One of our monthly checks here at Buffer is to visit each of our social media profiles and make sure that our profile photos, cover photos, bio, and profile info are up-to-date and complete. It’s a key part to our social media audit. A completed profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging.
Analytics for Facebook Groups and Pages. Sociograph is for community managers in mind. Get a deeper understanding of your community and content. Make sense of your Facebook data and your audience. Develop a deeper understanding of your community and content. The more you know about your audience, the easier boosting revenue becomes. Post reports display all your posts in chronological order and gives you information about dates, the types of post, authors, statistics about shares, comments and likes and a content preview. You can sort your posts to identify your most popular posts and look at posts in specific time ranges.
It's worth noting that many of the non-enterprise products use Facebook Analytics to some degree to gather their Facebook data. Facebook Analytics requires that a Facebook page have at least 30 likes before it begins to pay attention to it and gather stats. Google Analytics is also a valuable free tool and generates numerous types of reports and tools. Reports can be segmented and filtered to suit business needs. Real-time views reveal which new content is popular, how much traffic today's new promotion is driving to your website, and which tweets and blog posts draw the most engagement. Being able to pull from this application greatly benefits other social tool apps. Of the SMB-focused offerings, Sprout Social Premium, Buffer for Business, and Hootsuite Pro can integrate Google Analytics.
Publishing & RSS – Buffer has the basic publishing features such as scheduling and adding posts to a queue but it is not made for evergreen posts. Meaning, it will not let you upload hundreds of posts and then recycle them, or publish them on your social media until you tell it to stop. It does have the RSS feed that helps you publish posts from blogs.

Social tools are not all created equal. Some are quite expensive. The tools trying to cover everything mainly focus on organic vs. paid, so it is nearly impossible to have just one tool for organic and paid social. If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.   - Gina Michnowicz, Union+Webster


So why should your business get involved? Aside from personal branding, these chats can greatly benefit your business by giving you the ability to discover new leads, build brand authority, develop strong relationships with influencers in your industry, and further expose your brand. Host your own chat or partner with a big brand to co-host a chat; you’ll grow your follower base substantially if it’s promoted well. Explore the resources in this post to get an idea of which re-occurring chats take place in your industry.
SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit SocialFlow.com
Facebook Pages Manager is a platform offered by Facebook and is built with page management tools. The page management tools enables users create pages on Facebook business platform while getting discovered, building connections and gaining more loyal customers. Facebook Pages Manager simply sets up pages for your business making it easy for you to see and quickly respond to messages and comments from your customers. The page management feature enables plus the page insights feature enables users see which posts posted by them are getting people interested, therefore helping users create more effective and relevant posts in the future. The…

Publishing & RSS – eClincher has a robust system for publishing content. One of the most favorite feature is the Auto Post with Queues which allows users to automatically publish hundreds of posts for the next X number of months, with just a few clicks. eClincher offers the ability to recycle content as well as publish it once and remove it from the queue. There is also the RSS integration which allows users to automatically publish every single blog post (their own or their favorite industry blogs) onto their social media profiles. eClincher also offers a great scheduling tool with visual calendar, auto link shortening, free images, and animated gifs, and video publishing support.
Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.

