Quality is key and content is no exception. Content marketing has been a prominent form of marketing for a long time and this is not set to change anytime soon. Many brands are not linking quality content with the right posting schedule and the correct frequency of posts. High-quality SEO content coupled with all the above will help you bring in the right customers at the right time. Aside from its ability to attract an organic audience, a good content marketing strategy can be implemented for free. Be sure to create a relevant hashtag strategy along with your optimized and thorough content.

The easiest way to view social media management is to consider that it includes 3 major social media disciplines: social listening, social analytics and social engagement. Social listening is when you gather everything that is being said about your brand. Social analytics help you understand all the social media chatter and relate it to possible business changes. Social engagement is the act of interacting, usually 1-on-1 but occasionally at scale, with customers over social channels. Most businesses take on social engagement to close the loop with customers on their issues.
Popular social media such as Facebook, Twitter, LinkedIn, and other social networks can provide marketers with a hard number of how large their audience is nevertheless a large audience may not always translate into a large sales volumes. Therefore, an effective SMM cannot be measured by a large audience but rather by vigorous audience activity such as social shares, re-tweets etc.
managing all activities in Twitter, LinkedIn, Pinterest, RSS feeds, Tumblr, Plurk, App.net, and Facebook where it can even go as far as handling users’ blog activity. SocialOomph.com has features such as tweet scheduling, status and scheduling update, keyword tracking, blog posts scheduling, auto rss feeds, url shortener, follow-back and auto-dm, blog post creation, shares scheduling and automated update removal. SocialOomph gives information about users’ followers such as the ratio of accounts that they follow in comparison to the users and amount of…

With the many tasks involved with running a successful business, social media can fall by the wayside. Before your business embarks on a social media campaign, it is a good practice to identify a person or multiple people who will be in charge of monitoring and posting content. It is important for the social media manager(s) to not only ensure content is posted on a regular basis, but also monitor and respond to all comments and feedback.  The assigned staff should be willing to monitor the company’s social pages 24/7, which can be easily accomplished through e-mail alerts and mobile apps.
Have you ever looked through the people you follow on Twitter or Pinterest? You probably see about .05% of things they tweet or pin. I’m grabbing this metric out of thin air, but since everyone who’s anyone is on social media, even if you are posting regularly your followers are probably not very engaged with your brand. The number of people following you can only take you so far. “Twitter is sort of like the ‘live TV’ of social media,” according to Marketing Land’s Danny Sullivan. “If you’re not tuned in to catch a particular tweet live, then you’ve missed it.” This doesn’t apply just for Twitter, the reach of Facebook’s organic posts has drastically dropped making it much more difficult for brands to stand out, even if you’re following their page (we’ll get into this more in tip #3)…
One of my biggest challenges is finding content to tweet and post about! A way to tackle this is through social media management tools like Mention and Buzzsumo, which will send alerts your way when a keyword you select is posted online. I currently use keywords like “WordStream” or “Larry Kim” to see if others are posting about us. Then I can retweet their content!
Areitos. An easy to use internal social networking software built with the principles of social media platforms to enhance and accelerate one’s communication process. It allows for internal collaboration, professional development, and internal communication, among others. The software is well-optimized for both web and mobile devices and seamlessly integrates with top social networking websites including but not limited to Facebook, LinkedIn, and EventBright.
If you don't already know some Boolean search basics, then life will become infinitely easier once you do. Boolean searches rely on specific modifiers such as parentheses, quotes, AND, NOT, and OR, along with Company, Keywords, Name, and Title, to find results related to the types of profiles for which you're looking. It's a good idea to embrace Boolean logic before investing in any particular toolset so you can test before you buy.
Again, this is where best practices come in. Perhaps the most helpful (and adorable) infographic I’ve seen about timing comes from SumAll, which compiled timing research from sites like Visual.ly, Search Engine Watch, and Social Media Today to create its awesome visual. Here’s an overview of what they found in terms of timing (all times are Eastern Time).
SocialWeaver is a platform that facilitates managing of user’s brands as well as listen to their brands. SocialWeaver simply facilitates easy scheduling of never-ending content, increasing engagement, and listening to customers’ impressions for both you and your competitors. SocialWeaver platform provides users with an excellent platform for managing of social media in a smart way. The SocialWeaver platform main features are publishing, engaging, and listening. The publish feature simply functions by automating a huge number of posts in a few minutes. The publish feature consists of create, schedule and re-use features. In creating, SocialWeaver facilitates easy creation of content for…

