Crowdfire is the super smart Social Media Manager that’s helping you grow online everyday. Save tons of time by managing all your social accounts from one place. Let Crowdfire do the hard work of finding and sharing content, so you have more time to focus on things you do best! Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, Wordpress, Etsy, Shopify, Medium, 500px, Vimeo and many more platforms. What can Crowdfire do for you? - Compose your own posts and schedule them to go out later. - Automatically find and recommend articles and images your audience will love, so you can share them to all your social profile and keep your timelines buzzing! - Keep an eye out for any updates on your website, blog or online shops; and create quick, beautiful posts about the update to easily share on all your social profiles - Schedule all your posts in advance and post them automatically at the best times or at a time chosen by you. Saving you tons of time and effort! - Take away the headache of crafting separate posts for each individual social profile and automagically customize your posts for all your profiles! - Use the Chrome extension to share your favourite pages from the internet to all your social accounts in 2 easy clicks! - Add your favourite websites and blogs as your source for new content using the RSS feature! - Supercharge your Twitter account with features like Non Followers, Fans, Recent Unfollowers, Recent Followers, Inactive Following, Smart Feed, All Following, Competitors Followers, Keyword Search & Friend Check
Don’t be afraid to analyze what industry leaders are posting on social media when you’re looking for inspiration. Whilst it’s unlikely that you’ll be able to reach their level of engagement at first, this is your end goal, so it’s good to understand what goes into a successful social media marketing strategy. We’ve already created an article about the best examples of Snapchat marketing, but there are so many brands who are excelling at social media marketing — all you need to do is look!
First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.
Every social media marketer knows the importance of social media in business. But do also realize the importance of promoting to content via social media the right way. When you’re designing your social media marketing strategy, see to it that you’re not promoting just any content on every network. Your content needs to contribute value towards building the brand and adhere to the audience for that social media platform.
My favorite thing to do on Twitter is to find disgruntled customers and respond, trying to solve their issues. In a survey from InSites Consulting, 83% of companies reported that they deal with questions or complaints sent via social media, so I’m not alone. This is a great way to show that your company cares and a face and personality behind the façade.
Sprout Social offers social media management, engagement and analytics solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout Social’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Sprout Social’s intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout Social does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout Social is an Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Created for small and medium businesses, enterprise and agencies, Sprout features focus on three main functions: publishing, engaging and reporting. Sprout provides solutions for social marketing, social management, customer service and team collaboration. Sprout’s Smart Inbox gives users a unique all-in-one stream of their incoming social messages, and enables users to work from the stream to respond, tag, task or mark messages as complete to achieve inbox zero. Sprout’s collaboration tools and permissions enable multiple users to work within the platform at once without overlapping or encroaching on responsibilities. The Sprout Queue and ViralPost enable you to efficiently upload content and ensures your messages will be sent at the optimal time for maximum reach. Sprout’s ample reporting capabilities provide insightful analytics and enable you to quantify your social communications.
Socioboard is a social media lead generation toolkit for businesses which enables users in managing social media accounts, analytics and reporting. The features of Socioboard are smart inbox, prompt feeds, auto RSS feeds, Google analytics, sentiment analysis, advanced scheduling and publishing, unique social discovery, in-depth analytics and reports, effective and efficient engagement, constant real-time monitoring, team collaboration tools, social CRM and helpdesk integration. SocioBoard official app has an extension of the SocioBoard Core application on iOS and Android which lets users manage social feeds, complete social and brand monitoring from anywhere, send updates to all of user’s social networks, schedule,…
Hearsay Systems offers the Hearsay Advisor Cloud for financial services, empowering advisors to efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Its prescriptive technology processes and prioritizes data from across digital channels and data systems, providing actionable suggestions for advisors on how they should engage with clients next. Built for the enterprise, Hearsay connects these advisor-client interactions and data to corporate CRM systems and digital marketing programs, and provides efficient compliance supervision and review workflows – all on a secure, enterprise-ready platform. Hearsay is used by more than 150,000 advisors and agents at the world’s largest financial services and insurance firms. The company is headquartered in Silicon Valley with offices throughout North America, Europe and Asia.
Sociota is a powerful platform for monitoring of social media, management of social media, analysis of social media and engagement of social media platform. Sociota is simply a toolkit designed for providing highly optimized and successful social media campaigns. The social media monitoring feature enables users know what their audience are saying about them on social media sites. The social media monitoring feature also works by monitoring consumer opinions on user’s products. With social media monitoring, users are provided with an excellent platform for proactively responding to their consumers, therefore avoiding crisis. The social media analysis feature enables users know…
Like objectives, campaigns have a result or goal that you are shooting for. For example, say one of your business objectives for the year is to generate 100 new customers. You could then plan out four specific campaigns over the year with each campaign goal to generate 25 new customers. That way, each campaign would serve its purpose of building toward your yearly goal.
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.
This makes you better than most of your competition because when most of them would be failing to consistently post relevant content, you will be able to stick to your posting schedule. Which is a huge plus on any social network. Because once your consistency hits rock bottom, your social media following starts shrinking and your overall social media presence becomes weaker. In short, your social media marketing strategy helps you plan ahead and get the most out of your content.
Hootsuite and Zoho Social are close behind in offering a do-it-all social publishing and analytics hub for SMBs, and Buffer for Business is closing the gap with a packed feature release cadence to bolster its listening and influencer management chops. These are all tools that any social media manager or business user can operate with ease. They don't take a social data whiz and won't break your SMB's bank, but global brands with far more expansive listening requirements will want to consider enterprise offerings.

