Yes, I’ve mentioned Buffer in the past, and that’s because it really is a great, easy-to-use tool. Keeping up with sharing your content each day can be hard, and Buffer allows you to schedule multiple posts on different channels at once. This way, you can knock out a good amount of social distribution in one sitting, which is helpful for busy social media teams (and the thought leaders whose content is being shared).


3. Join the conversion whether that be through Twitter chats or trending hashtags. Stay on top of your industry and contribute insightful thoughts and information to build your partnerships, connect with new leads, and expand your reach. Make your influencers like you by constantly flattering them; Like their content, retweet their updates, and comment on their posts.
Last but not least, the reason that is most likely to lead to ROI: increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.
We all hear and read the wonders that the technology does for businesses, but what does social media management software do? This tool offers a multitude of benefits to any enterprise who wants to use social media as a marketing tool. One of these is its ability to manage huge volumes of data from mobile apps and devices. Users can use such information to appraise and manage customer social media activities, allowing them to improve their marketing processes. This trend has led many to believe that this capability will spur further growth in the SMMS market.
Twitter analytics was made available to all members some time ago now. It is a simple but useful tool to assess how you are doing on Twitter, and unlike the previous tools I have mentioned all the functionality is available for free, rather than it being a ‘Freemium’ service. It gives you a decent pallet of stats, such as profile visits, mentions, followers and tweet impressions. And you can see how these are changing month to month. It also shows you your top performing tweets for each month, which is great for assessing what goes down well with your audience.

It is imperative to monitor all comments and respond in a timely manner.  Good or bad, all feedback needs to be addressed.  If someone praises your product and/or service, thank them.  If they have a complaint or concern, reach out to them.  It is important to investigate the validity of the negative comment and address it immediately.  Customer feedback can help you better understand reaction to your products and/or services (we will discuss further in next section).


What’s the right solution for you? Many people use both Hootsuite (to listen) and Bufferapp (to schedule), including me, and it really depends on your posting needs. In my opinion though, if Hootsuite we’re to introduce more scheduling options this could spell trouble for Buffer! But then again, Buffer could be working on some cool new dashboard that would rival Hootsuite’s offering, time will only tell.

For the data nerds, Talkwalker gives you the most granular control over Boolean search query customization, along with Smart Themes that act as filters on results. These help business users extract only the data that represents a specific subset of a social campaign's target audience. Crimson Hexagon's Opinion Monitor takes that a step further with its custom sentiment analysis. It goes beyond the basic positive, negative, or neutral sentiment associated with a social post; it instead programs a range of custom responses related to a particular product and refines the post categorization with a machine learning (ML) algorithm.
So why should your business get involved? Aside from personal branding, these chats can greatly benefit your business by giving you the ability to discover new leads, build brand authority, develop strong relationships with influencers in your industry, and further expose your brand. Host your own chat or partner with a big brand to co-host a chat; you’ll grow your follower base substantially if it’s promoted well. Explore the resources in this post to get an idea of which re-occurring chats take place in your industry.
Bit.ly is a URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website. It’s by no means an “all-in-one” social media management tool, but as a social media marketer, it will help you track the performance of your links. Which is vital.
IFTTT is an acronym for If This Then That and the whole idea of the site is that it allows you to create custom triggers to automate your social media workflows. With IFTTT you will be creating what they refer to as website. Essentially a set of instructions for what you want to happen. Now recipe refer to as source what they refer to as channel followed by a trigger and trigger is what has to happen before the tool moves on. So you might create something as if I post to Facebook then post the same update to Twitter.
Viralwoot enables you to build and cater for your needs as a freelancing marketer, an enterprise or an agency. You can post schedule, promote on social media, carry out social media analytics, manage your content and influence your management. You can automate your social media presence with Viralwoot's Pin Scheduler, allowing you to spend more time on high value activities like engagement. Scheduling in bulk saves time and extends your reach by posting at the right time for maximum impact. Viralwoot allows you to boost your presence and get more traffic from social media in seconds. You can paste your…
thank you very much for this great list and sharing all this information about the different tools. I also think that there are differences between the tools, especially when it comes to usability and different options for optimizing social media management. In my eyes that is one reason why you should always consider the choice of tools for a blog as a whole.
For businesses with a large cadre of social presences, multiple social marketing campaigns running simultaneously, and a growing global footprint, the less expensive tools may not cut it. If you're willing to pay for them, then tools such as Brandwatch Analytics, Crimson Hexagon, Talkwalker, Synthesio, Sysomos, and Brand24, arm enterprise organizations with a sleeker, more powerful class of social analytics tools.
We tested the core tasks critical to each platform's social media management and analytics features, with SMB and enterprise business value in mind. Such core tasks include how each tool gathers listening and mention data from the main social networks and other sources, and how creatively and effectively each tool transforms and presents the data with reporting and visualizations. We also tested how each tool configures and sends alerts, connects social data to tangible ROI, and does both competitive and community analysis on top of offering an intuitive home base for social publishing and content curation.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today's social-centric marketplace. With Oktopost, companies can say for the first time: "This new customer came from this LinkedIn post!" or "This Tweet brought us $XXX in sales!" Oktopost enables users to track closed sales back to the originating social media interaction - whether this is a Tweet, LinkedIn post or Facebook update.
In this article, beyond providing the definition of this software niche, we will look deeper on the nature of social media management software. What it does, its benefits, features, pricing, examples, issues and usage trends. Although many software of its kind are offered on premise, we will focus on powerful systems that are deployed via cloud technology.
The snapshot also includes insights into things such as: reach, exposure, tweet activity, tweet types, top contributors, top tweets, list of contributors, and tweet timelines. If your company uses Twitter daily or your company leaders are trying to identify potential influencers to work with, this is a great tool to ensure you’re getting the most out of your efforts. TweetReach also offers paid plans in addition to its free snapshot reports.
First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it. 

