Schedugram lets you plan, schedule and upload your Instagram content – and collaborate within your team to product the best 'grams possible. We have led the Instagram business scheduling market for 5 years now and we're not stopping: with Schedugram you can schedule and publish carousel posts, videos, Instagram stories and more. With unlimited user accounts included at no extra costs, you are not forced to share logins to save money on your subscription: if someone needs a login, you can collaborate instantly. Join us for a 7 day free trial, and discover why over 10,000 businesses trust Schedugram every day.
Socialinsider. A social media analytics tool that analyzes the social media strategies of your competitors, Socialinsider enables you to better understand your rival’s operations so you can beat them at their own game, from content published to which ones are boosted the most. It covers popular social media platforms such as Twitter, Instagram, and Facebook. With its advanced machine learning algorithms, this solution competently handles all the grunt work in data collection, automatically delivering insights on a silver platter.
These posts can be one or more of the following: images, photo sets, animated GIFs, video, audio, and text posts. For the users to differentiate the promoted posts to the regular users' posts, the promoted posts have a dollar symbol on the corner. On May 6, 2014, Tumblr announced customization and theming on mobile apps for brands to advertise.[78]
For example, say you want to increase online sales. Your social media strategy would be to promote more of your business’ products on your social platforms, whether that be in the app itself (Insta, Facebook, etc.) or through a link that redirects people back to your site. It’s at this point where you would also decide if your promotion efforts on social media will be paid, organic, or a combination of both.
BuzzSumo is a content and influencer identification tool for social media. It offers content performance insights, influencer identification, content alerts, and competitor analysis insights. This tool is great for A/B testing content to see what type of content performs best, who’s sharing and engaging with the content, and what’s working for other organizations.
Ideas often seem to strike at random. So you need a place to collect and develop them as inspiration comes. Trello has worked wonders for me because I can not only save ideas to a Trello board, but attach links, files, and notes to each idea as it comes to life. It gives you the flexibility to be as meticulous or as barebones as you want with your planning.

We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.
Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. Statusbrew bridges the gap between businesses and customers by unearthing deep insights of social media analytics. Trusted by over 16 million users worldwide, Statusbrew makes it fast and easy for individuals, small and medium businesses and organizations of every scale and complexity to efficiently manage social media properties. Get in full control of all your channels on Twitter, Instagram, Facebook, LinkedIn and Google Plus with the complete suite of social media management tools on Statusbrew. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams. With Audience on Statusbrew businesses, influencers and individuals alike gather social intelligence to engage with their community on different social networks and nurture strong relationships with people who matter the most. The social audience can be segmented and managed for well-girded growth to maximize returns by keeping their valuable connections happy at every step of their social journey. Track and monitor your competitors alike, and grow fast using our Lead Generation process using Twitter Sources. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you would receive instant Slack notifications for all the activities you choose are important for your Business. Our powerful white-labeled Reports give you, your team and clients, powerful week-over-week and month-over-month Analytics to get the best ROI on your marketing efforts. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections!
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.
Additionally, social media management is cost-effective. Small businesses often have to do more with less when it comes to their marketing budget. Social media management allows you to experience significant results when it comes to lead generation and conversion. This eliminates high out of pocket costs that come along with traditional marketing tactics like billboards or TV ads.

Socedo is an automated social media lead generation tool that works with Twitter and LinkedIn to help you find the right leads from social media and then add them to your sales funnel. So if you came to this page looking for a tool to plan and publish content, Socedo isn’t your best option. But if you came here looking for a way to convert more of your social audience into business leads, then check out their data-driven approach to social media management.
Hootsuite is the most widely used social media management platform, loved by over 16 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. From social advertising to employee advocacy, Hootsuite is your all-in-one solution for driving business results.
Crowdfire is the super smart Social Media Manager that’s helping you grow online everyday. Save tons of time by managing all your social accounts from one place. Let Crowdfire do the hard work of finding and sharing content, so you have more time to focus on things you do best! Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, Wordpress, Etsy, Shopify, Medium, 500px, Vimeo and many more platforms. What can Crowdfire do for you? - Compose your own posts and schedule them to go out later. - Automatically find and recommend articles and images your audience will love, so you can share them to all your social profile and keep your timelines buzzing! - Keep an eye out for any updates on your website, blog or online shops; and create quick, beautiful posts about the update to easily share on all your social profiles - Schedule all your posts in advance and post them automatically at the best times or at a time chosen by you. Saving you tons of time and effort! - Take away the headache of crafting separate posts for each individual social profile and automagically customize your posts for all your profiles! - Use the Chrome extension to share your favourite pages from the internet to all your social accounts in 2 easy clicks! - Add your favourite websites and blogs as your source for new content using the RSS feature! - Supercharge your Twitter account with features like Non Followers, Fans, Recent Unfollowers, Recent Followers, Inactive Following, Smart Feed, All Following, Competitors Followers, Keyword Search & Friend Check
Hi Daniel,informative article.I am a social media enthusiast and use Sociota to manage my accounts.Apart from above mentioned tools,Sociota is a user friendly platform to handle facebook profiles,pages and twitter handles.Its additional features help to share maximum information on a regular basis and keep me in regular contact with my new and existing followers.Reports generated by Sociota also help to analyse those fields where one lacks behind and helps to scout the barriers in your social reach.It has really worked to furbished my social profile.Its free trial must be checked out.

