The Audiense platform combines rich social data sources with world-leading cognitive and machine learning. Audiense builds and dynamically maintains insights right down to the most granular individual level. Easily identify and understand audiences that matter most by using; insights from demographics, behaviours, personalities, affinities, content, influencers, brands, competitors and more. Automatically build segments and create profile recommendations to activate target audiences on social, digital and offline channels such as Twitter, Facebook, Instagram and email, delivering highly relevant and personalised media We have two different products: Audiense Connect: Smart Social Marketing for Twitter and Instagram https://audiense.com/products/audiense-connect/ Audiense Insights: Powerful intelligence to identify and understand audiences, inform your strategies and take action https://audiense.com/products/audiense-insights/
Areitos. An easy to use internal social networking software built with the principles of social media platforms to enhance and accelerate one’s communication process. It allows for internal collaboration, professional development, and internal communication, among others. The software is well-optimized for both web and mobile devices and seamlessly integrates with top social networking websites including but not limited to Facebook, LinkedIn, and EventBright.

You should also try and share video content with your followers to educate them about your market or about how your products/services can help them. This will not only help them get value but will also make it easy for them to hit the buy button. It’s a win-situation. This is why you find many small and big businesses are adding Facebook videos and Instagram Stories to their social media marketing strategy.
Social Mention is a social media search and social media analytics tool that aggregates user generated content into a single stream of information. Track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.

You can connect your Twitter, Facebook, LinkedIn and Google+ accounts, to save you time when posting content to your different social media feeds. However in my opinion although Hootsuite is better for keeping tabs on all your social accounts and monitoring mentions etc., it is slightly more fiddly and less user friendly than buffer is at doing the task of scheduling posts to multiple accounts.


Viralwoot enables you to build and cater for your needs as a freelancing marketer, an enterprise or an agency. You can post schedule, promote on social media, carry out social media analytics, manage your content and influence your management. You can automate your social media presence with Viralwoot's Pin Scheduler, allowing you to spend more time on high value activities like engagement. Scheduling in bulk saves time and extends your reach by posting at the right time for maximum impact. Viralwoot allows you to boost your presence and get more traffic from social media in seconds. You can paste your…
Team tracking, collaboration, and oversight are also crucial elements in running a well-oiled social marketing team as a business grows. All of the tools reviewed support team activity such as response assignment and team member tracking, depending on the tier. But the marketing team features in Sysomos Expion, enhanced team collaboration in Sprout Social, and the well-integrated Discuss tab of Zoho Social stand out in particular, along with a nifty new Slack integration in Brand24. All of the products reviewed have geographic location, demographic, gender, and age stats as well, although the higher-end enterprise social analytics platforms (such as Synthesio and Sysomos) go beyond those basic demographics with deeper community analysis and return-on-investment (ROI) metrics.
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This tool can help your team track brand mentions and social interactions. Through a single search of your company’s name, your team can discern how often others are mentioning the name, whether it’s on the receiving end of positive or negative feedback, the reach of its posts, and more. Plus, it shows the top keywords and hashtags involving your company.
Perhaps the hardest part of social media marketing is staying relevant. Even large brands find it difficult to connect with their fan base effectively at all times. One brand that is doing it extremely well right now is Wendy’s -- by having a dedicated social media manager, the company is able to be very fluid, responsive and engaging. Simply using a tool to schedule posts will not get you results.   - Arya Bina, Kobe Digital
Are there industry events, media innovations, or consumer behaviors on which your content distribution can capitalize (e.g., livestreaming video consumption habits, device-specific capabilities like memojis, popular memes that are capturing attention)? How might these impact the tone/velocity you should adopt for distribution? Are there controversies or algorithm shifts that might be cause to reconsider their value to your brand?
We all know that companies harness the power of social media the way gossip magazines rely on word of mouth for the latest on the celebrity front. If used correctly, organizations can reap all the benefits of social media management software. For businesses, joining online conversations does not only inform existing and prospective customers of their brand, it also allows users to glean information about the competition. It essentially makes an industry a smaller place for all players.
Social media is too big, and too important, to leave to chance. It is a critical channel for building brand awareness, generating leads and staying connected with customers. In 2016, 78% of Americans had a social media profile, and people increasingly use social channels to interact with brands. They also use social media to ask for recommendations, praise the products and services they love, and complain about bad customer experiences.
Sprout Social offers social media management, engagement and analytics solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout Social’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Sprout Social’s intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout Social does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout Social is an Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Created for small and medium businesses, enterprise and agencies, Sprout features focus on three main functions: publishing, engaging and reporting. Sprout provides solutions for social marketing, social management, customer service and team collaboration. Sprout’s Smart Inbox gives users a unique all-in-one stream of their incoming social messages, and enables users to work from the stream to respond, tag, task or mark messages as complete to achieve inbox zero. Sprout’s collaboration tools and permissions enable multiple users to work within the platform at once without overlapping or encroaching on responsibilities. The Sprout Queue and ViralPost enable you to efficiently upload content and ensures your messages will be sent at the optimal time for maximum reach. Sprout’s ample reporting capabilities provide insightful analytics and enable you to quantify your social communications.
In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.

In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways. Social-networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.[109] This may be an unethical or ethical feature to some individuals. Some people may react negatively because they believe it is an invasion of privacy. On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests. Consumers like to network with people who have interests and desires that are similar to their own.[110] Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales. Managers invest in social media to foster relationships and interact with customers.[111] This is an ethical way for managers to send messages about their advertisements and products to their consumers.
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