While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you're not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.   - Ryan Short, MODassic Marketing
You should also try and share video content with your followers to educate them about your market or about how your products/services can help them. This will not only help them get value but will also make it easy for them to hit the buy button. It’s a win-situation. This is why you find many small and big businesses are adding Facebook videos and Instagram Stories to their social media marketing strategy.
Nice post.I am really surprised you don’t have Blog2social in the list. It is one of the finest social media cross-posting plugin, a user can cross-post blog posts on social media automatically, customized and scheduled. It allows the post author to advance directly to the posting dashboard of Blog2Social Word-press, in which pre filled posting texts are provided. After customizing the texts the author schedules the posts or publishes them without delay.
You should also try and share video content with your followers to educate them about your market or about how your products/services can help them. This will not only help them get value but will also make it easy for them to hit the buy button. It’s a win-situation. This is why you find many small and big businesses are adding Facebook videos and Instagram Stories to their social media marketing strategy.
Today, people create profiles on every social media channel available with the aim of reaching as many people as possible. Unfortunately, with that mindset, you will not reach your chosen target audience. As a result, it is key you look at your buyer personas when choosing your social media channels. For example, you won't necessarily need a LinkedIn profile if you are launching a gothic clothing brand; the same as you won't need to be on Pinterest to promote your surveillance services.
Conor is a writer, comedian and world-renowned sweetheart. As the Assistant Editor and Writer at Tech.Co, he’s written about everything from Kickstarter campaigns and budding startups to tech titans and innovative technologies. His background in stand-up comedy made him the perfect person to host Startup Night at SXSW and the Timmy Awards for Tech in Motion. In his spare time, he thinks about how to properly pronounce the word "colloquially." Conor is the Assistant Editor and Writer at Tech.Co. You can email him at conor@tech.co.
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long. Get deeper analytics than if you just post to social networks directly. With Buffer you can manage:
Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.
After you complete a listening campaign, put the information you gather into a report. Make sure your social listening report is actionable. For instance, if you discover a sentiment issue, the next step would be to focus on social media PR. It’s easy to get caught up with social media reports so maintain a healthy balance between actual listening and reporting. Always prioritize actual listening and acting on insights.
Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates towards the iPhone (although it’s typically just an attempt to eat it).
Oftentimes, people will participate with your brand on their preferred social network, or get to know you through your blog, without realizing that you’re on social media as well. Contests, giveaways, surveys, exclusive deals and private membership sneak peeks are just a few of the many ways you can bridge the gap between the two and encourage your blog visitors to follow you on social media and vice versa.

Many brands mistakenly assume they need to post their content anywhere and everywhere to maximize its potential reach. But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan. That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business.

If your team maximizes content by sharing it via multiple accounts, you’re probably familiar with the struggle of logging in and out of each account to launch posts. It takes time to sign in and out of different accounts to ensure as many possible audience members get the chance to engage with your content. Major headaches can surface when you’re bouncing around from sharing original posts, researching hashtags, tagging the right people, and replying to messages. With TweetDeck, your team can effectively manage multiple Twitter accounts with ease, all on one screen.
But don’t be discouraged. Even if you have a massive number of followers, you can still boost your click through rate on Twitter. Studies have been done on everything from the best time and day of the week to tweet, all the way to where to place your call-to-action link. But one of the very best ways to send your Twitter engagement rate sky high on Twitter?
You should never use your social channels as a bragging platform. These channels aren’t to be solely self-promotional, this is boring and obnoxious. There needs to be a balance between marketing your brand and sharing stories and news from other valuable resources. If you kept seeing Instagram upon Instagram from your favorite clothing apparel store promoting solely their own clothing items you’d probably un-follow and avoid the store out of sheer frustration. Instead focus on a balance between sharing promotional content, interacting with your followers and influencers, and sharing other useful and entertaining content. The key word here is “other,” what is that? Follow these tips to easily determine what content is share-worthy:
Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant. At the time, I was managing the company’s social strategy before social advertising had really taken off. I can still remember the hours upon hours I would spend putting together a posting content calendar and setting reminders for myself to tweet at certain times. This was until I discovered Hootsuite and my life as a frantic Twitter bird instantly changed.
HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices. Hootsuite offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.
SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. Socialbro analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet is that would reach the maximum amount of followers for more retweets and replies.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email info@sprinklr.com.
If you only have an editor or two managing the content marketing process, the bandwidth for consistent distribution and conversation monitoring may be limited to a few outlets; however, if you have a full team of writers, editors, and other distribution partners at your disposal, the extra manpower (or womanpower, see above) affords increased flexibility and control to manage content across many more channels.
Sponsored radar – Radar picks up exceptional posts from the whole Tumblr community based on their originality and creativity. It is placed on the right side next to the Dashboard, and it typically earns 120 million daily impressions. Sponsored radar allows advertisers to place their posts there to have an opportunity to earn new followers, reblogs, and likes.
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.

