Oftentimes, people will participate with your brand on their preferred social network, or get to know you through your blog, without realizing that you’re on social media as well. Contests, giveaways, surveys, exclusive deals and private membership sneak peeks are just a few of the many ways you can bridge the gap between the two and encourage your blog visitors to follow you on social media and vice versa.
Everypost is a social media tool that simplifies social media publishing. Everypost facilitates easy curation of content visually coming from a number of sources, post customization and scheduling, and taking massive control over users’ media social pages. The publishing solutions offered by Everypost are unique and provides a good platform for users to share their multimedia content across several social media platforms such as Twitter, Google+, Facebook, Tumblr, Pinterest and LinkedIn. Everypost presents the content curation feature that enables users create content all in one place. The content curation feature is ideal as it makes it simplifies for users the…
To further engage your customers, run cross-channel campaigns across all your social media channels. Keep in mind that these campaigns are run by virtually every company today, so you will need to give yourself an edge to help you stand out from the crowd. Add an emotional component to your social media campaigns so that your audience can relate to your cause. An efficient cross-channel social media campaign will:

Social media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use. A flash poll done on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined $4.3 million in damages in 2010.[98] The top three social media incidents an organization faced during the previous year included employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation.[98] Due to the viral nature of the Internet, a mistake by a single employee has in some cases shown to result in devastating consequences for organizations. An example of a social media mishap includes designer Kenneth Cole's Twitter mishap in 2011. When Kenneth Cole tweeted, "Millions are in uproar in #Cairo. Rumor has they heard our new spring collection is now available online at [Kenneth Cole's website]".[99] This reference to the 2011 Egyptian revolution drew an objection from the public; it was widely objected to on the Internet.[99] Kenneth Cole realized his mistake shortly after and responded with a statement apologizing for the tweet.[100]

SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit SocialFlow.com


Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant. At the time, I was managing the company’s social strategy before social advertising had really taken off. I can still remember the hours upon hours I would spend putting together a posting content calendar and setting reminders for myself to tweet at certain times. This was until I discovered Hootsuite and my life as a frantic Twitter bird instantly changed.

Zoho Social has many of the same tools and features that the other platforms have, but they also have Facebook lead ads, advanced reporting features, a SocialShare browser plugin, and CRM integrations. Zoho Social caters to agencies as well so marketers have the choice of choosing between the business or agency plans. Pricing for the paid plans ranges from $8.33 to $125+ for larger agencies. Zoho Social’s free plan allows you to manage 1 brand, and includes the URL shortener and SocialShare browser plugin.

Everything you publish with Edgar is stored in an organized library and arranged into categories, like “Quotes,” “Blog Posts,” or “Cat Puns.” To save even more time, you can add content in bulk or connect him to an RSS feed. Create a schedule that tells Edgar when to publish from each category. That way, he always knows what types of status updates to post at which times, sharing the right variety of content automatically. When Edgar makes his way through all the new content in a category, he’ll simply start recycling older updates. He’ll never run out of things to say, and your posts will be seen by a new audience, bringing more traffic your way! Your library is organized into categories, and your schedule is built around the types of things you want to post. Once you define your categories and schedule, Edgar makes sure your queue is never empty – ever. When he’s published everything from a category, Edgar re-shares older updates that people might have missed the first time around – and every time he does, you can get brand new traffic.

