I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
Talkwalker Alerts is a free, easy-to-use brand monitoring system which emails updates of your latest brand/keyword mentions to your inbox, from across the internet as well as Twitter. It also brings coverage from communities like Reddit, giving users a sense of the buzz created by their audience. You simply need to enter the topic you wish to set up an alert for, click to view a preview and select the types of results you want to see. You also have the option to select how frequently you want to receive the results: As it happens, daily and weekly.
If you’re looking to streamline post scheduling, content curation, and social listening, Hootsuite is a neat hat-trick for all three. The social media service is capable of multi-platform post scheduling, content cloud storage, tracking the digital impact of your social media campaigns, and monitoring social conversations by keyword, hashtag, and location — and in multiple languages. It’s compatible with all major social media networks (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+) and WordPress, along with a slew of other systems such as Salesforce and MailChimp.
Yes, I’ve mentioned Buffer in the past, and that’s because it really is a great, easy-to-use tool. Keeping up with sharing your content each day can be hard, and Buffer allows you to schedule multiple posts on different channels at once. This way, you can knock out a good amount of social distribution in one sitting, which is helpful for busy social media teams (and the thought leaders whose content is being shared).
I won’t pretend to be an expert in analytics, but I appreciate the vast number of metrics available. Luckily, there are experts out there, like the fine people analyzing tweets at Buffer, Twitter themselves, and Kissmetrics, who are kind enough to give us a beginner’s guide to Facebook insights. Personally, I tend to watch post engagement (based on audience size) and URL clicks when managing social media because our goals are to expand and engage our followers while driving them to the site.
By this point, there should no longer be a question about what is social media management so the next time a colleague asks you “What is social media management?” you’ll be able to answer their question and refer them to an informational blog. Now that you know what is involved with effective social media management and why it’s important to your business, it’s time for you to make an educated decision about your own social media management. Will you use your in-house resources? Or partner with a social media management company that will enable you to focus on your core business?
It is important for any organization to have social media representation. Using social media management software, they are able to get an idea how consumers view them and know about competitors and industry trends. Social media also allows for the positive representation of a company, product or service, which is always a good thing. Building a good name and public image is most likely to improve connections with customers more quickly.

The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. For example, your audience might be open to connecting with your brand in a Twitter chat but prefers to reserve Snapchat for conversations with personal friends. Long-form content might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. It’s important to familiarize yourself with the characteristics of each channel and its corresponding community before joining the conversation.


The platform of social media is another channel or site that business' and brands must seek to influence the content of. In contrast with pre-Internet marketing, such as TV ads and newspaper ads, in which the marketer controlled all aspects of the ad, with social media, users are free to post comments right below an online ad or an online post by a company about its product. Companies are increasing using their social media strategy as part of their traditional marketing effort using magazines, newspapers, radio advertisements, television advertisements. Since in the 2010s, media consumers are often using multiple platforms at the same time (e.g., surfing the Internet on a tablet while watching a streaming TV show), marketing content needs to be consistent across all platforms, whether traditional or new media. Heath (2006) wrote about the extent of attention businesses should give to their social media sites. It is about finding a balance between frequently posting but not over posting. There is a lot more attention to be paid towards social media sites because people need updates to gain brand recognition. Therefore, a lot more content is need and this can often be unplanned content.[91]

We've published more than 800 articles on the Wishpond Blog, writing since 2012. As the market has changed, so has our content. Right now, the market is fed up of piece-meal content which gives them half an answer. In order to stand out, we need to create high-value, long-form content which gives our readers everything they need to know in one place.
Social media is too big, and too important, to leave to chance. It is a critical channel for building brand awareness, generating leads and staying connected with customers. In 2016, 78% of Americans had a social media profile, and people increasingly use social channels to interact with brands. They also use social media to ask for recommendations, praise the products and services they love, and complain about bad customer experiences.

SumALL is a social media engagement and analytics tracking tool which enables users to know their audience, reach, post activity and engagement data in Facebook page, Instagram profile, and Twitter account. The features of SumAll are metric service, data reports, SumAll Insights, analytics dashboard, campaign export, visuals and pivot tables, audience segmentation and daily digest email. Users can integrate multiple social sources (Facebook, Twitter) and get information around the engagement that they have with their end-users. SumALL measures, grows and optimizes all important ROIs from social media. SumAll Insights will show users when to post, how to post, what to…
Having a crystal clear plan is the prerequisite to making social media work for you. You need to know what you’re doing, where you’re headed, and what you plan to achieve with your social media. In short, you need a social media marketing strategy that gives you a bird’s eye view of everything. And at the same time lets you grasp and work with the details when needed.

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.