Social tools are not all created equal. Some are quite expensive. The tools trying to cover everything mainly focus on organic vs. paid, so it is nearly impossible to have just one tool for organic and paid social. If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.   - Gina Michnowicz, Union+Webster
In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.
Hootsuite gives customers a wide scope of controlling and managing their social media activity, by enabling them to manage all their social networks and schedule messages for future publishing. Hootsuite's best-in-class social media monitoring tools allow users to see comments about their on-display brands. Hootsuite's social media analytics give an in-depth view of how well the user’s social media efforts are being received, so they can choose the better of what is working or change directions. Adding multiple Team Members feature makes sharing the workload easier because it manages social media well. Vitals like reputations, assets, and financials etc being…

Snapchat is a popular messaging and picture exchanging application that was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day.[66] It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes per day.[66]


Google Analytics collects customers and their purchase history from websites and behavioral data from a variety of systems. The Google Analytics features are collection APIS, tag management support, configuration APIS, custom variables, data import, native data onboarding integrations, user access controls, data access, filtering and manipulation, funnel analysis, shopping and checkout funnels, custom funnels (analytics 360 only), multi-channel funnels, app event funnels, mobile app reporting, real-time reporting, segmentation, user flow reporting, visualization and monitoring audience demographics, intelligence and anomaly detection, multi-touch attribution, predictive analytics, publisher integrations, remarketing integrations, app notifications and remote configs. Google Analytics’ Audience overview lets users see…
Social media platforms like Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!
Loomly is a social media calendar management tool that helps teams and individuals create and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Via an intuitive interface and innovative features, users can manage ideas for social posts, get live post optimization tips, preview social media posts, manage approval workflows, and automate post scheduling & analytics. Loomly is available as a web platform, with native mobile applications for iOS & Android.

