Socialinsider. A social media analytics tool that analyzes the social media strategies of your competitors, Socialinsider enables you to better understand your rival’s operations so you can beat them at their own game, from content published to which ones are boosted the most. It covers popular social media platforms such as Twitter, Instagram, and Facebook. With its advanced machine learning algorithms, this solution competently handles all the grunt work in data collection, automatically delivering insights on a silver platter.

Sociota is a powerful platform for monitoring of social media, management of social media, analysis of social media and engagement of social media platform. Sociota is simply a toolkit designed for providing highly optimized and successful social media campaigns. The social media monitoring feature enables users know what their audience are saying about them on social media sites. The social media monitoring feature also works by monitoring consumer opinions on user’s products. With social media monitoring, users are provided with an excellent platform for proactively responding to their consumers, therefore avoiding crisis. The social media analysis feature enables users know…
At its core, Pinterest enables users to create Pinboards, which are a collection of images under one unifying theme. Pinterest followers can comment on your boards and the individual images within them, as well as share them (known as repinning). And although Pinterest’s audience is primarily women, even traditionally-male dominated niches like home improvement and grilling can find a home on Pinterest, as these pinboards from Lowes can attest to:

This is where a social media management company comes in. A social media management company like LYFE Marketing helps supplement your digital marketing efforts by providing expert social media services. Not only do they have the time to dedicate to implementing your campaigns, but they also have the skills and knowledge needed to ensure that your social media efforts are a success.


But what happens if a BIG, truly embarrassing mistake is made? Personally, I love how Pamela Vaughan, a HubSpot employee, handled her baby bump mishap. Pamela accidently posted a picture of her growing pregnant belly to HubSpot’s company Twitter account, which has close to 350,000 followers. Instead of crawling into a hole of embarrassment, Pamela embraced her faux-pas and created this awesome blog post. The post has received a lot of love, with several shares and comments mostly showing respect for HubSpot’s human element – a key that makes them one of the most loved marketing companies out there.

Faceless corporations are a thing of the past. These days, consumers care not only about what they buy, but also the type of company they’re buying from. Social Media has a 100% higher lead to close rate than outbound marketing. With this advantage, you can practice rapid response to build a connection with a customer, rather than putting them through the automatic recording steps via telephone.
First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.
If you want to explore your social media analytics, schedule posts across platforms, and monitor engagement, Sprout Social is a great all-in-one social media management tool. The platform allows you to analyze your social media data beyond the built-in analytics offered by Facebook, Twitter, and Instagram. You can also track engagement on keywords and hashtags, identify influencers, build custom dashboards, and more. Sprout integrates with all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Google+), as well as other systems including Bitly and Google Analytics.
This platform is among the best developed of the free social media tools out there. It gives you a dashboard to allow you to overview the activity on your tweets, Facebook posts and whatever other social channels you have connected. It also allows you to schedule posts to all the social channels you have connected, so you can reach your audience exactly when the largest number of them are online.
Publishing & RSS – eClincher has a robust system for publishing content. One of the most favorite feature is the Auto Post with Queues which allows users to automatically publish hundreds of posts for the next X number of months, with just a few clicks. eClincher offers the ability to recycle content as well as publish it once and remove it from the queue. There is also the RSS integration which allows users to automatically publish every single blog post (their own or their favorite industry blogs) onto their social media profiles. eClincher also offers a great scheduling tool with visual calendar, auto link shortening, free images, and animated gifs, and video publishing support.
Social tools are not all created equal. Some are quite expensive. The tools trying to cover everything mainly focus on organic vs. paid, so it is nearly impossible to have just one tool for organic and paid social. If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.   - Gina Michnowicz, Union+Webster
You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption. In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting through: social media. Platforms such as Chattypeople make integrating an AI-powered chatbot into your social media strategy easy. These tools allow you to create a chatbot that:
Commun.it - Community Management for Twitter that Makes a Difference! Commun.it dramatically improve the way you build relationships and discover leads on Twitter! It helps you to build meaningful, personal relationships through social media while focusing on your highest-value relationships (influencers, supporters, most engaged members,promising new leads...). This helps you to grow engagements, discover new leads and influential followers and build real connections that help you reach your business goals.

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.


