A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29-minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012—the time when the campaign ends.[28] The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo.[29] According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain's Got Talent that reached 70 million views in 6 days.[30][31]
Social networking sites such as Facebook, Instagram, Twitter, MySpace etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy" (Trusov, Bucklin, & Pauwels, 2009, p. 3).[84] Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, "a persons behaviour is influenced by many small groups" (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). These small groups rotate around social networking accounts that are run by influential people (opinion leaders or "thought leaders") who have followers of groups. The types of groups (followers) are called:[85] reference groups (people who know each other either face-to-face or have an indirect influence on a persons attitude or behaviour); membership groups (a person has a direct influence on a person's attitude or behaviour); and aspirational groups (groups which an individual wishes to belong to).
Your Twitter profile and tweets can get crawled and indexed by Googlebot and appear in both Google mobile and desktop search results. Google has been expanding how it displays tweets in Google Search. Tweet Indexation Rate Tool queries Google and returns the percentage of your indexed tweets, the Moz Page Authority, and number of other websites linking to your Twitter account.
While SocialOomph does indeed have a free plan, the features are limited and mostly lean towards Twitter management. On the free plan you can do things like schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts, but some of the more sophisticated features require a paid plan. If you’re looking to manage multiple social platforms aside from Twitter you will need to pay to play.
Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. Statusbrew bridges the gap between businesses and customers by unearthing deep insights of social media analytics. Trusted by over 16 million users worldwide, Statusbrew makes it fast and easy for individuals, small and medium businesses and organizations of every scale and complexity to efficiently manage social media properties. Get in full control of all your channels on Twitter, Instagram, Facebook, LinkedIn and Google Plus with the complete suite of social media management tools on Statusbrew. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams. With Audience on Statusbrew businesses, influencers and individuals alike gather social intelligence to engage with their community on different social networks and nurture strong relationships with people who matter the most. The social audience can be segmented and managed for well-girded growth to maximize returns by keeping their valuable connections happy at every step of their social journey. Track and monitor your competitors alike, and grow fast using our Lead Generation process using Twitter Sources. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you would receive instant Slack notifications for all the activities you choose are important for your Business. Our powerful white-labeled Reports give you, your team and clients, powerful week-over-week and month-over-month Analytics to get the best ROI on your marketing efforts. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections!
Platforms like LinkedIn create an environment for companies and clients to connect online.[71] Companies that recognize the need for information, originality/ and accessibility employ blogs to make their products popular and unique/ and ultimately reach out to consumers who are privy to social media.[72] Studies from 2009 show that consumers view coverage in the media or from bloggers as being more neutral and credible than print advertisements, which are not thought of as free or independent.[73] Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages. Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites enable employees to place evaluations of their companies.[71] Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online.[71] To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control.[74]
As with any other type of digital marketing tactic you employ, you’ll want to make sure that you track and measure your social media campaign results over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals. Not to mention, this is how you will determine your social media ROI and decide if you’re putting your resources to the best use.
You can connect your Twitter, Facebook, LinkedIn and Google+ accounts, to save you time when posting content to your different social media feeds. However in my opinion although Hootsuite is better for keeping tabs on all your social accounts and monitoring mentions etc., it is slightly more fiddly and less user friendly than buffer is at doing the task of scheduling posts to multiple accounts.
Those who rely on Twitter to get their message across will find much to like about Followerwonk. This tool comes with a variety on analytics tool which will help you determine everything there is to know about your audience, including their location and the hours during which they are at their most active. This will enable you to target your posts and increase their impact, because they will be read by more people. You can also do the clever thing and integrate it with Buffer, and set it to post schedule posts automatically at the time your readers are on Twitter.
What better way to gauge customer demand than to ask them yourselves?  Don’t be afraid to engage your followers and get their opinions.  Doing so can help identify both areas of strength and weakness.  As we discussed earlier, prompt response to comments is key to developing a relationship with your followers.  Even big box stores work to maintain open and responsive communication with their followers:
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.
Followerwonk is a Twitter analytics tool used to find, analyze, and optimize for social growth and helps to explore and grow user’s social graph. Followerwonk has features such as search twitter bios with advance drop down search, compare twitter users, analyze data, track followers and sort followers. Followerwonk represents data graphically in the most active times for user’s followers which makes it easy to have educated business decisions at a glance. Followerwonk seamlessly integrates with Buffer to automatically schedule tweets with the most popular times and to analyze interactions with posts which is important for users because when follower count…
Notice that each of these accounts has a consistent voice, tone, and style. Consistency is key to helping your followers understand what to expect from your brand, so they know why they should continue to follow you and what value they can get from your social accounts. It also helps keep your branding consistent even when you have multiple people working on your social team.
Sprout Social's user interface (UI), with its single-stream mention monitoring, was the easiest to set up and navigate, and also offers the widest variety of relevant social networks and produces numerous reports which can be downloaded in more than one format. You can build basic Queries and script Rules, and run competitive analysis. Of the products reviewed, Sprout Social, which begins at $99 per month, is the best value. It meets all of the qualifications for an entry-level social media tool suite, with the ability to scale, and is this roundup's Editors' Choice for SMBs.
You’re probably already using this one, but hear me out. LinkedIn just released a new extension of its platform called LinkedIn Lead Gen Forms. This helps businesses accumulate and track leads. Because most people view the app on their phones, it can be a hassle to fill out a contact form. So instead of relying on users to fill out the forms, LinkedIn’s new application uses an in-app form that populates already stored information about an individual LinkedIn user, making lead generation for your business easier than before.

