You’re probably already using this one, but hear me out. LinkedIn just released a new extension of its platform called LinkedIn Lead Gen Forms. This helps businesses accumulate and track leads. Because most people view the app on their phones, it can be a hassle to fill out a contact form. So instead of relying on users to fill out the forms, LinkedIn’s new application uses an in-app form that populates already stored information about an individual LinkedIn user, making lead generation for your business easier than before.
There is hardly a small business owner who is not obsessed with this term: marketing strategy. That’s the main aspect that makes the difference between successful entrepreneurs and those that fail. It’s strange how everyone cares about discovering the perfect marketing techniques for their business, but we don’t bother realizing what marketing strategy really means. […]
HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's 18,000 customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leads and business results– not to mention marketing that people love.
Platform integration:  SMMS should enable users to manage their most prized social media platforms in a single solution. This is important due to the fact that there are many social media solutions that businesses use. Managing these tools becomes an easy task with the use of SMMS. Integrations enable users to manage social networks from a single dashboard.

As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our specialists at LYFE Marketing monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.

I love Twitter; it’s probably my favorite social platform. I’m not as active on Instagram, but I know a ton of people swear by it. This is why SocialRank is so great. It helps manage your followers on both platforms — Twitter and Instagram — so you’re not just accruing followers, but you’re also getting to know who they are and what they like. Honestly, it’s great to have a ton of followers, but what good is it if you don’t try and get to know most of them? After all, they’re your audience — if you care about appealing to them, SocialRank is a solid social tool to add to your toolbox.
Klout is a website tool and social media analytics which rates its users between 1 and 100 according to online social influence via "Klout Score". Klout has features such as social community platform, loyalty programs, amplification rate, audience reach, identify influencers, location tracking, conversion reports, internal performance analysis, multi-channel analysis, secure SSO and web analytics. Klout aggregates, measures, and analyzes several social media activities like re-tweets, likes, comments and shares to identify a user’s Klout Score which enables users to assess their influence and how to improve on it. A high Klout score is an edge against competitors and a…
As trending topics come into the spotlight, they can present timely distribution opportunities. For example, culture-related topics – like diversity, race, and gender equality – are at the forefront of the U.S. media right now. Brands using their content as a podium (like Belvedere Vodka has done with its A Beautiful Future digital series, in partnership with Janelle Monáe) can earn a critical boost in visibility and relevance in social media conversations they normally wouldn’t pursue.
Publishing & RSS – Buffer has the basic publishing features such as scheduling and adding posts to a queue but it is not made for evergreen posts. Meaning, it will not let you upload hundreds of posts and then recycle them, or publish them on your social media until you tell it to stop. It does have the RSS feed that helps you publish posts from blogs.
Buffer is a smart and easy way to schedule content across social media. Think of Buffer like a virtual queue you can use to fill with content and then stagger posting times throughout the day. This lets you keep to a consistent social media schedule all week long without worrying about micro-managing the delivery times. The Bufferapp also provides analytics about the engagement and reach of your posts.

SOCi is the industry’s leading social media and reputation management solution. SOCi solves the difficult social media workflow challenges faced by the world’s top multi-location businesses. Our powerful social media solution was architected to address the very specific workflow and scalability issues faced by multi-location brands, digital marketing agencies, and multi-family property management companies that need to manage hundreds or thousands of social media pages. SOCi’s scalable and comprehensive platform technology provides every tool necessary for multi-location and multi-tenant businesses to manage their local social media efforts including: Intuitive Dashboard - Upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Content Discovery: With SOCi’s proprietary scoring tool, multi-location businesses can not only see what types of content are getting the most engagement, but SOCi can also tell you when to post it for optimal results across all locations in your portfolio. Asset Management/Content Libraries: After SOCi scores content found on the social web it allows you to choose from a library of highly curated, engaging content. This library cuts out the work of searching for relevant on brand content which saves you time while adding value to your brand. Peak-Time Scheduling: SOCi’s platform analyzes when your audiences most engage with your content, allowing you to post at peak times. Reporting and Analytics: SOCi puts the metrics and data that matter to your business in one easy-to-view dashboard to take the guessing out of what’s working and not working for your strategies. Reputation Management: Go beyond social media sites to pull and respond to reviews from Yelp, Citysearch, Google, and many more networks. SOCi serves as the infrastructure on which tens of thousands of social media business pages are being managed. SOCi is fully integrated with the top social media and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google+, Yelp and more.
With the introduction of social media, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. With this being said, social media marketing increases your brand’s awareness. Many small business owners struggle with implementing an effective social media marketing strategy that drives sales (which is what you’re going to learn in this blog).