IFTTT is a powerful Internet automation site that can save you a lot of time managing social media and other tasks through recipes. You can essentially connect any major network or channel together to automate sharing on sites like Facebook, Twitter, LinkedIn and more based on any action you desire. Like sending out a tweet automatically every time you publish a new blog post or getting an email when your favorite magazine has something new to say. Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional.
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.
Telling a powerful story: A whole story? Huh? But you’re only allotted so many characters on social channels. Yes, yes, I know, but there are ways to pull powerful quotes and engaging tidbits from a story that will leave the reader wanting more, therefore directing them to your website. Charity:water does this phenomenally well. Yes, they are already a charitable company with the mission of providing clean drinking water to every person in the world, but as a non-profit organization they’ve been incredibly successful continuously trumping their fundraising goals, and I’d be willing to bet a big part of this is due to how gracefully they tell their story to social followers. Their content has a way of spurring their audience to get involved and contribute to the organization. When I first learned about charity:water at Hubspot’s Inbound conference in 2013, their heart-wrenching video spurred me to create a birthday campaign in which you ask your friends and family to donate rather than give presents. One recent campaign that they’ve shared throughout all of their social channels is called “Why I give” in which individuals who donate share their stories. This adds the human element, tells a story, and even has the power of spurring followers to action. Take a look at the post below featuring a “well-known, well-loved charity:water supporter,” Shakil Kan. The quote featured tells a mini-story and is inspirational, intriguing the viewer to click.
If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitor social media.
Individual reports and scheduling posts for individual channels are always helpful, but that is not always a sufficient representation of your online image. I like Raven because it provides reports gathering information from pay-per-click (PPC), search engine optimization (SEO), and social media channels. It also allows you to access data and schedule posts on a wide variety of digital media channels.   - Ahmad Kareh, Twistlab Marketing
As trending topics come into the spotlight, they can present timely distribution opportunities. For example, culture-related topics – like diversity, race, and gender equality – are at the forefront of the U.S. media right now. Brands using their content as a podium (like Belvedere Vodka has done with its A Beautiful Future digital series, in partnership with Janelle Monáe) can earn a critical boost in visibility and relevance in social media conversations they normally wouldn’t pursue.
TweetDeck is totally free and perfect for those who need to manage multiple accounts, follow specific hashtags, reply to lots of other users and see exactly what's being tweeted in real time. You can organize everything you need in separate columns so you can see all of it on one screen. Keep in mind that TweetDeck is meant for the desktop web only.
Insert some personality, humor, and spunk into your brand. Remember, social media has the word “social” in it for a reason. Yes, some use platforms like LinkedIn and Twitter to gather industry-related or world news, but more often than not social media is used to entertain and kill time. Your marketing messages need to adjust accordingly because if you’re using the same copy that you’re using in, let’s say search or email marketing, then your followers are going to remain oblivious to your brand. BarkBox, one of the trending box delivery services on the market, which caters exclusively to adorable doggies, is one company to take note of. Founded in 2011, BarkBox has done an impressive job of growing their business in a short time frame, with a large chunk of their marketing focusing on growing and creating engaging social content. Their Facebook page is hysterically entertaining, with each post featuring an adorable pup and tagline as if the dog was actually speaking to the reader. This works because it’s a. adorable b. hysterical and c. relatable. Just check out this post below with almost 3,000 likes, 42 comments, and 170 shares after just 9 hours. This massive amount of interactions and shares not only establishes brand authority, but also drastically increases chances of this post showing up on a friend’s newsfeed (therefore gaining brand awareness, followers, leads, and customers).
As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn. The best thing about these options is that they have already been vetted by other people! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.
Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. Statusbrew bridges the gap between businesses and customers by unearthing deep insights of social media analytics. Trusted by over 16 million users worldwide, Statusbrew makes it fast and easy for individuals, small and medium businesses and organizations of every scale and complexity to efficiently manage social media properties. Get in full control of all your channels on Twitter, Instagram, Facebook, LinkedIn and Google Plus with the complete suite of social media management tools on Statusbrew. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams. With Audience on Statusbrew businesses, influencers and individuals alike gather social intelligence to engage with their community on different social networks and nurture strong relationships with people who matter the most. The social audience can be segmented and managed for well-girded growth to maximize returns by keeping their valuable connections happy at every step of their social journey. Track and monitor your competitors alike, and grow fast using our Lead Generation process using Twitter Sources. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you would receive instant Slack notifications for all the activities you choose are important for your Business. Our powerful white-labeled Reports give you, your team and clients, powerful week-over-week and month-over-month Analytics to get the best ROI on your marketing efforts. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections!
You’ve got a lot of room to make a great first impression. Specifically, 851 by 315 pixels. Your cover photo is a great way to introduce yourself.  Share your passion for business by incorporating unique photos, a collage, directional cues like arrows pointing to the most important areas of focus on your Facebook page (like your store or offer) and more.
Provide customer service: A social media presence opens you up to customer questions, complaints, and inquiries. So one of your goals will be to provide this support to customers or direct it to another preferred, private channel. One way to measure this is through your response time for direct messages (This is displayed as a badge on your Facebook page, for example).