Social Searcher / Socialbuzz is a real-time search engine for Facebook, Twitter and Google+. It is designed to provide a different kind of user experience for curious users and deep analytics for the marketing professionals, such as: posts types, top links/domains, keywords, sentiment, top users and posts. Also the service has a quick possibility to change your search locale, filter search results by content type and popularity.


Now that you know the answer to the pressing question, what is social media management, it’s time to talk about why social media management is important for your small business. The first and perhaps most obvious reason is that your customers are active on social media. They want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.
Only a few social networks allow you to schedule your content. It’s a headache to go inside each account and schedule every post manually. Granted, networks like Twitter operate in “real-time” but you can’t be online all day long. Plus, no one likes being bombarded with string of posts within a given span of time, so scheduling is a smarter way to be present without really being there. A dashboard comes to rescue!
Social media is too big, and too important, to leave to chance. It is a critical channel for building brand awareness, generating leads and staying connected with customers. In 2016, 78% of Americans had a social media profile, and people increasingly use social channels to interact with brands. They also use social media to ask for recommendations, praise the products and services they love, and complain about bad customer experiences.
Xsopo is an easy to use interface that enables easy use of social media. Xsopo facilitates automatic publishing and scheduling of posts on multiple social media platforms such as Twitter, LinkedIn, Google+, Facebook, and many more. Xsopo makes use of the API’s of the social media websites that enables users type a message once and a quick review of how the user’s message will look like will be showcased to the user. Xsopo is also ideal for companies and enterprises as it enables them to schedule a message which will later be delivered with precision and accuracy. Xsopo features the…

Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.[3] That interaction can be more personal to users than traditional methods of outbound marketing and advertising.[4] Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network.[5] Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites.[6] By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.[4]


You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption. In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting through: social media. Platforms such as Chattypeople make integrating an AI-powered chatbot into your social media strategy easy. These tools allow you to create a chatbot that:
What social metrics do we track? – These men aren’t going to click a couple buttons and purchase our $250,000 heavy machinery online. No, they want to know they can trust us and they want to talk with a salesperson. So, for our social campaign, it’s important that we track reach (because the market is probably small) and clicks on our content. This way, we know that we’re reaching our target market with the content and they’re interested enough to click on it.
IFTTT is a powerful Internet automation site that can save you a lot of time managing social media and other tasks through recipes. You can essentially connect any major network or channel together to automate sharing on sites like Facebook, Twitter, LinkedIn and more based on any action you desire. Like sending out a tweet automatically every time you publish a new blog post or getting an email when your favorite magazine has something new to say. Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional.

Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' Home timelines.[40] Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, etc.[41] Twitter is also used by companies to provide customer service.[42] Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation.


Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.[3] That interaction can be more personal to users than traditional methods of outbound marketing and advertising.[4] Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network.[5] Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites.[6] By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.[4]
Social Media Marketing brings new rules and opportunities to increase the awareness, profitability, and overall lifeline of your brand. A further understanding of your consumers, how they communicate, the experiences they’re looking to have, and where they’re located digitally is crucial.  Your social media strategy will affect the chances of winning new customers, retaining current customers, future business expansion opportunities, talented employees, and better products. But don’t take the short way out. If at first you don’t succeed, don’t give up. Stray away from being comfortable and what’s safe. Social media is a marathon, not a sprint.
TweetDeck is a comprehensive and powerful Twitter tool that is used for organizing, real time tracking, and engagement. TweetDeck also enables users reach their fans and audiences in a quick and efficient way. TweetDeck acts as a user’s personal browser used for staying up to date on what is happening and connecting with their contacts across social media platforms such as Facebook and Twitter. TweetDeck is ideal for large enterprises, freelancers, non-profits, mid-size businesses, and small businesses. The devices supported by TweetDeck include Windows phone and iPhone-iPad. Since TweetDeck is a social media marketing management software, it features the LinkedIn…
One of my biggest challenges is finding content to tweet and post about! A way to tackle this is through social media management tools like Mention and Buzzsumo, which will send alerts your way when a keyword you select is posted online. I currently use keywords like “WordStream” or “Larry Kim” to see if others are posting about us. Then I can retweet their content!
Platforms like LinkedIn create an environment for companies and clients to connect online.[71] Companies that recognize the need for information, originality/ and accessibility employ blogs to make their products popular and unique/ and ultimately reach out to consumers who are privy to social media.[72] Studies from 2009 show that consumers view coverage in the media or from bloggers as being more neutral and credible than print advertisements, which are not thought of as free or independent.[73] Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages. Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites enable employees to place evaluations of their companies.[71] Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online.[71] To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control.[74]
Depending on how invested your company is in CRM, integration might be a make-or-break feature for you. Being able to convert social engagements into leads is a powerful feature that, if used correctly, can add a lot of benefit to your business. If you find CRM integration important, then be sure to research which social media management tools are compatible with your relationship management service of choice.
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