While the free plan is not super robust, it still allows for two queues (which is a destination to publish posts), the ability to schedule three posts per queue, link shortening, browser extensions, an integration with Zapier, as well as standard support. The free plan can also be used for a variety of social platforms like Google+, Facebook, LinkedIn, Twitter, and Tumblr.
A planning calendar lays the foundation and ensures you are maintaining your social sites and posting on a regular basis. Of course, you can also post other news, tips and ideas as they arise. The biggest pitfall businesses run into are they generally have a lot of excitement when they first establish their social media presence, but the momentum quickly fades. Having a monthly planning calendar will help keep your social media efforts moving forward.
People respond to good imagery, fun videos, and some interesting podcasts once and awhile. Jazz up your content by using this type of media regularly. Your social media pages will look bland if all you post and share is text, so be sure to use other types of media to catch your audience's eye. This is also a great way to add a level of personality to your brand.