SOCi is the industry’s leading social media and reputation management solution. SOCi solves the difficult social media workflow challenges faced by the world’s top multi-location businesses. Our powerful social media solution was architected to address the very specific workflow and scalability issues faced by multi-location brands, digital marketing agencies, and multi-family property management companies that need to manage hundreds or thousands of social media pages. SOCi’s scalable and comprehensive platform technology provides every tool necessary for multi-location and multi-tenant businesses to manage their local social media efforts including: Intuitive Dashboard - Upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Content Discovery: With SOCi’s proprietary scoring tool, multi-location businesses can not only see what types of content are getting the most engagement, but SOCi can also tell you when to post it for optimal results across all locations in your portfolio. Asset Management/Content Libraries: After SOCi scores content found on the social web it allows you to choose from a library of highly curated, engaging content. This library cuts out the work of searching for relevant on brand content which saves you time while adding value to your brand. Peak-Time Scheduling: SOCi’s platform analyzes when your audiences most engage with your content, allowing you to post at peak times. Reporting and Analytics: SOCi puts the metrics and data that matter to your business in one easy-to-view dashboard to take the guessing out of what’s working and not working for your strategies. Reputation Management: Go beyond social media sites to pull and respond to reviews from Yelp, Citysearch, Google, and many more networks. SOCi serves as the infrastructure on which tens of thousands of social media business pages are being managed. SOCi is fully integrated with the top social media and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google+, Yelp and more.
As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn. The best thing about these options is that they have already been vetted by other people! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.
I am a big time fan of Hootsuite, but from last few months I am using https://kalbos.io/, which allow me to not only schedule and publish posts, but, also helps me monitor the performance of all my social channels from a single dashboard. Also, now we can respond to our customers via Kalbos on the basis of sentiment analysis. I would recommend this advanced social media management tool to manage all your social channels
We will use our primary Twitter handle as both a customer service channel and a broadcast/interaction channel instead of having 2 separate handles. Twitter will be used to make us feel extremely accessible to consumers – real humans at the other end in real time (so we will initial conversations wherever possible). This will be beneficial in developing brand awareness and putting a real face to the products bought elsewhere.
SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. Socialbro analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet is that would reach the maximum amount of followers for more retweets and replies.
In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.

Optimize your profiles: Fill out your social profiles with all the information your customers might want and try to claim the same username on every platform, especially a unique tracking link to your website. Have a clear bio that describes what you do and what you’re about (this is essentially your digital elevator pitch). Also be sure to have an avatar and cover photo wherever applicable. You can use Canva to create these in the right dimensions for each channel you’ve chosen.
The other critical capabilities an enterprise gets at this level include greater contextual data customization tied directly to business goals. An enterprise also gets community and sentiment analysis that filters a wide social audience into defined market segments. These market segments offer clear opinions about a brand or product; the business can then tie that information to customer intent.
Advertising refers to the amount of ad spend that you’re going to invest in social platforms. This is up to you to determine. If you want to leverage social ads throughout your strategy, then be sure to build that into your budget. If not, then you’ll probably be relying on organic reach, which means more budget spent on labor. Be sure to incorporate that into the budget as well.
Social tools are not all created equal. Some are quite expensive. The tools trying to cover everything mainly focus on organic vs. paid, so it is nearly impossible to have just one tool for organic and paid social. If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.   - Gina Michnowicz, Union+Webster

ThinkUp is a free, open source web application that captures your posts, tweets, replies, retweets, friends, followers and links on social networks like Twitter, Facebook, and Instagram. With ThinkUp, you can store your social activity in a database that YOU control, making it easy to search, sort, analyze, publish and display activity from your network. All you need is a web server that can run a PHP application. [Free 14 day trial]


In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.[32] The #MakeItCount YouTube video went viral and Nike saw an 18% increase in profit in 2012, the year this product was released.

In my post last year covering social media strategy suggestions for 2014, I stressed tactics such as creating a social media marketing plan and sticking to it, going above and beyond in social media customer service, embracing mishaps, and so on. Let me assure you, these strategies are all still critical, but with the New Year upon us I have some new and improved tips up my sleeve to add to your social media marketing plan for 2015.


TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.
If your team maximizes content by sharing it via multiple accounts, you’re probably familiar with the struggle of logging in and out of each account to launch posts. It takes time to sign in and out of different accounts to ensure as many possible audience members get the chance to engage with your content. Major headaches can surface when you’re bouncing around from sharing original posts, researching hashtags, tagging the right people, and replying to messages. With TweetDeck, your team can effectively manage multiple Twitter accounts with ease, all on one screen.

Buffer is a very popular social media scheduling application. The tool makes it easy to share content and automatically schedule the distribution to Twitter, Facebook, LinkedIn, Google+. Now it works by staggering content throughout the day. Buffer lets you add content to your queue without worrying when to post it or how frequently to post it. Buffer also gives you the Analytics about each post which lets you quickly see what ideas are working and what aren’t.


I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.
How many posts to schedule? This question is more specific to your current social following and industry because your social following and industry benchmarks will dictate how many posts you’ll be required to share and the return you can expect. Let’s say that for every 1 post, our heavy machinery company generates 500 impressions and our industry standard for CTR is 10% and our industry standard for conversions is 1%. We’ll define a conversion action as filling out a form. So, for every 500 impressions, we generate 10 clicks and 1 conversion and 1 out of every 10 conversions end up purchasing. We will need to schedule 10 posts to generate 1 purchase then. Over the course of our 3-month campaign, we will need to publish 250 posts to generate 25 sales. That’s a lot of posting! Better get a tool like SEMrush or Hootsuite.
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