It’s well known that social media is a marketing channel which many ecommerce brands have already utilized effectively to skyrocket their stores growth, so we’ve created this article to provide you with some tips & tricks to help you find that same level of success. Whether you plan to use Facebook, Instagram, or Snapchat to grow your business, we’ve got you covered. Let’s go!
Buffer Reply turns your Twitter, Facebook, and Instagram engagement, comments, and questions into threaded conversations, all neatly organized in one inbox for your team to tackle, together. Our refined brand monitoring filters let you bypass the chatter of social media, so your team can focus on the conversations that matter most to your brand. Reply puts critical customer service data at your fingertips with robust reports, so you can make the best decisions for your team.
Too often, businesses fail to secure all of the relevant social media profiles prior to kicking off a formal social media strategy. That's why I highly recommend KnowEm. KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. By securing your social media identities you will maximize brand equity. - Kristopher Jones, LSEO.com
The World’s Most Complete Social Media Management Platform. Social Report is an all-in-one social media management platform. All the features you need in one concise package. Our platform includes targeted engagement, advanced scheduling, social listening, unique automations, sophisticated analytics and much, much more! Check out www.socialreport.com to discover more, or feel free to shoot us a message here on G2 Crowd!
I am a big time fan of Hootsuite, but from last few months I am using https://kalbos.io/, which allow me to not only schedule and publish posts, but, also helps me monitor the performance of all my social channels from a single dashboard. Also, now we can respond to our customers via Kalbos on the basis of sentiment analysis. I would recommend this advanced social media management tool to manage all your social channels
Hootsuite: A powerful SMMS, Hootsuite is designed to help businesses come up and with and implement social media strategies. It can likewise allow managers to handle multiple social media accounts using a single solution, eliminating the need for multiple logins. Users are allowed to post updates, directly communicate with customer base and analyze responses on social media sites, including Twitter, LinkedIn and FourSquare. The solution can also link businesses to third party applications such as Vimeo, Instagram and Evernote. Key features include management of multiple contributors, capture of brand intelligence and multiple network updates.
Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand. A study from 2011 attributed 84% of "engagement" or clicks to Likes that link back to Facebook advertising. By 2014, Facebook had restricted the content published from businesses' and brands' pages. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 down to 2% in February 2014. 
But don’t be discouraged. Even if you have a massive number of followers, you can still boost your click through rate on Twitter. Studies have been done on everything from the best time and day of the week to tweet, all the way to where to place your call-to-action link. But one of the very best ways to send your Twitter engagement rate sky high on Twitter?
Fortunately, there are many social media management tools with streamlined features and automated workflows that not only save you time, but also boost your effectiveness on social. Whether you’re looking for a platform-specific tool, an all-in-one social media management powerhouse, a tool to manage social media contests, or one with powerful analytics, you’ve come to the right place.
In the social sphere, things change fast. New networks emerge, while others go through significant demographic shifts. Your business will go through periods of change as well. All of this means that your social media strategy should be a living document that you look at regularly and adjust as needed. Refer to it often to keep you on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.
First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.
Twitter analytics was made available to all members some time ago now. It is a simple but useful tool to assess how you are doing on Twitter, and unlike the previous tools I have mentioned all the functionality is available for free, rather than it being a ‘Freemium’ service. It gives you a decent pallet of stats, such as profile visits, mentions, followers and tweet impressions. And you can see how these are changing month to month. It also shows you your top performing tweets for each month, which is great for assessing what goes down well with your audience.
PromoRepublic is the only social media marketing platform with 100,000 post ideas for small businesses and marketers. Advanced collaboration features and white-label options make it practical for agencies and freelancers. Additionally, the platform allows you to monitor mentions on social and run intelligent ads on Facebook and Instagram. PromoRepublic is used by more than 12,000 businesses, marketers and agencies worldwide.
SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!
You'll be able to set up Queries and Rules within the social tool suite to see if it produces the data that you determined was needed at the outset. If one tool doesn't produce the data the way you need to see it, then try another. Here's a link to a LinkedIn Boolean search primer. Several of the platforms reviewed have strong pureplay analytics enhanced with a Boolean search option, including Brandwatch Analytics, Crimson Hexagon, Synthesio, and Talkwalker. It's necessary for anyone using them to have a reasonably strong command of Boolean scripting.
So why should your business get involved? Aside from personal branding, these chats can greatly benefit your business by giving you the ability to discover new leads, build brand authority, develop strong relationships with influencers in your industry, and further expose your brand. Host your own chat or partner with a big brand to co-host a chat; you’ll grow your follower base substantially if it’s promoted well. Explore the resources in this post to get an idea of which re-occurring chats take place in your industry.