Google Analytics is the one tool that manages our social media. Why? Because the data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions. Did we receive a ton of traffic from Reddit in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers and more.   - Brett Farmiloe, Markitors
This portion of research should be understandable and intuitive to you since your analyzing the business you work for. But if not, here are some ways that you can collect information on the structure of your business and its disposition toward social media, your business’ culture and its beliefs about social media, as well as the social media resources available at your business’ disposal.

SocialFlow's algorithms analyze user behavior and then optimize each post based on real-time data, in order to predict the best times for publishing content to capture peak attention from target audiences. They release posts when timing, relevance and audience are optimized, and also offer a full suite of services that aim to expand audience engagement and increase revenue per customer.   - Ryan Pezzotti, Knowzo.com
This is a question we often get asked at LYFE Marketing, which is great, because we have the answer!  You’re probably familiar with social media channels like Facebook or Twitter. But are you may familiar with how these channels are used to grow your small business? Identifying what is social media management to your business plays an important role in using social channels effectively to grow your reach and influence conversions.
Too often, businesses fail to secure all of the relevant social media profiles prior to kicking off a formal social media strategy. That's why I highly recommend KnowEm. KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. By securing your social media identities you will maximize brand equity.   - Kristopher Jones, LSEO.com
Social managers must schedule posts, respond to questions, manage communities and participate in conversations. Leading companies combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues to the right department, updating customers about outstanding issues and closing the loop with the customer by seeing issues through to resolution.
Some of the measurables related to generating these 25 new customers would be conversion rate, traffic generated via the campaign, and click-through-rate. These metrics would be important to this specific campaign because they all relate to our goal (generating 25 new customers) and help us to forecast our performance, as well as measure against industry standards and competitors.
When you’re just starting out with social media marketing for your business, you’ll need to create accounts on the social media channels which you believe will help you to reach your goals. If you’re starting from zero, it’s important to make sure that you don’t spread yourself too thinly — it’s much more beneficial to focus on nailing one or two channels instead of trying to grow all of them at once.
What works for one business doesn’t necessarily work for others, even if you’re in similar industries. Before you define one or more goals, figure out where your business stands. First, audit your brand’s digital presence, including a social media audit. Then, analyze your marketing and sales funnels to determine where improvements could have a significant effect.
When you’re just starting out with social media marketing for your business, you’ll need to create accounts on the social media channels which you believe will help you to reach your goals. If you’re starting from zero, it’s important to make sure that you don’t spread yourself too thinly — it’s much more beneficial to focus on nailing one or two channels instead of trying to grow all of them at once.
Platform integration: The social media management software will help the business to manage all of its essential social media platforms, from one central point. The software allows for the integration of various platforms like Facebook, Twitter YouTube, Instagram and many others from a single dashboard. It means then that a business will be up to date with all the latest news and trends in the social media, making it easy for them to make informed decisions.
Facebook Pages Manager: One of the most popular SMMS currently in the market, Facebook Pages Manager is a mobile application designed to aid in managing businesses’ social media pages. Using the solution, users can update social media pages, create posts and share media, among others. Notifications regarding social media activities and reminders are also automatically sent by the app. Page insights are likewise provided, enabling users to capture information regarding customer wants and needs. Facebook Pages Manager also offers both business and personal social media tools.
Talkwalker Alerts is a free, easy-to-use brand monitoring system which emails updates of your latest brand/keyword mentions to your inbox, from across the internet as well as Twitter. It also brings coverage from communities like Reddit, giving users a sense of the buzz created by their audience. You simply need to enter the topic you wish to set up an alert for, click to view a preview and select the types of results you want to see. You also have the option to select how frequently you want to receive the results: As it happens, daily and weekly.
Again, this is where best practices come in. Perhaps the most helpful (and adorable) infographic I’ve seen about timing comes from SumAll, which compiled timing research from sites like Visual.ly, Search Engine Watch, and Social Media Today to create its awesome visual. Here’s an overview of what they found in terms of timing (all times are Eastern Time).
While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, and create and schedule content using their image creator and GIF/video uploader.
Monitor online mentions of your brand in real-time. Mediatoolkit will let you know about every article, hashtag or comment mentioning your business. Mention monitoring for 100+ million online sources. Find mentions from any source in the world: be it profiles on Twitter and Instagram, or updates from websites, blogs, and forums. Free version includes
Komfo is now part of Falcon.io. Falcon is a SaaS platform for social media marketers. It combines social media listening, engaging, publishing, measuring and data management tools in one easy-to-use suite. We help businesses to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. You will love the easy-to-use UI, backed by stellar support.

