every social network you’re publishing on. That’s how you get better conversions.
Excellent List… I would like to add an info about the new analytical tool in the market, Social clout.com, which includes monitoring, listening, engagement workflow, social media analytics and social media lead generation. If possible, I would ask you and the users in need of the social media analytical tool to try out the te tool on www.socialclout.com , and give yor precious feedback. This tool would be great asset to the marketing teams of small business because of its features and competitive pricing.

The latest edition to our favorite social media management tools list is more than just a tool, it’s our very own new social network for content creators! DashBurst is a new multimedia web experience, social network, dashboard and blogging platform. You can explore and share a variety of different content including text, photos, video, audio, articles, infographics, docs, the web and any other media with just one simple Burst! You can also schedule and queue unlimited Bursts for later and watch them automatically get published to your DashBurst and other social media channels simultaneously, saving you time so that you can continue creating or just relax. On top of all that, you can create Boards to curate and showcase interesting content like your own works, must-read articles or anything you else you love too!
Buffer is a very popular social media scheduling application. The tool makes it easy to share content and automatically schedule the distribution to Twitter, Facebook, LinkedIn, Google+. Now it works by staggering content throughout the day. Buffer lets you add content to your queue without worrying when to post it or how frequently to post it. Buffer also gives you the Analytics about each post which lets you quickly see what ideas are working and what aren’t.
eClincher is a comprehensive platform but yet simple to use. It has all the essential features a social media management tool should have plus unique ones – auto posting with smart queues, social inbox, RSS feeds integration and auto posting, suggested content plus curation, influencer discovery, custom analytics reports, Canva integration, media asset management, free image library, URL shorteners, and more. Let’s look at a few of those.
Buffer Reply turns your Twitter, Facebook, and Instagram engagement, comments, and questions into threaded conversations, all neatly organized in one inbox for your team to tackle, together. Our refined brand monitoring filters let you bypass the chatter of social media, so your team can focus on the conversations that matter most to your brand. Reply puts critical customer service data at your fingertips with robust reports, so you can make the best decisions for your team.
TweetDeck has been around a long time now, and there's a reason for that: It's one of the best and best-priced (what can beat free?) ways out there to be a part of the Twittersphere. The multi-columned layout makes it easy to follow several conversations at once, and scheduling content is a snap. Twitter moves so fast, but TweetDeck makes it doable and even enjoyable.   - Starr Million Baker, INK
To further engage your customers, run cross-channel campaigns across all your social media channels. Keep in mind that these campaigns are run by virtually every company today, so you will need to give yourself an edge to help you stand out from the crowd. Add an emotional component to your social media campaigns so that your audience can relate to your cause. An efficient cross-channel social media campaign will:

When it comes to using social media marketing to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively. As long as you're part of the conversation on the social Web, you can hear what's being said about you and massage negative perceptions about your business. But if no one is talking about you, you have no chance for growth. That means you need to get involved on the social Web as soon as possible, not only to capitalize on the opportunities that it presents to your business, but also to develop and protect your reputation.
The dashboard also features SEO tools, Content management software, reporting and even Pay Per Click Management. It’s all in one solution although it is priced higher at $99/month it eliminates the need for lot of other tools. Another great feature of Raven is that it allows you to integrate with Google Analytics, Google Adwords, Twitter and Facebook thus bringing the data from all these accounts into a single dashboard.
Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes;[15] in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 "bend test" which showed that the coveted phone could be bent by hand pressure. The so-called "bend gate" controversy[16] created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device's case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or "real time" information about consumer behavior and viewpoints on a company's brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.
Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.
This powerful platform lets you listen, analyze and engage with social media mentions. It gathers every bit of information about your brand, products and solutions—even when your company handle is not explicitly used by the customer. It uses advanced text analytics to route social messages to the right people. It also enables advance management and closed loop handling. Clarabridge allows your company to monitor conversations happening about your business, even when your brand name is not mentioned. In addition to social media management with regard to conversations and trends, you’ll be able to have insights into the history of customer engagement. This ensures that the loop is closed on all customer inquiries and issues. You can also find trends in consumer issues to proactively address, and perhaps eliminate, in the future.
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