Social Engagement – eClincher offers a Social Inbox which lets users manage all their social media engagement and interactions in one place. We’re talking about tweets, DMs, mentions, comments, likes, shares, new followers, even YouTube and Facebook Ad comments. There are also social listening and monitoring features to help you monitor your brand or other mentions, interact with followers, and start new conversations.
The best social media apps offer a range of solutions that can help you easily organize multiple accounts and share information across several social networks without ever needing to post anything separately to your accounts directly from the web. Although many of the features, layouts, and intuitiveness differ across each app, they all get the job done when you choose the right one that matches your current social presence and marketing strategy.
This platform is among the best developed of the free social media tools out there. It gives you a dashboard to allow you to overview the activity on your tweets, Facebook posts and whatever other social channels you have connected. It also allows you to schedule posts to all the social channels you have connected, so you can reach your audience exactly when the largest number of them are online.
The 2008 US presidential campaign had a huge presence on social networking sites. Barack Obama, a virtually unknown Democratic candidate, utilized 15 different social media websites to form relationships with the millions of American citizens who utilize those networks. His social networking profile pages were constantly being updated and interacting with followers. By the end of his campaign, Obama had 5 million social media network supporters (2.5 million on Facebook and 115,000 on Twitter). The use of social networking sites in his marketing campaign gave Barack Obama's campaign access to e-mail addresses, as posted on social network profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.[25]

As individuals, we have a higher tendency to follow accounts of “real people” vs. businesses even if we don’t personally know the person. I have tried my hardest to show on social media that WordStream is a real place with a real person with a real personality behind it! To get some ideas, Gizmodo and Contently have companies that manage their social accounts with flair and sass and everything people love…about real people. My personal favorites are Chipotle, Seamless, and Nutella. This says nothing about my real-life favorite things, I swear.    


Are there industry events, media innovations, or consumer behaviors on which your content distribution can capitalize (e.g., livestreaming video consumption habits, device-specific capabilities like memojis, popular memes that are capturing attention)? How might these impact the tone/velocity you should adopt for distribution? Are there controversies or algorithm shifts that might be cause to reconsider their value to your brand?
WhatsApp was founded by Jan Koum and Brian Acton.WhatsApp joined Facebook in 2014, but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world.WhatsApp started as an alternative to SMS. Whatsapp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls. Whatsapp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them. Whatsapp has a customer base of 1 billion people in over 180 countries.[53][54] It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option. Companies started using this to a large extent because it is a cost effective promotional option and quick to spread a message. Still, Whatsapp doesn't allow businesses to place ads in their app.[55]
While managing your social media presence and getting your content to reach a wider audience is a challenging task, there are some things you can do to make it easier on yourself. That includes relying on apps to help you handle the jobs which don’t require you to use your creative capacities, and that includes scheduling. We hope you will find these apps helpful. Good luck!
It's a good idea to start with a plan that has goals and an organizing framework to keep you on track. If you start down a path on the social Web and hate what you're doing, you can change things around. Just as you change networking and conversational approaches in person, you can do so on the social Web. The only differences are that on the social Web, you're talking through your keyboard, and your potential audience is much, much larger.
I’m a fan of Buffer. It lets you schedule and manage social media posts across all of the most widely used channels, and you can individually customize each post for all of the different platforms it gets posted to. Buffer also shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction.   - Chi Zhao, Hokku PR
You’ve got a lot of room to make a great first impression. Specifically, 851 by 315 pixels. Your cover photo is a great way to introduce yourself.  Share your passion for business by incorporating unique photos, a collage, directional cues like arrows pointing to the most important areas of focus on your Facebook page (like your store or offer) and more.
Fundraising software is a variety of tools developed to make fundraising efficient, effective and easier for your organization and donors. This is utilized by organizations to streamline fundraising efforts and ease logistical challenges to focus on establishing stronger donor relationships and driving more donations. It comes in various types depending on the campaigns you are…

SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. Socialbro analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet is that would reach the maximum amount of followers for more retweets and replies.
The dashboard also features SEO tools, Content management software, reporting and even Pay Per Click Management. It’s all in one solution although it is priced higher at $99/month it eliminates the need for lot of other tools. Another great feature of Raven is that it allows you to integrate with Google Analytics, Google Adwords, Twitter and Facebook thus bringing the data from all these accounts into a single dashboard.
Social media is crucial to the success of any company's digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, I've put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand.
Customize your posts, schedule them for publishing later, collaborate with other team members and get access to all your social analytics. A free account gets you a very limited offering of just the basic features with tight restrictions, but there are four more premium account types that are affordable for any small or large social marketing strategy.
Social Analytics is a really handy and easy to use chrome extension which gives you social share stats on any page, to see how popular that page is on social media. This helps you get a good idea for what content on your site or your influencers/competitors site is getting shared on social media. Which can then be used to help you plan and optimise your future content to do better on social media.
For businesses with a large cadre of social presences, multiple social marketing campaigns running simultaneously, and a growing global footprint, the less expensive tools may not cut it. If you're willing to pay for them, then tools such as Brandwatch Analytics, Crimson Hexagon, Talkwalker, Synthesio, Sysomos, and Brand24, arm enterprise organizations with a sleeker, more powerful class of social analytics tools.
By this point, there should no longer be a question about what is social media management so the next time a colleague asks you “What is social media management?” you’ll be able to answer their question and refer them to an informational blog. Now that you know what is involved with effective social media management and why it’s important to your business, it’s time for you to make an educated decision about your own social media management. Will you use your in-house resources? Or partner with a social media management company that will enable you to focus on your core business?

A well thought out social media marketing strategy will help you to grow your ecommerce store’s reach, engage with your existing customers, and ultimately lead to your store generating more sales. Once your store is generating a steady stream of revenue, you’ll be able to scale your marketing efforts even further, which will help you to skyrocket your growth.
OctopuSocial is a social media management platform that helps improve your business by helping you to be connected with your audience. It works to improve your business in social media management while staying connected with your audience. It’s perfect for allowing you to schedule, manage and analyze your posts on Twitter, Facebook and Instagram. It has a management feature that centralizes all the tools you need to successfully handle all your Instagram and Twitter profiles in an innovative, simple and user-friendly way. From this management feature, you get to know what people are currently saying about your business in different…

Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.


Zoho Social manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team all from a single dashboard. It let to publish your content when your audience is more likely to see it. The prediction engine helps you decide the best time to schedule your content. Instant notifications let you respond and engage your audience even while you're on the move. Zoho Social understand who your audience is and how they engage with your business on social media, choose from ready-made reports or create your own, based on the numbers that matter for you. Collaborate on ideas…
Inaccurate Automated Sentiment Analysis: Most SMMS generate reports about customer sentiments. Such reports are often proved inaccurate despite vendor assurance. Depending on these reports could severely impact a company’s appraisal of customer sentiments. Plus, it is easy to miss valuable social media insights from the use of automatically generated sentiment analysis.
Now that you have the information to determine where, when, and how to distribute your content, building the plan is simple. Create a matrix of the channels that make the most sense for your brand and make a note of all the specifics of engagement your team should follow for each one. When all the fields are filled out, you have a template that can be referenced easily, updated as necessary, and shared throughout your organization.
Planable. A social media collaboration platform that enables enterprises and organization to create, schedule, discuss, and plan their social media posts in a singular, unified environment that is very similar to popular social media channels like Facebook, Twitter, Instagram and LinkedIn. This solution is created to help users improve work interaction in efforts to create better content.
Depending on how invested your company is in CRM, integration might be a make-or-break feature for you. Being able to convert social engagements into leads is a powerful feature that, if used correctly, can add a lot of benefit to your business. If you find CRM integration important, then be sure to research which social media management tools are compatible with your relationship management service of choice.
While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, and create and schedule content using their image creator and GIF/video uploader.
As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. Facebook, Twitter, Pinterest, Instagram, Google+ – these are some of the prime networks every company, big or small, young or established, needs to have an active presence on. It is now inexcusable for any business that wants to thrive to not be tweeting!
Zoho Social manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team all from a single dashboard. It let to publish your content when your audience is more likely to see it. The prediction engine helps you decide the best time to schedule your content. Instant notifications let you respond and engage your audience even while you're on the move. Zoho Social understand who your audience is and how they engage with your business on social media, choose from ready-made reports or create your own, based on the numbers that matter for you. Collaborate on ideas…