Now that you know the answer to the pressing question, what is social media management, it’s time to talk about why social media management is important for your small business. The first and perhaps most obvious reason is that your customers are active on social media. They want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.

Social Harvest is a lean, mean, and scalable data gobbling machine. Built with Go, extensible with virtually any other language via data streams and a RESTful API and supports both SQL and NoSQL databases. The customizable dashboard can accommodate the visualization of any data with widgets.Social Harvest is an open-source social media analytics and monitoring tool. It's goal is to help provide insight for social media for individuals and small businesses. It is not designed as an enterprise tool; however, there is nothing preventing the enterprise from finding value within it.One of the primary focuses of this tool is cost…
To drive traffic, make your main strategy creating awesome content for your target audience. The more specific and relevant your content is to your target audience, the better your conversion rates from social referrals will be. For example, this Host Analytics ad promotes a white paper on Microsoft Excel, a topic that appeals to the target audience of finance professionals.

Where does your target audience spend time online? What kind of content and conversations do the audience members get most vocal about? What kind of information do they want from you? What do they dislike? Remember, you're not just pub¬lishing marketing messages on the social Web. You need to find out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, so they actually want to interact with you.
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.
In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.

As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn. The best thing about these options is that they have already been vetted by other people! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.


Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.[56]
It is imperative to monitor all comments and respond in a timely manner.  Good or bad, all feedback needs to be addressed.  If someone praises your product and/or service, thank them.  If they have a complaint or concern, reach out to them.  It is important to investigate the validity of the negative comment and address it immediately.  Customer feedback can help you better understand reaction to your products and/or services (we will discuss further in next section).

Mish Guru is a web-based dashboard designed for simple management of Snapchat content. Our desktop platform enables easy upload, scheduling, data capture and re-posting of audience content, as well as full analytics tracking for any Snapchat account. We’ve helped numerous clients & agencies achieve Snapchat success. With in-house expertise spanning Technology, Strategy, Creative, Social Media and Production, Mish Guru delivers highly engaging campaigns and branded content.
Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.
Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M... See Full Bio
Your social media strategy is your plan of attack. But in a space like this that literally changes by the day, with surprise newsfeed algorithm updates, new channels, and audiences always ready for something new, you need to remain flexible and keep your finger on the pulse of the internet to constantly improve without getting distracted by every new shiny object.
Now that you have identified a manager, set up your pages, and developed a planning calendar, it is time to start generating engaging content.  Once you generate content, you can plug it into the dates/times you have reserved on your social media calendar to compose posts.  As you consider content, think outside of your company and put yourself in your customer’s shoes.  What type of information is not only engaging, but is something followers would like to share?  Creating sharable content is one of the quickest ways to pick up new followers.
Have you practiced social listening? Social media allows you to gain valuable insights about your customers’ interests and behaviors. Check out reviews or comments to see what people think of your business. Look at engagement rates on each social media post to measure what types of content generates the most interest. Track conversions through your purchase or lead ads to find out what type of audience benefits the best from your product or service.
The activity of tracking social media channels. Organizations measure and use social media analytics tools to find out where are the discussions about them, their competition and other topics of interest. Social media monitoring includes measuring opinions and sentiment of groups and influencers. It includes historical data and other information. The goal is to assess the reputation and be alerted to significant events taking place in social channels. — Dreamgrow

It's worth noting that many of the non-enterprise products use Facebook Analytics to some degree to gather their Facebook data. Facebook Analytics requires that a Facebook page have at least 30 likes before it begins to pay attention to it and gather stats. Google Analytics is also a valuable free tool and generates numerous types of reports and tools. Reports can be segmented and filtered to suit business needs. Real-time views reveal which new content is popular, how much traffic today's new promotion is driving to your website, and which tweets and blog posts draw the most engagement. Being able to pull from this application greatly benefits other social tool apps. Of the SMB-focused offerings, Sprout Social Premium, Buffer for Business, and Hootsuite Pro can integrate Google Analytics.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

In a nutshell, building a strong social media community is all about fostering engagement. The more relevant engagement within your community, the more valuable it becomes to users. You should also keep a close eye on which topics and content types (videos, memes, quotes, etc.) perform best and use that information to shape your community-building in the future.