First and foremost, you should always encourage conversations and keep communication lines open. Make engaging with your brand as easy and compelling as possible. To do this, contribute to your community consistently. Valuable communities can require huge amounts of time and effort to develop, so before you get started be willing to commit to the work.
Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today's social-centric marketplace. With Oktopost, companies can say for the first time: "This new customer came from this LinkedIn post!" or "This Tweet brought us $XXX in sales!" Oktopost enables users to track closed sales back to the originating social media interaction - whether this is a Tweet, LinkedIn post or Facebook update.
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
BuzzSumo is a content and influencer identification tool for social media. It offers content performance insights, influencer identification, content alerts, and competitor analysis insights. This tool is great for A/B testing content to see what type of content performs best, who’s sharing and engaging with the content, and what’s working for other organizations.

IFTTT is an acronym for If This Then That and the whole idea of the site is that it allows you to create custom triggers to automate your social media workflows. With IFTTT you will be creating what they refer to as website. Essentially a set of instructions for what you want to happen. Now recipe refer to as source what they refer to as channel followed by a trigger and trigger is what has to happen before the tool moves on. So you might create something as if I post to Facebook then post the same update to Twitter.
Digital marketing encompasses many moving pieces that work together to generate interest, nurture leads, and close sales. However, it’s important that you know the ins and outs of each digital marketing tactic and how they can help your business if you want to get the most out of your marketing budget. Let’s start with the most common question – what is social media management?
Insert some personality, humor, and spunk into your brand. Remember, social media has the word “social” in it for a reason. Yes, some use platforms like LinkedIn and Twitter to gather industry-related or world news, but more often than not social media is used to entertain and kill time. Your marketing messages need to adjust accordingly because if you’re using the same copy that you’re using in, let’s say search or email marketing, then your followers are going to remain oblivious to your brand. BarkBox, one of the trending box delivery services on the market, which caters exclusively to adorable doggies, is one company to take note of. Founded in 2011, BarkBox has done an impressive job of growing their business in a short time frame, with a large chunk of their marketing focusing on growing and creating engaging social content. Their Facebook page is hysterically entertaining, with each post featuring an adorable pup and tagline as if the dog was actually speaking to the reader. This works because it’s a. adorable b. hysterical and c. relatable. Just check out this post below with almost 3,000 likes, 42 comments, and 170 shares after just 9 hours. This massive amount of interactions and shares not only establishes brand authority, but also drastically increases chances of this post showing up on a friend’s newsfeed (therefore gaining brand awareness, followers, leads, and customers).
However, social media can be overwhelming if you don’t have the proper knowledge or tools. Whether it’s to create or repurpose content, to find the best way to engage with your online community or to create a comprehensive posting schedule, having the right social media management tools is crucial to your success. Here are 15 of the best social media management tools currently available and how they can help you make the most of your social presence, as recommended by leading members of Forbes Agency Council.
The best social media apps offer a range of solutions that can help you easily organize multiple accounts and share information across several social networks without ever needing to post anything separately to your accounts directly from the web. Although many of the features, layouts, and intuitiveness differ across each app, they all get the job done when you choose the right one that matches your current social presence and marketing strategy.
