LinkedIn provides a variety of opportunities to put your best foot forward by showcasing your work and promoting yourself visually. Link to your articles in your profile, your portfolio in your achievements, and your slideshows as part of your background summary. Try to think of LinkedIn as a scrapbook of all of your shining professional successes and achievements.

Fortunately, there are many social media management tools with streamlined features and automated workflows that not only save you time, but also boost your effectiveness on social. Whether you’re looking for a platform-specific tool, an all-in-one social media management powerhouse, a tool to manage social media contests, or one with powerful analytics, you’ve come to the right place.
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.

It is important for any organization to have social media representation. Using social media management software, they are able to get an idea how consumers view them and know about competitors and industry trends. Social media also allows for the positive representation of a company, product or service, which is always a good thing. Building a good name and public image is most likely to improve connections with customers more quickly.
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Beyond its ability to schedule posts for all of your social media channels, Buffer boasts an in-platform image creator, video and gif uploader, analytics reports exporting,  and a handy browser extension to make access to all of the above simple and quick. It supports all major social media platforms (Instagram, Facebook, Twitter, Google+, LinkedIn, and Pinterest).
Google Analytics is the one tool that manages our social media. Why? Because the data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions. Did we receive a ton of traffic from Reddit in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers and more.   - Brett Farmiloe, Markitors
Social managers must schedule posts, respond to questions, manage communities and participate in conversations. Leading companies combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues to the right department, updating customers about outstanding issues and closing the loop with the customer by seeing issues through to resolution.
While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you're not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.   - Ryan Short, MODassic Marketing
But don’t be discouraged. Even if you have a massive number of followers, you can still boost your click through rate on Twitter. Studies have been done on everything from the best time and day of the week to tweet, all the way to where to place your call-to-action link. But one of the very best ways to send your Twitter engagement rate sky high on Twitter?
Fortunately, there are many social media management tools with streamlined features and automated workflows that not only save you time, but also boost your effectiveness on social. Whether you’re looking for a platform-specific tool, an all-in-one social media management powerhouse, a tool to manage social media contests, or one with powerful analytics, you’ve come to the right place.
Snapchat is a popular messaging and picture exchanging application that was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day.[66] It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes per day.[66]

SOCi is the industry’s leading social media and reputation management solution. SOCi solves the difficult social media workflow challenges faced by the world’s top multi-location businesses. Our powerful social media solution was architected to address the very specific workflow and scalability issues faced by multi-location brands, digital marketing agencies, and multi-family property management companies that need to manage hundreds or thousands of social media pages. SOCi’s scalable and comprehensive platform technology provides every tool necessary for multi-location and multi-tenant businesses to manage their local social media efforts including: Intuitive Dashboard - Upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Content Discovery: With SOCi’s proprietary scoring tool, multi-location businesses can not only see what types of content are getting the most engagement, but SOCi can also tell you when to post it for optimal results across all locations in your portfolio. Asset Management/Content Libraries: After SOCi scores content found on the social web it allows you to choose from a library of highly curated, engaging content. This library cuts out the work of searching for relevant on brand content which saves you time while adding value to your brand. Peak-Time Scheduling: SOCi’s platform analyzes when your audiences most engage with your content, allowing you to post at peak times. Reporting and Analytics: SOCi puts the metrics and data that matter to your business in one easy-to-view dashboard to take the guessing out of what’s working and not working for your strategies. Reputation Management: Go beyond social media sites to pull and respond to reviews from Yelp, Citysearch, Google, and many more networks. SOCi serves as the infrastructure on which tens of thousands of social media business pages are being managed. SOCi is fully integrated with the top social media and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google+, Yelp and more.
Monitor multiple social media platforms: Publishing on a variety of social media platforms is also possible with SMMS, enabling users to garner more audiences, while being able to compare metrics across social media solutions. Posting across social media platforms is also achievable with a single update, saving managers time and allowing them to focus on other matters. Content success on different platforms can likewise be compared, which can be used to boost social media strategy.
Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes;[15] in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 "bend test" which showed that the coveted phone could be bent by hand pressure. The so-called "bend gate" controversy[16] created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device's case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or "real time" information about consumer behavior and viewpoints on a company's brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.
We've published more than 800 articles on the Wishpond Blog, writing since 2012. As the market has changed, so has our content. Right now, the market is fed up of piece-meal content which gives them half an answer. In order to stand out, we need to create high-value, long-form content which gives our readers everything they need to know in one place.
Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' Home timelines.[40] Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, etc.[41] Twitter is also used by companies to provide customer service.[42] Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation.
After signing up you need to add the social networks by authorizing Hootsuite to access your account. The strongest part of Hootsuite is the Analytics part. Hootsuite gives you the ability to create dynamic reports that just not bring one social media profile but you can compare things between your social media accounts to get an overview how things are working.
Monitoring and Listening Features: The software enables the company to track and monitor how their brand or business is doing in the social media platforms. The user will be able to identify any changes in their clients’ preferences, what people are saying about the company’s brand and even monitor the competition and also the industry. In whichever social media strategy a business decides to use, monitoring and listening will always be critical aspects that the user need to employ.

