Optimize your profiles: Fill out your social profiles with all the information your customers might want and try to claim the same username on every platform, especially a unique tracking link to your website. Have a clear bio that describes what you do and what you’re about (this is essentially your digital elevator pitch). Also be sure to have an avatar and cover photo wherever applicable. You can use Canva to create these in the right dimensions for each channel you’ve chosen.


Ultimately, it's about bringing social analytics full circle to prove ROI to your executive team. Synthesio shines here with a full-blown ROI tab of analytics tools to chart the progression of a social user to a follower and a follower to full-blown customer acquisition. This also plays into Synthesio's creative analytics tools for community analysis, using techniques including psychographics to break a customer base down into an ecosystem. It's into this ecosystem that enterprises can market social campaigns at audience segments based on their professional fields, personal interests, or brand preferences.


Komfo is now part of Falcon.io. Falcon is a SaaS platform for social media marketers. It combines social media listening, engaging, publishing, measuring and data management tools in one easy-to-use suite. We help businesses to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. You will love the easy-to-use UI, backed by stellar support.
First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.
In any such scenario, you should focus on looking beyond. In other words, start researching into their online behavior and what makes them tick. Try to understand how and where your ideal customers are spending most of their time. And above all, how they’re socializing on various social networks. This data would be crucial to improve your social media marketing.
Friends+Me is another prime player in the social media management tools family. While Friends+Me puts the highest emphasis on Google Plus features, many other social platforms are supported. Friends+Me appears to get rave reviews from users, and has a beautifully designed website with plans available based on the size of your business. And yes, there is a free plan!

Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.


I love Twitter; it’s probably my favorite social platform. I’m not as active on Instagram, but I know a ton of people swear by it. This is why SocialRank is so great. It helps manage your followers on both platforms — Twitter and Instagram — so you’re not just accruing followers, but you’re also getting to know who they are and what they like. Honestly, it’s great to have a ton of followers, but what good is it if you don’t try and get to know most of them? After all, they’re your audience — if you care about appealing to them, SocialRank is a solid social tool to add to your toolbox.

It's not hard to see how small to midsize businesses (SMBs) and enterprise organizations could sink a lot of precious time and money into a social media program and come up empty-handed. Empty-handed, that is, except for all of the business-critical data they have and don't know how to analyze, and thus, monetize. Let's say you're in marketing. You're possibly tasked with being the entire department. You're a power user but not a social media expert. With all of the hype surrounding social media marketing, it's still important to take the time to educate yourself on the basics. Find out what data will be useful and then find a tool that delivers it. Don't try to tailor your company's social media program to a particular toolbox without a plan.
One of our monthly checks here at Buffer is to visit each of our social media profiles and make sure that our profile photos, cover photos, bio, and profile info are up-to-date and complete. It’s a key part to our social media audit. A completed profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging.
The code of ethics that is affiliated with traditional marketing can also be applied to social media. However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. With the invention of social media, the marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers like to hear from advertisers, how they engage online, and what their needs and wants are.[106] The general concept of being ethical while marking on social network sites is to be honest with the intentions of the campaign, avoid false advertising, be aware of user privacy conditions (which means not using consumers' private information for gain), respect the dignity of persons in the shared online community, and claim responsibility for any mistakes or mishaps that are results of your marketing campaign.[107] Most social network marketers use websites like Facebook and MySpace to try to drive traffic to another website.[108] While it is ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Social networking websites are becoming wise to these practices, however, and are effectively weeding out and banning offenders.
In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping. The tweet was deemed insensitive, and Gap eventually took it down and apologized.[101] Numerous additional online marketing mishap examples exist. Examples include a YouTube video of a Domino's Pizza employee violating health code standards, which went viral on the Internet and later resulted in felony charges against two employees.[98][102] A Twitter hashtag posted by McDonald's in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive.[103] When the Link REIT opened a Facebook page to recommend old-style restaurants, the page was flooded by furious comments criticizing the REIT for having forced a lot of restaurants and stores to shut down; it had to terminate its campaign early amid further deterioration of its corporate image.[104]
Team tracking, collaboration, and oversight are also crucial elements in running a well-oiled social marketing team as a business grows. All of the tools reviewed support team activity such as response assignment and team member tracking, depending on the tier. But the marketing team features in Sysomos Expion, enhanced team collaboration in Sprout Social, and the well-integrated Discuss tab of Zoho Social stand out in particular, along with a nifty new Slack integration in Brand24. All of the products reviewed have geographic location, demographic, gender, and age stats as well, although the higher-end enterprise social analytics platforms (such as Synthesio and Sysomos) go beyond those basic demographics with deeper community analysis and return-on-investment (ROI) metrics.

