3. Join the conversion whether that be through Twitter chats or trending hashtags. Stay on top of your industry and contribute insightful thoughts and information to build your partnerships, connect with new leads, and expand your reach. Make your influencers like you by constantly flattering them; Like their content, retweet their updates, and comment on their posts.
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any business. But what kind of marketing software, dashboards and publishing tools are the social media manager gurus actually using to juggle these multiple accounts?
Creating a content calendar doesn't require complex software; you can create one in Google Docs or Microsoft Word. Planning out your content a month at a time offers you a distinct advantage: You can plan for holidays, scheduled product releases, newsletter blasts and more. Having a content calendar is a key aspect of developing a cohesive social media marketing strategy.   - Kelly Samuel, Qode Media
I know, I know there are a lot of options here! Luckily, they all have free plans so you can experiment and find the platform that works best for your social strategy. At the end of the day you can’t go wrong moving onto a social media management tool – it will likely save you time, grow your social presence, and possibly even make you some money! 
While SocialOomph does indeed have a free plan, the features are limited and mostly lean towards Twitter management. On the free plan you can do things like schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts, but some of the more sophisticated features require a paid plan. If you’re looking to manage multiple social platforms aside from Twitter you will need to pay to play.
If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitor social media.
Advertising refers to the amount of ad spend that you’re going to invest in social platforms. This is up to you to determine. If you want to leverage social ads throughout your strategy, then be sure to build that into your budget. If not, then you’ll probably be relying on organic reach, which means more budget spent on labor. Be sure to incorporate that into the budget as well.
If a visitor tweets at your handle or posts on your Facebook page and never receives a response, trust is lost. Due to your lack of communication, the dissatisfied potential lead is now turning to your competitors to seek answers to their questions. On the other hand, when you deliver a thoughtful response in a timely manner that visitor is flattered and intrigued by your brand. It’s humanizing to take the time respond to a personal inquiry, and it builds your authority.
Please note: You don’t have to one of the most recognized fashion brands in the world (like Marc Jacobs is) to make this work for your brand. For example let’s say you run an athletic clothing store and offer free yoga classes at several of your store fronts – this would be a great actionable movement to brand and spread across their channels. Use the inspirational aspect of getting fit, New Year’s resolutions, healthy living, or whichever angle you believe your customers would gravitate towards. Test out a few hashtags, find the one that resonates best, and brand your movement by announcing it on your blog and social channels.
It's worth noting here that even armed with all the sophisticated technology offered in this roundup, there is no substitute for organic and genuinely interesting content on your company's social media channels. You can have the most technically sound social media strategy, but it's still up to you to create something your audience will want to follow and engage with. The best of these tools automate a lot of the hard work that your customers will never see (after all, the best social media appears effortless). It's just important to temper your expectations on what these platforms actually do before investing in any of them. Ultimately, you'll have to consider your brand's personality and tone for yourself.
As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our specialists at LYFE Marketing monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.

For many small businesses, there just isn’t enough time or resources to dedicate to effective social media management. Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.
You should never use your social channels as a bragging platform. These channels aren’t to be solely self-promotional, this is boring and obnoxious. There needs to be a balance between marketing your brand and sharing stories and news from other valuable resources. If you kept seeing Instagram upon Instagram from your favorite clothing apparel store promoting solely their own clothing items you’d probably un-follow and avoid the store out of sheer frustration. Instead focus on a balance between sharing promotional content, interacting with your followers and influencers, and sharing other useful and entertaining content. The key word here is “other,” what is that? Follow these tips to easily determine what content is share-worthy:
The Audiense platform combines rich social data sources with world-leading cognitive and machine learning. Audiense builds and dynamically maintains insights right down to the most granular individual level. Easily identify and understand audiences that matter most by using; insights from demographics, behaviours, personalities, affinities, content, influencers, brands, competitors and more. Automatically build segments and create profile recommendations to activate target audiences on social, digital and offline channels such as Twitter, Facebook, Instagram and email, delivering highly relevant and personalised media We have two different products: Audiense Connect: Smart Social Marketing for Twitter and Instagram https://audiense.com/products/audiense-connect/ Audiense Insights: Powerful intelligence to identify and understand audiences, inform your strategies and take action https://audiense.com/products/audiense-insights/

We all know that companies harness the power of social media the way gossip magazines rely on word of mouth for the latest on the celebrity front. If used correctly, organizations can reap all the benefits of social media management software. For businesses, joining online conversations does not only inform existing and prospective customers of their brand, it also allows users to glean information about the competition. It essentially makes an industry a smaller place for all players.
