Analytics for Facebook Groups and Pages. Sociograph is for community managers in mind. Get a deeper understanding of your community and content. Make sense of your Facebook data and your audience. Develop a deeper understanding of your community and content. The more you know about your audience, the easier boosting revenue becomes. Post reports display all your posts in chronological order and gives you information about dates, the types of post, authors, statistics about shares, comments and likes and a content preview. You can sort your posts to identify your most popular posts and look at posts in specific time ranges.


Another interesting tool I would like to introduce to you is the Blog2Social plugin. It has powerful options for easily sharing your posts across all popular social media networks in one easy step. You can optionally customize your posts for each network and automatically schedule your posts for the best times to share. The plugin is a big time saver for cross-promoting.

Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.
Sprout Social offers social media management, engagement and analytics solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout Social’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Sprout Social’s intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout Social does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout Social is an Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Created for small and medium businesses, enterprise and agencies, Sprout features focus on three main functions: publishing, engaging and reporting. Sprout provides solutions for social marketing, social management, customer service and team collaboration. Sprout’s Smart Inbox gives users a unique all-in-one stream of their incoming social messages, and enables users to work from the stream to respond, tag, task or mark messages as complete to achieve inbox zero. Sprout’s collaboration tools and permissions enable multiple users to work within the platform at once without overlapping or encroaching on responsibilities. The Sprout Queue and ViralPost enable you to efficiently upload content and ensures your messages will be sent at the optimal time for maximum reach. Sprout’s ample reporting capabilities provide insightful analytics and enable you to quantify your social communications.
You’ve probably wondered: What type of posts are a “hit” with my audience? Which ones get the most shares and engagement? How do I get more leads through social channels? Thankfully, with a dashboard, you can stop the guesswork. By seeing what your audience clicked on, you can fine-tune into what your followers enjoy. Dashboards make it easy to analyze everything at once.

I’m a fan of Buffer. It lets you schedule and manage social media posts across all of the most widely used channels, and you can individually customize each post for all of the different platforms it gets posted to. Buffer also shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction.   - Chi Zhao, Hokku PR
Brand your movement with a unique name and hashtags: Branding your movement will make it memorable and stick out in the mind of your followers. Take time to brainstorm actionable ideas that will get followers involved, whether that be by posting photos and using your hashtag to group them, running a contest, or throwing events run by your company. One actionable social media movement was run by the world-renowned fashion brand, Marc Jacobs, titled #CastMeMarc. Jacobs took to Twitter last Spring to encourage his followers to post pictures of themselves on social platforms, such as Twitter and Instagram, using the hashtag to gain the once-in-a-lifetime chance of becoming one of the newest faces of the brand. The result? Thousands upon thousands of photographs were shared across social media. Even today, long after the contest has ended, people are still using the hashtag in hopes that Jacobs won’t be able to resist their photogenic faces (i.e. the tweet below).

Individual reports and scheduling posts for individual channels are always helpful, but that is not always a sufficient representation of your online image. I like Raven because it provides reports gathering information from pay-per-click (PPC), search engine optimization (SEO), and social media channels. It also allows you to access data and schedule posts on a wide variety of digital media channels.   - Ahmad Kareh, Twistlab Marketing
Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month.[114] Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect.[112] President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.
A planning calendar lays the foundation and ensures you are maintaining your social sites and posting on a regular basis.  Of course, you can also post other news, tips and ideas as they arise.  The biggest pitfall businesses run into are they generally have a lot of excitement when they first establish their social media presence, but the momentum quickly fades.  Having a monthly planning calendar will help keep your social media efforts moving forward.

In a campaign run simultaneously on Twitter and Instagram, aspiring models from the company’s fan base posted photos of themselves with the hashtag #castmemarc. The idea was that participants in the campaign would inherently spread brand awareness to their own social networks, particularly those with disposable incomes who are passionate about fashion.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