Your social media strategy is your plan of attack. But in a space like this that literally changes by the day, with surprise newsfeed algorithm updates, new channels, and audiences always ready for something new, you need to remain flexible and keep your finger on the pulse of the internet to constantly improve without getting distracted by every new shiny object.
Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M... See Full Bio
That said, Facebook can be an incredibly powerful way to use social media for advertising. It’s a database of information that you can use to deliver targeted ads to your ideal customers. If you amplify content that’s set up to produce engagement (likes, shares, comments) such as a viral video, you can generally lower the cost of your advertising, so keep that in mind.
Marketers target influential people on social media who are recognised as being opinion leaders and opinion-formers to send messages to their target audiences and amplify the impact of their message. A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Marketers have come to the understanding that "consumers are more prone to believe in other individuals" who they trust (Sepp, Liljander, & Gummerus, 2011). OL's and OF's can also send their own messages about products and services they choose (Fill, Hughes, & De Francesco, 2013, p. 216). The reason the opinion leader or formers have such a strong following base is because their opinion is valued or trusted (Clement, Proppe, & Rott, 2007). They can review products and services for their followings, which can be positive or negative towards the brand. OL's and OF's are people who have a social status and because of their personality, beliefs, values etc. have the potential to influence other people (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). They usually have a large number of followers otherwise known as their reference, membership or aspirational group (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189. By having an OL or OF support a brands product by posting a photo, video or written recommendation on a blog, the following may be influenced and because they trust the OL/OF a high chance of the brand selling more products or creating a following base. Having an OL/OF helps spread word of mouth talk amongst reference groups and/or memberships groups e.g. family, friends, work-friends etc. (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189).[86][87][88][89][89][89] The adjusted communication model shows the use of using opinion leaders and opinion formers. The sender/source gives the message to many, many OL's/OF's who pass the message on along with their personal opinion, the receiver (followers/groups) form their own opinion and send their personal message to their group (friends, family etc.) (Dahlen, Lange, & Smith, 2010, p. 39).[90]
As with any other type of digital marketing tactic you employ, you’ll want to make sure that you track and measure your social media campaign results over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals. Not to mention, this is how you will determine your social media ROI and decide if you’re putting your resources to the best use.
This is a great article! There are so many options right now on the market that is overwhelming. Do you by chance know about eClincher? That’s what I’m using right now. I’ve recently decided to subscribe, but I’m still looking for opinions. Right now I feel it’s a great tool with an awesome pricing. However I don’t seem to get many reviews on it. Hope to hear back from you!

You'll be able to set up Queries and Rules within the social tool suite to see if it produces the data that you determined was needed at the outset. If one tool doesn't produce the data the way you need to see it, then try another. Here's a link to a LinkedIn Boolean search primer. Several of the platforms reviewed have strong pureplay analytics enhanced with a Boolean search option, including Brandwatch Analytics, Crimson Hexagon, Synthesio, and Talkwalker. It's necessary for anyone using them to have a reasonably strong command of Boolean scripting.


