Monitor online mentions of your brand in real-time. Mediatoolkit will let you know about every article, hashtag or comment mentioning your business. Mention monitoring for 100+ million online sources. Find mentions from any source in the world: be it profiles on Twitter and Instagram, or updates from websites, blogs, and forums. Free version includes
The activity of tracking social media channels. Organizations measure and use social media analytics tools to find out where are the discussions about them, their competition and other topics of interest. Social media monitoring includes measuring opinions and sentiment of groups and influencers. It includes historical data and other information. The goal is to assess the reputation and be alerted to significant events taking place in social channels. — Dreamgrow
How many posts to schedule? This question is more specific to your current social following and industry because your social following and industry benchmarks will dictate how many posts you’ll be required to share and the return you can expect. Let’s say that for every 1 post, our heavy machinery company generates 500 impressions and our industry standard for CTR is 10% and our industry standard for conversions is 1%. We’ll define a conversion action as filling out a form. So, for every 500 impressions, we generate 10 clicks and 1 conversion and 1 out of every 10 conversions end up purchasing. We will need to schedule 10 posts to generate 1 purchase then. Over the course of our 3-month campaign, we will need to publish 250 posts to generate 25 sales. That’s a lot of posting! Better get a tool like SEMrush or Hootsuite.
Moving up from being just another marketing channel, social media has become a primary conduit for any kind of business to connect with customers and partners. Touchpoints can vary widely. It could be matching social perception trends to specific records or audience groupings in your customer relationship management (CRM) repository; or, you could record a customer's @mention in your helpdesk system when she complains about your product over Twitter. What makes social media so attractive and valuable is that it's a real-time conduit for measuring your audience's pulse and pushing out content that aligns with your brand. To be an effective social media manager or marketer across all these fronts requires a robust social media management and analytics platform.
The World’s Most Complete Social Media Management Platform. Social Report is an all-in-one social media management platform. All the features you need in one concise package. Our platform includes targeted engagement, advanced scheduling, social listening, unique automations, sophisticated analytics and much, much more! Check out www.socialreport.com to discover more, or feel free to shoot us a message here on G2 Crowd!
Telling a powerful story: A whole story? Huh? But you’re only allotted so many characters on social channels. Yes, yes, I know, but there are ways to pull powerful quotes and engaging tidbits from a story that will leave the reader wanting more, therefore directing them to your website. Charity:water does this phenomenally well. Yes, they are already a charitable company with the mission of providing clean drinking water to every person in the world, but as a non-profit organization they’ve been incredibly successful continuously trumping their fundraising goals, and I’d be willing to bet a big part of this is due to how gracefully they tell their story to social followers. Their content has a way of spurring their audience to get involved and contribute to the organization. When I first learned about charity:water at Hubspot’s Inbound conference in 2013, their heart-wrenching video spurred me to create a birthday campaign in which you ask your friends and family to donate rather than give presents. One recent campaign that they’ve shared throughout all of their social channels is called “Why I give” in which individuals who donate share their stories. This adds the human element, tells a story, and even has the power of spurring followers to action. Take a look at the post below featuring a “well-known, well-loved charity:water supporter,” Shakil Kan. The quote featured tells a mini-story and is inspirational, intriguing the viewer to click.
As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our specialists at LYFE Marketing monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.
Unlike the channels above, Pinterest has a clearly defined user base consisting mostly (70%) of women with disposable income. It's not for every brand, but it's a product-friendly platform for those are a good fit. If you’re in the fashion, handcrafts, or home decor space, you’d be missing out an opportunity to get traffic and sales here through both organic and paid tactics.

In-Depth Analytics: Many SMMS are capable of providing users with metrics on social media accounts, data from which can be integrated into a company’s social media and brand strategies. Such metrics can also be used to link social media strategies to a business’ website. They can keep tabs on how marketing campaigns are doing, which can provide valuable insights into a company’s social media presence.


Excellent List… I would like to add an info about the new analytical tool in the market, Social clout.com, which includes monitoring, listening, engagement workflow, social media analytics and social media lead generation. If possible, I would ask you and the users in need of the social media analytical tool to try out the te tool on www.socialclout.com , and give yor precious feedback. This tool would be great asset to the marketing teams of small business because of its features and competitive pricing.