Social Searcher / Socialbuzz is a real-time search engine for Facebook, Twitter and Google+. It is designed to provide a different kind of user experience for curious users and deep analytics for the marketing professionals, such as: posts types, top links/domains, keywords, sentiment, top users and posts. Also the service has a quick possibility to change your search locale, filter search results by content type and popularity.
This powerful platform lets you listen, analyze and engage with social media mentions. It gathers every bit of information about your brand, products and solutions—even when your company handle is not explicitly used by the customer. It uses advanced text analytics to route social messages to the right people. It also enables advance management and closed loop handling. Clarabridge allows your company to monitor conversations happening about your business, even when your brand name is not mentioned. In addition to social media management with regard to conversations and trends, you’ll be able to have insights into the history of customer engagement. This ensures that the loop is closed on all customer inquiries and issues. You can also find trends in consumer issues to proactively address, and perhaps eliminate, in the future.
Now that you know the answer to the pressing question, what is social media management, it’s time to talk about why social media management is important for your small business. The first and perhaps most obvious reason is that your customers are active on social media. They want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.
Use the data you gather via social listening to analyze how your customers and prospects feel and what they need from your business. Your goal should be to make sure you have confidence in the data you are looking at, so you’ll need a comprehensive and extendable social analytics effort to ensure you can keep up with the latest demands. Once you understand the data, you have the opportunity to share the findings broadly across the business. We call this “operationalizing the data.”
Social Flow is an interesting business solution to watch real-time conversation on social media in order to predict the best times for publishing content to capture peak attention from target audiences. Some major publishers use Social Flow which includes National Geographic, Mashable, The Economist and The Washington Post to name a few. Social Flow offers a full suite of services that looks to expand audience engagement and increase revenue per customer. In addition to its Cadence and Crescendo precision products, SocialFlow conducts an analysis of social signals to help identify where marketers should spend money on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach and engagement for Twitter and Facebook paid strategies.
Gremlin Social combines social media marketing automation with 3 compliance tools that make it easy for banks, mortgage companies, and financial advisors to master the social media marketing landscape and gain new business using social networks. Endorsed by the American Bankers Association for social media management and compliance, Gremlin Social helps ensure the safe & effective use of social media communication while maximizing marketing campaigns, guiding strategies such as content creation & social media policy review assistance, and monitoring returns through analytics.

Having a crystal clear plan is the prerequisite to making social media work for you. You need to know what you’re doing, where you’re headed, and what you plan to achieve with your social media. In short, you need a social media marketing strategy that gives you a bird’s eye view of everything. And at the same time lets you grasp and work with the details when needed.


Social media platforms like Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!

2014 has been another thrilling year in the world of social media, from Instagram reaching 300 million users, surpassing Twitter, Facebook’s continuous algorithm updates pushing organic reach to a plummeting death, LinkedIn’s new publishing platform giving users a powerful way to build their brand, and SnapChat establishing themselves as a bigger player by displaying advertisements and sponsored stories. These updates are just dusting the surface of social media changes over the past year, but what does this all mean for your marketing plan in 2015?
While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you're not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.   - Ryan Short, MODassic Marketing
When you first sign up for this management tool, it can seem a bit overwhelming. There are tabs and instructions everywhere. You’re given insight right away into certain statistics you don’t usually get with other tools. However, Sprout Social is different from the rest, because it focuses on the idea that communication and engagement between businesses and customers should be better and more open.
eClincher is a comprehensive platform but yet simple to use. It has all the essential features a social media management tool should have plus unique ones – auto posting with smart queues, social inbox, RSS feeds integration and auto posting, suggested content plus curation, influencer discovery, custom analytics reports, Canva integration, media asset management, free image library, URL shorteners, and more. Let’s look at a few of those.
TweetDeck: A free app that is designed to let Twitter users to manage limitless accounts from a single interface, TweetDeck is ideal for organizations that require functionalities such as tracking, organizing and engagement on the social media platform. It can be used by virtually anyone, starting from individuals all the way to large organizations. The software is capable of managing Twitter accounts as well, while keeping track of hundreds of Twitter lists, searches and hashtags. TwitterDeck offers customizable dashboards that enable users to both send and receive tweets and monitor Twitter profiles. This robust tool can be deployed as a Web, Chrome or desktop application.
Faceless corporations are a thing of the past. These days, consumers care not only about what they buy, but also the type of company they’re buying from. Social Media has a 100% higher lead to close rate than outbound marketing. With this advantage, you can practice rapid response to build a connection with a customer, rather than putting them through the automatic recording steps via telephone.
Insert some personality, humor, and spunk into your brand. Remember, social media has the word “social” in it for a reason. Yes, some use platforms like LinkedIn and Twitter to gather industry-related or world news, but more often than not social media is used to entertain and kill time. Your marketing messages need to adjust accordingly because if you’re using the same copy that you’re using in, let’s say search or email marketing, then your followers are going to remain oblivious to your brand. BarkBox, one of the trending box delivery services on the market, which caters exclusively to adorable doggies, is one company to take note of. Founded in 2011, BarkBox has done an impressive job of growing their business in a short time frame, with a large chunk of their marketing focusing on growing and creating engaging social content. Their Facebook page is hysterically entertaining, with each post featuring an adorable pup and tagline as if the dog was actually speaking to the reader. This works because it’s a. adorable b. hysterical and c. relatable. Just check out this post below with almost 3,000 likes, 42 comments, and 170 shares after just 9 hours. This massive amount of interactions and shares not only establishes brand authority, but also drastically increases chances of this post showing up on a friend’s newsfeed (therefore gaining brand awareness, followers, leads, and customers).
Friends+Me is a scheduling and content management tool that is of high functionality, actuality, and quality and enables user’s content fly across social media platforms. Friends+Me is affordable and easy to use and provides a good platform for increasing engagement and driving traffic in social media platforms. Friends+Me enables sharing of content from anywhere. This is achieved by Friends+Me facilitating publishing of content at the right time, reaching more customers, and increasing engagement. Friends+Me also provides a good platform for users to schedule their social media content. Scheduling of posts eliminates the need of publishing a post right away by…