These posts can be one or more of the following: images, photo sets, animated GIFs, video, audio, and text posts. For the users to differentiate the promoted posts to the regular users' posts, the promoted posts have a dollar symbol on the corner. On May 6, 2014, Tumblr announced customization and theming on mobile apps for brands to advertise.[78]
Scheduling: Some social media solutions enable businesses to schedule posts through the use of content calendars. They also allow for the anticipation of message releases. Content can be published at times when audiences are most likely to catch them. These mostly free templates eliminate the need for spreadsheets, which are the usual tools used in planning social posts.
IFTTT, short for If This, Then That, is a social media recipe website! In a series of simple steps, this website will help you set up simple commands which link up different applications to automatically perform actions if triggered. For example, IF the weather app tells you there is a high UV index, THEN a reminder to put on sunscreen is triggered. IF you are tagged in a photo on Facebook, THEN save the photos to dropbox.
This ties in nicely with the tip above because there are likely several industry influencers participating in your industry related chats. Not having any luck with chats? Luckily there are tons of other strategies you can use on social to get connected with big shots in your industry. The goal is to get these people to like you and like your brand, and I’m not talking about a Facebook like. I’m talking about a genuine emotional feeling of liking everything your business is about. Why? Once you get the in with the people that matter, your business will only continue to grow because their audience and authority with mesh with yours to cast an even wider net. Take the following four steps to socially connect with your influencers:
Analytics for Facebook Groups and Pages. Sociograph is for community managers in mind. Get a deeper understanding of your community and content. Make sense of your Facebook data and your audience. Develop a deeper understanding of your community and content. The more you know about your audience, the easier boosting revenue becomes. Post reports display all your posts in chronological order and gives you information about dates, the types of post, authors, statistics about shares, comments and likes and a content preview. You can sort your posts to identify your most popular posts and look at posts in specific time ranges.
SocialOomph really helps you get the best out of your social media marketing. With minimal effort, you can get maximal results. You can choose to use the free version of this software which has certain limitations. Note: if you decide to sign up for a 7-day trial of their premium service and you like it, you will get features you can’t access as a free user.

Hi Daniel,informative article.I am a social media enthusiast and use Sociota to manage my accounts.Apart from above mentioned tools,Sociota is a user friendly platform to handle facebook profiles,pages and twitter handles.Its additional features help to share maximum information on a regular basis and keep me in regular contact with my new and existing followers.Reports generated by Sociota also help to analyse those fields where one lacks behind and helps to scout the barriers in your social reach.It has really worked to furbished my social profile.Its free trial must be checked out.
To this end, companies make use of platforms such as Facebook, Twitter, YouTube, and Instagram to reach audiences much wider than through the use of traditional print/TV/radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach to interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can now post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services.[37] Thus social media marketing is also used by businesses in order to build relationships of trust with consumers.[38] To this aim, companies may also hire personnel to specifically handle these social media interactions, who usually report under the title of Online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, 3 steps are taken in order to address consumer concerns, identifying the extent of the social chatter, engaging the influencers to help, and developing a proportional response.[39]
Marketers target influential people on social media who are recognised as being opinion leaders and opinion-formers to send messages to their target audiences and amplify the impact of their message. A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Marketers have come to the understanding that "consumers are more prone to believe in other individuals" who they trust (Sepp, Liljander, & Gummerus, 2011). OL's and OF's can also send their own messages about products and services they choose (Fill, Hughes, & De Francesco, 2013, p. 216). The reason the opinion leader or formers have such a strong following base is because their opinion is valued or trusted (Clement, Proppe, & Rott, 2007). They can review products and services for their followings, which can be positive or negative towards the brand. OL's and OF's are people who have a social status and because of their personality, beliefs, values etc. have the potential to influence other people (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). They usually have a large number of followers otherwise known as their reference, membership or aspirational group (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189. By having an OL or OF support a brands product by posting a photo, video or written recommendation on a blog, the following may be influenced and because they trust the OL/OF a high chance of the brand selling more products or creating a following base. Having an OL/OF helps spread word of mouth talk amongst reference groups and/or memberships groups e.g. family, friends, work-friends etc. (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189).[86][87][88][89][89][89] The adjusted communication model shows the use of using opinion leaders and opinion formers. The sender/source gives the message to many, many OL's/OF's who pass the message on along with their personal opinion, the receiver (followers/groups) form their own opinion and send their personal message to their group (friends, family etc.) (Dahlen, Lange, & Smith, 2010, p. 39).[90]
As trending topics come into the spotlight, they can present timely distribution opportunities. For example, culture-related topics – like diversity, race, and gender equality – are at the forefront of the U.S. media right now. Brands using their content as a podium (like Belvedere Vodka has done with its A Beautiful Future digital series, in partnership with Janelle Monáe) can earn a critical boost in visibility and relevance in social media conversations they normally wouldn’t pursue.

SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit SocialFlow.com

Social media has an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.


While traditional media, like newspapers and television advertising, are largely overshadowed by the rise of social media marketing, there is still a place for traditional marketing. For example, with newspapers, readership over the years has shown a decline. However, readership with newspapers is still fiercely loyal to print-only media. 51% of newspaper readers only read the newspaper in its print form,[96] making well-placed ads valuable.
1: Build a community and inspire action. Your followers should be people that you interact with and maintain a witty, relatable, and fun relationship with on social media. Stop selling your soul to gain followers, instead look to grow engagement. Brainstorm creative ways to keep your followers intrigued by creating truly powerful social media campaigns that will spur your audience to participate.
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.
Volume is by far the simplest social media metric that you should be measuring. Why? Because it’s not complicated to understand what level of volume (the size of your campaign) is giving you results. One thing that you should be aiming for with your social media marketing is generating interest from your ideal customer. In other words, you want more of your target audience to talk about your brand and/or your overall campaign.

