Now that you have the information to determine where, when, and how to distribute your content, building the plan is simple. Create a matrix of the channels that make the most sense for your brand and make a note of all the specifics of engagement your team should follow for each one. When all the fields are filled out, you have a template that can be referenced easily, updated as necessary, and shared throughout your organization.

Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' Home timelines.[40] Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, etc.[41] Twitter is also used by companies to provide customer service.[42] Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation.
Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.
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