Kontentino is a social media marketing platform that facilitates managing of disparate social media accounts all from one platform. Kontentino provides the simplified content creation and planning feature that facilitates placing of all posts in one place and in an organized manner. The intuitive calendar provided by Kontentino enables users has an overview of all their social media content across all social media channels or platforms. The simplified content creation and planning feature also presents the drag and drop feature that provides a clear overview of content balance or monthly boost budget. The simplified content creation and planning is consists…

Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.
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Google Analytics is the one tool that manages our social media. Why? Because the data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions. Did we receive a ton of traffic from Reddit in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers and more.   - Brett Farmiloe, Markitors


Gremlin Social combines social media marketing automation with 3 compliance tools that make it easy for banks, mortgage companies, and financial advisors to master the social media marketing landscape and gain new business using social networks. Endorsed by the American Bankers Association for social media management and compliance, Gremlin Social helps ensure the safe & effective use of social media communication while maximizing marketing campaigns, guiding strategies such as content creation & social media policy review assistance, and monitoring returns through analytics.
Social media management refers to the use of a wide range of tools, software, and services that make sharing content on social media easier for businesses of all sizes. By scheduling social media posts in advance, engaging with your target audience, and managing your responses quickly, you can make social media a priority. And at this point in the game, if you aren’t making social media a priority, you’re in trouble.
Instagram is definitely hot right now, everybody is posting and checking out images all the time, and having a capable scheduling app that can handle all of your Instagram posts is essential. We recommend using ScheduGram, which, in addition to being able to schedule your posts, allows you to manage multiple accounts and grant access to as many users as you want to. You can choose whether to post single or bulk uploads, and there are also some photo editing tools included which can help you enhance you images, add filters, crop, and retouch. For each post, you will receive a notification via email at the time they are posted.

Solutions aid organizations with the way they participate in important social media conversations. These conversations include blogs and social media platforms such as Twitter and Facebook, along with other forms of online communities. These tools are also imbued with new listening technologies, through which businesses can learn how people view their organizations. These functionalities accurately describes the true definition of social management software.


Facebook had an estimated 144.27 million views in 2016, approximately 12.9 million per month.[114] Despite this high volume of traffic, very little has been done to protect the millions of users who log on to Facebook and other social media platforms each month. President Barack Obama tried to work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average user from having their private information downloaded and shared with third party companies. The proposed laws would give the consumer more control over what information companies can collect.[112] President Obama was unable to pass most of these laws through congress, and it is unsure what President Trump will do with regards to social media marketing ethics.
To further engage your customers, run cross-channel campaigns across all your social media channels. Keep in mind that these campaigns are run by virtually every company today, so you will need to give yourself an edge to help you stand out from the crowd. Add an emotional component to your social media campaigns so that your audience can relate to your cause. An efficient cross-channel social media campaign will:
Not only do I love the name of SocialOomph, I’m quite impressed by the wide range of features they offer for multiple platforms – ranging from the typical features like scheduling and analytics, to some interesting ones like keeping your DM Twitter Inbox clean to help with increasing followers. They definitely offer a wide variety of unique features for Twitter, Facebook, LinkedIn, and Pinterest management, as well as the ability to manage and schedule blog posts.
SocialOomph really helps you get the best out of your social media marketing. With minimal effort, you can get maximal results. You can choose to use the free version of this software which has certain limitations. Note: if you decide to sign up for a 7-day trial of their premium service and you like it, you will get features you can’t access as a free user.
Only a few social networks allow you to schedule your content. It’s a headache to go inside each account and schedule every post manually. Granted, networks like Twitter operate in “real-time” but you can’t be online all day long. Plus, no one likes being bombarded with string of posts within a given span of time, so scheduling is a smarter way to be present without really being there. A dashboard comes to rescue!
Facebook Pages Manager: One of the most popular SMMS currently in the market, Facebook Pages Manager is a mobile application designed to aid in managing businesses’ social media pages. Using the solution, users can update social media pages, create posts and share media, among others. Notifications regarding social media activities and reminders are also automatically sent by the app. Page insights are likewise provided, enabling users to capture information regarding customer wants and needs. Facebook Pages Manager also offers both business and personal social media tools.
If you’re looking for a simple and easy-to-use scheduling tool, AgoraPulse may be for you. AgoraPulse is a social media management tool geared towards creating, editing, and scheduling posts, monitoring engagement, and tracking the success of your posts. It supports many of the major social media networks (Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube).
Facebook Pages Manager is a platform offered by Facebook and is built with page management tools. The page management tools enables users create pages on Facebook business platform while getting discovered, building connections and gaining more loyal customers. Facebook Pages Manager simply sets up pages for your business making it easy for you to see and quickly respond to messages and comments from your customers. The page management feature enables plus the page insights feature enables users see which posts posted by them are getting people interested, therefore helping users create more effective and relevant posts in the future. The…

In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.[32] The #MakeItCount YouTube video went viral and Nike saw an 18% increase in profit in 2012, the year this product was released.


Facebook Pages Manager: One of the most popular SMMS currently in the market, Facebook Pages Manager is a mobile application designed to aid in managing businesses’ social media pages. Using the solution, users can update social media pages, create posts and share media, among others. Notifications regarding social media activities and reminders are also automatically sent by the app. Page insights are likewise provided, enabling users to capture information regarding customer wants and needs. Facebook Pages Manager also offers both business and personal social media tools.

