Your Twitter profile and tweets can get crawled and indexed by Googlebot and appear in both Google mobile and desktop search results. Google has been expanding how it displays tweets in Google Search. Tweet Indexation Rate Tool queries Google and returns the percentage of your indexed tweets, the Moz Page Authority, and number of other websites linking to your Twitter account.
It's worth noting here that even armed with all the sophisticated technology offered in this roundup, there is no substitute for organic and genuinely interesting content on your company's social media channels. You can have the most technically sound social media strategy, but it's still up to you to create something your audience will want to follow and engage with. The best of these tools automate a lot of the hard work that your customers will never see (after all, the best social media appears effortless). It's just important to temper your expectations on what these platforms actually do before investing in any of them. Ultimately, you'll have to consider your brand's personality and tone for yourself.
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.

First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.
…and almost as important, quantity. Because let’s face it, social media is about what is going on NOW, right this second. This is especially true for Twitter; we recently found that engagement rate increased 46% week over week after publishing 30 more tweets than the week prior. In fact, those 30 extra tweets helped push 30% more traffic to the website with 60% more link clicks than the previous week.

Optimize your profiles: Fill out your social profiles with all the information your customers might want and try to claim the same username on every platform, especially a unique tracking link to your website. Have a clear bio that describes what you do and what you’re about (this is essentially your digital elevator pitch). Also be sure to have an avatar and cover photo wherever applicable. You can use Canva to create these in the right dimensions for each channel you’ve chosen.


In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.[57] According to Scott Galloway, the founder of L2 and a professor of marketing at New York University's Stern School of Business, latest studies estimate that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix.[58] When it comes to brands and businesses, Instagram's goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment.[59] Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.[60]

Google Analytics collects customers and their purchase history from websites and behavioral data from a variety of systems. The Google Analytics features are collection APIS, tag management support, configuration APIS, custom variables, data import, native data onboarding integrations, user access controls, data access, filtering and manipulation, funnel analysis, shopping and checkout funnels, custom funnels (analytics 360 only), multi-channel funnels, app event funnels, mobile app reporting, real-time reporting, segmentation, user flow reporting, visualization and monitoring audience demographics, intelligence and anomaly detection, multi-touch attribution, predictive analytics, publisher integrations, remarketing integrations, app notifications and remote configs. Google Analytics’ Audience overview lets users see…
TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.
Let’s now discuss the fun part, posting to social media. You know who your ideal customer is and you used that information to create your social media mission statement. Armed with this information it should be easy for you to begin creating and curating content. So, what exactly is considered content? Here are a few examples of content you could create:
I’m a fan of Buffer. It lets you schedule and manage social media posts across all of the most widely used channels, and you can individually customize each post for all of the different platforms it gets posted to. Buffer also shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction.   - Chi Zhao, Hokku PR
As the #1 marketing calendar for everything you need organized, CoSchedule allows users to build out their entire marketing strategy from one master calendar, collaborate with their teams, and streamline their entire execution process in one place. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps nearly 8,000 marketing teams stay organized in more than 100 countries around the world.
I currently use IFTTT for auto posting from G+ to Twitter and Facebook, but it only allows you to link ONE page, although it’s free. I have several pages so unless I got an email for every page (crazy!), I need to get another tool to post to several different pages depending on certain parameters. It needs to be free as I can’t afford any fees at this stage…

Before a few years ago, you could get away with building a social media marketing strategy on a whim. But with 30% of people saying they engage with brands on social at least once a month, purely existing isn’t going to cut it anymore. If you’re not fully engaged and emerged in accomplishing the goals set in your strategy, there will be serious effects on your desired results.
This platform is among the best developed of the free social media tools out there. It gives you a dashboard to allow you to overview the activity on your tweets, Facebook posts and whatever other social channels you have connected. It also allows you to schedule posts to all the social channels you have connected, so you can reach your audience exactly when the largest number of them are online.
If your strategy execution fees exceed your budget estimate, prioritize your tactics according to their ROI timeframe. The tactics with the fastest ROI (e.g., advertising and social referral) take priority because they generate instant profit you can later invest into long-term tactics (fan acquisition, quality content creation or long-term engagement).
Google Analytics is the one tool that manages our social media. Why? Because the data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions. Did we receive a ton of traffic from Reddit in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers and more.   - Brett Farmiloe, Markitors
Social media management software (SMMS) is an application program or software suite module that facilitates an organization’s ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence.
One more tool I came across with this year is viralpep. Some extraordinary features that outstands other social media management tools are – 50 Social Profile which you can maintain easily on a single platform, Unlimited Posting on social profiles, Scheduling Posts so you can manage your profiles more reliably, Manage a Team of 20 can help in conveying your messages, making the postings fast and easy, 24/7 Support of team for the client, Profile & Post Timezone while you are scheduling it becomes easy to set time, GIF Support, Like and Share, URL Shortener, Video Share, Link Preview is available, hashtag is supported & is Mobile Friendly.
NetBase is a Social Business Platform that global brands and agencies use to power brand building, grow businesses and connect with consumers. NetBase processes millions of posts across the social web in 42 languages, faster (9x) and more accurately (50-70%) than alternatives. The platform enables brands and agencies to deeply understand customer behavior, emotions and intent in real-time, giving confidence in making actionable decisions that accelerate growth. The advanced patented technology gives clients access to purchase intent, new audiences, and contextual brand emotions that link to shareholder value. The intuitive UI, simple non-Boolean search, and complete and flexible functionality works ‘out of the box’, and includes history, geo and depth that the biggest brands in the world now rely upon.
In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.[32] The #MakeItCount YouTube video went viral and Nike saw an 18% increase in profit in 2012, the year this product was released.
Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live.[23][24] Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL.
You can combine several strategies to increase traffic and leads. For starters, make sure your profile is consistent with your brand aesthetic so users’ expectations are met. Also, link to your site whenever it’s appropriate. Link back to your website in your bio, your branded posts, and anywhere else that allows you to insert a relevant call to action.

