Friends+Me is a scheduling and content management tool that is of high functionality, actuality, and quality and enables user’s content fly across social media platforms. Friends+Me is affordable and easy to use and provides a good platform for increasing engagement and driving traffic in social media platforms. Friends+Me enables sharing of content from anywhere. This is achieved by Friends+Me facilitating publishing of content at the right time, reaching more customers, and increasing engagement. Friends+Me also provides a good platform for users to schedule their social media content. Scheduling of posts eliminates the need of publishing a post right away by…
We tested the core tasks critical to each platform's social media management and analytics features, with SMB and enterprise business value in mind. Such core tasks include how each tool gathers listening and mention data from the main social networks and other sources, and how creatively and effectively each tool transforms and presents the data with reporting and visualizations. We also tested how each tool configures and sends alerts, connects social data to tangible ROI, and does both competitive and community analysis on top of offering an intuitive home base for social publishing and content curation.
That said, Facebook can be an incredibly powerful way to use social media for advertising. It’s a database of information that you can use to deliver targeted ads to your ideal customers. If you amplify content that’s set up to produce engagement (likes, shares, comments) such as a viral video, you can generally lower the cost of your advertising, so keep that in mind.
Monitoring and Listening Features: The software enables the company to track and monitor how their brand or business is doing in the social media platforms. The user will be able to identify any changes in their clients’ preferences, what people are saying about the company’s brand and even monitor the competition and also the industry. In whichever social media strategy a business decides to use, monitoring and listening will always be critical aspects that the user need to employ.
This ties in nicely with the tip above because there are likely several industry influencers participating in your industry related chats. Not having any luck with chats? Luckily there are tons of other strategies you can use on social to get connected with big shots in your industry. The goal is to get these people to like you and like your brand, and I’m not talking about a Facebook like. I’m talking about a genuine emotional feeling of liking everything your business is about. Why? Once you get the in with the people that matter, your business will only continue to grow because their audience and authority with mesh with yours to cast an even wider net. Take the following four steps to socially connect with your influencers:
To further engage your customers, run cross-channel campaigns across all your social media channels. Keep in mind that these campaigns are run by virtually every company today, so you will need to give yourself an edge to help you stand out from the crowd. Add an emotional component to your social media campaigns so that your audience can relate to your cause. An efficient cross-channel social media campaign will:
Buffer auto-generates a text post with the link of the page you are on when you use this, but you can easily edit this to say whatever you think best, and add an image. Because of a change to Facebook’s rules on 3rd party app posting, buffer no-longer auto-generates the text when sharing to Facebook, you have to add this yourself. I actually think this is an advantage, as it is good to be able to customise text in Facebook posts, as it allows you to use more characters than Twitter and means you could use a less business-like tone than you might on LinkedIn.
Followerwonk is a Twitter analytics tool used to find, analyze, and optimize for social growth and helps to explore and grow user’s social graph. Followerwonk has features such as search twitter bios with advance drop down search, compare twitter users, analyze data, track followers and sort followers. Followerwonk represents data graphically in the most active times for user’s followers which makes it easy to have educated business decisions at a glance. Followerwonk seamlessly integrates with Buffer to automatically schedule tweets with the most popular times and to analyze interactions with posts which is important for users because when follower count…
Facebook Pages Manager is a platform offered by Facebook and is built with page management tools. The page management tools enables users create pages on Facebook business platform while getting discovered, building connections and gaining more loyal customers. Facebook Pages Manager simply sets up pages for your business making it easy for you to see and quickly respond to messages and comments from your customers. The page management feature enables plus the page insights feature enables users see which posts posted by them are getting people interested, therefore helping users create more effective and relevant posts in the future. The…

Hearsay Systems offers the Hearsay Advisor Cloud for financial services, empowering advisors to efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Its prescriptive technology processes and prioritizes data from across digital channels and data systems, providing actionable suggestions for advisors on how they should engage with clients next. Built for the enterprise, Hearsay connects these advisor-client interactions and data to corporate CRM systems and digital marketing programs, and provides efficient compliance supervision and review workflows – all on a secure, enterprise-ready platform. Hearsay is used by more than 150,000 advisors and agents at the world’s largest financial services and insurance firms. The company is headquartered in Silicon Valley with offices throughout North America, Europe and Asia.

Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long. Get deeper analytics than if you just post to social networks directly. With Buffer you can manage:
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
Monitor multiple social media platforms: Publishing on a variety of social media platforms is also possible with SMMS, enabling users to garner more audiences, while being able to compare metrics across social media solutions. Posting across social media platforms is also achievable with a single update, saving managers time and allowing them to focus on other matters. Content success on different platforms can likewise be compared, which can be used to boost social media strategy.
Monitor online mentions of your brand in real-time. Mediatoolkit will let you know about every article, hashtag or comment mentioning your business. Mention monitoring for 100+ million online sources. Find mentions from any source in the world: be it profiles on Twitter and Instagram, or updates from websites, blogs, and forums. Free version includes

The Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen by many users more quickly. The time difference is also a problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on the east coast and west coast of the United States. Social networking sites have become a hub of comment and interaction concerning the event. This allows individuals watching the event on the west coast (time-delayed) to know the outcome before it airs. The 2011 Grammy Awards highlighted this problem. Viewers on the west coast learned who won different awards based on comments made on social networking sites by individuals watching live on the east coast.[97] Since viewers knew who won already, many tuned out and ratings were lower. All the advertisement and promotion put into the event was lost because viewers didn't have a reason to watch.[according to whom?]

