You can combine several strategies to increase traffic and leads. For starters, make sure your profile is consistent with your brand aesthetic so users’ expectations are met. Also, link to your site whenever it’s appropriate. Link back to your website in your bio, your branded posts, and anywhere else that allows you to insert a relevant call to action.
If you’re looking to streamline post scheduling, content curation, and social listening, Hootsuite is a neat hat-trick for all three. The social media service is capable of multi-platform post scheduling, content cloud storage, tracking the digital impact of your social media campaigns, and monitoring social conversations by keyword, hashtag, and location — and in multiple languages. It’s compatible with all major social media networks (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+) and WordPress, along with a slew of other systems such as Salesforce and MailChimp.
Moving up from being just another marketing channel, social media has become a primary conduit for any kind of business to connect with customers and partners. Touchpoints can vary widely. It could be matching social perception trends to specific records or audience groupings in your customer relationship management (CRM) repository; or, you could record a customer's @mention in your helpdesk system when she complains about your product over Twitter. What makes social media so attractive and valuable is that it's a real-time conduit for measuring your audience's pulse and pushing out content that aligns with your brand. To be an effective social media manager or marketer across all these fronts requires a robust social media management and analytics platform.
Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.