As trending topics come into the spotlight, they can present timely distribution opportunities. For example, culture-related topics – like diversity, race, and gender equality – are at the forefront of the U.S. media right now. Brands using their content as a podium (like Belvedere Vodka has done with its A Beautiful Future digital series, in partnership with Janelle Monáe) can earn a critical boost in visibility and relevance in social media conversations they normally wouldn’t pursue.
IFTTT, or “If This Then That,” is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites. The tool can link these services together based on a trigger and an action. Based on the trigger you create, it will start an action. For example, if you publish a blog (the trigger), then IFTTT will automate and create a tweet (the action). - Solomon Thimothy, OneIMS
Instagram lets you post images and videos, which are discoverable through hashtags. But there’s also Instagram Stories and Instagram Live, which lets you put out photos and videos with a 24-hour lifespan or share moments in real-time. This gives you the unique option of keeping your Instagram feed consistent and clean, while using Stories to test out ideas and share behind-the-scenes glimpses that have a more casual and personal production quality to them.
Unplanned content is an 'in the moment' idea, "a spontaneous, tactical reaction." (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014). Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business/brand accordingly. If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.g. 1–2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito (2013) says, "be prepared to be reactive and respond to issues when they arise." Brito (2013) writes about having a, "crisis escalation plan", because, "It will happen". The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk "identify and flag potential risks" also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.
This is a question we often get asked at LYFE Marketing, which is great, because we have the answer! You’re probably familiar with social media channels like Facebook or Twitter. But are you may familiar with how these channels are used to grow your small business? Identifying what is social media management to your business plays an important role in using social channels effectively to grow your reach and influence conversions.
This makes you better than most of your competition because when most of them would be failing to consistently post relevant content, you will be able to stick to your posting schedule. Which is a huge plus on any social network. Because once your consistency hits rock bottom, your social media following starts shrinking and your overall social media presence becomes weaker. In short, your social media marketing strategy helps you plan ahead and get the most out of your content.
SocialOomph really helps you get the best out of your social media marketing. With minimal effort, you can get maximal results. You can choose to use the free version of this software which has certain limitations. Note: if you decide to sign up for a 7-day trial of their premium service and you like it, you will get features you can’t access as a free user.
ThinkUp is a free, open source web application that captures your posts, tweets, replies, retweets, friends, followers and links on social networks like Twitter, Facebook, and Instagram. With ThinkUp, you can store your social activity in a database that YOU control, making it easy to search, sort, analyze, publish and display activity from your network. All you need is a web server that can run a PHP application. [Free 14 day trial]
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.
If you’re looking for a simple and easy-to-use scheduling tool, AgoraPulse may be for you. AgoraPulse is a social media management tool geared towards creating, editing, and scheduling posts, monitoring engagement, and tracking the success of your posts. It supports many of the major social media networks (Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube).
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.
We already know from Larry that posts with emojis receive more attention. Similarly, when examining our tactics with images, we found that photos will generally receive more attention. This was further affirmed by Convince&Convert, who report that posts with pictures generate 150% more retweets. At WordStream, we analyzed posts on Twitter and Facebook and found that the most retweeted or liked posts featured images of real people--#PPCkid and images of our employees worked fairly well, but even memes featuring a real human work as well.
Insert some personality, humor, and spunk into your brand. Remember, social media has the word “social” in it for a reason. Yes, some use platforms like LinkedIn and Twitter to gather industry-related or world news, but more often than not social media is used to entertain and kill time. Your marketing messages need to adjust accordingly because if you’re using the same copy that you’re using in, let’s say search or email marketing, then your followers are going to remain oblivious to your brand. BarkBox, one of the trending box delivery services on the market, which caters exclusively to adorable doggies, is one company to take note of. Founded in 2011, BarkBox has done an impressive job of growing their business in a short time frame, with a large chunk of their marketing focusing on growing and creating engaging social content. Their Facebook page is hysterically entertaining, with each post featuring an adorable pup and tagline as if the dog was actually speaking to the reader. This works because it’s a. adorable b. hysterical and c. relatable. Just check out this post below with almost 3,000 likes, 42 comments, and 170 shares after just 9 hours. This massive amount of interactions and shares not only establishes brand authority, but also drastically increases chances of this post showing up on a friend’s newsfeed (therefore gaining brand awareness, followers, leads, and customers).
As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn. The best thing about these options is that they have already been vetted by other people! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.
Most social media management teams have trouble tying ROI to social media. With Clarabridge, you’ll have the insights to fuel product innovation and make strategic business decisions. Why? Because your team will have access to a wealth of insights from customers at some of their most crucial touchpoints. For example, when customers are making a decision about a product, they very well may make an inquiry via social media. On the other hand, if they are experiencing issues, they will reach out via social media as well. With this information at the ready, your team will be able to have a keen understanding of what customers are looking for—valuable information that your business should be using to fuel innovation and strategic direction. Accessing and sharing this information between your social media management team and the C-Suite means that you’ll be able to tie ROI to your social media management efforts by tracking the customer’s journey from social media to sale acquisition.
It can be hard to get visibility as organic reach continues to decrease, and the one way we’ve found to combat this is to post more often. My favorite trick is to re-post content multiple times—for blog posts, I’ll share it on Twitter up to 5 times on the day it is published. Just make sure you’re not being spammy on Facebook! People hate that. Truly, I’ve seen the comments…
Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month. Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect. President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.
Facebook insights provides a similar functionality to Twitter analytics, this gives you stats on your pages post reach, engagement and likes. This helps you measure your progress and find out what is working well. You can also add your competitor’s pages to your ‘Pages to Watch’ list, so you can discover their engagement stats as well. This means if you see a competitor performing particularly well it might be worth seeing how they are using Facebook. Equally if a big player in your industry is doing rather badly (it happens more than you might think), then it might be worth seeing what there doing wrong so as not to fall foul of it as well.
Just ‘doing social’ is no longer good enough. Doing it in a half-hearted or un-planned fashion could well do more damage to your brand than not doing it at all. In order to make the most of it you need to plan, manage and optimise it. This all takes time, but there is an excellent set of free social media management tools out there to save you time and get better results from social media marketing.
While managing your social media presence and getting your content to reach a wider audience is a challenging task, there are some things you can do to make it easier on yourself. That includes relying on apps to help you handle the jobs which don’t require you to use your creative capacities, and that includes scheduling. We hope you will find these apps helpful. Good luck!
Sendible has a range of pre-designed templates to help you create in-depth social media reports for your clients and team members. The ready-to-go social media reports provide an instant snapshot of your social activity. Alternatively, you can create your own report by choosing from over 250 modules. Once your reports are looking good, you can arrange to send them via email on a regular basis.
Gremlin Social combines social media marketing automation with 3 compliance tools that make it easy for banks, mortgage companies, and financial advisors to master the social media marketing landscape and gain new business using social networks. Endorsed by the American Bankers Association for social media management and compliance, Gremlin Social helps ensure the safe & effective use of social media communication while maximizing marketing campaigns, guiding strategies such as content creation & social media policy review assistance, and monitoring returns through analytics.
Advertising refers to the amount of ad spend that you’re going to invest in social platforms. This is up to you to determine. If you want to leverage social ads throughout your strategy, then be sure to build that into your budget. If not, then you’ll probably be relying on organic reach, which means more budget spent on labor. Be sure to incorporate that into the budget as well.
People respond to good imagery, fun videos, and some interesting podcasts once and awhile. Jazz up your content by using this type of media regularly. Your social media pages will look bland if all you post and share is text, so be sure to use other types of media to catch your audience's eye. This is also a great way to add a level of personality to your brand.