Kred is a social-media scoring system that seeks to measure a person’s online influence.Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company’s engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice.
Social media has an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.
Schedugram lets you plan, schedule and upload your Instagram content – and collaborate within your team to product the best 'grams possible. We have led the Instagram business scheduling market for 5 years now and we're not stopping: with Schedugram you can schedule and publish carousel posts, videos, Instagram stories and more. With unlimited user accounts included at no extra costs, you are not forced to share logins to save money on your subscription: if someone needs a login, you can collaborate instantly. Join us for a 7 day free trial, and discover why over 10,000 businesses trust Schedugram every day.
If Facebook is your game, then try out Social Insider: www.socialinsider.io. Social Insider allows digital marketers to compare their Facebook page with an unlimited number of competitors they want. They get all the history data, insights about paid growth vs. organic growth, active fans, posts and engagement insights. Hope it’s useful for you guys 🙂
Most companies are looking to social media platforms to promote their businesses and build and market their brands. These businesses’ experiences can truly answer the query, what is social media management software? In this respect, the software’s basic function is to connect/communicate with consumers. It can also help distinguish vital customers and enable businesses to follow their online activities. Also, the software can monitor the performance of a company’s social media campaign through the real time analytics and reports that it furnishes. It is no wonder that in some places such as Europe, senior executives have been found to use SMMS more than their junior counterparts. This proves that the technology works as a marketing platform.
Apple's iPhone 5c: Created a Tumblr page, labeling it "Every color has a story" with the website name: "ISee5c". As soon as you visit the website, the page is covered with different colors representing the iPhone 5c phone colors and case colors. When you click on one of the colored section, a 15-second video plays a song and "showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers...",[80] concluding with words that are related to the video's theme.
Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month.[114] Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect.[112] President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.

At its core, Pinterest enables users to create Pinboards, which are a collection of images under one unifying theme. Pinterest followers can comment on your boards and the individual images within them, as well as share them (known as repinning). And although Pinterest’s audience is primarily women, even traditionally-male dominated niches like home improvement and grilling can find a home on Pinterest, as these pinboards from Lowes can attest to:
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long. Get deeper analytics than if you just post to social networks directly. With Buffer you can manage:
As with Facebook, photo based contests and suggestions open up more dialog between a brand and its followers. Take a leaf from the book of online art retailer Society6 who invite users to share images of their recently purchased products in action with the hashtag #shareyoursociety6. Not only does it give users a chance to share your spotlight, it shows off your product in an authentic way,

You can connect your Twitter, Facebook, LinkedIn and Google+ accounts, to save you time when posting content to your different social media feeds. However in my opinion although Hootsuite is better for keeping tabs on all your social accounts and monitoring mentions etc., it is slightly more fiddly and less user friendly than buffer is at doing the task of scheduling posts to multiple accounts.
Today, people create profiles on every social media channel available with the aim of reaching as many people as possible. Unfortunately, with that mindset, you will not reach your chosen target audience. As a result, it is key you look at your buyer personas when choosing your social media channels. For example, you won't necessarily need a LinkedIn profile if you are launching a gothic clothing brand; the same as you won't need to be on Pinterest to promote your surveillance services.
First and foremost, you should always encourage conversations and keep communication lines open. Make engaging with your brand as easy and compelling as possible. To do this, contribute to your community consistently. Valuable communities can require huge amounts of time and effort to develop, so before you get started be willing to commit to the work.
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