2018 agency B2B B2B marketing Blog Blogging Branding business chatbots Content Marketing Digital Marketing eclincher eClincher features engagement facebook google influencer influencer marketing Instagram instagram business Instagram for business Instagram Stories Instagram tips leads LinkedIn LinkedIn Strategy marketing new features post approval publish on instagram SEO social media social media analytics social media automation social media content social media dashboard Social Media Engagement Social Media Management Social media marketing Social Media Strategies Social Media Strategy Social Media Tool strategy Twitter Video Marketing
It's a good idea to start with a plan that has goals and an organizing framework to keep you on track. If you start down a path on the social Web and hate what you're doing, you can change things around. Just as you change networking and conversational approaches in person, you can do so on the social Web. The only differences are that on the social Web, you're talking through your keyboard, and your potential audience is much, much larger.
Apple's iPhone 5c: Created a Tumblr page, labeling it "Every color has a story" with the website name: "ISee5c". As soon as you visit the website, the page is covered with different colors representing the iPhone 5c phone colors and case colors. When you click on one of the colored section, a 15-second video plays a song and "showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers...",[80] concluding with words that are related to the video's theme.
TipTop Search is a Twitter-based search engine that helps you discover the best and most current advice, opinions, answers for any search, and also real people to directly engage and share experiences with. A search on any topic reveals people’s emotions and experiences about it, as well as other concepts that they are discussing in connection with the original search.
What’s the right solution for you? Many people use both Hootsuite (to listen) and Bufferapp (to schedule), including me, and it really depends on your posting needs. In my opinion though, if Hootsuite we’re to introduce more scheduling options this could spell trouble for Buffer! But then again, Buffer could be working on some cool new dashboard that would rival Hootsuite’s offering, time will only tell.
Zoho Social manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team all from a single dashboard. It let to publish your content when your audience is more likely to see it. The prediction engine helps you decide the best time to schedule your content. Instant notifications let you respond and engage your audience even while you're on the move. Zoho Social understand who your audience is and how they engage with your business on social media, choose from ready-made reports or create your own, based on the numbers that matter for you. Collaborate on ideas…
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. For example, your audience might be open to connecting with your brand in a Twitter chat but prefers to reserve Snapchat for conversations with personal friends. Long-form content might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. It’s important to familiarize yourself with the characteristics of each channel and its corresponding community before joining the conversation.
The #1 digital customer engagement platform for global enterprises. Branded communities, social media marketing, and customer care. Spredfast is transforming the way companies connect with consumers. Spredfast is the leading digital customer engagement platform for global enterprises. Based in Austin, Texas, and with offices all over the globe, we tirelessly pursue innovation that helps enterprises engage with their customers online. We work with over 800 global brands, media companies, and agencies and provide branded communities, social media marketing and customer care through our award-winning platform. Spredfast works closely with the world’s largest social networks, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat and Tumblr. Most recently, Spredfast was named a Leader in the The Forrester WaveTM: Social Media Management Solutions, Q2 2017.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
In a nutshell, building a strong social media community is all about fostering engagement. The more relevant engagement within your community, the more valuable it becomes to users. You should also keep a close eye on which topics and content types (videos, memes, quotes, etc.) perform best and use that information to shape your community-building in the future.
Publishing & RSS – Buffer has the basic publishing features such as scheduling and adding posts to a queue but it is not made for evergreen posts. Meaning, it will not let you upload hundreds of posts and then recycle them, or publish them on your social media until you tell it to stop. It does have the RSS feed that helps you publish posts from blogs.
Most social media management teams have trouble tying ROI to social media. With Clarabridge, you’ll have the insights to fuel product innovation and make strategic business decisions. Why? Because your team will have access to a wealth of insights from customers at some of their most crucial touchpoints. For example, when customers are making a decision about a product, they very well may make an inquiry via social media. On the other hand, if they are experiencing issues, they will reach out via social media as well. With this information at the ready, your team will be able to have a keen understanding of what customers are looking for—valuable information that your business should be using to fuel innovation and strategic direction. Accessing and sharing this information between your social media management team and the C-Suite means that you’ll be able to tie ROI to your social media management efforts by tracking the customer’s journey from social media to sale acquisition.
×