Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. According to a study by Simply Measured, 71% of the world's largest brands are now using Instagram as a marketing channel.[64] For companies, Instagram can be used as a tool to connect and communicate with current and potential customers. The company can present a more personal picture of their brand, and by doing so the company conveys a better and true picture of itself. The idea of Instagram pictures lies on on-the-go, a sense that the event is happening right now, and that adds another layer to the personal and accurate picture of the company. In fact, Thomas Rankin, co-founder and CEO of the program Dash Hudson, stated that when he approves a blogger's Instagram post before it is posted on the behalf of a brand his company represents, his only negative feedback is if it looks too posed. "It's not an editorial photo," he explained, "We're not trying to be a magazine. We're trying to create a moment."[63] Another option Instagram provides the opportunity for companies to reflect a true picture of the brandfrom the perspective of the customers, for instance, using the user-generated contents thought the hashtags encouragement.[65] Other than the filters and hashtags functions, the Instagram's 15-second videos and the recently added ability to send private messages between users have opened new opportunities for brands to connect with customers in a new extent, further promoting effective marketing on Instagram.
TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.
Another interesting tool I would like to introduce to you is the Blog2Social plugin. It has powerful options for easily sharing your posts across all popular social media networks in one easy step. You can optionally customize your posts for each network and automatically schedule your posts for the best times to share. The plugin is a big time saver for cross-promoting.

Kontentino is a social media marketing platform that facilitates managing of disparate social media accounts all from one platform. Kontentino provides the simplified content creation and planning feature that facilitates placing of all posts in one place and in an organized manner. The intuitive calendar provided by Kontentino enables users has an overview of all their social media content across all social media channels or platforms. The simplified content creation and planning feature also presents the drag and drop feature that provides a clear overview of content balance or monthly boost budget. The simplified content creation and planning is consists…
Planned content begins with the creative/marketing team generating their ideas, once they have completed their ideas they send them off for approval. There is two general ways of doing so. The first is where each sector approves the plan one after another, editor, brand, followed by the legal team (Brito, 2013). Sectors may differ depending on the size and philosophy of the business. The second is where each sector is given 24 hours (or such designated time) to sign off or disapprove. If no action is given within the 24-hour period the original plan is implemented. Planned content is often noticeable to customers and is un-original or lacks excitement but is also a safer option to avoid unnecessary backlash from the public.[92] Both routes for planned content are time consuming as in the above; the first way to approval takes 72 hours to be approved. Although the second route can be significantly shorter it also holds more risk particularly in the legal department.
Analytics for Facebook Groups and Pages. Sociograph is for community managers in mind. Get a deeper understanding of your community and content. Make sense of your Facebook data and your audience. Develop a deeper understanding of your community and content. The more you know about your audience, the easier boosting revenue becomes. Post reports display all your posts in chronological order and gives you information about dates, the types of post, authors, statistics about shares, comments and likes and a content preview. You can sort your posts to identify your most popular posts and look at posts in specific time ranges.
On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
Brand your movement with a unique name and hashtags: Branding your movement will make it memorable and stick out in the mind of your followers. Take time to brainstorm actionable ideas that will get followers involved, whether that be by posting photos and using your hashtag to group them, running a contest, or throwing events run by your company. One actionable social media movement was run by the world-renowned fashion brand, Marc Jacobs, titled #CastMeMarc. Jacobs took to Twitter last Spring to encourage his followers to post pictures of themselves on social platforms, such as Twitter and Instagram, using the hashtag to gain the once-in-a-lifetime chance of becoming one of the newest faces of the brand. The result? Thousands upon thousands of photographs were shared across social media. Even today, long after the contest has ended, people are still using the hashtag in hopes that Jacobs won’t be able to resist their photogenic faces (i.e. the tweet below).
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.
Like objectives, campaigns have a result or goal that you are shooting for. For example, say one of your business objectives for the year is to generate 100 new customers. You could then plan out four specific campaigns over the year with each campaign goal to generate 25 new customers. That way, each campaign would serve its purpose of building toward your yearly goal.
Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable feedback and ideas for topics, connect with other people in your field and establish collaboration, and reach out to influencers, among other things.
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