Last but not least, the reason that is most likely to lead to ROI: increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.
Snapchat is a popular messaging and picture exchanging application that was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day.[66] It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes per day.[66]
SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. Socialbro analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet is that would reach the maximum amount of followers for more retweets and replies.
In any such scenario, you should focus on looking beyond. In other words, start researching into their online behavior and what makes them tick. Try to understand how and where your ideal customers are spending most of their time. And above all, how they’re socializing on various social networks. This data would be crucial to improve your social media marketing.
My favorite thing to do on Twitter is to find disgruntled customers and respond, trying to solve their issues. In a survey from InSites Consulting, 83% of companies reported that they deal with questions or complaints sent via social media, so I’m not alone. This is a great way to show that your company cares and a face and personality behind the façade.
Whether you are a user handling multiple accounts, or an agency that handles hundreds, HootSuite makes it easy. It’s easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers. In addition, the company also has a robust training platform that teaches not just the tools, but how to think about social marketing as a whole. As a package, the best out there for the price.   - David Kley, Web Design and Company
Alexa, a friend of mine who formerly resided in NYC, commented on a picture on Instagram posted by her favorite city dive bar. The social media manager quickly responded by offering her a free T-shirt for the positive feedback. A few weeks, when later Alexa drove six hours from Boston to collect her free shirt (and visit a few friends), the bartender realized, “Wow! Social media does work!” She has in turn become a free promoter for the bar, and encourages her large network that still resides in New York to check out her former go-to spot – essentially free PR for this small, neighborhood bar. And this is one minuscule example – if you haven’t heard the Morton’s Steakhouse story about delivering a joking tweeter a free steak at the airport, I suggest you use this as a prime example of BOMB social media customer service that led to a ridiculous amount of free press.
We will use our primary Twitter handle as both a customer service channel and a broadcast/interaction channel instead of having 2 separate handles. Twitter will be used to make us feel extremely accessible to consumers – real humans at the other end in real time (so we will initial conversations wherever possible). This will be beneficial in developing brand awareness and putting a real face to the products bought elsewhere.