Have you ever looked through the people you follow on Twitter or Pinterest? You probably see about .05% of things they tweet or pin. I’m grabbing this metric out of thin air, but since everyone who’s anyone is on social media, even if you are posting regularly your followers are probably not very engaged with your brand. The number of people following you can only take you so far. “Twitter is sort of like the ‘live TV’ of social media,” according to Marketing Land’s Danny Sullivan. “If you’re not tuned in to catch a particular tweet live, then you’ve missed it.” This doesn’t apply just for Twitter, the reach of Facebook’s organic posts has drastically dropped making it much more difficult for brands to stand out, even if you’re following their page (we’ll get into this more in tip #3)…


Depending on how invested your company is in CRM, integration might be a make-or-break feature for you. Being able to convert social engagements into leads is a powerful feature that, if used correctly, can add a lot of benefit to your business. If you find CRM integration important, then be sure to research which social media management tools are compatible with your relationship management service of choice.

Displaying your business’ personality through social media is one of the best ways to connect with your target audience. Your social media channels are just expanded opportunities for your brand’s voice, content, and interactions. A new customer may stumble upon your Instagram feed if they’re an avid Instagram user or a customer might be more likely to become a repeat purchaser if your online brand presence becomes more consistent and recognizable.
Moving up from being just another marketing channel, social media has become a primary conduit for any kind of business to connect with customers and partners. Touchpoints can vary widely. It could be matching social perception trends to specific records or audience groupings in your customer relationship management (CRM) repository; or, you could record a customer's @mention in your helpdesk system when she complains about your product over Twitter. What makes social media so attractive and valuable is that it's a real-time conduit for measuring your audience's pulse and pushing out content that aligns with your brand. To be an effective social media manager or marketer across all these fronts requires a robust social media management and analytics platform.

In order for businesses to keep up with the seemingly endless stream of information from social media platforms, they need to use SMMS. Even as the number of companies using social media for customer service has risen, it has been found that eight in nine social media messages go unanswered in the first 72 hours. Using SMMS, enterprises can respond to such messages in a timely manner, ultimately saving a sale or even getting a positive comment from a customer. 
Share your passions with your community and let people know about your plans for the future. They’ll appreciate the transparency and you’ll increase your chances of positive engagement. To further encourage engagement, consider connecting your discussions to pop culture, current affairs, and (possibly) controversial topics. However, be careful not to come off as ignorant or offensive.
Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.
Zoho Social has many of the same tools and features that the other platforms have, but they also have Facebook lead ads, advanced reporting features, a SocialShare browser plugin, and CRM integrations. Zoho Social caters to agencies as well so marketers have the choice of choosing between the business or agency plans. Pricing for the paid plans ranges from $8.33 to $125+ for larger agencies. Zoho Social’s free plan allows you to manage 1 brand, and includes the URL shortener and SocialShare browser plugin.
Social media is more than just a fun way to engage and communicate with friends.  It can be an extremely powerful business marketing tool if strategically implemented.  A common mistake businesses make is failing to develop a formal social media plan.  Having a plan for social media is just as important as it is any digital marketing plan.  A savvy business owner does not buy traditional advertising without developing a plan, and the same applies with social media.

IFTTT is an acronym for If This Then That and the whole idea of the site is that it allows you to create custom triggers to automate your social media workflows. With IFTTT you will be creating what they refer to as website. Essentially a set of instructions for what you want to happen. Now recipe refer to as source what they refer to as channel followed by a trigger and trigger is what has to happen before the tool moves on. So you might create something as if I post to Facebook then post the same update to Twitter.
Have you practiced social listening? Social media allows you to gain valuable insights about your customers’ interests and behaviors. Check out reviews or comments to see what people think of your business. Look at engagement rates on each social media post to measure what types of content generates the most interest. Track conversions through your purchase or lead ads to find out what type of audience benefits the best from your product or service.
While managing your social media presence and getting your content to reach a wider audience is a challenging task, there are some things you can do to make it easier on yourself. That includes relying on apps to help you handle the jobs which don’t require you to use your creative capacities, and that includes scheduling. We hope you will find these apps helpful. Good luck!
Social Analytics is a really handy and easy to use chrome extension which gives you social share stats on any page, to see how popular that page is on social media. This helps you get a good idea for what content on your site or your influencers/competitors site is getting shared on social media. Which can then be used to help you plan and optimise your future content to do better on social media.

