Google Analytics is the one tool that manages our social media. Why? Because the data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions. Did we receive a ton of traffic from Reddit in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers and more.   - Brett Farmiloe, Markitors


Faceless corporations are a thing of the past. These days, consumers care not only about what they buy, but also the type of company they’re buying from. Social Media has a 100% higher lead to close rate than outbound marketing. With this advantage, you can practice rapid response to build a connection with a customer, rather than putting them through the automatic recording steps via telephone.
Instagram works on a similar premise, in that this highly visual, user-centric app encourages participation and engagement. Here, user-focused images are king, so there’s possibly no better platform to shine the spotlight on your customers and how they’re using your product, or on your own employees doing work behind-the-scenes than through Instagram.
Aside from this, SMMS can help businesses where team collaboration is required. Shared inboxes are a common thing with SMMS systems, allowing individuals to send messages to the right people. Such software also help provide brand security by allowing but trusted staff to send messages to corporate social profiles. Inappropriate messages sent are easily tracked and can be dealt with accordingly. In the same manner, unauthorized content that can adversely impact a brand can also be prevented.

Hootsuite and Zoho Social are close behind in offering a do-it-all social publishing and analytics hub for SMBs, and Buffer for Business is closing the gap with a packed feature release cadence to bolster its listening and influencer management chops. These are all tools that any social media manager or business user can operate with ease. They don't take a social data whiz and won't break your SMB's bank, but global brands with far more expansive listening requirements will want to consider enterprise offerings.
Analytics: Knowing how the user’s content and posts are performing on social media platforms is very important to understand when to change in case they are not too good. The software enables the user to evaluate and measure how effective their content is through assessing likes, retweets and click through rate. Having this functionality in the business social media management software is very important as it shows the progress on the company’s targets and goals.
Everypost is a social media tool that simplifies social media publishing. Everypost facilitates easy curation of content visually coming from a number of sources, post customization and scheduling, and taking massive control over users’ media social pages. The publishing solutions offered by Everypost are unique and provides a good platform for users to share their multimedia content across several social media platforms such as Twitter, Google+, Facebook, Tumblr, Pinterest and LinkedIn. Everypost presents the content curation feature that enables users create content all in one place. The content curation feature is ideal as it makes it simplifies for users the…
Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant. At the time, I was managing the company’s social strategy before social advertising had really taken off. I can still remember the hours upon hours I would spend putting together a posting content calendar and setting reminders for myself to tweet at certain times. This was until I discovered Hootsuite and my life as a frantic Twitter bird instantly changed.
I am a big time fan of Hootsuite, but from last few months I am using https://kalbos.io/, which allow me to not only schedule and publish posts, but, also helps me monitor the performance of all my social channels from a single dashboard. Also, now we can respond to our customers via Kalbos on the basis of sentiment analysis. I would recommend this advanced social media management tool to manage all your social channels
Now that you know the answer to the pressing question, what is social media management, it’s time to talk about why social media management is important for your small business. The first and perhaps most obvious reason is that your customers are active on social media. They want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.


On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
This is where a social media management company comes in. A social media management company like LYFE Marketing helps supplement your digital marketing efforts by providing expert social media services. Not only do they have the time to dedicate to implementing your campaigns, but they also have the skills and knowledge needed to ensure that your social media efforts are a success.
The best social media apps offer a range of solutions that can help you easily organize multiple accounts and share information across several social networks without ever needing to post anything separately to your accounts directly from the web. Although many of the features, layouts, and intuitiveness differ across each app, they all get the job done when you choose the right one that matches your current social presence and marketing strategy. 
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