One of the main purposes of employing social media in marketing is as a communications tool that makes the companies accessible to those interested in their product and makes them visible to those who have no knowledge of their products.[33] These companies use social media to create buzz, and learn from and target customers. It's the only form of marketing that can finger consumers at each and every stage of the consumer decision journey.[34] Marketing through social media has other benefits as well. Of the top 10 factors that correlate with a strong Google organic search, seven are social media dependent. This means that if brands are less or non-active on social media, they tend to show up less on Google searches.[35] While platforms such as Twitter, Facebook, and Google+ have a larger number of monthly users, the visual media sharing based mobile platforms, however, garner a higher interaction rate in comparison and have registered the fastest growth and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter which has a .03% interaction rate with an average of 210 million monthly users.[35] Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require astronomical budgeting.[36]
Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. Statusbrew bridges the gap between businesses and customers by unearthing deep insights of social media analytics. Trusted by over 16 million users worldwide, Statusbrew makes it fast and easy for individuals, small and medium businesses and organizations of every scale and complexity to efficiently manage social media properties. Get in full control of all your channels on Twitter, Instagram, Facebook, LinkedIn and Google Plus with the complete suite of social media management tools on Statusbrew. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams. With Audience on Statusbrew businesses, influencers and individuals alike gather social intelligence to engage with their community on different social networks and nurture strong relationships with people who matter the most. The social audience can be segmented and managed for well-girded growth to maximize returns by keeping their valuable connections happy at every step of their social journey. Track and monitor your competitors alike, and grow fast using our Lead Generation process using Twitter Sources. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you would receive instant Slack notifications for all the activities you choose are important for your Business. Our powerful white-labeled Reports give you, your team and clients, powerful week-over-week and month-over-month Analytics to get the best ROI on your marketing efforts. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections!
TweetDeck: A free app that is designed to let Twitter users to manage limitless accounts from a single interface, TweetDeck is ideal for organizations that require functionalities such as tracking, organizing and engagement on the social media platform. It can be used by virtually anyone, starting from individuals all the way to large organizations. The software is capable of managing Twitter accounts as well, while keeping track of hundreds of Twitter lists, searches and hashtags. TwitterDeck offers customizable dashboards that enable users to both send and receive tweets and monitor Twitter profiles. This robust tool can be deployed as a Web, Chrome or desktop application.
“Over the last two years, the social network has repeatedly tweaked the system to show the top 300 or so items that it predicts each person will want to read,” according to a recent article by the New York Times. “Facebook argues that people prefer to see videos, photos, news articles and updates from their friends and family more than other brands. So over time, posts by businesses have shown up less frequently.” Facebook continues to push for more advertising so if your business wants traction it needs to be advertising. With all of that said you still need to use caution and tread lightly if you’re a budget conscious advertiser because with more and more competition prices are likely to rise. I’d also highly recommend retargeting with platforms like AdRoll because with retargeting you show your ads to people that have already expressed interest in your brand by visiting your site. I often see retargeting ads on the side of my Facebook News scan (i.e. the image below showing ads for two sites which I recently visited).
Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services.[61] As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. Thus, the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.[62] Furthermore, marketers are also using the platform to drive social shopping and inspire people to collect and share pictures of their favorite products. Many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are a few examples of multinationals that adopted the mobile photo app early. Fashion blogger Danielle Bernstein, who goes by @weworewhat on Instagram, collaborated with Harper's Bazaar to do a piece on how brands are using Instagram to market their products, and how bloggers make money from it. Bernstein, who currently has one and a half million followers on Instagram, and whose "outfit of the day" photos on Snapchat get tens of thousands of screenshots, explained that for a lot of her sponsored posts, she must feature the brand in a certain number of posts, and often cannot wear a competitor's product in the same picture. According to Harper's Bazaar, industry estimates say that brands are spending more than $1 billion per year on consumer-generated advertising. Founder of Instagram Kevin Systrom even went to Paris Fashion week, going to couture shows and meeting with designers to learn more about how style bloggers, editors, and designers are currently dominating much of the content on his application.[63]
eClincher is a powerful and intuitive social media and online management platform, serving businesses of all sizes, agencies and professionals. eClincher offers advanced publishing, including publishing automation with queues and RSS feeds, one inbox to manage engagement and interactions, live social feeds, keywords monitoring, suggested content, influencers discovery, analytics dashboard and custom reports. Supports: Twitter, Facebook, Instagram, Instagram business, LinkedIn, Google+, Google My Business, Pinterest, YouTube, Blogger..and many more cool integrations. START YOUR FREE TRIAL today (payment information is not required).

Mish Guru is a web-based dashboard designed for simple management of Snapchat content. Our desktop platform enables easy upload, scheduling, data capture and re-posting of audience content, as well as full analytics tracking for any Snapchat account. We’ve helped numerous clients & agencies achieve Snapchat success. With in-house expertise spanning Technology, Strategy, Creative, Social Media and Production, Mish Guru delivers highly engaging campaigns and branded content.

This ties in nicely with the tip above because there are likely several industry influencers participating in your industry related chats. Not having any luck with chats? Luckily there are tons of other strategies you can use on social to get connected with big shots in your industry. The goal is to get these people to like you and like your brand, and I’m not talking about a Facebook like. I’m talking about a genuine emotional feeling of liking everything your business is about. Why? Once you get the in with the people that matter, your business will only continue to grow because their audience and authority with mesh with yours to cast an even wider net. Take the following four steps to socially connect with your influencers:
Bit.ly is a URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website. It’s by no means an “all-in-one” social media management tool, but as a social media marketer, it will help you track the performance of your links. Which is vital.
While managing your social media presence and getting your content to reach a wider audience is a challenging task, there are some things you can do to make it easier on yourself. That includes relying on apps to help you handle the jobs which don’t require you to use your creative capacities, and that includes scheduling. We hope you will find these apps helpful. Good luck!
If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitor social media.
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