TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.
Rob Watts is PCMag's Business Analyst, writing reviews and features for a variety of business applications. He brings years of experience in editorial insights to the role, having previously worked as an editor for Keypoint Intelligence, an independent test laboratory for document imaging hardware and software. He spends his free time cooking and g... See Full Bio
That said, Facebook can be an incredibly powerful way to use social media for advertising. It’s a database of information that you can use to deliver targeted ads to your ideal customers. If you amplify content that’s set up to produce engagement (likes, shares, comments) such as a viral video, you can generally lower the cost of your advertising, so keep that in mind.

eClincher is a powerful and intuitive social media and online management platform, serving businesses of all sizes, agencies and professionals. eClincher offers advanced publishing, including publishing automation with queues and RSS feeds, one inbox to manage engagement and interactions, live social feeds, keywords monitoring, suggested content, influencers discovery, analytics dashboard and custom reports. Supports: Twitter, Facebook, Instagram, Instagram business, LinkedIn, Google+, Google My Business, Pinterest, YouTube, Blogger..and many more cool integrations. START YOUR FREE TRIAL today (payment information is not required).


HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's 18,000 customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leads and business results– not to mention marketing that people love.


Social managers must schedule posts, respond to questions, manage communities and participate in conversations. Leading companies combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues to the right department, updating customers about outstanding issues and closing the loop with the customer by seeing issues through to resolution.
Most companies are looking to social media platforms to promote their businesses and build and market their brands. These businesses’ experiences can truly answer the query, what is social media management software? In this respect, the software’s basic function is to connect/communicate with consumers. It can also help distinguish vital customers and enable businesses to follow their online activities. Also, the software can monitor the performance of a company’s social media campaign through the real time analytics and reports that it furnishes. It is no wonder that in some places such as Europe, senior executives have been found to use SMMS more than their junior counterparts. This proves that the technology works as a marketing platform.

OctopuSocial is a social media management platform that helps improve your business by helping you to be connected with your audience. It works to improve your business in social media management while staying connected with your audience. It’s perfect for allowing you to schedule, manage and analyze your posts on Twitter, Facebook and Instagram. It has a management feature that centralizes all the tools you need to successfully handle all your Instagram and Twitter profiles in an innovative, simple and user-friendly way. From this management feature, you get to know what people are currently saying about your business in different…
Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month.[114] Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect.[112] President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.
Having a crystal clear plan is the prerequisite to making social media work for you. You need to know what you’re doing, where you’re headed, and what you plan to achieve with your social media. In short, you need a social media marketing strategy that gives you a bird’s eye view of everything. And at the same time lets you grasp and work with the details when needed.
For many small businesses, there just isn’t enough time or resources to dedicate to effective social media management. Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.

SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!
NapoleonCat.com is an analytics, engagement, and publishing platform for social media marketing. Users can publish on Facebook, Google+, and Twitter at once; plan their content with calendar and drafts; and include their clients and coworkers in the content design and decision making process with customized post flows. They also can curate their current and future clients while quickly responding to their questions and comments either via a private message on Facebook or through a comment on Instagram. Users can access in-depth analytics on any page or profile on Facebook, Twitter, Instagram, YouTube, and Google+ to track the effectiveness of your or your competitors’ marketing efforts. NapoleonCat.com also makes social media marketing automation and reporting possible and enables users to process email and SMS complaints. They can also invite their co-workers, clients, and support team to work with them. NapoleonCat.com was founded by Grzegorz Berezowski in December 2011 and is based in Warsaw, Poland.
Last but not least, the reason that is most likely to lead to ROI: increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.
If you’re an agency in need of tools for social media management, Social Pilot may be your best bet! This social media management tool will allow you to do manage multiple client social media profiles at once and do things such as bulk schedule posts in various queues, collaborate with team members, manage clients, utilize browser extensions, etc. Their free plan includes 3 connected profiles, 10 posts per day, and 30 posts per queue.