Are there industry events, media innovations, or consumer behaviors on which your content distribution can capitalize (e.g., livestreaming video consumption habits, device-specific capabilities like memojis, popular memes that are capturing attention)? How might these impact the tone/velocity you should adopt for distribution? Are there controversies or algorithm shifts that might be cause to reconsider their value to your brand?
It's not hard to see how small to midsize businesses (SMBs) and enterprise organizations could sink a lot of precious time and money into a social media program and come up empty-handed. Empty-handed, that is, except for all of the business-critical data they have and don't know how to analyze, and thus, monetize. Let's say you're in marketing. You're possibly tasked with being the entire department. You're a power user but not a social media expert. With all of the hype surrounding social media marketing, it's still important to take the time to educate yourself on the basics. Find out what data will be useful and then find a tool that delivers it. Don't try to tailor your company's social media program to a particular toolbox without a plan.
“Over the last two years, the social network has repeatedly tweaked the system to show the top 300 or so items that it predicts each person will want to read,” according to a recent article by the New York Times. “Facebook argues that people prefer to see videos, photos, news articles and updates from their friends and family more than other brands. So over time, posts by businesses have shown up less frequently.” Facebook continues to push for more advertising so if your business wants traction it needs to be advertising. With all of that said you still need to use caution and tread lightly if you’re a budget conscious advertiser because with more and more competition prices are likely to rise. I’d also highly recommend retargeting with platforms like AdRoll because with retargeting you show your ads to people that have already expressed interest in your brand by visiting your site. I often see retargeting ads on the side of my Facebook News scan (i.e. the image below showing ads for two sites which I recently visited).
What’s cool? One feature SocialOomph has–even on the free level–that sets it apart is its ability to allow you to manage your Twitter followers and your direct messages box from within the app. The tool also allows you to save and reuse social posts, for when you want to use posts as part of a campaign or get an extra boost out of your top performing content. They also recently added the ability to schedule pins to your Pinterest boards in advance.
One more tool I came across with this year is viralpep. Some extraordinary features that outstands other social media management tools are – 50 Social Profile which you can maintain easily on a single platform, Unlimited Posting on social profiles, Scheduling Posts so you can manage your profiles more reliably, Manage a Team of 20 can help in conveying your messages, making the postings fast and easy, 24/7 Support of team for the client, Profile & Post Timezone while you are scheduling it becomes easy to set time, GIF Support, Like and Share, URL Shortener, Video Share, Link Preview is available, hashtag is supported & is Mobile Friendly.
SocialOomph helps you re-post content on Facebook and Twitter on an automated schedule. It’s one of the most powerful social media management tools on the market, but its interface is a little clunky and old-school. If all you are looking for is a time-saving tool to repost content for you, then Oomph is worth a look. But if you want something more extensive that is easy to use, and encompasses your entire social strategy, than I’d recommend looking elsewhere.

But what happens if a BIG, truly embarrassing mistake is made? Personally, I love how Pamela Vaughan, a HubSpot employee, handled her baby bump mishap. Pamela accidently posted a picture of her growing pregnant belly to HubSpot’s company Twitter account, which has close to 350,000 followers. Instead of crawling into a hole of embarrassment, Pamela embraced her faux-pas and created this awesome blog post. The post has received a lot of love, with several shares and comments mostly showing respect for HubSpot’s human element – a key that makes them one of the most loved marketing companies out there.