While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you're not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.   - Ryan Short, MODassic Marketing
SocialWeaver is a platform that facilitates managing of user’s brands as well as listen to their brands. SocialWeaver simply facilitates easy scheduling of never-ending content, increasing engagement, and listening to customers’ impressions for both you and your competitors. SocialWeaver platform provides users with an excellent platform for managing of social media in a smart way. The SocialWeaver platform main features are publishing, engaging, and listening. The publish feature simply functions by automating a huge number of posts in a few minutes. The publish feature consists of create, schedule and re-use features. In creating, SocialWeaver facilitates easy creation of content for…

So we made a consistently updated list of the top 10 social media management tools for 2018. There are three major features that a good social media management tool should always have – publishing and RSS integration, social engagement, and great analytics reporting. Those three areas are exactly what makes a comprehensive social media management platform.
2014 has been another thrilling year in the world of social media, from Instagram reaching 300 million users, surpassing Twitter, Facebook’s continuous algorithm updates pushing organic reach to a plummeting death, LinkedIn’s new publishing platform giving users a powerful way to build their brand, and SnapChat establishing themselves as a bigger player by displaying advertisements and sponsored stories. These updates are just dusting the surface of social media changes over the past year, but what does this all mean for your marketing plan in 2015?
Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Audiences & Personas Get closer to your customers by having AI define your personas for you. Discover their interests, behaviors, and affinities to understand their world. Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influencers and work across teams in one place to measure, schedule, publish, and evaluate your results. Social Media Monitoring Organize millions of conversations on social media to spot trends and tap into topics that matter to your audiences. Community Management Retain audiences with a social media customer care platform that scales as you grow. Make team collaboration easier to deliver timely responses to your community. Wherever you are on your social media journey, we will help you understand your audience, create engaging content, grow your customer base, and measure the impact of social media on your business.
Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.[56]
Other platforms work in a similar fashion. Synthesio allows you to connect social data to a CRM services such as Salesforce, Sysomos, Hootsuite, and Brandwatch; they all have Salesforce functionalty as well. Occasionally, you'll find integration with other popular CRM platforms (Hootsuite, for example, offers integration with Microsoft Dynamics CRM), but unsurprisingly, most social platforms seem to go with one of the CRM industry's biggest names.
Oftentimes, people will participate with your brand on their preferred social network, or get to know you through your blog, without realizing that you’re on social media as well. Contests, giveaways, surveys, exclusive deals and private membership sneak peeks are just a few of the many ways you can bridge the gap between the two and encourage your blog visitors to follow you on social media and vice versa.
Followerwonk (part of Moz) gives you some really useful analytics options for researching the effectiveness of your Tweets and the performance of your Twitter account as a whole. You can analyse your followers or the users you follow to ascertain where in the world they are and when they are most active on Twitter, as well as other information. This can really help you improve your effectives on Twitter, as it will mean you can use the information on when your followers are active to determine when you should be tweeting. In addition if you discover you have a large number of followers in a certain country it could help with planning your next marketing campaign or even store location. To save you even more time, followerwonk integrates with buffer, so you can get it to automatically update buffer’s set posting times to be when your followers are most online.
When it comes to using social media marketing to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively. As long as you're part of the conversation on the social Web, you can hear what's being said about you and massage negative perceptions about your business. But if no one is talking about you, you have no chance for growth. That means you need to get involved on the social Web as soon as possible, not only to capitalize on the opportunities that it presents to your business, but also to develop and protect your reputation.
Social media has an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.
Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.
Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. According to a study by Simply Measured, 71% of the world's largest brands are now using Instagram as a marketing channel.[64] For companies, Instagram can be used as a tool to connect and communicate with current and potential customers. The company can present a more personal picture of their brand, and by doing so the company conveys a better and true picture of itself. The idea of Instagram pictures lies on on-the-go, a sense that the event is happening right now, and that adds another layer to the personal and accurate picture of the company. In fact, Thomas Rankin, co-founder and CEO of the program Dash Hudson, stated that when he approves a blogger's Instagram post before it is posted on the behalf of a brand his company represents, his only negative feedback is if it looks too posed. "It's not an editorial photo," he explained, "We're not trying to be a magazine. We're trying to create a moment."[63] Another option Instagram provides the opportunity for companies to reflect a true picture of the brandfrom the perspective of the customers, for instance, using the user-generated contents thought the hashtags encouragement.[65] Other than the filters and hashtags functions, the Instagram's 15-second videos and the recently added ability to send private messages between users have opened new opportunities for brands to connect with customers in a new extent, further promoting effective marketing on Instagram.
Humble-brag time: ShareThis offers social media follow buttons and social media share buttons to help you grow your followers and expand your reach by making it easy for your readers to follow your social profiles and share your content. That’s not all; ShareThis also offers tools for GDPR compliance, social A/B testing, email list building, and more.

Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' Home timelines.[40] Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, etc.[41] Twitter is also used by companies to provide customer service.[42] Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation.
For many small businesses, there just isn’t enough time or resources to dedicate to effective social media management. Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.
Sponsored radar – Radar picks up exceptional posts from the whole Tumblr community based on their originality and creativity. It is placed on the right side next to the Dashboard, and it typically earns 120 million daily impressions. Sponsored radar allows advertisers to place their posts there to have an opportunity to earn new followers, reblogs, and likes.

DigitaleBox is a SaaS (Software as a Service) solution and a Community Organizing Software which enables an NGO, Political Organization, Enterprise and Gov to conduct data-driven campaigns and organize supporters/volunteers/fans on social networks. DigitaleBox offers unlimited posts on social media, easy, user friendly interface, publish & schedule social media content, unlimited admin licenses, manage all social media activity, interactions, identify new contacts, grow your community., organize your data & contacts (social media, email & sms) in a unique data base, manage communication campaigns (emailing, social media & sms), advanced community organizing platform, manage volunteer, fans, supporters, mapping tool, personal donation…


AgoraPulse is a Social Media Management and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. AgoraPulse currently supports Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+. Here are six features that customers love most about AgoraPulse. 1 - Social Media Inbox for each account with real time tracking of incoming messages 2 - Incredibly flexible publishing options for queued, scheduled, and requeued posts. 3 - Advanced analytics delivered in PowerPoint and CSV reports with 1 click. Unlimited reports included with every subscription. 4 - Automatic moderation to rid accounts of spam and to easily assign incoming messages. 5 - Audience qualification and ranking to instantly build meaningful business relationships. 6 - Team workflow features for better collaboration and customer service.

Again, this is where best practices come in. Perhaps the most helpful (and adorable) infographic I’ve seen about timing comes from SumAll, which compiled timing research from sites like Visual.ly, Search Engine Watch, and Social Media Today to create its awesome visual. Here’s an overview of what they found in terms of timing (all times are Eastern Time).


Humble-brag time: ShareThis offers social media follow buttons and social media share buttons to help you grow your followers and expand your reach by making it easy for your readers to follow your social profiles and share your content. That’s not all; ShareThis also offers tools for GDPR compliance, social A/B testing, email list building, and more.
Although “followers” and the many other metrics are important, they are not the "be all and end all" to social media success. You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so that your audience can relate to your brand. Social media is all about being social, and if your customers see the same types of posts time and time again, they will lose interest. Make your communications interactive by:
Disney/Pixar's Monsters University: Created a Tumblr account, MUGrumblr, saying that the account is maintained by a 'Monstropolis transplant' and 'self-diagnosed coffee addict' who is currently a sophomore at Monsters University.[79] A "student" from Monsters University uploaded memes, animated GIFs, and Instagram-like photos that are related to the sequel movie.
TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates. 
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