The most complete solutions in this tier are Synthesio and Sysomos, our Editors' Choices for enterprises. They both give the most extensive deep-dive analytics using the most engaging data visualizations and reporting. Each listening metric Synthesio measures, be it mentions, engagement, sentiment, or influencer reach, has drill-down capabilities to generate a custom dashboard with post lists and graphs from any point in the UI. Crimson Hexagon offers a similarly robust experience, with the capacity for live social stream monitoring and the best interactive visualizations for keyword and hashtag data. Sysomos offers deep social listening power plus an added publishing and social marketing campaign management product called Sysomos Expeon. It's a significant added expense on top of the main Sysomos platform, but the ad campaign-specific ROI data and reporting it provides is unmatched.
While the free plan is not super robust, it still allows for two queues (which is a destination to publish posts), the ability to schedule three posts per queue, link shortening, browser extensions, an integration with Zapier, as well as standard support. The free plan can also be used for a variety of social platforms like Google+, Facebook, LinkedIn, Twitter, and Tumblr. 
Sponsored radar – Radar picks up exceptional posts from the whole Tumblr community based on their originality and creativity. It is placed on the right side next to the Dashboard, and it typically earns 120 million daily impressions. Sponsored radar allows advertisers to place their posts there to have an opportunity to earn new followers, reblogs, and likes.
I won’t pretend to be an expert in analytics, but I appreciate the vast number of metrics available. Luckily, there are experts out there, like the fine people analyzing tweets at Buffer, Twitter themselves, and Kissmetrics, who are kind enough to give us a beginner’s guide to Facebook insights. Personally, I tend to watch post engagement (based on audience size) and URL clicks when managing social media because our goals are to expand and engage our followers while driving them to the site.
Social Engagement – eClincher offers a Social Inbox which lets users manage all their social media engagement and interactions in one place. We’re talking about tweets, DMs, mentions, comments, likes, shares, new followers, even YouTube and Facebook Ad comments. There are also social listening and monitoring features to help you monitor your brand or other mentions, interact with followers, and start new conversations.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email info@sprinklr.com.

Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry, and Android.


One of our monthly checks here at Buffer is to visit each of our social media profiles and make sure that our profile photos, cover photos, bio, and profile info are up-to-date and complete. It’s a key part to our social media audit. A completed profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging.
No matter how far and wide your business intends to extend its reach, successful content marketing distribution often comes down to having a strategic, systematic, and scalable approach. Our model is one way to ensure that everyone involved with your content is working from the same blueprint, but it’s not the only way to get the job done. Let us know what processes you use to determine where, when, and how you share your content and spread your brand influence.
Bit.ly is a URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website. It’s by no means an “all-in-one” social media management tool, but as a social media marketer, it will help you track the performance of your links. Which is vital.

One metric that every social media marketer should care about in the engagement metric. The reason being simple: it gives you a strong insight into what your target audience thinks of your brand. Are people just mentioning your brand or are they having multiple conversations about it? Are they actively engaging with the topic? How are they sharing the content with each other?
Most social media management teams have trouble tying ROI to social media. With Clarabridge, you’ll have the insights to fuel product innovation and make strategic business decisions. Why? Because your team will have access to a wealth of insights from customers at some of their most crucial touchpoints. For example, when customers are making a decision about a product, they very well may make an inquiry via social media. On the other hand, if they are experiencing issues, they will reach out via social media as well. With this information at the ready, your team will be able to have a keen understanding of what customers are looking for—valuable information that your business should be using to fuel innovation and strategic direction. Accessing and sharing this information between your social media management team and the C-Suite means that you’ll be able to tie ROI to your social media management efforts by tracking the customer’s journey from social media to sale acquisition.

I encourage you to think of ways you can use your social channels to tell motivational stories to your viewers. They don’t need to be rooted in charity. For example if you sell B2B software you could share stories from your happiest clients on your blog and then create a social campaign with a unique slogan and hashtag to promote and create a movement around their stories.