Don’t be afraid to analyze what industry leaders are posting on social media when you’re looking for inspiration. Whilst it’s unlikely that you’ll be able to reach their level of engagement at first, this is your end goal, so it’s good to understand what goes into a successful social media marketing strategy. We’ve already created an article about the best examples of Snapchat marketing, but there are so many brands who are excelling at social media marketing — all you need to do is look!
While SocialOomph does indeed have a free plan, the features are limited and mostly lean towards Twitter management. On the free plan you can do things like schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts, but some of the more sophisticated features require a paid plan. If you’re looking to manage multiple social platforms aside from Twitter you will need to pay to play. 

For example, Facebook’s latest algorithm update encourages marketers to create more engaging content if they want to stay relevant. Organic reach continues to drop. Clickbait techniques are no longer welcome. The demand for video and live streaming continues to grow. Increasingly, the best way to reach your audience is to post content that is genuinely engaging. These are the changes that marketers need to be aware of when revisiting their social strategy to ensure that they stay successful over the next year.
Provide customer service: A social media presence opens you up to customer questions, complaints, and inquiries. So one of your goals will be to provide this support to customers or direct it to another preferred, private channel. One way to measure this is through your response time for direct messages (This is displayed as a badge on your Facebook page, for example).
An overall good mix of gender, location, income, race and education. So what kinds of visuals attract the most Facebook likes, shares and comments?  First, it’s important to lay the groundwork so that the exposure your images get will draw more people in, and make it immediately clear what you offer and its benefit to them. You can do this through:
Managing your social media effectively allows you to get the most out of this powerful channel. Consistently creating and publishing valuable content can help you establish authentic connections with your target audience. While social media advertising helps you reach new audiences that are most likely to be interested in your products or services.
This is a question we often get asked at LYFE Marketing, which is great, because we have the answer!  You’re probably familiar with social media channels like Facebook or Twitter. But are you may familiar with how these channels are used to grow your small business? Identifying what is social media management to your business plays an important role in using social channels effectively to grow your reach and influence conversions.
Buffer is wonderfully simple and effective at its primary purpose; scheduling posts to go out to multiple social accounts. This is great for saving you time and to allow you to post when your audience is online. However the anaylitics that come with the free version are very basic so are not brilliant for optimising your posts. I would thus recommend using other tools to gather data on the success of your posts if you don’t want to pay for Buffer’s “Awesome plan”.

This platform is among the best developed of the free social media tools out there. It gives you a dashboard to allow you to overview the activity on your tweets, Facebook posts and whatever other social channels you have connected. It also allows you to schedule posts to all the social channels you have connected, so you can reach your audience exactly when the largest number of them are online.


By this point, there should no longer be a question about what is social media management so the next time a colleague asks you “What is social media management?” you’ll be able to answer their question and refer them to an informational blog. Now that you know what is involved with effective social media management and why it’s important to your business, it’s time for you to make an educated decision about your own social media management. Will you use your in-house resources? Or partner with a social media management company that will enable you to focus on your core business?
Chatbots are not only a great way to automate certain everyday tasks, and if implemented properly, your chatbot will allow you to create more personalized experiences for your customers. To do this, stop linking your advertisements solely to your landing pages, and create ads that redirect your audience to a Messenger window with your chatbot. Linking ads to your chatbot will:
But what happens if a BIG, truly embarrassing mistake is made? Personally, I love how Pamela Vaughan, a HubSpot employee, handled her baby bump mishap. Pamela accidently posted a picture of her growing pregnant belly to HubSpot’s company Twitter account, which has close to 350,000 followers. Instead of crawling into a hole of embarrassment, Pamela embraced her faux-pas and created this awesome blog post. The post has received a lot of love, with several shares and comments mostly showing respect for HubSpot’s human element – a key that makes them one of the most loved marketing companies out there.
If you want to explore your social media analytics, schedule posts across platforms, and monitor engagement, Sprout Social is a great all-in-one social media management tool. The platform allows you to analyze your social media data beyond the built-in analytics offered by Facebook, Twitter, and Instagram. You can also track engagement on keywords and hashtags, identify influencers, build custom dashboards, and more. Sprout integrates with all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Google+), as well as other systems including Bitly and Google Analytics.

Social Status. A social media reporting software, Social Status automatically generates highly actionable reports designed to help you improve your content strategy and social media marketing. The platform comes equipped with tools for performance benchmarking so you can understand how you fare against competitors, strategy measurement that helps you gauge campaign effectiveness, sentiment understanding that determines how audiences related to specific content, and much more. Social Status also informs you of the optimal timing in sharing your social media content and how often they should be posted to reach more audiences.
Social Media Management and Analytics Software provide tools for gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. It involves identifying, extracting, and analyzing social media data such as tweets, shares, likes, and hyperlinks using stools and techniques and interpreting and aligning the insights gained with business goals and objectives.

Xsopo is an easy to use interface that enables easy use of social media. Xsopo facilitates automatic publishing and scheduling of posts on multiple social media platforms such as Twitter, LinkedIn, Google+, Facebook, and many more. Xsopo makes use of the API’s of the social media websites that enables users type a message once and a quick review of how the user’s message will look like will be showcased to the user. Xsopo is also ideal for companies and enterprises as it enables them to schedule a message which will later be delivered with precision and accuracy. Xsopo features the…

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