Followerwonk (part of Moz) gives you some really useful analytics options for researching the effectiveness of your Tweets and the performance of your Twitter account as a whole. You can analyse your followers or the users you follow to ascertain where in the world they are and when they are most active on Twitter, as well as other information. This can really help you improve your effectives on Twitter, as it will mean you can use the information on when your followers are active to determine when you should be tweeting. In addition if you discover you have a large number of followers in a certain country it could help with planning your next marketing campaign or even store location. To save you even more time, followerwonk integrates with buffer, so you can get it to automatically update buffer’s set posting times to be when your followers are most online.

Another highlight from the Ford example above feeds right back into the positivity that thrives on Google+. People on nearly every social platform enjoy reading positive stories about corporate responsibility and positive change. What cause could your company join and make a difference through? How can you use your product to change lives? Those are the things that resonate with Google+ users.
Use the data you gather via social listening to analyze how your customers and prospects feel and what they need from your business. Your goal should be to make sure you have confidence in the data you are looking at, so you’ll need a comprehensive and extendable social analytics effort to ensure you can keep up with the latest demands. Once you understand the data, you have the opportunity to share the findings broadly across the business. We call this “operationalizing the data.”
Humble-brag time: ShareThis offers social media follow buttons and social media share buttons to help you grow your followers and expand your reach by making it easy for your readers to follow your social profiles and share your content. That’s not all; ShareThis also offers tools for GDPR compliance, social A/B testing, email list building, and more.

For the social media strategist who's crazy about measuring analytics, SpredFast is the tool that excels at data feature integration. Manage and measure data gathered from all sorts of social platforms to see how many people you are reaching and whether or not your target audience is appropriately engaging with your content. The data is presented in formatted graphs, which you can use to compare and benchmark campaigns against other strategies.
SMhack is a social media marketing platform which lets users monitor, post, and collaborate without switching programs. SMhack has features such as engagement monitoring, task management, reporting, performance analysis, and works smooth with Google Analytics and Slack to ensure there will be no manual data entry. SMhack will not simply monitor social media posts, comments and tags, but DMs and conversations too, where it responds to whatever conversation thread in seconds which protects both the users’ brand and strategy allowing users to react without leaving the platform. SMhack is an amazing publishing tool to manage and post content and schedule…
Having a crystal clear plan is the prerequisite to making social media work for you. You need to know what you’re doing, where you’re headed, and what you plan to achieve with your social media. In short, you need a social media marketing strategy that gives you a bird’s eye view of everything. And at the same time lets you grasp and work with the details when needed.

