I have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help. If you’d like to simply analyze your twitter sphere timing, Hubspot has a handy tool called TweetWhen which will select your most retweetable time of day, and Tweriod will select the best times to tweet.
Another highlight from the Ford example above feeds right back into the positivity that thrives on Google+. People on nearly every social platform enjoy reading positive stories about corporate responsibility and positive change. What cause could your company join and make a difference through? How can you use your product to change lives? Those are the things that resonate with Google+ users.

An overall good mix of gender, location, income, race and education. So what kinds of visuals attract the most Facebook likes, shares and comments?  First, it’s important to lay the groundwork so that the exposure your images get will draw more people in, and make it immediately clear what you offer and its benefit to them. You can do this through:
Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live.[23][24] Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL.
Having a presence on social media is important, but sitting at a computer all day posting to your Facebook is extremely time consuming. You as a business owner need to focus on RUNNING your business. That is why our social media management company is the best option for you! With our social media management service, you get to focus on your business and we will handle your social media posts, growth and online engagement!
Gremlin Social combines social media marketing automation with 3 compliance tools that make it easy for banks, mortgage companies, and financial advisors to master the social media marketing landscape and gain new business using social networks. Endorsed by the American Bankers Association for social media management and compliance, Gremlin Social helps ensure the safe & effective use of social media communication while maximizing marketing campaigns, guiding strategies such as content creation & social media policy review assistance, and monitoring returns through analytics.
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration (Publish, Reply, and Analyze). Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively. Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Last but not least, the reason that is most likely to lead to ROI: increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.
Before a few years ago, you could get away with building a social media marketing strategy on a whim. But with 30% of people saying they engage with brands on social at least once a month, purely existing isn’t going to cut it anymore. If you’re not fully engaged and emerged in accomplishing the goals set in your strategy, there will be serious effects on your desired results.

While SocialOomph does indeed have a free plan, the features are limited and mostly lean towards Twitter management. On the free plan you can do things like schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts, but some of the more sophisticated features require a paid plan. If you’re looking to manage multiple social platforms aside from Twitter you will need to pay to play.

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James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.
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