In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.[32] The #MakeItCount YouTube video went viral and Nike saw an 18% increase in profit in 2012, the year this product was released.


Loomly is a social media calendar management tool that helps teams and individuals create and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Via an intuitive interface and innovative features, users can manage ideas for social posts, get live post optimization tips, preview social media posts, manage approval workflows, and automate post scheduling & analytics. Loomly is available as a web platform, with native mobile applications for iOS & Android.

A planning calendar lays the foundation and ensures you are maintaining your social sites and posting on a regular basis.  Of course, you can also post other news, tips and ideas as they arise.  The biggest pitfall businesses run into are they generally have a lot of excitement when they first establish their social media presence, but the momentum quickly fades.  Having a monthly planning calendar will help keep your social media efforts moving forward.
Make a comprehensive list of the tools you need (e.g., social media monitoring, email marketing and CRM), services you’ll outsource (e.g., graphic design or video production) and any advertising you’ll purchase. Next to each, include the annual projected cost so you can have a high-level view of what you’re investing in and how it affects your marketing budget.
Likeable Local is a unique social tool thatany company can find useful. Driven by a passion for small business success, Likeable Local helps generate leads and referrals through its platform, as well as share content to social platforms. It also offers tools to boost your reach and manage your online reputation through built-in keywords so you can engage in the right conversations.

Some of the measurables related to generating these 25 new customers would be conversion rate, traffic generated via the campaign, and click-through-rate. These metrics would be important to this specific campaign because they all relate to our goal (generating 25 new customers) and help us to forecast our performance, as well as measure against industry standards and competitors.


What’s the right solution for you? Many people use both Hootsuite (to listen) and Bufferapp (to schedule), including me, and it really depends on your posting needs. In my opinion though, if Hootsuite we’re to introduce more scheduling options this could spell trouble for Buffer! But then again, Buffer could be working on some cool new dashboard that would rival Hootsuite’s offering, time will only tell.
Social media is too big, and too important, to leave to chance. It is a critical channel for building brand awareness, generating leads and staying connected with customers. In 2016, 78% of Americans had a social media profile, and people increasingly use social channels to interact with brands. They also use social media to ask for recommendations, praise the products and services they love, and complain about bad customer experiences.
Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. According to a study by Simply Measured, 71% of the world's largest brands are now using Instagram as a marketing channel.[64] For companies, Instagram can be used as a tool to connect and communicate with current and potential customers. The company can present a more personal picture of their brand, and by doing so the company conveys a better and true picture of itself. The idea of Instagram pictures lies on on-the-go, a sense that the event is happening right now, and that adds another layer to the personal and accurate picture of the company. In fact, Thomas Rankin, co-founder and CEO of the program Dash Hudson, stated that when he approves a blogger's Instagram post before it is posted on the behalf of a brand his company represents, his only negative feedback is if it looks too posed. "It's not an editorial photo," he explained, "We're not trying to be a magazine. We're trying to create a moment."[63] Another option Instagram provides the opportunity for companies to reflect a true picture of the brandfrom the perspective of the customers, for instance, using the user-generated contents thought the hashtags encouragement.[65] Other than the filters and hashtags functions, the Instagram's 15-second videos and the recently added ability to send private messages between users have opened new opportunities for brands to connect with customers in a new extent, further promoting effective marketing on Instagram.
In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping. The tweet was deemed insensitive, and Gap eventually took it down and apologized.[101] Numerous additional online marketing mishap examples exist. Examples include a YouTube video of a Domino's Pizza employee violating health code standards, which went viral on the Internet and later resulted in felony charges against two employees.[98][102] A Twitter hashtag posted by McDonald's in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive.[103] When the Link REIT opened a Facebook page to recommend old-style restaurants, the page was flooded by furious comments criticizing the REIT for having forced a lot of restaurants and stores to shut down; it had to terminate its campaign early amid further deterioration of its corporate image.[104]

Customize your posts, schedule them for publishing later, collaborate with other team members and get access to all your social analytics. A free account gets you a very limited offering of just the basic features with tight restrictions, but there are four more premium account types that are affordable for any small or large social marketing strategy.
In a nutshell, building a strong social media community is all about fostering engagement. The more relevant engagement within your community, the more valuable it becomes to users. You should also keep a close eye on which topics and content types (videos, memes, quotes, etc.) perform best and use that information to shape your community-building in the future.
When you’re establishing goals for your social media marketing plan, we advise against selecting vanity metrics (likes / retweets) as your main metric for success. Whilst these are nice to see, and worthwhile to measure, they don’t directly affect your business’ growth. Instead, we recommend measure metrics that are likely to lead to sales, like leads generated, or conversion rate

This tool can help your team track brand mentions and social interactions. Through a single search of your company’s name, your team can discern how often others are mentioning the name, whether it’s on the receiving end of positive or negative feedback, the reach of its posts, and more. Plus, it shows the top keywords and hashtags involving your company.
Sendible has a range of pre-designed templates to help you create in-depth social media reports for your clients and team members. The ready-to-go social media reports provide an instant snapshot of your social activity. Alternatively, you can create your own report by choosing from over 250 modules. Once your reports are looking good, you can arrange to send them via email on a regular basis.
A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.

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