Very helpful article @Dylan but I want to share my knowledge I prefer social camp. Social Champ has very impressive feature more interesting is recycling post which helps me in gaining more generic traffic , also it has team feature so I can share my account with another team member so that they can easily manage my social accounts I recommend you to try it must you can feel difference on your self and also its 14 days trial version is free!
Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.
Moving up from being just another marketing channel, social media has become a primary conduit for any kind of business to connect with customers and partners. Touchpoints can vary widely. It could be matching social perception trends to specific records or audience groupings in your customer relationship management (CRM) repository; or, you could record a customer's @mention in your helpdesk system when she complains about your product over Twitter. What makes social media so attractive and valuable is that it's a real-time conduit for measuring your audience's pulse and pushing out content that aligns with your brand. To be an effective social media manager or marketer across all these fronts requires a robust social media management and analytics platform.
Perhaps the hardest part of social media marketing is staying relevant. Even large brands find it difficult to connect with their fan base effectively at all times. One brand that is doing it extremely well right now is Wendy’s -- by having a dedicated social media manager, the company is able to be very fluid, responsive and engaging. Simply using a tool to schedule posts will not get you results.   - Arya Bina, Kobe Digital

thank you very much for this great list and sharing all this information about the different tools. I also think that there are differences between the tools, especially when it comes to usability and different options for optimizing social media management. In my eyes that is one reason why you should always consider the choice of tools for a blog as a whole.
Followerwonk is a Twitter analytics tool used to find, analyze, and optimize for social growth and helps to explore and grow user’s social graph. Followerwonk has features such as search twitter bios with advance drop down search, compare twitter users, analyze data, track followers and sort followers. Followerwonk represents data graphically in the most active times for user’s followers which makes it easy to have educated business decisions at a glance. Followerwonk seamlessly integrates with Buffer to automatically schedule tweets with the most popular times and to analyze interactions with posts which is important for users because when follower count…
Loomly is a social media calendar management tool that helps teams and individuals create and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Via an intuitive interface and innovative features, users can manage ideas for social posts, get live post optimization tips, preview social media posts, manage approval workflows, and automate post scheduling & analytics. Loomly is available as a web platform, with native mobile applications for iOS & Android.
Telling a powerful story: A whole story? Huh? But you’re only allotted so many characters on social channels. Yes, yes, I know, but there are ways to pull powerful quotes and engaging tidbits from a story that will leave the reader wanting more, therefore directing them to your website. Charity:water does this phenomenally well. Yes, they are already a charitable company with the mission of providing clean drinking water to every person in the world, but as a non-profit organization they’ve been incredibly successful continuously trumping their fundraising goals, and I’d be willing to bet a big part of this is due to how gracefully they tell their story to social followers. Their content has a way of spurring their audience to get involved and contribute to the organization. When I first learned about charity:water at Hubspot’s Inbound conference in 2013, their heart-wrenching video spurred me to create a birthday campaign in which you ask your friends and family to donate rather than give presents. One recent campaign that they’ve shared throughout all of their social channels is called “Why I give” in which individuals who donate share their stories. This adds the human element, tells a story, and even has the power of spurring followers to action. Take a look at the post below featuring a “well-known, well-loved charity:water supporter,” Shakil Kan. The quote featured tells a mini-story and is inspirational, intriguing the viewer to click.
Zoho Social helps marketers to grow the social media presence of their brand with actionable insights focused on content and engagement. It provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones. Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed. Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.
For years I’ve been using Hootsuite as a social media dashboard and monitoring platform and Buffer in conjunction with IFTTT as scheduling and content curation tools. But I thought it would be cooler if you could do most of these things in just one place, and make it all social, so I built DashBurst as a content sharing platform and social media management tool. You’re all invited to check it out here and I would love to know what you think about it in the comments below!

Gone are the days when social media marketing was all about increasing your followers. An early sign of success was seeing your followers grow from one day to another. Nowadays, social media marketing has left behind the ages of innocence to go through a more mature phase. This should not be a bad change, but we still need to keep up with the shift.


Provide customer service: A social media presence opens you up to customer questions, complaints, and inquiries. So one of your goals will be to provide this support to customers or direct it to another preferred, private channel. One way to measure this is through your response time for direct messages (This is displayed as a badge on your Facebook page, for example).