We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.
You can also use your audience to gain inspiration for your social media content. Look at the way your audience engages with the social media platforms which you’re active on, and try to emulate this style —it’ll be familiar to them, and it’ll help you to send a message which resonates. If you see that a specific type of post is popular, focus your attention on creating similar content — it’s the best way to reach your goals quickly.
Ideas often seem to strike at random. So you need a place to collect and develop them as inspiration comes. Trello has worked wonders for me because I can not only save ideas to a Trello board, but attach links, files, and notes to each idea as it comes to life. It gives you the flexibility to be as meticulous or as barebones as you want with your planning.
Tweetdeck is a web and desktop solution to monitor and manage your Twitter feeds with powerful filters to focus on what matters. You can also schedule tweets and stay up to date with notification alerts for new tweets. Tweetdeck, who was purchased by Twitter, is available for Chrome browsers, as well as Windows and Mac desktops. Recently they closed down their mobile apps to re-shift focus on the web and desktop platforms.
Buzzmonitor is an innovating solution which involves consultancy, diagnosis, and technology to help users manage their business on Social Media. Buzzmonitor offers features such as real-time dashboards, access to up to 9 Brands, access up to 9 Users, access up to 15.000 items per month and an Account Manager (which is not available in the freemium package). Buzzmonitor monitors users’ brand on social media, creates custom reports and turns them into real-time dashboards with one click. Users also gets to compare their Facebook, Twitter and Youtube channels’ metrics with the ones from their competition. BuzzMonitor also lets users respond and…
Instagram is definitely hot right now, everybody is posting and checking out images all the time, and having a capable scheduling app that can handle all of your Instagram posts is essential. We recommend using ScheduGram, which, in addition to being able to schedule your posts, allows you to manage multiple accounts and grant access to as many users as you want to. You can choose whether to post single or bulk uploads, and there are also some photo editing tools included which can help you enhance you images, add filters, crop, and retouch. For each post, you will receive a notification via email at the time they are posted.
This makes you better than most of your competition because when most of them would be failing to consistently post relevant content, you will be able to stick to your posting schedule. Which is a huge plus on any social network. Because once your consistency hits rock bottom, your social media following starts shrinking and your overall social media presence becomes weaker. In short, your social media marketing strategy helps you plan ahead and get the most out of your content.
SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit SocialFlow.com
Fundraising software is a variety of tools developed to make fundraising efficient, effective and easier for your organization and donors. This is utilized by organizations to streamline fundraising efforts and ease logistical challenges to focus on establishing stronger donor relationships and driving more donations. It comes in various types depending on the campaigns you are…
As individuals, we have a higher tendency to follow accounts of “real people” vs. businesses even if we don’t personally know the person. I have tried my hardest to show on social media that WordStream is a real place with a real person with a real personality behind it! To get some ideas, Gizmodo and Contently have companies that manage their social accounts with flair and sass and everything people love…about real people. My personal favorites are Chipotle, Seamless, and Nutella. This says nothing about my real-life favorite things, I swear.    
Metigy is a software that enables saving of time and automation of mundane tasks, therefore enabling users focus on actions that make a real difference to their business. Metigy software main features include analysis and insights, actionable ideas, trending conversation, timing insights, competitor and influence tracking, and automated reporting. All these features simply make marketing on social media easy and fun. The analysis and insights feature provides the AI-driven dynamic insights that provide a good platform for users not to look for ideas in hard to understand data reports. The actionable ideas provided by Metigy facilitates deep targeting of user’s…
How many posts to schedule? This question is more specific to your current social following and industry because your social following and industry benchmarks will dictate how many posts you’ll be required to share and the return you can expect. Let’s say that for every 1 post, our heavy machinery company generates 500 impressions and our industry standard for CTR is 10% and our industry standard for conversions is 1%. We’ll define a conversion action as filling out a form. So, for every 500 impressions, we generate 10 clicks and 1 conversion and 1 out of every 10 conversions end up purchasing. We will need to schedule 10 posts to generate 1 purchase then. Over the course of our 3-month campaign, we will need to publish 250 posts to generate 25 sales. That’s a lot of posting! Better get a tool like SEMrush or Hootsuite.
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