As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our specialists at LYFE Marketing monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.
HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices. Hootsuite offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.
SocialPilot is a social media automation tool for scheduling and marketing your social media to increase your social media efficiency. 1) You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, Tumblr, Xing and VK with SocialPilot. 2) Share as many as 500 posts and connect over 200 profiles with just one SocialPilot account. 3) Post with your own brand name instead of SocialPilot's with the Custom FB Branding Feature. 4) Add up to 20 team members in your SocialPilot account to delegate sharing and scheduling with Team Collaboration feature. 5) Schedule 100s' of posts at a time uploading a CSV with Bulk Scheduling feature. 6) Want to have a look on when and what have you scheduled, have a look at our Social Media Calendar. 7) Never stay out of content, we have a lot many content suggestions. Add Curated Content and RSS Feeds for a never ending scheduling of your posts. 8) Difficulty waiting for your client's response about their account credentials. With Client Connect feature, wait no more for their account credentials or being an admin. 9) Bored of long, unwanted ugly looking URLs'. Create your own customized branded domains for more visibility and recognition with the URL Shorteners SocialPilot provides. With all these features under just one platform just go, start SocialPiloting right away!
The most complete solutions in this tier are Synthesio and Sysomos, our Editors' Choices for enterprises. They both give the most extensive deep-dive analytics using the most engaging data visualizations and reporting. Each listening metric Synthesio measures, be it mentions, engagement, sentiment, or influencer reach, has drill-down capabilities to generate a custom dashboard with post lists and graphs from any point in the UI. Crimson Hexagon offers a similarly robust experience, with the capacity for live social stream monitoring and the best interactive visualizations for keyword and hashtag data. Sysomos offers deep social listening power plus an added publishing and social marketing campaign management product called Sysomos Expeon. It's a significant added expense on top of the main Sysomos platform, but the ad campaign-specific ROI data and reporting it provides is unmatched.
Xsopo is an easy to use interface that enables easy use of social media. Xsopo facilitates automatic publishing and scheduling of posts on multiple social media platforms such as Twitter, LinkedIn, Google+, Facebook, and many more. Xsopo makes use of the API’s of the social media websites that enables users type a message once and a quick review of how the user’s message will look like will be showcased to the user. Xsopo is also ideal for companies and enterprises as it enables them to schedule a message which will later be delivered with precision and accuracy. Xsopo features the…
TweetDeck is a comprehensive and powerful Twitter tool that is used for organizing, real time tracking, and engagement. TweetDeck also enables users reach their fans and audiences in a quick and efficient way. TweetDeck acts as a user’s personal browser used for staying up to date on what is happening and connecting with their contacts across social media platforms such as Facebook and Twitter. TweetDeck is ideal for large enterprises, freelancers, non-profits, mid-size businesses, and small businesses. The devices supported by TweetDeck include Windows phone and iPhone-iPad. Since TweetDeck is a social media marketing management software, it features the LinkedIn…
Friends+Me is a scheduling and content management tool that is of high functionality, actuality, and quality and enables user’s content fly across social media platforms. Friends+Me is affordable and easy to use and provides a good platform for increasing engagement and driving traffic in social media platforms. Friends+Me enables sharing of content from anywhere. This is achieved by Friends+Me facilitating publishing of content at the right time, reaching more customers, and increasing engagement. Friends+Me also provides a good platform for users to schedule their social media content. Scheduling of posts eliminates the need of publishing a post right away by…
In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.
Social Media Marketing brings new rules and opportunities to increase the awareness, profitability, and overall lifeline of your brand. A further understanding of your consumers, how they communicate, the experiences they’re looking to have, and where they’re located digitally is crucial.  Your social media strategy will affect the chances of winning new customers, retaining current customers, future business expansion opportunities, talented employees, and better products. But don’t take the short way out. If at first you don’t succeed, don’t give up. Stray away from being comfortable and what’s safe. Social media is a marathon, not a sprint.

2014 has been another thrilling year in the world of social media, from Instagram reaching 300 million users, surpassing Twitter, Facebook’s continuous algorithm updates pushing organic reach to a plummeting death, LinkedIn’s new publishing platform giving users a powerful way to build their brand, and SnapChat establishing themselves as a bigger player by displaying advertisements and sponsored stories. These updates are just dusting the surface of social media changes over the past year, but what does this all mean for your marketing plan in 2015?


This platform is among the best developed of the free social media tools out there. It gives you a dashboard to allow you to overview the activity on your tweets, Facebook posts and whatever other social channels you have connected. It also allows you to schedule posts to all the social channels you have connected, so you can reach your audience exactly when the largest number of them are online.
Marketing Podcast with Vince Molinaro Podcast Transcript My guest this week on the Duct Tape Marketing podcast is Vince Molinaro. He is an expert on creating a healthy, resilient leadership culture, and is the author of the best-selling book The Leadership Contract: The Fine Print to Becoming an Accountable Leader. Molinaro is the global managing director […]
Chatbots are not only a great way to automate certain everyday tasks, and if implemented properly, your chatbot will allow you to create more personalized experiences for your customers. To do this, stop linking your advertisements solely to your landing pages, and create ads that redirect your audience to a Messenger window with your chatbot. Linking ads to your chatbot will:
Analytics: Knowing how the user’s content and posts are performing on social media platforms is very important to understand when to change in case they are not too good. The software enables the user to evaluate and measure how effective their content is through assessing likes, retweets and click through rate. Having this functionality in the business social media management software is very important as it shows the progress on the company’s targets and goals.

The two most common types of social marketing spend come in the form of advertising and labor. Labor means, “Who are we going to hire to carry out our campaigns and tactics (whether that’s an employee, contractor, or agency) and how many hours of work a month are they going to be expected to work on this strategy?” Answering those two questions will help you determine the labor piece of your budget.

Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.
Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable feedback and ideas for topics, connect with other people in your field and establish collaboration, and reach out to influencers, among other things.
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