Beyond its ability to schedule posts for all of your social media channels, Buffer boasts an in-platform image creator, video and gif uploader, analytics reports exporting,  and a handy browser extension to make access to all of the above simple and quick. It supports all major social media platforms (Instagram, Facebook, Twitter, Google+, LinkedIn, and Pinterest).
You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn, and others. And with its built-in custom analytics system, the ability to monitor selected keywords plus the option to conveniently schedule posts whenever you want (and do this all for free), HootSuite sets the bar high for competing social media management tools. Pro and enterprise plans are also available.
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.[3] That interaction can be more personal to users than traditional methods of outbound marketing and advertising.[4] Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network.[5] Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites.[6] By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.[4]

Having a crystal clear plan is the prerequisite to making social media work for you. You need to know what you’re doing, where you’re headed, and what you plan to achieve with your social media. In short, you need a social media marketing strategy that gives you a bird’s eye view of everything. And at the same time lets you grasp and work with the details when needed.
This portion of research should be understandable and intuitive to you since your analyzing the business you work for. But if not, here are some ways that you can collect information on the structure of your business and its disposition toward social media, your business’ culture and its beliefs about social media, as well as the social media resources available at your business’ disposal.
Beyond its ability to schedule posts for all of your social media channels, Buffer boasts an in-platform image creator, video and gif uploader, analytics reports exporting,  and a handy browser extension to make access to all of the above simple and quick. It supports all major social media platforms (Instagram, Facebook, Twitter, Google+, LinkedIn, and Pinterest).
You should never use your social channels as a bragging platform. These channels aren’t to be solely self-promotional, this is boring and obnoxious. There needs to be a balance between marketing your brand and sharing stories and news from other valuable resources. If you kept seeing Instagram upon Instagram from your favorite clothing apparel store promoting solely their own clothing items you’d probably un-follow and avoid the store out of sheer frustration. Instead focus on a balance between sharing promotional content, interacting with your followers and influencers, and sharing other useful and entertaining content. The key word here is “other,” what is that? Follow these tips to easily determine what content is share-worthy:
A company’s social media presence can also be amplified using these solutions by automatically sending messages using different social media platforms. They likewise enable companies to integrate their social media activities with their respective marketing programs. This functionality has lead the way to the increased use of social media management software. An industry report has revealed that the primary reason for the increase in the use of the solution is its ability to improve brand awareness.
Let’s be honest. How many times have you logged in on Facebook to schedule posts on your business page only to find yourself lost in the sea of posts after 30 minutes? And suddenly, you realise you haven’t retweeted something you were meaning to. You rush to Twitter and the same story repeats. A dashboard will save you ton of time. Because on its own, each social media platform can be a time-suck. With a dashboard, you are keeping things in perspective.
I am a big time fan of Hootsuite, but from last few months I am using https://kalbos.io/, which allow me to not only schedule and publish posts, but, also helps me monitor the performance of all my social channels from a single dashboard. Also, now we can respond to our customers via Kalbos on the basis of sentiment analysis. I would recommend this advanced social media management tool to manage all your social channels
Facebook insights provides a similar functionality to Twitter analytics, this gives you stats on your pages post reach, engagement and likes. This helps you measure your progress and find out what is working well. You can also add your competitor’s pages to your ‘Pages to Watch’ list, so you can discover their engagement stats as well. This means if you see a competitor performing particularly well it might be worth seeing how they are using Facebook. Equally if a big player in your industry is doing rather badly (it happens more than you might think), then it might be worth seeing what there doing wrong so as not to fall foul of it as well.
For example, say you want to increase online sales. Your social media strategy would be to promote more of your business’ products on your social platforms, whether that be in the app itself (Insta, Facebook, etc.) or through a link that redirects people back to your site. It’s at this point where you would also decide if your promotion efforts on social media will be paid, organic, or a combination of both.
Social Media Marketing brings new rules and opportunities to increase the awareness, profitability, and overall lifeline of your brand. A further understanding of your consumers, how they communicate, the experiences they’re looking to have, and where they’re located digitally is crucial.  Your social media strategy will affect the chances of winning new customers, retaining current customers, future business expansion opportunities, talented employees, and better products. But don’t take the short way out. If at first you don’t succeed, don’t give up. Stray away from being comfortable and what’s safe. Social media is a marathon, not a sprint.
If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitor social media. 
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