IFTTT is a powerful Internet automation site that can save you a lot of time managing social media and other tasks through recipes. You can essentially connect any major network or channel together to automate sharing on sites like Facebook, Twitter, LinkedIn and more based on any action you desire. Like sending out a tweet automatically every time you publish a new blog post or getting an email when your favorite magazine has something new to say. Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional.


We will use our primary Twitter handle as both a customer service channel and a broadcast/interaction channel instead of having 2 separate handles. Twitter will be used to make us feel extremely accessible to consumers – real humans at the other end in real time (so we will initial conversations wherever possible). This will be beneficial in developing brand awareness and putting a real face to the products bought elsewhere.
Sprout Social's user interface (UI), with its single-stream mention monitoring, was the easiest to set up and navigate, and also offers the widest variety of relevant social networks and produces numerous reports which can be downloaded in more than one format. You can build basic Queries and script Rules, and run competitive analysis. Of the products reviewed, Sprout Social, which begins at $99 per month, is the best value. It meets all of the qualifications for an entry-level social media tool suite, with the ability to scale, and is this roundup's Editors' Choice for SMBs.
With the introduction of social media, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. With this being said, social media marketing increases your brand’s awareness. Many small business owners struggle with implementing an effective social media marketing strategy that drives sales (which is what you’re going to learn in this blog).
Hootsuite is one of the most established and popular apps when it comes to social media scheduling and marketing. You can use it schedule post, receive in-depth reports, and collaborate with your team members, thanks to built-in team work features. You may notice than it sounds quite similar to what Sprout Social does, but there is one key difference between the two: whereas Sprout Social will display all the data inside a single stream, Hootsuite uses multiple ones. It is simply a matter of finding the former or the latter approach more preferable.
In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping. The tweet was deemed insensitive, and Gap eventually took it down and apologized.[101] Numerous additional online marketing mishap examples exist. Examples include a YouTube video of a Domino's Pizza employee violating health code standards, which went viral on the Internet and later resulted in felony charges against two employees.[98][102] A Twitter hashtag posted by McDonald's in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive.[103] When the Link REIT opened a Facebook page to recommend old-style restaurants, the page was flooded by furious comments criticizing the REIT for having forced a lot of restaurants and stores to shut down; it had to terminate its campaign early amid further deterioration of its corporate image.[104]
In my post last year covering social media strategy suggestions for 2014, I stressed tactics such as creating a social media marketing plan and sticking to it, going above and beyond in social media customer service, embracing mishaps, and so on. Let me assure you, these strategies are all still critical, but with the New Year upon us I have some new and improved tips up my sleeve to add to your social media marketing plan for 2015.

Friends+Me is another prime player in the social media management tools family. While Friends+Me puts the highest emphasis on Google Plus features, many other social platforms are supported. Friends+Me appears to get rave reviews from users, and has a beautifully designed website with plans available based on the size of your business. And yes, there is a free plan!

Social Mention is a social media search and social media analytics tool that aggregates user generated content into a single stream of information. Track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.
Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month). Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, pageviews, post likes or shares, impressions, etc. Look at each channel separately, and compare to your largest competitors to get a sense on how you’re matching up (or how you’re CRUSHING them!). 
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. Statusbrew bridges the gap between businesses and customers by unearthing deep insights of social media analytics. Trusted by over 16 million users worldwide, Statusbrew makes it fast and easy for individuals, small and medium businesses and organizations of every scale and complexity to efficiently manage social media properties. Get in full control of all your channels on Twitter, Instagram, Facebook, LinkedIn and Google Plus with the complete suite of social media management tools on Statusbrew. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams. With Audience on Statusbrew businesses, influencers and individuals alike gather social intelligence to engage with their community on different social networks and nurture strong relationships with people who matter the most. The social audience can be segmented and managed for well-girded growth to maximize returns by keeping their valuable connections happy at every step of their social journey. Track and monitor your competitors alike, and grow fast using our Lead Generation process using Twitter Sources. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you would receive instant Slack notifications for all the activities you choose are important for your Business. Our powerful white-labeled Reports give you, your team and clients, powerful week-over-week and month-over-month Analytics to get the best ROI on your marketing efforts. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections!
Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.
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