Apple's iPhone 5c: Created a Tumblr page, labeling it "Every color has a story" with the website name: "ISee5c". As soon as you visit the website, the page is covered with different colors representing the iPhone 5c phone colors and case colors. When you click on one of the colored section, a 15-second video plays a song and "showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers...",[80] concluding with words that are related to the video's theme.
In a nutshell, building a strong social media community is all about fostering engagement. The more relevant engagement within your community, the more valuable it becomes to users. You should also keep a close eye on which topics and content types (videos, memes, quotes, etc.) perform best and use that information to shape your community-building in the future.
Measuring Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.
Inaccurate Automated Sentiment Analysis: Most SMMS generate reports about customer sentiments. Such reports are often proved inaccurate despite vendor assurance. Depending on these reports could severely impact a company’s appraisal of customer sentiments. Plus, it is easy to miss valuable social media insights from the use of automatically generated sentiment analysis.
Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools which enable you to track your audience’s activity and figure out when it is the best time for you to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need. It is a simpler and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want.
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. For example, your audience might be open to connecting with your brand in a Twitter chat but prefers to reserve Snapchat for conversations with personal friends. Long-form content might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. It’s important to familiarize yourself with the characteristics of each channel and its corresponding community before joining the conversation.
If you decide to measure the number of leads generated through social media marketing, we advise adding a unique discount code to your social media posts — this will help you to understand how you acquired your customers. If you see that a discount code from a specific post on social media is being used more than others, it’s a good indicator that said content resonates well with your audience.
The SMMS market is a highly-fragmented one, owing to the number of vendors offering them and the constant innovations that keep companies competitive. Continuous product and service portfolio expansion is seen to drive competition further up, with developers high up in the ladder seen to gain further competitive edge by coming up with more advanced and innovative solutions.
If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitor social media.
For example, say you want to increase online sales. Your social media strategy would be to promote more of your business’ products on your social platforms, whether that be in the app itself (Insta, Facebook, etc.) or through a link that redirects people back to your site. It’s at this point where you would also decide if your promotion efforts on social media will be paid, organic, or a combination of both.

You can also use your audience to gain inspiration for your social media content. Look at the way your audience engages with the social media platforms which you’re active on, and try to emulate this style —it’ll be familiar to them, and it’ll help you to send a message which resonates. If you see that a specific type of post is popular, focus your attention on creating similar content — it’s the best way to reach your goals quickly.

Social Media Marketing brings new rules and opportunities to increase the awareness, profitability, and overall lifeline of your brand. A further understanding of your consumers, how they communicate, the experiences they’re looking to have, and where they’re located digitally is crucial.  Your social media strategy will affect the chances of winning new customers, retaining current customers, future business expansion opportunities, talented employees, and better products. But don’t take the short way out. If at first you don’t succeed, don’t give up. Stray away from being comfortable and what’s safe. Social media is a marathon, not a sprint.
Zoho Social helps marketers to grow the social media presence of their brand with actionable insights focused on content and engagement. It provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones. Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed. Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.

ClickToTweet provides you with the easiest way to share, track and promote your content on Twitter. Twitter has struggled with growth over the last few years. Although it’s remained one of the most influential social media companies, it was widely reported new members weren’t signing up and that usage was declining. The latest numbers, however, reveal that Twitter has turned a corner and is once again on the upswing. Currently, the site boasts 328 million active monthly users, which is the strongest performance in two years. Twitter has been historically vague about disclosing its numbers. For example, it doesn’t like…
According to influential author Gary Vaynerchuck, native content is content which adapts to the unique factors of a platform that you are targeting. These factors include but are not limited to the language, culture and style. Which means the content approach that works for you on LinkedIn may not work well on Facebook, and vice versa. Since the way people interact with each other on these platforms is different, their response will also vary.
What better way to gauge customer demand than to ask them yourselves?  Don’t be afraid to engage your followers and get their opinions.  Doing so can help identify both areas of strength and weakness.  As we discussed earlier, prompt response to comments is key to developing a relationship with your followers.  Even big box stores work to maintain open and responsive communication with their followers:

Converse directly with your followers: Literally have a conversation with them, retweet them, like and comment on their posts, and directly ask them to interact with your content. The insurance company Allstate created a separate Twitter account for their popular advertising character, Mayhem, who continously “captures the life events you just can’t seem to avoid.” Almost everything they post is geared towards talking to their fans, whether that be retweeting, asking questions, running a contest, or even sending #MayhemValentine’s to followers. This Twitter account also follows my point above regarding using humor and personality in each post. Recently they ran an overwhelming successful social media campaign #MayhemSale, in which Mayhem possed as a burglar selling all his best burgles online. It sounds sort of bizzare, but it worked and created an insane amount of buzz. Just look at the one tweet below with 4.6K retweets.
We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.
NetBase is a Social Business Platform that global brands and agencies use to power brand building, grow businesses and connect with consumers. NetBase processes millions of posts across the social web in 42 languages, faster (9x) and more accurately (50-70%) than alternatives. The platform enables brands and agencies to deeply understand customer behavior, emotions and intent in real-time, giving confidence in making actionable decisions that accelerate growth. The advanced patented technology gives clients access to purchase intent, new audiences, and contextual brand emotions that link to shareholder value. The intuitive UI, simple non-Boolean search, and complete and flexible functionality works ‘out of the box’, and includes history, geo and depth that the biggest brands in the world now rely upon.
SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!
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