Managing your social media effectively allows you to get the most out of this powerful channel. Consistently creating and publishing valuable content can help you establish authentic connections with your target audience. While social media advertising helps you reach new audiences that are most likely to be interested in your products or services.
These are just a few of the many powerful features Agorapulse has to offer. Add to this ads monitoring, competitor analysis, social listening, a social media calendar, a Chrome extension, and team workflows, and you are left with one behemoth of a social media management tool. It’s quite amazing that its pricing is so competitive. Unlike like the other tools on this list, Agorapulse is an all-in-one solution and you won’t need to patch together 3 or 4 different social tools to achieve the same outcomes.
IFTTT is a powerful Internet automation site that can save you a lot of time managing social media and other tasks through recipes. You can essentially connect any major network or channel together to automate sharing on sites like Facebook, Twitter, LinkedIn and more based on any action you desire. Like sending out a tweet automatically every time you publish a new blog post or getting an email when your favorite magazine has something new to say. Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional.
Planned content begins with the creative/marketing team generating their ideas, once they have completed their ideas they send them off for approval. There is two general ways of doing so. The first is where each sector approves the plan one after another, editor, brand, followed by the legal team (Brito, 2013). Sectors may differ depending on the size and philosophy of the business. The second is where each sector is given 24 hours (or such designated time) to sign off or disapprove. If no action is given within the 24-hour period the original plan is implemented. Planned content is often noticeable to customers and is un-original or lacks excitement but is also a safer option to avoid unnecessary backlash from the public.[92] Both routes for planned content are time consuming as in the above; the first way to approval takes 72 hours to be approved. Although the second route can be significantly shorter it also holds more risk particularly in the legal department.
Rob Watts is PCMag's Business Analyst, writing reviews and features for a variety of business applications. He brings years of experience in editorial insights to the role, having previously worked as an editor for Keypoint Intelligence, an independent test laboratory for document imaging hardware and software. He spends his free time cooking and g... See Full Bio
TweetDeck is a comprehensive and powerful Twitter tool that is used for organizing, real time tracking, and engagement. TweetDeck also enables users reach their fans and audiences in a quick and efficient way. TweetDeck acts as a user’s personal browser used for staying up to date on what is happening and connecting with their contacts across social media platforms such as Facebook and Twitter. TweetDeck is ideal for large enterprises, freelancers, non-profits, mid-size businesses, and small businesses. The devices supported by TweetDeck include Windows phone and iPhone-iPad. Since TweetDeck is a social media marketing management software, it features the LinkedIn…
Those who rely on Twitter to get their message across will find much to like about Followerwonk. This tool comes with a variety on analytics tool which will help you determine everything there is to know about your audience, including their location and the hours during which they are at their most active. This will enable you to target your posts and increase their impact, because they will be read by more people. You can also do the clever thing and integrate it with Buffer, and set it to post schedule posts automatically at the time your readers are on Twitter.
Followerwonk is a Twitter analytics tool used to find, analyze, and optimize for social growth and helps to explore and grow user’s social graph. Followerwonk has features such as search twitter bios with advance drop down search, compare twitter users, analyze data, track followers and sort followers. Followerwonk represents data graphically in the most active times for user’s followers which makes it easy to have educated business decisions at a glance. Followerwonk seamlessly integrates with Buffer to automatically schedule tweets with the most popular times and to analyze interactions with posts which is important for users because when follower count…
We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.
Insert some personality, humor, and spunk into your brand. Remember, social media has the word “social” in it for a reason. Yes, some use platforms like LinkedIn and Twitter to gather industry-related or world news, but more often than not social media is used to entertain and kill time. Your marketing messages need to adjust accordingly because if you’re using the same copy that you’re using in, let’s say search or email marketing, then your followers are going to remain oblivious to your brand. BarkBox, one of the trending box delivery services on the market, which caters exclusively to adorable doggies, is one company to take note of. Founded in 2011, BarkBox has done an impressive job of growing their business in a short time frame, with a large chunk of their marketing focusing on growing and creating engaging social content. Their Facebook page is hysterically entertaining, with each post featuring an adorable pup and tagline as if the dog was actually speaking to the reader. This works because it’s a. adorable b. hysterical and c. relatable. Just check out this post below with almost 3,000 likes, 42 comments, and 170 shares after just 9 hours. This massive amount of interactions and shares not only establishes brand authority, but also drastically increases chances of this post showing up on a friend’s newsfeed (therefore gaining brand awareness, followers, leads, and customers).
In my post last year covering social media strategy suggestions for 2014, I stressed tactics such as creating a social media marketing plan and sticking to it, going above and beyond in social media customer service, embracing mishaps, and so on. Let me assure you, these strategies are all still critical, but with the New Year upon us I have some new and improved tips up my sleeve to add to your social media marketing plan for 2015. 
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