For example, say you want to increase online sales. Your social media strategy would be to promote more of your business’ products on your social platforms, whether that be in the app itself (Insta, Facebook, etc.) or through a link that redirects people back to your site. It’s at this point where you would also decide if your promotion efforts on social media will be paid, organic, or a combination of both.
What better way to gauge customer demand than to ask them yourselves?  Don’t be afraid to engage your followers and get their opinions.  Doing so can help identify both areas of strength and weakness.  As we discussed earlier, prompt response to comments is key to developing a relationship with your followers.  Even big box stores work to maintain open and responsive communication with their followers:
Social media marketing can be a time sink for those who are wasting too much time on it — with little returns. Time is critical for a social media marketer, so by creating and implementing the right strategy will let you save a lot of it. Which you can utilize on things that actually matter, such as taking your marketing and business to the next level.
Scheduling: Social media management software gives the user a chance to plan and organize their social media activities, posts and other contents. It allows the business to schedule their posts and be able to post them when their target audience is most likely to view them. It certainly makes it easy for the user to know what to post and when by keeping an accurate calendar.
Aim to produce and share content that educates, informs, entertains, or inspires. Try to mix things up a little with a balance of the four types of content and keep overtly promotional posts to a minimum. Outdoor outfitter REI has a Force of Nature campaign that highlights women in the outdoors. The content relates to REI’s mission and aims to inspire, not directly sell.

A company’s social media presence can also be amplified using these solutions by automatically sending messages using different social media platforms. They likewise enable companies to integrate their social media activities with their respective marketing programs. This functionality has lead the way to the increased use of social media management software. An industry report has revealed that the primary reason for the increase in the use of the solution is its ability to improve brand awareness.
Unified helps marketers make informed and impactful decisions with the industry’s only business intelligence platform purposely designed for social advertising. With experience collecting and enriching over $4 billion dollars of social investment data, Unified is passionate about providing Fortune 2000 brands and agencies greater transparency into their many teams, tools and strategies. The Unified Platform and service teams are specifically built to ensure data quality, optimize investments and answer critical business questions. Unified has offices in Atlanta, Austin, Los Angeles, New York City and San Francisco.
I have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help. If you’d like to simply analyze your twitter sphere timing, Hubspot has a handy tool called TweetWhen which will select your most retweetable time of day, and Tweriod will select the best times to tweet.

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.


Facebook seems to be the most popular platform for marketers, but Instagram is rapidly gaining ground both from marketers and actual users. Instagram has also updated its algorithm this year to focus on non-chronological feed display. This has been a big change for marketers as it requires them to create more appealing and engaging content to make sure they show up in their followers’ feeds. The more their followers engage with the brand, the higher their chances to maintain visibility on their feeds.
Hootsuite is the most widely used social media management platform, loved by over 16 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. From social advertising to employee advocacy, Hootsuite is your all-in-one solution for driving business results.
Oftentimes, people will participate with your brand on their preferred social network, or get to know you through your blog, without realizing that you’re on social media as well. Contests, giveaways, surveys, exclusive deals and private membership sneak peeks are just a few of the many ways you can bridge the gap between the two and encourage your blog visitors to follow you on social media and vice versa.
With SMMS, organizations can better manage multiple social media pages. Since many companies maintain multiple social pages for marketing purposes, SMMS can help them manage this otherwise complicated task. It can likewise enable users to aggregate all messages regardless of social media accounts and put them in a single storage. Another strength of SMMS is its capability to nurture relationships with customers. Some systems can keep tabs on conversation history, enabling users to personalize customer experience.
Those who rely on Twitter to get their message across will find much to like about Followerwonk. This tool comes with a variety on analytics tool which will help you determine everything there is to know about your audience, including their location and the hours during which they are at their most active. This will enable you to target your posts and increase their impact, because they will be read by more people. You can also do the clever thing and integrate it with Buffer, and set it to post schedule posts automatically at the time your readers are on Twitter.
Although “followers” and the many other metrics are important, they are not the "be all and end all" to social media success. You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so that your audience can relate to your brand. Social media is all about being social, and if your customers see the same types of posts time and time again, they will lose interest. Make your communications interactive by:
The easiest way to view social media management is to consider that it includes 3 major social media disciplines: social listening, social analytics and social engagement. Social listening is when you gather everything that is being said about your brand. Social analytics help you understand all the social media chatter and relate it to possible business changes. Social engagement is the act of interacting, usually 1-on-1 but occasionally at scale, with customers over social channels. Most businesses take on social engagement to close the loop with customers on their issues.
When you first sign up for this management tool, it can seem a bit overwhelming. There are tabs and instructions everywhere. You’re given insight right away into certain statistics you don’t usually get with other tools. However, Sprout Social is different from the rest, because it focuses on the idea that communication and engagement between businesses and customers should be better and more open.

If you’re an agency in need of tools for social media management, Social Pilot may be your best bet! This social media management tool will allow you to do manage multiple client social media profiles at once and do things such as bulk schedule posts in various queues, collaborate with team members, manage clients, utilize browser extensions, etc. Their free plan includes 3 connected profiles, 10 posts per day, and 30 posts per queue.


SocialPilot is a social media automation tool for scheduling and marketing your social media to increase your social media efficiency. 1) You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, Tumblr, Xing and VK with SocialPilot. 2) Share as many as 500 posts and connect over 200 profiles with just one SocialPilot account. 3) Post with your own brand name instead of SocialPilot's with the Custom FB Branding Feature. 4) Add up to 20 team members in your SocialPilot account to delegate sharing and scheduling with Team Collaboration feature. 5) Schedule 100s' of posts at a time uploading a CSV with Bulk Scheduling feature. 6) Want to have a look on when and what have you scheduled, have a look at our Social Media Calendar. 7) Never stay out of content, we have a lot many content suggestions. Add Curated Content and RSS Feeds for a never ending scheduling of your posts. 8) Difficulty waiting for your client's response about their account credentials. With Client Connect feature, wait no more for their account credentials or being an admin. 9) Bored of long, unwanted ugly looking URLs'. Create your own customized branded domains for more visibility and recognition with the URL Shorteners SocialPilot provides. With all these features under just one platform just go, start SocialPiloting right away!
In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways. Social-networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.[109] This may be an unethical or ethical feature to some individuals. Some people may react negatively because they believe it is an invasion of privacy. On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests. Consumers like to network with people who have interests and desires that are similar to their own.[110] Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales. Managers invest in social media to foster relationships and interact with customers.[111] This is an ethical way for managers to send messages about their advertisements and products to their consumers.
×