Rob Watts is PCMag's Business Analyst, writing reviews and features for a variety of business applications. He brings years of experience in editorial insights to the role, having previously worked as an editor for Keypoint Intelligence, an independent test laboratory for document imaging hardware and software. He spends his free time cooking and g... See Full Bio
Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.[56]
As an entrepreneur, it’s difficult to decide which content will resonate most with your audience. If you’re ever unsure about what to post on your social media channels, it’s a great idea to look to other brands in your niche. Take a look at the content which they’re posting, measure how it performs, and think about what you can do to make sure that your social media content stands out from the crowd.

NapoleonCat.com is an analytics, engagement, and publishing platform for social media marketing. Users can publish on Facebook, Google+, and Twitter at once; plan their content with calendar and drafts; and include their clients and coworkers in the content design and decision making process with customized post flows. They also can curate their current and future clients while quickly responding to their questions and comments either via a private message on Facebook or through a comment on Instagram. Users can access in-depth analytics on any page or profile on Facebook, Twitter, Instagram, YouTube, and Google+ to track the effectiveness of your or your competitors’ marketing efforts. NapoleonCat.com also makes social media marketing automation and reporting possible and enables users to process email and SMS complaints. They can also invite their co-workers, clients, and support team to work with them. NapoleonCat.com was founded by Grzegorz Berezowski in December 2011 and is based in Warsaw, Poland.
IFTTT is a powerful Internet automation site that can save you a lot of time managing social media and other tasks through recipes. You can essentially connect any major network or channel together to automate sharing on sites like Facebook, Twitter, LinkedIn and more based on any action you desire. Like sending out a tweet automatically every time you publish a new blog post or getting an email when your favorite magazine has something new to say. Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional.
As an entrepreneur, it’s difficult to decide which content will resonate most with your audience. If you’re ever unsure about what to post on your social media channels, it’s a great idea to look to other brands in your niche. Take a look at the content which they’re posting, measure how it performs, and think about what you can do to make sure that your social media content stands out from the crowd.
Snapchat is a popular messaging and picture exchanging application that was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day.[66] It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes per day.[66]
Ideas often seem to strike at random. So you need a place to collect and develop them as inspiration comes. Trello has worked wonders for me because I can not only save ideas to a Trello board, but attach links, files, and notes to each idea as it comes to life. It gives you the flexibility to be as meticulous or as barebones as you want with your planning.
Marketing Podcast with Vince Molinaro Podcast Transcript My guest this week on the Duct Tape Marketing podcast is Vince Molinaro. He is an expert on creating a healthy, resilient leadership culture, and is the author of the best-selling book The Leadership Contract: The Fine Print to Becoming an Accountable Leader. Molinaro is the global managing director […]
As trending topics come into the spotlight, they can present timely distribution opportunities. For example, culture-related topics – like diversity, race, and gender equality – are at the forefront of the U.S. media right now. Brands using their content as a podium (like Belvedere Vodka has done with its A Beautiful Future digital series, in partnership with Janelle Monáe) can earn a critical boost in visibility and relevance in social media conversations they normally wouldn’t pursue.

Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.

A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29-minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012—the time when the campaign ends.[28] The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo.[29] According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain's Got Talent that reached 70 million views in 6 days.[30][31]


Solutions aid organizations with the way they participate in important social media conversations. These conversations include blogs and social media platforms such as Twitter and Facebook, along with other forms of online communities. These tools are also imbued with new listening technologies, through which businesses can learn how people view their organizations. These functionalities accurately describes the true definition of social management software.
Provide customer service: A social media presence opens you up to customer questions, complaints, and inquiries. So one of your goals will be to provide this support to customers or direct it to another preferred, private channel. One way to measure this is through your response time for direct messages (This is displayed as a badge on your Facebook page, for example).

As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn. The best thing about these options is that they have already been vetted by other people! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.

We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.
And now we are being exposed to more and more social advertisements. As I complete my morning ritual of sipping coffee and scrolling through my Instagram feed, I now notice sponsored ads appearing in between filtered pictures of scenery and food. It is impossible to visit one’s Facebook news feed without popping into a few compelling ads along the way. And I’m not going to lie, I’ve fallen victim to several of these ads, and been captured and clicked through to their site, sometimes even converting – shameful, I know.