What’s cool? One feature SocialOomph has–even on the free level–that sets it apart is its ability to allow you to manage your Twitter followers and your direct messages box from within the app. The tool also allows you to save and reuse social posts, for when you want to use posts as part of a campaign or get an extra boost out of your top performing content. They also recently added the ability to schedule pins to your Pinterest boards in advance.
The best social media apps offer a range of solutions that can help you easily organize multiple accounts and share information across several social networks without ever needing to post anything separately to your accounts directly from the web. Although many of the features, layouts, and intuitiveness differ across each app, they all get the job done when you choose the right one that matches your current social presence and marketing strategy.
What type of messaging? If we’re trying to generate clicks, then our message would be something simple like, “See the highest-quality heavy machinery you’ve seen in your life” or something like that. The appeal would likely be to the quality of our machines (because our audience probably cares more about that then price) and our CTA is to see our machines by clicking.
Not only do I love the name of SocialOomph, I’m quite impressed by the wide range of features they offer for multiple platforms – ranging from the typical features like scheduling and analytics, to some interesting ones like keeping your DM Twitter Inbox clean to help with increasing followers. They definitely offer a wide variety of unique features for Twitter, Facebook, LinkedIn, and Pinterest management, as well as the ability to manage and schedule blog posts.
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Likealyzer takes the guess work out of your Facebook strategy. The recommendations point you in the right direction. Compare your Facebook page to competitors, partners, or brands you admire. Likealyzer will recommend similar pages to watch. Likealyzer converts raw Facebook analytics into a simple yet sophisticated report. Recommendations, not just metrics. Likealyzer is a Facebook tool designed for social media managers, agencies, and entrepreneurs.
Social Harvest is a lean, mean, and scalable data gobbling machine. Built with Go, extensible with virtually any other language via data streams and a RESTful API and supports both SQL and NoSQL databases. The customizable dashboard can accommodate the visualization of any data with widgets.Social Harvest is an open-source social media analytics and monitoring tool. It's goal is to help provide insight for social media for individuals and small businesses. It is not designed as an enterprise tool; however, there is nothing preventing the enterprise from finding value within it.One of the primary focuses of this tool is cost…
Social Harvest is a lean, mean, and scalable data gobbling machine. Built with Go, extensible with virtually any other language via data streams and a RESTful API and supports both SQL and NoSQL databases. The customizable dashboard can accommodate the visualization of any data with widgets.Social Harvest is an open-source social media analytics and monitoring tool. It's goal is to help provide insight for social media for individuals and small businesses. It is not designed as an enterprise tool; however, there is nothing preventing the enterprise from finding value within it.One of the primary focuses of this tool is cost…
SumALL is a social media engagement and analytics tracking tool which enables users to know their audience, reach, post activity and engagement data in Facebook page, Instagram profile, and Twitter account. The features of SumAll are metric service, data reports, SumAll Insights, analytics dashboard, campaign export, visuals and pivot tables, audience segmentation and daily digest email. Users can integrate multiple social sources (Facebook, Twitter) and get information around the engagement that they have with their end-users. SumALL measures, grows and optimizes all important ROIs from social media. SumAll Insights will show users when to post, how to post, what to…
Optimize your profiles: Fill out your social profiles with all the information your customers might want and try to claim the same username on every platform, especially a unique tracking link to your website. Have a clear bio that describes what you do and what you’re about (this is essentially your digital elevator pitch). Also be sure to have an avatar and cover photo wherever applicable. You can use Canva to create these in the right dimensions for each channel you’ve chosen.

Advertising refers to the amount of ad spend that you’re going to invest in social platforms. This is up to you to determine. If you want to leverage social ads throughout your strategy, then be sure to build that into your budget. If not, then you’ll probably be relying on organic reach, which means more budget spent on labor. Be sure to incorporate that into the budget as well.
Klout is a website tool and social media analytics which rates its users between 1 and 100 according to online social influence via "Klout Score". Klout has features such as social community platform, loyalty programs, amplification rate, audience reach, identify influencers, location tracking, conversion reports, internal performance analysis, multi-channel analysis, secure SSO and web analytics. Klout aggregates, measures, and analyzes several social media activities like re-tweets, likes, comments and shares to identify a user’s Klout Score which enables users to assess their influence and how to improve on it. A high Klout score is an edge against competitors and a…
Individual reports and scheduling posts for individual channels are always helpful, but that is not always a sufficient representation of your online image. I like Raven because it provides reports gathering information from pay-per-click (PPC), search engine optimization (SEO), and social media channels. It also allows you to access data and schedule posts on a wide variety of digital media channels.   - Ahmad Kareh, Twistlab Marketing
The Audiense platform combines rich social data sources with world-leading cognitive and machine learning. Audiense builds and dynamically maintains insights right down to the most granular individual level. Easily identify and understand audiences that matter most by using; insights from demographics, behaviours, personalities, affinities, content, influencers, brands, competitors and more. Automatically build segments and create profile recommendations to activate target audiences on social, digital and offline channels such as Twitter, Facebook, Instagram and email, delivering highly relevant and personalised media We have two different products: Audiense Connect: Smart Social Marketing for Twitter and Instagram https://audiense.com/products/audiense-connect/ Audiense Insights: Powerful intelligence to identify and understand audiences, inform your strategies and take action https://audiense.com/products/audiense-insights/
One more tool I came across with this year is viralpep. Some extraordinary features that outstands other social media management tools are – 50 Social Profile which you can maintain easily on a single platform, Unlimited Posting on social profiles, Scheduling Posts so you can manage your profiles more reliably, Manage a Team of 20 can help in conveying your messages, making the postings fast and easy, 24/7 Support of team for the client, Profile & Post Timezone while you are scheduling it becomes easy to set time, GIF Support, Like and Share, URL Shortener, Video Share, Link Preview is available, hashtag is supported & is Mobile Friendly.
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.
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