SocialFlow's algorithms analyze user behavior and then optimize each post based on real-time data, in order to predict the best times for publishing content to capture peak attention from target audiences. They release posts when timing, relevance and audience are optimized, and also offer a full suite of services that aim to expand audience engagement and increase revenue per customer. - Ryan Pezzotti, Knowzo.com
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.
While managing your social media presence and getting your content to reach a wider audience is a challenging task, there are some things you can do to make it easier on yourself. That includes relying on apps to help you handle the jobs which don’t require you to use your creative capacities, and that includes scheduling. We hope you will find these apps helpful. Good luck!
As trending topics come into the spotlight, they can present timely distribution opportunities. For example, culture-related topics – like diversity, race, and gender equality – are at the forefront of the U.S. media right now. Brands using their content as a podium (like Belvedere Vodka has done with its A Beautiful Future digital series, in partnership with Janelle Monáe) can earn a critical boost in visibility and relevance in social media conversations they normally wouldn’t pursue.
Hootsuite is one of the most established and popular apps when it comes to social media scheduling and marketing. You can use it schedule post, receive in-depth reports, and collaborate with your team members, thanks to built-in team work features. You may notice than it sounds quite similar to what Sprout Social does, but there is one key difference between the two: whereas Sprout Social will display all the data inside a single stream, Hootsuite uses multiple ones. It is simply a matter of finding the former or the latter approach more preferable.
BackTweets is a twitter time machine which enables you to search through a tweet history for tweets that link back to your site. As a free web app, BackTweets lets you search through a tweet archive for URLs sent via twitter. URLs are found regardless of the form they were tweeted in and include: full URL links, shortened URLs and URLs without the WWW prefix. BackTweets is a great social media listening tool for tracking your social media pulse – see how many people are talking about you, who is talking about you, and what they are saying.
TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.
If you’re looking for a simple and easy-to-use scheduling tool, AgoraPulse may be for you. AgoraPulse is a social media management tool geared towards creating, editing, and scheduling posts, monitoring engagement, and tracking the success of your posts. It supports many of the major social media networks (Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube).
Twitter has experienced significant growth among the college population, as well as urban users making over $50,000/year – particularly white men over 65. Encouraging users to “click on a Tweet” is vital to ingraining your brand and telling your story on this platform. But what exactly does “clicking on a tweet” involve? Twitter measures clicks in a variety of ways, including:
More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3.2 billion in 2015. Roughly 81% of the current population in the United States has some type of social media profile that they engage with frequently. Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time and allowing companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content. In addition, Real-time bidding use in the mobile advertising industry is high and rising because of its value for on-the-go web browsing. In 2012, Nexage, a provider of real time bidding in mobile advertising, reported a 37% increase in revenue each month. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year.
Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.
It also costs time to create snackable content and execute a full-blown strategy. So what's the solution for a budget-conscious business? First, enlist the help of social media tools to tackle virtually every aspect of your social media marketing, from content to advertising to lead generation, social listening, analytics, and more. Second, keep those social efforts organized. Using a spreadsheet or custom content promotion template can ensure you're maximizing every opportunity.
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.
Aside from this, SMMS can help businesses where team collaboration is required. Shared inboxes are a common thing with SMMS systems, allowing individuals to send messages to the right people. Such software also help provide brand security by allowing but trusted staff to send messages to corporate social profiles. Inappropriate messages sent are easily tracked and can be dealt with accordingly. In the same manner, unauthorized content that can adversely impact a brand can also be prevented.
For the data nerds, Talkwalker gives you the most granular control over Boolean search query customization, along with Smart Themes that act as filters on results. These help business users extract only the data that represents a specific subset of a social campaign's target audience. Crimson Hexagon's Opinion Monitor takes that a step further with its custom sentiment analysis. It goes beyond the basic positive, negative, or neutral sentiment associated with a social post; it instead programs a range of custom responses related to a particular product and refines the post categorization with a machine learning (ML) algorithm.