We love paid social advertising because it's a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
SocialOomph helps you re-post content on Facebook and Twitter on an automated schedule. It’s one of the most powerful social media management tools on the market, but its interface is a little clunky and old-school. If all you are looking for is a time-saving tool to repost content for you, then Oomph is worth a look. But if you want something more extensive that is easy to use, and encompasses your entire social strategy, than I’d recommend looking elsewhere.

Social media management refers to the use of a wide range of tools, software, and services that make sharing content on social media easier for businesses of all sizes. By scheduling social media posts in advance, engaging with your target audience, and managing your responses quickly, you can make social media a priority. And at this point in the game, if you aren’t making social media a priority, you’re in trouble.


The latest edition to our favorite social media management tools list is more than just a tool, it’s our very own new social network for content creators! DashBurst is a new multimedia web experience, social network, dashboard and blogging platform. You can explore and share a variety of different content including text, photos, video, audio, articles, infographics, docs, the web and any other media with just one simple Burst! You can also schedule and queue unlimited Bursts for later and watch them automatically get published to your DashBurst and other social media channels simultaneously, saving you time so that you can continue creating or just relax. On top of all that, you can create Boards to curate and showcase interesting content like your own works, must-read articles or anything you else you love too!

Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.
You can connect your Twitter, Facebook, LinkedIn and Google+ accounts, to save you time when posting content to your different social media feeds. However in my opinion although Hootsuite is better for keeping tabs on all your social accounts and monitoring mentions etc., it is slightly more fiddly and less user friendly than buffer is at doing the task of scheduling posts to multiple accounts.
The other critical capabilities an enterprise gets at this level include greater contextual data customization tied directly to business goals. An enterprise also gets community and sentiment analysis that filters a wide social audience into defined market segments. These market segments offer clear opinions about a brand or product; the business can then tie that information to customer intent.
eClincher is a powerful and intuitive social media and online management platform, serving businesses of all sizes, agencies and professionals. eClincher offers advanced publishing, including publishing automation with queues and RSS feeds, one inbox to manage engagement and interactions, live social feeds, keywords monitoring, suggested content, influencers discovery, analytics dashboard and custom reports. Supports: Twitter, Facebook, Instagram, Instagram business, LinkedIn, Google+, Google My Business, Pinterest, YouTube, Blogger..and many more cool integrations. START YOUR FREE TRIAL today (payment information is not required).
Today, people create profiles on every social media channel available with the aim of reaching as many people as possible. Unfortunately, with that mindset, you will not reach your chosen target audience. As a result, it is key you look at your buyer personas when choosing your social media channels. For example, you won't necessarily need a LinkedIn profile if you are launching a gothic clothing brand; the same as you won't need to be on Pinterest to promote your surveillance services.
While managing your social media presence and getting your content to reach a wider audience is a challenging task, there are some things you can do to make it easier on yourself. That includes relying on apps to help you handle the jobs which don’t require you to use your creative capacities, and that includes scheduling. We hope you will find these apps helpful. Good luck!
So why should your business get involved? Aside from personal branding, these chats can greatly benefit your business by giving you the ability to discover new leads, build brand authority, develop strong relationships with influencers in your industry, and further expose your brand. Host your own chat or partner with a big brand to co-host a chat; you’ll grow your follower base substantially if it’s promoted well. Explore the resources in this post to get an idea of which re-occurring chats take place in your industry.
Hootsuite is one of the most established and popular apps when it comes to social media scheduling and marketing. You can use it schedule post, receive in-depth reports, and collaborate with your team members, thanks to built-in team work features. You may notice than it sounds quite similar to what Sprout Social does, but there is one key difference between the two: whereas Sprout Social will display all the data inside a single stream, Hootsuite uses multiple ones. It is simply a matter of finding the former or the latter approach more preferable.
But don’t be discouraged. Even if you have a massive number of followers, you can still boost your click through rate on Twitter. Studies have been done on everything from the best time and day of the week to tweet, all the way to where to place your call-to-action link. But one of the very best ways to send your Twitter engagement rate sky high on Twitter?
Areitos. An easy to use internal social networking software built with the principles of social media platforms to enhance and accelerate one’s communication process. It allows for internal collaboration, professional development, and internal communication, among others. The software is well-optimized for both web and mobile devices and seamlessly integrates with top social networking websites including but not limited to Facebook, LinkedIn, and EventBright.
Friends+Me is another prime player in the social media management tools family. While Friends+Me puts the highest emphasis on Google Plus features, many other social platforms are supported. Friends+Me appears to get rave reviews from users, and has a beautifully designed website with plans available based on the size of your business. And yes, there is a free plan!

Scheduling: Some social media solutions enable businesses to schedule posts through the use of content calendars. They also allow for the anticipation of message releases. Content can be published at times when audiences are most likely to catch them. These mostly free templates eliminate the need for spreadsheets, which are the usual tools used in planning social posts.

Conor is a writer, comedian and world-renowned sweetheart. As the Assistant Editor and Writer at Tech.Co, he’s written about everything from Kickstarter campaigns and budding startups to tech titans and innovative technologies. His background in stand-up comedy made him the perfect person to host Startup Night at SXSW and the Timmy Awards for Tech in Motion. In his spare time, he thinks about how to properly pronounce the word "colloquially." Conor is the Assistant Editor and Writer at Tech.Co. You can email him at conor@tech.co.
It is imperative to monitor all comments and respond in a timely manner.  Good or bad, all feedback needs to be addressed.  If someone praises your product and/or service, thank them.  If they have a complaint or concern, reach out to them.  It is important to investigate the validity of the negative comment and address it immediately.  Customer feedback can help you better understand reaction to your products and/or services (we will discuss further in next section).

SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!

×