What type of messaging? If we’re trying to generate clicks, then our message would be something simple like, “See the highest-quality heavy machinery you’ve seen in your life” or something like that. The appeal would likely be to the quality of our machines (because our audience probably cares more about that then price) and our CTA is to see our machines by clicking.


SocialOomph really helps you get the best out of your social media marketing. With minimal effort, you can get maximal results. You can choose to use the free version of this software which has certain limitations. Note: if you decide to sign up for a 7-day trial of their premium service and you like it, you will get features you can’t access as a free user.
This is a question we often get asked at LYFE Marketing, which is great, because we have the answer!  You’re probably familiar with social media channels like Facebook or Twitter. But are you may familiar with how these channels are used to grow your small business? Identifying what is social media management to your business plays an important role in using social channels effectively to grow your reach and influence conversions.
PAT RESEARCH is a comprehensive B2B directory which provides Best Practices, Buying Guides, Reviews, Ratings, Comparison, Research, Commentary, and Analysis for Enterprise Software and Services. We provide Best Practices, PAT Index™ enabled product reviews and user review comparisons to help IT decision makers such as CEO’s, CIO’s, Directors, and Executives to identify technologies, software, service and strategies.
The most complete solutions in this tier are Synthesio and Sysomos, our Editors' Choices for enterprises. They both give the most extensive deep-dive analytics using the most engaging data visualizations and reporting. Each listening metric Synthesio measures, be it mentions, engagement, sentiment, or influencer reach, has drill-down capabilities to generate a custom dashboard with post lists and graphs from any point in the UI. Crimson Hexagon offers a similarly robust experience, with the capacity for live social stream monitoring and the best interactive visualizations for keyword and hashtag data. Sysomos offers deep social listening power plus an added publishing and social marketing campaign management product called Sysomos Expeon. It's a significant added expense on top of the main Sysomos platform, but the ad campaign-specific ROI data and reporting it provides is unmatched.

TipTop Search is a Twitter-based search engine that helps you discover the best and most current advice, opinions, answers for any search, and also real people to directly engage and share experiences with. A search on any topic reveals people’s emotions and experiences about it, as well as other concepts that they are discussing in connection with the original search.


