What’s cool? One feature SocialOomph has–even on the free level–that sets it apart is its ability to allow you to manage your Twitter followers and your direct messages box from within the app. The tool also allows you to save and reuse social posts, for when you want to use posts as part of a campaign or get an extra boost out of your top performing content. They also recently added the ability to schedule pins to your Pinterest boards in advance.
Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images and link sharing to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns. Your calendar ensures your posts are spaced out appropriately and published at the optimal times.
Having a crystal clear plan is the prerequisite to making social media work for you. You need to know what you’re doing, where you’re headed, and what you plan to achieve with your social media. In short, you need a social media marketing strategy that gives you a bird’s eye view of everything. And at the same time lets you grasp and work with the details when needed.
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Scheduling: Social media management software gives the user a chance to plan and organize their social media activities, posts and other contents. It allows the business to schedule their posts and be able to post them when their target audience is most likely to view them. It certainly makes it easy for the user to know what to post and when by keeping an accurate calendar.
Instagram lets you post images and videos, which are discoverable through hashtags. But there’s also Instagram Stories and Instagram Live, which lets you put out photos and videos with a 24-hour lifespan or share moments in real-time. This gives you the unique option of keeping your Instagram feed consistent and clean, while using Stories to test out ideas and share behind-the-scenes glimpses that have a more casual and personal production quality to them.
Most companies are looking to social media platforms to promote their businesses and build and market their brands. These businesses’ experiences can truly answer the query, what is social media management software? In this respect, the software’s basic function is to connect/communicate with consumers. It can also help distinguish vital customers and enable businesses to follow their online activities. Also, the software can monitor the performance of a company’s social media campaign through the real time analytics and reports that it furnishes. It is no wonder that in some places such as Europe, senior executives have been found to use SMMS more than their junior counterparts. This proves that the technology works as a marketing platform.
Social media management tools centralize your social efforts and publishing in a single console or dashboard. These platforms let you add rich multimedia to posts, tailor messages to different networks and audiences, and toggle social channels on and off. These platforms take much of the manual effort out of managing different social profiles on Facebook, Instagram, LinkedIn, Pinterest, Twitter, and more. Combined with the analytics you're gathering on engagement, followers, posts, and a host of other metrics, these platforms help you get a handle on your social media efforts. They also help you feed all of the data you're gathering back into your online marketing, customer strategy, and other areas of your business. To one degree or another, social media touches just about everything.
I encourage you to think of ways you can use your social channels to tell motivational stories to your viewers. They don’t need to be rooted in charity. For example if you sell B2B software you could share stories from your happiest clients on your blog and then create a social campaign with a unique slogan and hashtag to promote and create a movement around their stories.
As an entrepreneur, it’s difficult to decide which content will resonate most with your audience. If you’re ever unsure about what to post on your social media channels, it’s a great idea to look to other brands in your niche. Take a look at the content which they’re posting, measure how it performs, and think about what you can do to make sure that your social media content stands out from the crowd.
As individuals, we have a higher tendency to follow accounts of “real people” vs. businesses even if we don’t personally know the person. I have tried my hardest to show on social media that WordStream is a real place with a real person with a real personality behind it! To get some ideas, Gizmodo and Contently have companies that manage their social accounts with flair and sass and everything people love…about real people. My personal favorites are Chipotle, Seamless, and Nutella. This says nothing about my real-life favorite things, I swear.
Fortunately, there are many social media management tools with streamlined features and automated workflows that not only save you time, but also boost your effectiveness on social. Whether you’re looking for a platform-specific tool, an all-in-one social media management powerhouse, a tool to manage social media contests, or one with powerful analytics, you’ve come to the right place.
…and almost as important, quantity. Because let’s face it, social media is about what is going on NOW, right this second. This is especially true for Twitter; we recently found that engagement rate increased 46% week over week after publishing 30 more tweets than the week prior. In fact, those 30 extra tweets helped push 30% more traffic to the website with 60% more link clicks than the previous week.
Social networking sites such as Facebook, Instagram, Twitter, MySpace etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy" (Trusov, Bucklin, & Pauwels, 2009, p. 3). Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, "a persons behaviour is influenced by many small groups" (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). These small groups rotate around social networking accounts that are run by influential people (opinion leaders or "thought leaders") who have followers of groups. The types of groups (followers) are called: reference groups (people who know each other either face-to-face or have an indirect influence on a persons attitude or behaviour); membership groups (a person has a direct influence on a person's attitude or behaviour); and aspirational groups (groups which an individual wishes to belong to).
Don’t be afraid to analyze what industry leaders are posting on social media when you’re looking for inspiration. Whilst it’s unlikely that you’ll be able to reach their level of engagement at first, this is your end goal, so it’s good to understand what goes into a successful social media marketing strategy. We’ve already created an article about the best examples of Snapchat marketing, but there are so many brands who are excelling at social media marketing — all you need to do is look!
SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!