Having a crystal clear plan is the prerequisite to making social media work for you. You need to know what you’re doing, where you’re headed, and what you plan to achieve with your social media. In short, you need a social media marketing strategy that gives you a bird’s eye view of everything. And at the same time lets you grasp and work with the details when needed.
As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our specialists at LYFE Marketing monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.
Planned content begins with the creative/marketing team generating their ideas, once they have completed their ideas they send them off for approval. There is two general ways of doing so. The first is where each sector approves the plan one after another, editor, brand, followed by the legal team (Brito, 2013). Sectors may differ depending on the size and philosophy of the business. The second is where each sector is given 24 hours (or such designated time) to sign off or disapprove. If no action is given within the 24-hour period the original plan is implemented. Planned content is often noticeable to customers and is un-original or lacks excitement but is also a safer option to avoid unnecessary backlash from the public.[92] Both routes for planned content are time consuming as in the above; the first way to approval takes 72 hours to be approved. Although the second route can be significantly shorter it also holds more risk particularly in the legal department.

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve.


I currently use IFTTT for auto posting from G+ to Twitter and Facebook, but it only allows you to link ONE page, although it’s free. I have several pages so unless I got an email for every page (crazy!), I need to get another tool to post to several different pages depending on certain parameters. It needs to be free as I can’t afford any fees at this stage…
Oracle Social Cloud’s intuitive analytics tools empower marketers to discover, analyze and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. A unified listening, analytics and engagement application helps marketers measure social success and connect social analytics with business KPI. The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle Customer Experience Cloud and Marketing Cloud. Oracle Social Cloud includes the following social solutions: Application: • Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. • Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. • Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Platform: • A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments.
In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.[57] According to Scott Galloway, the founder of L2 and a professor of marketing at New York University's Stern School of Business, latest studies estimate that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix.[58] When it comes to brands and businesses, Instagram's goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment.[59] Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.[60]
Provide customer service: A social media presence opens you up to customer questions, complaints, and inquiries. So one of your goals will be to provide this support to customers or direct it to another preferred, private channel. One way to measure this is through your response time for direct messages (This is displayed as a badge on your Facebook page, for example).
Although “followers” and the many other metrics are important, they are not the "be all and end all" to social media success. You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so that your audience can relate to your brand. Social media is all about being social, and if your customers see the same types of posts time and time again, they will lose interest. Make your communications interactive by:
Friends+Me is another prime player in the social media management tools family. While Friends+Me puts the highest emphasis on Google Plus features, many other social platforms are supported. Friends+Me appears to get rave reviews from users, and has a beautifully designed website with plans available based on the size of your business. And yes, there is a free plan!
One metric that every social media marketer should care about in the engagement metric. The reason being simple: it gives you a strong insight into what your target audience thinks of your brand. Are people just mentioning your brand or are they having multiple conversations about it? Are they actively engaging with the topic? How are they sharing the content with each other?
Hootsuite is one of the most established and popular apps when it comes to social media scheduling and marketing. You can use it schedule post, receive in-depth reports, and collaborate with your team members, thanks to built-in team work features. You may notice than it sounds quite similar to what Sprout Social does, but there is one key difference between the two: whereas Sprout Social will display all the data inside a single stream, Hootsuite uses multiple ones. It is simply a matter of finding the former or the latter approach more preferable.
As an entrepreneur, it’s difficult to decide which content will resonate most with your audience. If you’re ever unsure about what to post on your social media channels, it’s a great idea to look to other brands in your niche. Take a look at the content which they’re posting, measure how it performs, and think about what you can do to make sure that your social media content stands out from the crowd.
You should also consider how you plan to make engagement and response a consistent part of your social media management. Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted to your page? Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy.
There has been an increase in social media marketing in sport, as sports teams and clubs recognise the importance of keeping a rapport with their fans and other audiences through social media.[117] Sports personalities such as Cristiano Ronaldo have 40.7 million followers on Twitter and 49.6 million on Instagram, creating opportunities for endorsements.[118]
Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
Facebook Pages Manager: One of the most popular SMMS currently in the market, Facebook Pages Manager is a mobile application designed to aid in managing businesses’ social media pages. Using the solution, users can update social media pages, create posts and share media, among others. Notifications regarding social media activities and reminders are also automatically sent by the app. Page insights are likewise provided, enabling users to capture information regarding customer wants and needs. Facebook Pages Manager also offers both business and personal social media tools.
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