Monitor online mentions of your brand in real-time. Mediatoolkit will let you know about every article, hashtag or comment mentioning your business. Mention monitoring for 100+ million online sources. Find mentions from any source in the world: be it profiles on Twitter and Instagram, or updates from websites, blogs, and forums. Free version includes
Another relevant question that businesses often pose is why use social media management software. Any organization utilizing social media platforms cannot be without SMMS in order to stay relevant. It has been found out that organizations that use social media are the ones that gain more brand loyalty. It is a way by which businesses nurture relationship with consumers, both existing and prospective.
While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, and create and schedule content using their image creator and GIF/video uploader.
And although the study didn’t go into a great amount of detail on which types of photos did best, an underlying theme was that images of people and faces tended to garner more +1’s (admiration) while images of pets, food, and even memes enjoyed more shares.  Finally, images that featured positivity in some aspect – including quotes, inspiration or good things happening in the world also tended to be popular among the Google+ using crowd.
Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve.
Brand your movement with a unique name and hashtags: Branding your movement will make it memorable and stick out in the mind of your followers. Take time to brainstorm actionable ideas that will get followers involved, whether that be by posting photos and using your hashtag to group them, running a contest, or throwing events run by your company. One actionable social media movement was run by the world-renowned fashion brand, Marc Jacobs, titled #CastMeMarc. Jacobs took to Twitter last Spring to encourage his followers to post pictures of themselves on social platforms, such as Twitter and Instagram, using the hashtag to gain the once-in-a-lifetime chance of becoming one of the newest faces of the brand. The result? Thousands upon thousands of photographs were shared across social media. Even today, long after the contest has ended, people are still using the hashtag in hopes that Jacobs won’t be able to resist their photogenic faces (i.e. the tweet below).
DiscoverText (https://discovertext.com) is very useful for anyone interested in text data science/data mining/social media monitoring. It has dozens of powerful text analytics, data science, human coding, and machine-learning features, including instant access to the Gnip PowerTrack 2.0 for Twitter, historical Twitter, and the free Twitter Search API, DiscoverText provides cloud-based software tools to quickly evaluate large amounts of text, survey, and Twitter data. DiscoverText is much better than a spreadsheet, and no programming skills are required; all just point and click.
Socialinsider. A social media analytics tool that analyzes the social media strategies of your competitors, Socialinsider enables you to better understand your rival’s operations so you can beat them at their own game, from content published to which ones are boosted the most. It covers popular social media platforms such as Twitter, Instagram, and Facebook. With its advanced machine learning algorithms, this solution competently handles all the grunt work in data collection, automatically delivering insights on a silver platter.
If your business naturally focuses on a specific niche (like cat owners, for example), your job will be easier than if you’re trying to appeal to a more general audience (like a telecommunications or airline brands). I recommend lurking in the places your intended customers often hang out, in subreddits or blog comments for example, to see what they’re interested in.
Aside from this, SMMS can help businesses where team collaboration is required. Shared inboxes are a common thing with SMMS systems, allowing individuals to send messages to the right people. Such software also help provide brand security by allowing but trusted staff to send messages to corporate social profiles. Inappropriate messages sent are easily tracked and can be dealt with accordingly. In the same manner, unauthorized content that can adversely impact a brand can also be prevented.
The code of ethics that is affiliated with traditional marketing can also be applied to social media. However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. With the invention of social media, the marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers like to hear from advertisers, how they engage online, and what their needs and wants are.[106] The general concept of being ethical while marking on social network sites is to be honest with the intentions of the campaign, avoid false advertising, be aware of user privacy conditions (which means not using consumers' private information for gain), respect the dignity of persons in the shared online community, and claim responsibility for any mistakes or mishaps that are results of your marketing campaign.[107] Most social network marketers use websites like Facebook and MySpace to try to drive traffic to another website.[108] While it is ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Social networking websites are becoming wise to these practices, however, and are effectively weeding out and banning offenders.
SumALL is a social media engagement and analytics tracking tool which enables users to know their audience, reach, post activity and engagement data in Facebook page, Instagram profile, and Twitter account. The features of SumAll are metric service, data reports, SumAll Insights, analytics dashboard, campaign export, visuals and pivot tables, audience segmentation and daily digest email. Users can integrate multiple social sources (Facebook, Twitter) and get information around the engagement that they have with their end-users. SumALL measures, grows and optimizes all important ROIs from social media. SumAll Insights will show users when to post, how to post, what to…
Google Analytics is the one tool that manages our social media. Why? Because the data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions. Did we receive a ton of traffic from Reddit in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers and more.   - Brett Farmiloe, Markitors
Instagram lets you post images and videos, which are discoverable through hashtags. But there’s also Instagram Stories and Instagram Live, which lets you put out photos and videos with a 24-hour lifespan or share moments in real-time. This gives you the unique option of keeping your Instagram feed consistent and clean, while using Stories to test out ideas and share behind-the-scenes glimpses that have a more casual and personal production quality to them.