Oftentimes, people will participate with your brand on their preferred social network, or get to know you through your blog, without realizing that you’re on social media as well. Contests, giveaways, surveys, exclusive deals and private membership sneak peeks are just a few of the many ways you can bridge the gap between the two and encourage your blog visitors to follow you on social media and vice versa.


But don’t be discouraged. Even if you have a massive number of followers, you can still boost your click through rate on Twitter. Studies have been done on everything from the best time and day of the week to tweet, all the way to where to place your call-to-action link. But one of the very best ways to send your Twitter engagement rate sky high on Twitter?
Where does your target audience spend time online? What kind of content and conversations do the audience members get most vocal about? What kind of information do they want from you? What do they dislike? Remember, you're not just pub¬lishing marketing messages on the social Web. You need to find out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, so they actually want to interact with you.
IFTTT, short for If This, Then That, is a social media recipe website! In a series of simple steps, this website will help you set up simple commands which link up different applications to automatically perform actions if triggered. For example, IF the weather app tells you there is a high UV index, THEN a reminder to put on sunscreen is triggered. IF you are tagged in a photo on Facebook, THEN save the photos to dropbox.
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.
PromoRepublic is the only social media marketing platform with 100,000 post ideas for small businesses and marketers. Advanced collaboration features and white-label options make it practical for agencies and freelancers. Additionally, the platform allows you to monitor mentions on social and run intelligent ads on Facebook and Instagram. PromoRepublic is used by more than 12,000 businesses, marketers and agencies worldwide.
How many posts to schedule? This question is more specific to your current social following and industry because your social following and industry benchmarks will dictate how many posts you’ll be required to share and the return you can expect. Let’s say that for every 1 post, our heavy machinery company generates 500 impressions and our industry standard for CTR is 10% and our industry standard for conversions is 1%. We’ll define a conversion action as filling out a form. So, for every 500 impressions, we generate 10 clicks and 1 conversion and 1 out of every 10 conversions end up purchasing. We will need to schedule 10 posts to generate 1 purchase then. Over the course of our 3-month campaign, we will need to publish 250 posts to generate 25 sales. That’s a lot of posting! Better get a tool like SEMrush or Hootsuite.
If you believe that the “voice” of your social posts has been putting potential customers off, then conduct an A/B test. Run a test post with two different versions of copy, measure the performance of both posts, and choose which one performs better. This will not only help you become more efficient with your marketing tactics, it will also help you to appeal to your audience more effectively.
NapoleonCat.com is an analytics, engagement, and publishing platform for social media marketing. Users can publish on Facebook, Google+, and Twitter at once; plan their content with calendar and drafts; and include their clients and coworkers in the content design and decision making process with customized post flows. They also can curate their current and future clients while quickly responding to their questions and comments either via a private message on Facebook or through a comment on Instagram. Users can access in-depth analytics on any page or profile on Facebook, Twitter, Instagram, YouTube, and Google+ to track the effectiveness of your or your competitors’ marketing efforts. NapoleonCat.com also makes social media marketing automation and reporting possible and enables users to process email and SMS complaints. They can also invite their co-workers, clients, and support team to work with them. NapoleonCat.com was founded by Grzegorz Berezowski in December 2011 and is based in Warsaw, Poland.
A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29-minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012—the time when the campaign ends.[28] The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo.[29] According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain's Got Talent that reached 70 million views in 6 days.[30][31]
Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. Statusbrew bridges the gap between businesses and customers by unearthing deep insights of social media analytics. Trusted by over 16 million users worldwide, Statusbrew makes it fast and easy for individuals, small and medium businesses and organizations of every scale and complexity to efficiently manage social media properties. Get in full control of all your channels on Twitter, Instagram, Facebook, LinkedIn and Google Plus with the complete suite of social media management tools on Statusbrew. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams. With Audience on Statusbrew businesses, influencers and individuals alike gather social intelligence to engage with their community on different social networks and nurture strong relationships with people who matter the most. The social audience can be segmented and managed for well-girded growth to maximize returns by keeping their valuable connections happy at every step of their social journey. Track and monitor your competitors alike, and grow fast using our Lead Generation process using Twitter Sources. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you would receive instant Slack notifications for all the activities you choose are important for your Business. Our powerful white-labeled Reports give you, your team and clients, powerful week-over-week and month-over-month Analytics to get the best ROI on your marketing efforts. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections!
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