Mobile devices have become increasingly popular, where 5.7 billion people are using them worldwide,[13] and this has played a role in the way consumers interact with media and has many further implications for TV ratings, advertising, mobile commerce and more. Mobile media consumption such as mobile audio streaming or mobile video are on the rise – in the United States, more than 100 million users are projected to access online video content via mobile device. Mobile video revenue consists of pay-per-view downloads, advertising, and subscriptions. As of 2013, worldwide mobile phone Internet user penetration was 73.4%. In 2017, figures suggest that more than 90% of Internet users will access online content through their phones.[14]


So why should your business get involved? Aside from personal branding, these chats can greatly benefit your business by giving you the ability to discover new leads, build brand authority, develop strong relationships with influencers in your industry, and further expose your brand. Host your own chat or partner with a big brand to co-host a chat; you’ll grow your follower base substantially if it’s promoted well. Explore the resources in this post to get an idea of which re-occurring chats take place in your industry.
The increased need for businesses to engage their clients in social media platforms is a trend that cannot be ignored. The business environment has tremendously changed, and now more and more people are finding themselves searching for, or sharing information on social media platforms.  If the businesses are to grow their brands and maintain relevance in the market, there is a need for them to keep an active social media platform. The reason for this is because many people are now on social media platforms like Facebook, Tweeter, Instagram and many others. Getting to this audience and being able to position the company’s brand well, businesses need a tool that will help them perform these tasks. Social media marketing is one of the new trends in the market, and companies need to embrace it and manage it well for positive results. Social media management software is a good way of handling social media platforms for business with much ease and accuracy.

I encourage you to think of ways you can use your social channels to tell motivational stories to your viewers. They don’t need to be rooted in charity. For example if you sell B2B software you could share stories from your happiest clients on your blog and then create a social campaign with a unique slogan and hashtag to promote and create a movement around their stories.

You can also use your audience to gain inspiration for your social media content. Look at the way your audience engages with the social media platforms which you’re active on, and try to emulate this style —it’ll be familiar to them, and it’ll help you to send a message which resonates. If you see that a specific type of post is popular, focus your attention on creating similar content — it’s the best way to reach your goals quickly.


One more tool I came across with this year is viralpep. Some extraordinary features that outstands other social media management tools are – 50 Social Profile which you can maintain easily on a single platform, Unlimited Posting on social profiles, Scheduling Posts so you can manage your profiles more reliably, Manage a Team of 20 can help in conveying your messages, making the postings fast and easy, 24/7 Support of team for the client, Profile & Post Timezone while you are scheduling it becomes easy to set time, GIF Support, Like and Share, URL Shortener, Video Share, Link Preview is available, hashtag is supported & is Mobile Friendly.

I love Twitter; it’s probably my favorite social platform. I’m not as active on Instagram, but I know a ton of people swear by it. This is why SocialRank is so great. It helps manage your followers on both platforms — Twitter and Instagram — so you’re not just accruing followers, but you’re also getting to know who they are and what they like. Honestly, it’s great to have a ton of followers, but what good is it if you don’t try and get to know most of them? After all, they’re your audience — if you care about appealing to them, SocialRank is a solid social tool to add to your toolbox.

At its core, Pinterest enables users to create Pinboards, which are a collection of images under one unifying theme. Pinterest followers can comment on your boards and the individual images within them, as well as share them (known as repinning). And although Pinterest’s audience is primarily women, even traditionally-male dominated niches like home improvement and grilling can find a home on Pinterest, as these pinboards from Lowes can attest to:
Several customers are turning towards social media to express their appreciation or frustration with brands, product or services. Therefore, marketers can measure the frequency of which customers are discussing their brand and judge how effective their SMM strategies are. In recent studies, 72% of people surveyed expressed that they expected a response to their complaints on Twitter within an hour.[116]
How many posts to schedule? This question is more specific to your current social following and industry because your social following and industry benchmarks will dictate how many posts you’ll be required to share and the return you can expect. Let’s say that for every 1 post, our heavy machinery company generates 500 impressions and our industry standard for CTR is 10% and our industry standard for conversions is 1%. We’ll define a conversion action as filling out a form. So, for every 500 impressions, we generate 10 clicks and 1 conversion and 1 out of every 10 conversions end up purchasing. We will need to schedule 10 posts to generate 1 purchase then. Over the course of our 3-month campaign, we will need to publish 250 posts to generate 25 sales. That’s a lot of posting! Better get a tool like SEMrush or Hootsuite.
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