Unified helps marketers make informed and impactful decisions with the industry’s only business intelligence platform purposely designed for social advertising. With experience collecting and enriching over $4 billion dollars of social investment data, Unified is passionate about providing Fortune 2000 brands and agencies greater transparency into their many teams, tools and strategies. The Unified Platform and service teams are specifically built to ensure data quality, optimize investments and answer critical business questions. Unified has offices in Atlanta, Austin, Los Angeles, New York City and San Francisco.
A well thought out social media marketing strategy will help you to grow your ecommerce store’s reach, engage with your existing customers, and ultimately lead to your store generating more sales. Once your store is generating a steady stream of revenue, you’ll be able to scale your marketing efforts even further, which will help you to skyrocket your growth.
eClincher is a comprehensive platform but yet simple to use. It has all the essential features a social media management tool should have plus unique ones – auto posting with smart queues, social inbox, RSS feeds integration and auto posting, suggested content plus curation, influencer discovery, custom analytics reports, Canva integration, media asset management, free image library, URL shorteners, and more. Let’s look at a few of those.
Buffer is a very popular social media scheduling application. The tool makes it easy to share content and automatically schedule the distribution to Twitter, Facebook, LinkedIn, Google+. Now it works by staggering content throughout the day. Buffer lets you add content to your queue without worrying when to post it or how frequently to post it. Buffer also gives you the Analytics about each post which lets you quickly see what ideas are working and what aren’t.
Publishing & RSS – eClincher has a robust system for publishing content. One of the most favorite feature is the Auto Post with Queues which allows users to automatically publish hundreds of posts for the next X number of months, with just a few clicks. eClincher offers the ability to recycle content as well as publish it once and remove it from the queue. There is also the RSS integration which allows users to automatically publish every single blog post (their own or their favorite industry blogs) onto their social media profiles. eClincher also offers a great scheduling tool with visual calendar, auto link shortening, free images, and animated gifs, and video publishing support.
For the first part of this decision, you can reference the audience research and demographics from surveys like those conducted by Pew Research. For instance, Pew has complete data, collected last year, of the demographics for Facebook, Instagram, Pinterest, LinkedIn, and Pinterest. Here is a side-by-side comparison of the major social media platforms’ user demographics.
The dashboard is super simple to use, giving you full customization of your posting schedule and the ability to view your analytics. Using the Buffer mobile app and the web browser extension makes it easier than ever to quickly add web page links (including title and images) to your Buffer schedule. You can upgrade for more posting privileges and social accounts to manage.

Social media has forever changed the way businesses and customers communicate. Your customers, no matter what business you own, are on social media – that is a fact. In 2017, 81% of U.S. Americans had a social media profile and that number is growing rapidly already in 2018. Your customers are here and you need to be too! Interacting with customers online is how brands retain their customers and capture new ones. If you’re not interacting and engaging with your customers on social media, your competitor will!

What’s the right solution for you? Many people use both Hootsuite (to listen) and Bufferapp (to schedule), including me, and it really depends on your posting needs. In my opinion though, if Hootsuite we’re to introduce more scheduling options this could spell trouble for Buffer! But then again, Buffer could be working on some cool new dashboard that would rival Hootsuite’s offering, time will only tell.

Social media platforms are one of, if not the most important, forms of marketing. Allocating the right budget to your social media endeavors is crucial to your success. Not only this, leveraging that budget with the right strategy will be the most cost-effective way for you to reach your chosen target audience. Because social media is used on a much more personal level, you will also find that it is a place where you can make a much deeper connection with your customers.


We also try to look for content that will last, not just trend for a week and disappear. If you are able to produce content or develop insights that will stay relevant in the industry, these are gold! For us, social media content does really well on—surprise!—social media. This tweet was posted in mid-June and I’m still seeing it being retweeted even now.
App.net Avatars United Bolt Capazoo eConozco Emojli FitFinder Formspring FriendFeed Friends Reunited Friendster Grono.net Google Buzz Heello Hyves iTunes Ping iWiW Jaiku LunarStorm Me2day Meerkat Mobli Mugshot Musical.ly Natter Social Network Netlog Orkut Pheed Piczo PlanetAll Posterous Pownce Qaiku SixDegrees.com So.cl Surfbook tbh Tribe.net Tsū tvtag Vine Windows Live Spaces Wretch Yahoo! 360° Yahoo! Kickstart Yahoo! Mash Yahoo! Meme Yik Yak

James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.