I have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help. If you’d like to simply analyze your twitter sphere timing, Hubspot has a handy tool called TweetWhen which will select your most retweetable time of day, and Tweriod will select the best times to tweet.
Sendible has a range of pre-designed templates to help you create in-depth social media reports for your clients and team members. The ready-to-go social media reports provide an instant snapshot of your social activity. Alternatively, you can create your own report by choosing from over 250 modules. Once your reports are looking good, you can arrange to send them via email on a regular basis.
In order to get clicks and leads that convert into customers, you can’t just publish a link to your blog post and expect results. It’s not that simple. You need to give people a reason to take action. How? By taking out the time to create and promote content that is native to the social media platform it is being published on. For example, when you’re posting content on Facebook, you can lay emphasis on getting the user to visit your website or fill out the lead generation form without leaving the page. And when on Twitter, you can focus on using images while asking for a retweet, since tweets with images received 150% more retweets than tweets without images. Similarly, your content promotion strategy should be unique to every social network you’re publishing on. That’s how you get better conversions.
Build a loyal following: Grow an engaged audience that wants to hear from you; don’t inflate your follower count with fake or bought followers. You want to build an authentic community of people who are interested in your products, and who will promote your content or products to others. You can measure this by followers you’ve added or lost in a certain time frame, or your engagement rate (total engagement divided by number of followers).
You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn, and others. And with its built-in custom analytics system, the ability to monitor selected keywords plus the option to conveniently schedule posts whenever you want (and do this all for free), HootSuite sets the bar high for competing social media management tools. Pro and enterprise plans are also available.
Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.
Since social media marketing first came to be, strategists and markets have been getting smarter and more careful with the way they go about collecting information and distributing advertisements. With the presence of data collecting companies, there is no longer a need to target specific audiences. This can be seen as a large ethical gray area. For many users, this is a breach of privacy, but there are no laws that prevent these companies from using the information provided on their websites. Companies like Equifax, Inc., TransUnion Corp, and LexisNexis Group thrive on collecting and sharing personal information of social media users.[112] In 2012, Facebook purchased information from 70 million households from a third party company called Datalogix. Facebook later revealed that they purchased the information in order to create a more efficient advertising service.[113]
Mish Guru is a web-based dashboard designed for simple management of Snapchat content. Our desktop platform enables easy upload, scheduling, data capture and re-posting of audience content, as well as full analytics tracking for any Snapchat account. We’ve helped numerous clients & agencies achieve Snapchat success. With in-house expertise spanning Technology, Strategy, Creative, Social Media and Production, Mish Guru delivers highly engaging campaigns and branded content.

Share your passions with your community and let people know about your plans for the future. They’ll appreciate the transparency and you’ll increase your chances of positive engagement. To further encourage engagement, consider connecting your discussions to pop culture, current affairs, and (possibly) controversial topics. However, be careful not to come off as ignorant or offensive.
Platform integration: The social media management software will help the business to manage all of its essential social media platforms, from one central point. The software allows for the integration of various platforms like Facebook, Twitter YouTube, Instagram and many others from a single dashboard. It means then that a business will be up to date with all the latest news and trends in the social media, making it easy for them to make informed decisions.
Have you practiced social listening? Social media allows you to gain valuable insights about your customers’ interests and behaviors. Check out reviews or comments to see what people think of your business. Look at engagement rates on each social media post to measure what types of content generates the most interest. Track conversions through your purchase or lead ads to find out what type of audience benefits the best from your product or service.
Social media monitoring and listening: Any social media strategy without this capability will not bear fruit. This feature allows users to know what consumers are saying about their brand, their industry and even the competition. This is done through monitoring, which involves keeping tabs on existing conversations. In doing so, companies can join conversations that can benefit their marketing efforts.
Social media presents brands with a massive opportunity to learn about their audience through social listening. The nature of social media means sharing information publicly, which is great for marketers doing research. By monitoring conversations, sentiments, and mentions, you can get a good idea of how your audience feels about a particular topic.
Talkwalker Alerts is a free, easy-to-use brand monitoring system which emails updates of your latest brand/keyword mentions to your inbox, from across the internet as well as Twitter. It also brings coverage from communities like Reddit, giving users a sense of the buzz created by their audience. You simply need to enter the topic you wish to set up an alert for, click to view a preview and select the types of results you want to see. You also have the option to select how frequently you want to receive the results: As it happens, daily and weekly.
Social media management software (SMMS) is an application program or software suite module that facilitates an organization’s ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence.
Metigy is a software that enables saving of time and automation of mundane tasks, therefore enabling users focus on actions that make a real difference to their business. Metigy software main features include analysis and insights, actionable ideas, trending conversation, timing insights, competitor and influence tracking, and automated reporting. All these features simply make marketing on social media easy and fun. The analysis and insights feature provides the AI-driven dynamic insights that provide a good platform for users not to look for ideas in hard to understand data reports. The actionable ideas provided by Metigy facilitates deep targeting of user’s…

People respond to good imagery, fun videos, and some interesting podcasts once and awhile. Jazz up your content by using this type of media regularly. Your social media pages will look bland if all you post and share is text, so be sure to use other types of media to catch your audience's eye. This is also a great way to add a level of personality to your brand.