Everything you publish with Edgar is stored in an organized library and arranged into categories, like “Quotes,” “Blog Posts,” or “Cat Puns.” To save even more time, you can add content in bulk or connect him to an RSS feed. Create a schedule that tells Edgar when to publish from each category. That way, he always knows what types of status updates to post at which times, sharing the right variety of content automatically. When Edgar makes his way through all the new content in a category, he’ll simply start recycling older updates. He’ll never run out of things to say, and your posts will be seen by a new audience, bringing more traffic your way! Your library is organized into categories, and your schedule is built around the types of things you want to post. Once you define your categories and schedule, Edgar makes sure your queue is never empty – ever. When he’s published everything from a category, Edgar re-shares older updates that people might have missed the first time around – and every time he does, you can get brand new traffic.
Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.
Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. According to a study by Simply Measured, 71% of the world's largest brands are now using Instagram as a marketing channel.[64] For companies, Instagram can be used as a tool to connect and communicate with current and potential customers. The company can present a more personal picture of their brand, and by doing so the company conveys a better and true picture of itself. The idea of Instagram pictures lies on on-the-go, a sense that the event is happening right now, and that adds another layer to the personal and accurate picture of the company. In fact, Thomas Rankin, co-founder and CEO of the program Dash Hudson, stated that when he approves a blogger's Instagram post before it is posted on the behalf of a brand his company represents, his only negative feedback is if it looks too posed. "It's not an editorial photo," he explained, "We're not trying to be a magazine. We're trying to create a moment."[63] Another option Instagram provides the opportunity for companies to reflect a true picture of the brandfrom the perspective of the customers, for instance, using the user-generated contents thought the hashtags encouragement.[65] Other than the filters and hashtags functions, the Instagram's 15-second videos and the recently added ability to send private messages between users have opened new opportunities for brands to connect with customers in a new extent, further promoting effective marketing on Instagram. 

Social networking sites such as Facebook, Instagram, Twitter, MySpace etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy" (Trusov, Bucklin, & Pauwels, 2009, p. 3).[84] Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, "a persons behaviour is influenced by many small groups" (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). These small groups rotate around social networking accounts that are run by influential people (opinion leaders or "thought leaders") who have followers of groups. The types of groups (followers) are called:[85] reference groups (people who know each other either face-to-face or have an indirect influence on a persons attitude or behaviour); membership groups (a person has a direct influence on a person's attitude or behaviour); and aspirational groups (groups which an individual wishes to belong to).
One of the main purposes of employing social media in marketing is as a communications tool that makes the companies accessible to those interested in their product and makes them visible to those who have no knowledge of their products.[33] These companies use social media to create buzz, and learn from and target customers. It's the only form of marketing that can finger consumers at each and every stage of the consumer decision journey.[34] Marketing through social media has other benefits as well. Of the top 10 factors that correlate with a strong Google organic search, seven are social media dependent. This means that if brands are less or non-active on social media, they tend to show up less on Google searches.[35] While platforms such as Twitter, Facebook, and Google+ have a larger number of monthly users, the visual media sharing based mobile platforms, however, garner a higher interaction rate in comparison and have registered the fastest growth and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter which has a .03% interaction rate with an average of 210 million monthly users.[35] Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require astronomical budgeting.[36]
Likeable Local is a unique social tool thatany company can find useful. Driven by a passion for small business success, Likeable Local helps generate leads and referrals through its platform, as well as share content to social platforms. It also offers tools to boost your reach and manage your online reputation through built-in keywords so you can engage in the right conversations.
Buffer is a very popular social media scheduling application. The tool makes it easy to share content and automatically schedule the distribution to Twitter, Facebook, LinkedIn, Google+. Now it works by staggering content throughout the day. Buffer lets you add content to your queue without worrying when to post it or how frequently to post it. Buffer also gives you the Analytics about each post which lets you quickly see what ideas are working and what aren’t.

A number of the top social media management tools will offer integration with popular CRM systems. Zoho Social, unsurprisingly, integrates with the company's CRM offering. In that particular scenario, Zoho Social will record every person who has engaged with your company on a connected social media channel. From there, you can add them to Zoho CRM as a lead from within the software.
Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.
We all know that companies harness the power of social media the way gossip magazines rely on word of mouth for the latest on the celebrity front. If used correctly, organizations can reap all the benefits of social media management software. For businesses, joining online conversations does not only inform existing and prospective customers of their brand, it also allows users to glean information about the competition. It essentially makes an industry a smaller place for all players.
Facebook Pages Manager: One of the most popular SMMS currently in the market, Facebook Pages Manager is a mobile application designed to aid in managing businesses’ social media pages. Using the solution, users can update social media pages, create posts and share media, among others. Notifications regarding social media activities and reminders are also automatically sent by the app. Page insights are likewise provided, enabling users to capture information regarding customer wants and needs. Facebook Pages Manager also offers both business and personal social media tools.
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