We already know from Larry that posts with emojis receive more attention. Similarly, when examining our tactics with images, we found that photos will generally receive more attention. This was further affirmed by Convince&Convert, who report that posts with pictures generate 150% more retweets. At WordStream, we analyzed posts on Twitter and Facebook and found that the most retweeted or liked posts featured images of real people--#PPCkid and images of our employees worked fairly well, but even memes featuring a real human work as well.
We've published more than 800 articles on the Wishpond Blog, writing since 2012. As the market has changed, so has our content. Right now, the market is fed up of piece-meal content which gives them half an answer. In order to stand out, we need to create high-value, long-form content which gives our readers everything they need to know in one place.
Yes, your content will tell the story of your brand as a whole, but why not share with your audience what's happening with your company in real time? Facebook and Instagram, among other platforms, have created their own live streaming features, something that is not yet being used to its full potential by big brands. To compete with them, start using these live features before they really catch on. Live stories are a great way to:
To drive traffic, make your main strategy creating awesome content for your target audience. The more specific and relevant your content is to your target audience, the better your conversion rates from social referrals will be. For example, this Host Analytics ad promotes a white paper on Microsoft Excel, a topic that appeals to the target audience of finance professionals.
Instagram is definitely hot right now, everybody is posting and checking out images all the time, and having a capable scheduling app that can handle all of your Instagram posts is essential. We recommend using ScheduGram, which, in addition to being able to schedule your posts, allows you to manage multiple accounts and grant access to as many users as you want to. You can choose whether to post single or bulk uploads, and there are also some photo editing tools included which can help you enhance you images, add filters, crop, and retouch. For each post, you will receive a notification via email at the time they are posted.

We all hear and read the wonders that the technology does for businesses, but what does social media management software do? This tool offers a multitude of benefits to any enterprise who wants to use social media as a marketing tool. One of these is its ability to manage huge volumes of data from mobile apps and devices. Users can use such information to appraise and manage customer social media activities, allowing them to improve their marketing processes. This trend has led many to believe that this capability will spur further growth in the SMMS market.
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.[56]
MavSocial is a simple and affordable social media management platform used by thousands of marketers, businesses, and agencies to streamline their social media activities. The platform enables marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and collaborate with team members. MavSocial currently supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr and WeChat. Features include: - Content Management: Upload, store and manage all forms of content with AI-powered tagging - UGC Curation: Curate and obtain permissions for user-generated content - License Content: Access millions of free stock images - Campaign Planner: Create and track social media campaigns across multiple networks and see an overview with calendar view - Engage: Respond to comments and messages across all social networks - Listen: Monitor keywords, analyse trends and engage with specific topics - Reporting: Analyze performance by content, post, network or campaign - Advertising: Promote and boost your Facebook posts to your target audience - Teams & Brands: Organize workflows, assign tasks and set permissions for all social media activities by brands, teams, and users.

Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.
Schedugram lets you plan, schedule and upload your Instagram content – and collaborate within your team to product the best 'grams possible. We have led the Instagram business scheduling market for 5 years now and we're not stopping: with Schedugram you can schedule and publish carousel posts, videos, Instagram stories and more. With unlimited user accounts included at no extra costs, you are not forced to share logins to save money on your subscription: if someone needs a login, you can collaborate instantly. Join us for a 7 day free trial, and discover why over 10,000 businesses trust Schedugram every day.

SOCi is the industry’s leading social media and reputation management solution. SOCi solves the difficult social media workflow challenges faced by the world’s top multi-location businesses. Our powerful social media solution was architected to address the very specific workflow and scalability issues faced by multi-location brands, digital marketing agencies, and multi-family property management companies that need to manage hundreds or thousands of social media pages. SOCi’s scalable and comprehensive platform technology provides every tool necessary for multi-location and multi-tenant businesses to manage their local social media efforts including: Intuitive Dashboard - Upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Content Discovery: With SOCi’s proprietary scoring tool, multi-location businesses can not only see what types of content are getting the most engagement, but SOCi can also tell you when to post it for optimal results across all locations in your portfolio. Asset Management/Content Libraries: After SOCi scores content found on the social web it allows you to choose from a library of highly curated, engaging content. This library cuts out the work of searching for relevant on brand content which saves you time while adding value to your brand. Peak-Time Scheduling: SOCi’s platform analyzes when your audiences most engage with your content, allowing you to post at peak times. Reporting and Analytics: SOCi puts the metrics and data that matter to your business in one easy-to-view dashboard to take the guessing out of what’s working and not working for your strategies. Reputation Management: Go beyond social media sites to pull and respond to reviews from Yelp, Citysearch, Google, and many more networks. SOCi serves as the infrastructure on which tens of thousands of social media business pages are being managed. SOCi is fully integrated with the top social media and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google+, Yelp and more.
IFTTT is an acronym for If This Then That and the whole idea of the site is that it allows you to create custom triggers to automate your social media workflows. With IFTTT you will be creating what they refer to as website. Essentially a set of instructions for what you want to happen. Now recipe refer to as source what they refer to as channel followed by a trigger and trigger is what has to happen before the tool moves on. So you might create something as if I post to Facebook then post the same update to Twitter.
Having a crystal clear plan is the prerequisite to making social media work for you. You need to know what you’re doing, where you’re headed, and what you plan to achieve with your social media. In short, you need a social media marketing strategy that gives you a bird’s eye view of everything. And at the same time lets you grasp and work with the details when needed.
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