Loomly is a social media calendar management tool that helps teams and individuals create and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Via an intuitive interface and innovative features, users can manage ideas for social posts, get live post optimization tips, preview social media posts, manage approval workflows, and automate post scheduling & analytics. Loomly is available as a web platform, with native mobile applications for iOS & Android.
Social Searcher / Socialbuzz is a real-time search engine for Facebook, Twitter and Google+. It is designed to provide a different kind of user experience for curious users and deep analytics for the marketing professionals, such as: posts types, top links/domains, keywords, sentiment, top users and posts. Also the service has a quick possibility to change your search locale, filter search results by content type and popularity.
Since social media marketing first came to be, strategists and markets have been getting smarter and more careful with the way they go about collecting information and distributing advertisements. With the presence of data collecting companies, there is no longer a need to target specific audiences. This can be seen as a large ethical gray area. For many users, this is a breach of privacy, but there are no laws that prevent these companies from using the information provided on their websites. Companies like Equifax, Inc., TransUnion Corp, and LexisNexis Group thrive on collecting and sharing personal information of social media users.[112] In 2012, Facebook purchased information from 70 million households from a third party company called Datalogix. Facebook later revealed that they purchased the information in order to create a more efficient advertising service.[113]

TweetDeck is totally free and perfect for those who need to manage multiple accounts, follow specific hashtags, reply to lots of other users and see exactly what's being tweeted in real time. You can organize everything you need in separate columns so you can see all of it on one screen. Keep in mind that TweetDeck is meant for the desktop web only.
Social media marketing can be a time sink for those who are wasting too much time on it — with little returns. Time is critical for a social media marketer, so by creating and implementing the right strategy will let you save a lot of it. Which you can utilize on things that actually matter, such as taking your marketing and business to the next level.
ClickToTweet provides you with the easiest way to share, track and promote your content on Twitter. Twitter has struggled with growth over the last few years. Although it’s remained one of the most influential social media companies, it was widely reported new members weren’t signing up and that usage was declining. The latest numbers, however, reveal that Twitter has turned a corner and is once again on the upswing. Currently, the site boasts 328 million active monthly users, which is the strongest performance in two years. Twitter has been historically vague about disclosing its numbers. For example, it doesn’t like…
James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
Social Media Management and Analytics Software provide tools for gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. It involves identifying, extracting, and analyzing social media data such as tweets, shares, likes, and hyperlinks using stools and techniques and interpreting and aligning the insights gained with business goals and objectives.
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You should never use your social channels as a bragging platform. These channels aren’t to be solely self-promotional, this is boring and obnoxious. There needs to be a balance between marketing your brand and sharing stories and news from other valuable resources. If you kept seeing Instagram upon Instagram from your favorite clothing apparel store promoting solely their own clothing items you’d probably un-follow and avoid the store out of sheer frustration. Instead focus on a balance between sharing promotional content, interacting with your followers and influencers, and sharing other useful and entertaining content. The key word here is “other,” what is that? Follow these tips to easily determine what content is share-worthy:

There has been an increase in social media marketing in sport, as sports teams and clubs recognise the importance of keeping a rapport with their fans and other audiences through social media.[117] Sports personalities such as Cristiano Ronaldo have 40.7 million followers on Twitter and 49.6 million on Instagram, creating opportunities for endorsements.[118]


While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, and create and schedule content using their image creator and GIF/video uploader.
A brand can have far better success with a relevant vlogger with 50k subscribers rather than an influencer with 2m fans. This change comes from the changing algorithms, the users’ cautiousness when it comes to fake stories, and the genuine need of belonging in a community. People have more chances to connect with an everyday blogger who found growing success rather than a top model who may be working with multiple brands every week.
Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry, and Android.

Social media marketing involves the use of social networks, consumer's online brand-related activities (COBRA) and electronic word of mouth (eWOM)[81][82] to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.[67] This technique is crucial, as it provides the businesses with a "target audience".[67] With social networks, information relevant to the user's likes is available to businesses; who then advertise accordingly. Activities such as uploading a picture of your "new Converse sneakers to Facebook[81]" is an example of a COBRA.[81][82] Electronic recommendations and appraisals are a convenient manner to have a product promoted via "consumer-to-consumer interactions.[81][81] An example of eWOM would be an online hotel review;[83] the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company's reputation.
This portion of research should be understandable and intuitive to you since your analyzing the business you work for. But if not, here are some ways that you can collect information on the structure of your business and its disposition toward social media, your business’ culture and its beliefs about social media, as well as the social media resources available at your business’ disposal.
Social Harvest is a lean, mean, and scalable data gobbling machine. Built with Go, extensible with virtually any other language via data streams and a RESTful API and supports both SQL and NoSQL databases. The customizable dashboard can accommodate the visualization of any data with widgets.Social Harvest is an open-source social media analytics and monitoring tool. It's goal is to help provide insight for social media for individuals and small businesses. It is not designed as an enterprise tool; however, there is nothing preventing the enterprise from finding value within it.One of the primary focuses of this tool is cost…

Having a presence on social media is important, but sitting at a computer all day posting to your Facebook is extremely time consuming. You as a business owner need to focus on RUNNING your business. That is why our social media management company is the best option for you! With our social media management service, you get to focus on your business and we will handle your social media posts, growth and online engagement!


In my post last year covering social media strategy suggestions for 2014, I stressed tactics such as creating a social media marketing plan and sticking to it, going above and beyond in social media customer service, embracing mishaps, and so on. Let me assure you, these strategies are all still critical, but with the New Year upon us I have some new and improved tips up my sleeve to add to your social media marketing plan for 2015.
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