1: Build a community and inspire action. Your followers should be people that you interact with and maintain a witty, relatable, and fun relationship with on social media. Stop selling your soul to gain followers, instead look to grow engagement. Brainstorm creative ways to keep your followers intrigued by creating truly powerful social media campaigns that will spur your audience to participate.
Kred is a social-media scoring system that seeks to measure a person’s online influence.Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company’s engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice.
NetBase is a Social Business Platform that global brands and agencies use to power brand building, grow businesses and connect with consumers. NetBase processes millions of posts across the social web in 42 languages, faster (9x) and more accurately (50-70%) than alternatives. The platform enables brands and agencies to deeply understand customer behavior, emotions and intent in real-time, giving confidence in making actionable decisions that accelerate growth. The advanced patented technology gives clients access to purchase intent, new audiences, and contextual brand emotions that link to shareholder value. The intuitive UI, simple non-Boolean search, and complete and flexible functionality works ‘out of the box’, and includes history, geo and depth that the biggest brands in the world now rely upon.
Small businesses also use social networking sites to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain valuable insights on whether a product may be accepted by their target market enough to merit full production, or not. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service the filling a need of the target market. Such feedback can present in various forms, such as surveys, contests, polls, etc.
A number of the top social media management tools will offer integration with popular CRM systems. Zoho Social, unsurprisingly, integrates with the company's CRM offering. In that particular scenario, Zoho Social will record every person who has engaged with your company on a connected social media channel. From there, you can add them to Zoho CRM as a lead from within the software.
A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29-minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012—the time when the campaign ends.[28] The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo.[29] According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain's Got Talent that reached 70 million views in 6 days.[30][31]
What type of messaging? If we’re trying to generate clicks, then our message would be something simple like, “See the highest-quality heavy machinery you’ve seen in your life” or something like that. The appeal would likely be to the quality of our machines (because our audience probably cares more about that then price) and our CTA is to see our machines by clicking.
The snapshot also includes insights into things such as: reach, exposure, tweet activity, tweet types, top contributors, top tweets, list of contributors, and tweet timelines. If your company uses Twitter daily or your company leaders are trying to identify potential influencers to work with, this is a great tool to ensure you’re getting the most out of your efforts. TweetReach also offers paid plans in addition to its free snapshot reports.

Blogging website Tumblr first launched ad products on May 29, 2012.[75] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[76] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.


How many posts to schedule? This question is more specific to your current social following and industry because your social following and industry benchmarks will dictate how many posts you’ll be required to share and the return you can expect. Let’s say that for every 1 post, our heavy machinery company generates 500 impressions and our industry standard for CTR is 10% and our industry standard for conversions is 1%. We’ll define a conversion action as filling out a form. So, for every 500 impressions, we generate 10 clicks and 1 conversion and 1 out of every 10 conversions end up purchasing. We will need to schedule 10 posts to generate 1 purchase then. Over the course of our 3-month campaign, we will need to publish 250 posts to generate 25 sales. That’s a lot of posting! Better get a tool like SEMrush or Hootsuite.
Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M... See Full Bio
Social media management tools and services are designed to make marketing easier, which ultimately increases profits. After all, what’s the point of paying for new software or services if they aren’t going to improve your bottom line? Social media management tools and services come with a bevy of helpful benefits that will reinvigorate your marketing efforts and put your company in front of your target audience.
It can be hard to get visibility as organic reach continues to decrease, and the one way we’ve found to combat this is to post more often. My favorite trick is to re-post content multiple times—for blog posts, I’ll share it on Twitter up to 5 times on the day it is published. Just make sure you’re not being spammy on Facebook! People hate that. Truly, I’ve seen the comments…
In any such scenario, you should focus on looking beyond. In other words, start researching into their online behavior and what makes them tick. Try to understand how and where your ideal customers are spending most of their time. And above all, how they’re socializing on various social networks. This data would be crucial to improve your social media marketing.

SumALL is a social media engagement and analytics tracking tool which enables users to know their audience, reach, post activity and engagement data in Facebook page, Instagram profile, and Twitter account. The features of SumAll are metric service, data reports, SumAll Insights, analytics dashboard, campaign export, visuals and pivot tables, audience segmentation and daily digest email. Users can integrate multiple social sources (Facebook, Twitter) and get information around the engagement that they have with their end-users. SumALL measures, grows and optimizes all important ROIs from social media. SumAll Insights will show users when to post, how to post, what to…
On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
eClincher is a powerful and intuitive social media and online management platform, serving businesses of all sizes, agencies and professionals. eClincher offers advanced publishing, including publishing automation with queues and RSS feeds, one inbox to manage engagement and interactions, live social feeds, keywords monitoring, suggested content, influencers discovery, analytics dashboard and custom reports. Supports: Twitter, Facebook, Instagram, Instagram business, LinkedIn, Google+, Google My Business, Pinterest, YouTube, Blogger..and many more cool integrations. START YOUR FREE TRIAL today (payment information is not required).
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