The dashboard also features SEO tools, Content management software, reporting and even Pay Per Click Management. It’s all in one solution although it is priced higher at $99/month it eliminates the need for lot of other tools. Another great feature of Raven is that it allows you to integrate with Google Analytics, Google Adwords, Twitter and Facebook thus bringing the data from all these accounts into a single dashboard.

Facebook seems to be the most popular platform for marketers, but Instagram is rapidly gaining ground both from marketers and actual users. Instagram has also updated its algorithm this year to focus on non-chronological feed display. This has been a big change for marketers as it requires them to create more appealing and engaging content to make sure they show up in their followers’ feeds. The more their followers engage with the brand, the higher their chances to maintain visibility on their feeds.
The most complete solutions in this tier are Synthesio and Sysomos, our Editors' Choices for enterprises. They both give the most extensive deep-dive analytics using the most engaging data visualizations and reporting. Each listening metric Synthesio measures, be it mentions, engagement, sentiment, or influencer reach, has drill-down capabilities to generate a custom dashboard with post lists and graphs from any point in the UI. Crimson Hexagon offers a similarly robust experience, with the capacity for live social stream monitoring and the best interactive visualizations for keyword and hashtag data. Sysomos offers deep social listening power plus an added publishing and social marketing campaign management product called Sysomos Expeon. It's a significant added expense on top of the main Sysomos platform, but the ad campaign-specific ROI data and reporting it provides is unmatched.

Another relevant question that businesses often pose is why use social media management software. Any organization utilizing social media platforms cannot be without SMMS in order to stay relevant. It has been found out that organizations that use social media are the ones that gain more brand loyalty. It is a way by which businesses nurture relationship with consumers, both existing and prospective.

But what happens if a BIG, truly embarrassing mistake is made? Personally, I love how Pamela Vaughan, a HubSpot employee, handled her baby bump mishap. Pamela accidently posted a picture of her growing pregnant belly to HubSpot’s company Twitter account, which has close to 350,000 followers. Instead of crawling into a hole of embarrassment, Pamela embraced her faux-pas and created this awesome blog post. The post has received a lot of love, with several shares and comments mostly showing respect for HubSpot’s human element – a key that makes them one of the most loved marketing companies out there.
Commun.it - Community Management for Twitter that Makes a Difference! Commun.it dramatically improve the way you build relationships and discover leads on Twitter! It helps you to build meaningful, personal relationships through social media while focusing on your highest-value relationships (influencers, supporters, most engaged members,promising new leads...). This helps you to grow engagements, discover new leads and influential followers and build real connections that help you reach your business goals.
Facebook Pages Manager: One of the most popular SMMS currently in the market, Facebook Pages Manager is a mobile application designed to aid in managing businesses’ social media pages. Using the solution, users can update social media pages, create posts and share media, among others. Notifications regarding social media activities and reminders are also automatically sent by the app. Page insights are likewise provided, enabling users to capture information regarding customer wants and needs. Facebook Pages Manager also offers both business and personal social media tools.
Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. Statusbrew bridges the gap between businesses and customers by unearthing deep insights of social media analytics. Trusted by over 16 million users worldwide, Statusbrew makes it fast and easy for individuals, small and medium businesses and organizations of every scale and complexity to efficiently manage social media properties. Get in full control of all your channels on Twitter, Instagram, Facebook, LinkedIn and Google Plus with the complete suite of social media management tools on Statusbrew. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams. With Audience on Statusbrew businesses, influencers and individuals alike gather social intelligence to engage with their community on different social networks and nurture strong relationships with people who matter the most. The social audience can be segmented and managed for well-girded growth to maximize returns by keeping their valuable connections happy at every step of their social journey. Track and monitor your competitors alike, and grow fast using our Lead Generation process using Twitter Sources. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you would receive instant Slack notifications for all the activities you choose are important for your Business. Our powerful white-labeled Reports give you, your team and clients, powerful week-over-week and month-over-month Analytics to get the best ROI on your marketing efforts. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections!
Buffer is a very popular social media scheduling application. The tool makes it easy to share content and automatically schedule the distribution to Twitter, Facebook, LinkedIn, Google+. Now it works by staggering content throughout the day. Buffer lets you add content to your queue without worrying when to post it or how frequently to post it. Buffer also gives you the Analytics about each post which lets you quickly see what ideas are working and what aren’t.
You will want to get as specific as possible with this part. For example, if you identified your target market as parents it would be ok. However, if you identify your ideal customer as a parent that lives in the United States, is between 30 and 50 years of age, earns over $70,000, primarily uses Facebook and has an interest in outdoor activities you will have much more success.
Social Media Management and Analytics Software provide tools for gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. It involves identifying, extracting, and analyzing social media data such as tweets, shares, likes, and hyperlinks using stools and techniques and interpreting and aligning the insights gained with business goals and objectives.
More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3.2 billion in 2015.[9] Roughly 81% of the current population in the United States has some type of social media profile that they engage with frequently.[10] Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time[11] and allowing companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content. In addition, Real-time bidding use in the mobile advertising industry is high and rising because of its value for on-the-go web browsing. In 2012, Nexage, a provider of real time bidding in mobile advertising, reported a 37% increase in revenue each month. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year.[12]
Like objectives, campaigns have a result or goal that you are shooting for. For example, say one of your business objectives for the year is to generate 100 new customers. You could then plan out four specific campaigns over the year with each campaign goal to generate 25 new customers. That way, each campaign would serve its purpose of building toward your yearly goal.

Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.
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