One of our monthly checks here at Buffer is to visit each of our social media profiles and make sure that our profile photos, cover photos, bio, and profile info are up-to-date and complete. It’s a key part to our social media audit. A completed profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging.
Everything you publish with Edgar is stored in an organized library and arranged into categories, like “Quotes,” “Blog Posts,” or “Cat Puns.” To save even more time, you can add content in bulk or connect him to an RSS feed. Create a schedule that tells Edgar when to publish from each category. That way, he always knows what types of status updates to post at which times, sharing the right variety of content automatically. When Edgar makes his way through all the new content in a category, he’ll simply start recycling older updates. He’ll never run out of things to say, and your posts will be seen by a new audience, bringing more traffic your way! Your library is organized into categories, and your schedule is built around the types of things you want to post. Once you define your categories and schedule, Edgar makes sure your queue is never empty – ever. When he’s published everything from a category, Edgar re-shares older updates that people might have missed the first time around – and every time he does, you can get brand new traffic.

To this end, companies make use of platforms such as Facebook, Twitter, YouTube, and Instagram to reach audiences much wider than through the use of traditional print/TV/radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach to interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can now post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services.[37] Thus social media marketing is also used by businesses in order to build relationships of trust with consumers.[38] To this aim, companies may also hire personnel to specifically handle these social media interactions, who usually report under the title of Online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, 3 steps are taken in order to address consumer concerns, identifying the extent of the social chatter, engaging the influencers to help, and developing a proportional response.[39]
You’ve probably wondered: What type of posts are a “hit” with my audience? Which ones get the most shares and engagement? How do I get more leads through social channels? Thankfully, with a dashboard, you can stop the guesswork. By seeing what your audience clicked on, you can fine-tune into what your followers enjoy. Dashboards make it easy to analyze everything at once.

Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable feedback and ideas for topics, connect with other people in your field and establish collaboration, and reach out to influencers, among other things.

Unified helps marketers make informed and impactful decisions with the industry’s only business intelligence platform purposely designed for social advertising. With experience collecting and enriching over $4 billion dollars of social investment data, Unified is passionate about providing Fortune 2000 brands and agencies greater transparency into their many teams, tools and strategies. The Unified Platform and service teams are specifically built to ensure data quality, optimize investments and answer critical business questions. Unified has offices in Atlanta, Austin, Los Angeles, New York City and San Francisco.
Having a crystal clear plan is the prerequisite to making social media work for you. You need to know what you’re doing, where you’re headed, and what you plan to achieve with your social media. In short, you need a social media marketing strategy that gives you a bird’s eye view of everything. And at the same time lets you grasp and work with the details when needed.
SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!
×