Unplanned content is an 'in the moment' idea, "a spontaneous, tactical reaction." (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014).[93][94] Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business/brand accordingly. If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.g. 1–2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito (2013) says, "be prepared to be reactive and respond to issues when they arise."[92] Brito (2013) writes about having a, "crisis escalation plan", because, "It will happen". The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk "identify and flag potential risks" also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.[92]


Jarvis is a social media tool which recommends proven content that skyrockets engagement, boosts reach and drives more traffic to users’ website from Facebook and Twitter. Jarvis has features such as posts scheduling, keyword filtering, content management and automated publishing. Jarvis shows users the most viral and compelling content on the web and lets users add it to their queue with just a click which is then scheduled for automatic posting later where content are conveniently scheduled every day. Users may also choose how many content to post per day where users can even shuffle the content by clicking the…


What better way to gauge customer demand than to ask them yourselves?  Don’t be afraid to engage your followers and get their opinions.  Doing so can help identify both areas of strength and weakness.  As we discussed earlier, prompt response to comments is key to developing a relationship with your followers.  Even big box stores work to maintain open and responsive communication with their followers:
This is a great article! There are so many options right now on the market that is overwhelming. Do you by chance know about eClincher? That’s what I’m using right now. I’ve recently decided to subscribe, but I’m still looking for opinions. Right now I feel it’s a great tool with an awesome pricing. However I don’t seem to get many reviews on it. Hope to hear back from you!
If you are looking for a tool that will not only allow you to schedule posts for all your social media accounts, but also to receive detailed reports and keyword searches at the same time within a single stream, you may want to give Sprout Social a shot. Currently, the app provides supports for several major social platforms, including Facebook, Twitter, Google+, Twitter, and LinkedIn. You can also schedule posts and monitor social media activity on the go, since Sprout Social also comes as a mobile app for both Android and iOS.
What type of messaging? If we’re trying to generate clicks, then our message would be something simple like, “See the highest-quality heavy machinery you’ve seen in your life” or something like that. The appeal would likely be to the quality of our machines (because our audience probably cares more about that then price) and our CTA is to see our machines by clicking.
Perhaps the hardest part of social media marketing is staying relevant. Even large brands find it difficult to connect with their fan base effectively at all times. One brand that is doing it extremely well right now is Wendy’s -- by having a dedicated social media manager, the company is able to be very fluid, responsive and engaging. Simply using a tool to schedule posts will not get you results.   - Arya Bina, Kobe Digital
We also try to look for content that will last, not just trend for a week and disappear. If you are able to produce content or develop insights that will stay relevant in the industry, these are gold! For us, social media content does really well on—surprise!—social media. This tweet was posted in mid-June and I’m still seeing it being retweeted even now.
Bit.ly is a URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website. It’s by no means an “all-in-one” social media management tool, but as a social media marketer, it will help you track the performance of your links. Which is vital.
This makes you better than most of your competition because when most of them would be failing to consistently post relevant content, you will be able to stick to your posting schedule. Which is a huge plus on any social network. Because once your consistency hits rock bottom, your social media following starts shrinking and your overall social media presence becomes weaker. In short, your social media marketing strategy helps you plan ahead and get the most out of your content.
And now we are being exposed to more and more social advertisements. As I complete my morning ritual of sipping coffee and scrolling through my Instagram feed, I now notice sponsored ads appearing in between filtered pictures of scenery and food. It is impossible to visit one’s Facebook news feed without popping into a few compelling ads along the way. And I’m not going to lie, I’ve fallen victim to several of these ads, and been captured and clicked through to their site, sometimes even converting – shameful, I know.

To this end, companies make use of platforms such as Facebook, Twitter, YouTube, and Instagram to reach audiences much wider than through the use of traditional print/TV/radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach to interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can now post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services.[37] Thus social media marketing is also used by businesses in order to build relationships of trust with consumers.[38] To this aim, companies may also hire personnel to specifically handle these social media interactions, who usually report under the title of Online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, 3 steps are taken in order to address consumer concerns, identifying the extent of the social chatter, engaging the influencers to help, and developing a proportional response.[39]

Traditional advertising techniques include print and television advertising. The Internet has already overtaken television as the largest advertising market.[95] Web sites often include the banner or pop-up ads. Social networking sites don't always have ads. In exchange, products have entire pages and are able to interact with users. Television commercials often end with a spokesperson asking viewers to check out the product website for more information. While briefly popular, print ads included QR codes on them. These QR codes can be scanned by cell phones and computers, sending viewers to the product website. Advertising is beginning to move viewers from the traditional outlets to the electronic ones.[citation needed]


Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.
In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping. The tweet was deemed insensitive, and Gap eventually took it down and apologized.[101] Numerous additional online marketing mishap examples exist. Examples include a YouTube video of a Domino's Pizza employee violating health code standards, which went viral on the Internet and later resulted in felony charges against two employees.[98][102] A Twitter hashtag posted by McDonald's in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive.[103] When the Link REIT opened a Facebook page to recommend old-style restaurants, the page was flooded by furious comments criticizing the REIT for having forced a lot of restaurants and stores to shut down; it had to terminate its campaign early amid further deterioration of its corporate image.[104]
BackTweets is a twitter time machine which enables you to search through a tweet history for tweets that link back to your site. As a free web app, BackTweets lets you search through a tweet archive for URLs sent via twitter. URLs are found regardless of the form they were tweeted in and include: full URL links, shortened URLs and URLs without the WWW prefix. BackTweets is a great social media listening tool for tracking your social media pulse – see how many people are talking about you, who is talking about you, and what they are saying.
Social media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use. A flash poll done on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined $4.3 million in damages in 2010.[98] The top three social media incidents an organization faced during the previous year included employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation.[98] Due to the viral nature of the Internet, a mistake by a single employee has in some cases shown to result in devastating consequences for organizations. An example of a social media mishap includes designer Kenneth Cole's Twitter mishap in 2011. When Kenneth Cole tweeted, "Millions are in uproar in #Cairo. Rumor has they heard our new spring collection is now available online at [Kenneth Cole's website]".[99] This reference to the 2011 Egyptian revolution drew an objection from the public; it was widely objected to on the Internet.[99] Kenneth Cole realized his mistake shortly after and responded with a statement apologizing for the tweet.[100]
If you want your audience to stay engaged, you need to be engaging. One great way to do this is to create social campaigns that run across all your social platforms. The important thing to note here is that anyone can run a contest or create a social campaign, so you need to make yours stand out by adding a charitable, inspirational, or emotional component. Any element that pulls at the heart strings works well. If your company already is involved with volunteer work, which many are, then this is one great way to inspire and engage your followers. I know what you’re thinking, it seems somewhat morally corrupt to use a charity relationship for marketing purposes, but on the other hand you’re promoting that organization and encouraging more people to get involved. So how do you apply this across several channels? Start by…
I love Twitter; it’s probably my favorite social platform. I’m not as active on Instagram, but I know a ton of people swear by it. This is why SocialRank is so great. It helps manage your followers on both platforms — Twitter and Instagram — so you’re not just accruing followers, but you’re also getting to know who they are and what they like. Honestly, it’s great to have a ton of followers, but what good is it if you don’t try and get to know most of them? After all, they’re your audience — if you care about appealing to them, SocialRank is a solid social tool to add to your toolbox.
Social media is rapidly becoming a resource for customer care. Gone are the days when customers would wait in a long line with the hope of resolution or were willing to stay on hold for extended periods of time until they could be helped. On social media, they know that the world is watching. Customers know that brands are likely to quickly resolve their issues if they publicly ask for assistance. For many businesses, this can pose issues since they most likely rely on a marketing team to run their social media management initiatives.
For the social media strategist who's crazy about measuring analytics, SpredFast is the tool that excels at data feature integration. Manage and measure data gathered from all sorts of social platforms to see how many people you are reaching and whether or not your target audience is appropriately engaging with your content. The data is presented in formatted graphs, which you can use to compare and benchmark campaigns against other strategies.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
Use the data you gather via social listening to analyze how your customers and prospects feel and what they need from your business. Your goal should be to make sure you have confidence in the data you are looking at, so you’ll need a comprehensive and extendable social analytics effort to ensure you can keep up with the latest demands. Once you understand the data, you have the opportunity to share the findings broadly across the business. We call this “operationalizing the data.”
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