A good place to begin discovering what kind of data you need is by checking out your competition online. The various social networks (with Facebook, Instagram, LinkedIn, and Twitter being the core four) will give you a good picture of what data your rivals are getting and how they're getting it. Now look at deltas in their data that you can see because you're in their industry. What's missing?
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These posts can be one or more of the following: images, photo sets, animated GIFs, video, audio, and text posts. For the users to differentiate the promoted posts to the regular users' posts, the promoted posts have a dollar symbol on the corner. On May 6, 2014, Tumblr announced customization and theming on mobile apps for brands to advertise.[78]
2014 has been another thrilling year in the world of social media, from Instagram reaching 300 million users, surpassing Twitter, Facebook’s continuous algorithm updates pushing organic reach to a plummeting death, LinkedIn’s new publishing platform giving users a powerful way to build their brand, and SnapChat establishing themselves as a bigger player by displaying advertisements and sponsored stories. These updates are just dusting the surface of social media changes over the past year, but what does this all mean for your marketing plan in 2015?
Use the data you gather via social listening to analyze how your customers and prospects feel and what they need from your business. Your goal should be to make sure you have confidence in the data you are looking at, so you’ll need a comprehensive and extendable social analytics effort to ensure you can keep up with the latest demands. Once you understand the data, you have the opportunity to share the findings broadly across the business. We call this “operationalizing the data.”

Only a few social networks allow you to schedule your content. It’s a headache to go inside each account and schedule every post manually. Granted, networks like Twitter operate in “real-time” but you can’t be online all day long. Plus, no one likes being bombarded with string of posts within a given span of time, so scheduling is a smarter way to be present without really being there. A dashboard comes to rescue!

Don’t be afraid to analyze what industry leaders are posting on social media when you’re looking for inspiration. Whilst it’s unlikely that you’ll be able to reach their level of engagement at first, this is your end goal, so it’s good to understand what goes into a successful social media marketing strategy. We’ve already created an article about the best examples of Snapchat marketing, but there are so many brands who are excelling at social media marketing — all you need to do is look!
Social managers must schedule posts, respond to questions, manage communities and participate in conversations. Leading companies combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues to the right department, updating customers about outstanding issues and closing the loop with the customer by seeing issues through to resolution.
What do you want to get out of your social Web participation? Why are you doing it? Are you trying to generate direct sales? Are you trying to offer a form of customer service? Do you want to build relationships with customers and boost loyalty? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social Web.
Last but not least, the reason that is most likely to lead to ROI: increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.
The 2008 US presidential campaign had a huge presence on social networking sites. Barack Obama, a virtually unknown Democratic candidate, utilized 15 different social media websites to form relationships with the millions of American citizens who utilize those networks. His social networking profile pages were constantly being updated and interacting with followers. By the end of his campaign, Obama had 5 million social media network supporters (2.5 million on Facebook and 115,000 on Twitter). The use of social networking sites in his marketing campaign gave Barack Obama's campaign access to e-mail addresses, as posted on social network profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.[25]
thank you very much for this great list and sharing all this information about the different tools. I also think that there are differences between the tools, especially when it comes to usability and different options for optimizing social media management. In my eyes that is one reason why you should always consider the choice of tools for a blog as a whole.

“I want to use social media marketing to promote the latest products that I’ve added to my store. The main channel that I’ll focus my efforts on will be Facebook, and I’ll grow my audience with a combination of compelling content. When promoting my stores products, I’ll post an appealing image of said product, accompanied with a short description of the products main features. After 1 month of Facebook activity, I want to achieve at least 1 sale per post.”


Individual reports and scheduling posts for individual channels are always helpful, but that is not always a sufficient representation of your online image. I like Raven because it provides reports gathering information from pay-per-click (PPC), search engine optimization (SEO), and social media channels. It also allows you to access data and schedule posts on a wide variety of digital media channels.   - Ahmad Kareh, Twistlab Marketing
OctopuSocial is a social media management platform that helps improve your business by helping you to be connected with your audience. It works to improve your business in social media management while staying connected with your audience. It’s perfect for allowing you to schedule, manage and analyze your posts on Twitter, Facebook and Instagram. It has a management feature that centralizes all the tools you need to successfully handle all your Instagram and Twitter profiles in an innovative, simple and user-friendly way. From this management feature, you get to know what people are currently saying about your business in different…
Friends+Me is a scheduling and content management tool that is of high functionality, actuality, and quality and enables user’s content fly across social media platforms. Friends+Me is affordable and easy to use and provides a good platform for increasing engagement and driving traffic in social media platforms. Friends+Me enables sharing of content from anywhere. This is achieved by Friends+Me facilitating publishing of content at the right time, reaching more customers, and increasing engagement. Friends+Me also provides a good platform for users to schedule their social media content. Scheduling of posts eliminates the need of publishing a post right away by…
You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn, and others. And with its built-in custom analytics system, the ability to monitor selected keywords plus the option to conveniently schedule posts whenever you want (and do this all for free), HootSuite sets the bar high for competing social media management tools. Pro and enterprise plans are also available.
Facebook Insights functions like Twitter Analytics, providing stats around your page likes, post reach, engagement. It also allows you to compare your competitors’ performance by adding their company pages to “Pages to Watch.” Therefore, if one of your competitors is doing particularly well on Facebook, you can go to its page and learn how the brand is using the social network.

TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.

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