App.net Avatars United Bolt Capazoo eConozco Emojli FitFinder Formspring FriendFeed Friends Reunited Friendster Grono.net Google Buzz Heello Hyves iTunes Ping iWiW Jaiku LunarStorm Me2day Meerkat Mobli Mugshot Musical.ly Natter Social Network Netlog Orkut Pheed Piczo PlanetAll Posterous Pownce Qaiku SixDegrees.com So.cl Surfbook tbh Tribe.net Tsū tvtag Vine Windows Live Spaces Wretch Yahoo! 360° Yahoo! Kickstart Yahoo! Mash Yahoo! Meme Yik Yak


Disney/Pixar's Monsters University: Created a Tumblr account, MUGrumblr, saying that the account is maintained by a 'Monstropolis transplant' and 'self-diagnosed coffee addict' who is currently a sophomore at Monsters University.[79] A "student" from Monsters University uploaded memes, animated GIFs, and Instagram-like photos that are related to the sequel movie.
If you decide to measure the number of leads generated through social media marketing, we advise adding a unique discount code to your social media posts — this will help you to understand how you acquired your customers. If you see that a discount code from a specific post on social media is being used more than others, it’s a good indicator that said content resonates well with your audience.
According to influential author Gary Vaynerchuck, native content is content which adapts to the unique factors of a platform that you are targeting. These factors include but are not limited to the language, culture and style. Which means the content approach that works for you on LinkedIn may not work well on Facebook, and vice versa. Since the way people interact with each other on these platforms is different, their response will also vary.
Facebook seems to be the most popular platform for marketers, but Instagram is rapidly gaining ground both from marketers and actual users. Instagram has also updated its algorithm this year to focus on non-chronological feed display. This has been a big change for marketers as it requires them to create more appealing and engaging content to make sure they show up in their followers’ feeds. The more their followers engage with the brand, the higher their chances to maintain visibility on their feeds.

Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
With SMMS, organizations can better manage multiple social media pages. Since many companies maintain multiple social pages for marketing purposes, SMMS can help them manage this otherwise complicated task. It can likewise enable users to aggregate all messages regardless of social media accounts and put them in a single storage. Another strength of SMMS is its capability to nurture relationships with customers. Some systems can keep tabs on conversation history, enabling users to personalize customer experience.
At its most basic, social media management software allows an organization to connect multiple social media accounts and manage, monitor and analyze interactions from a single dashboard. Most web-based SMMS apps permit real-time and automated posting to multiple channels; for example, the same post can be sent to Twitter, Facebook and LinkedIn with one click. Such tools, which are often provided as free or freemium services, allow individuals and organization participating in social media to keep track of conversations and evaluate what interests their followers and/or potential customers.
HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices. Hootsuite offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.
According to influential author Gary Vaynerchuck, native content is content which adapts to the unique factors of a platform that you are targeting. These factors include but are not limited to the language, culture and style. Which means the content approach that works for you on LinkedIn may not work well on Facebook, and vice versa. Since the way people interact with each other on these platforms is different, their response will also vary.
It's worth noting that many of the non-enterprise products use Facebook Analytics to some degree to gather their Facebook data. Facebook Analytics requires that a Facebook page have at least 30 likes before it begins to pay attention to it and gather stats. Google Analytics is also a valuable free tool and generates numerous types of reports and tools. Reports can be segmented and filtered to suit business needs. Real-time views reveal which new content is popular, how much traffic today's new promotion is driving to your website, and which tweets and blog posts draw the most engagement. Being able to pull from this application greatly benefits other social tool apps. Of the SMB-focused offerings, Sprout Social Premium, Buffer for Business, and Hootsuite Pro can integrate Google Analytics.

SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!


WhatsApp was founded by Jan Koum and Brian Acton.WhatsApp joined Facebook in 2014, but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world.WhatsApp started as an alternative to SMS. Whatsapp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls. Whatsapp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them. Whatsapp has a customer base of 1 billion people in over 180 countries.[53][54] It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option. Companies started using this to a large extent because it is a cost effective promotional option and quick to spread a message. Still, Whatsapp doesn't allow businesses to place ads in their app.[55]
Instagram is definitely hot right now, everybody is posting and checking out images all the time, and having a capable scheduling app that can handle all of your Instagram posts is essential. We recommend using ScheduGram, which, in addition to being able to schedule your posts, allows you to manage multiple accounts and grant access to as many users as you want to. You can choose whether to post single or bulk uploads, and there are also some photo editing tools included which can help you enhance you images, add filters, crop, and retouch. For each post, you will receive a notification via email at the time they are posted.

Sproutsocial is a powerful management and engagement platform for social business. Sprout Social offers a single stream inbox designed to help you never miss a message, and tools to seamlessly post, colloborate and schedule messages to Twitter, Facebook and LinkedIn. The platform also has monitoring tools and rich analytics to help you visualize important metrics.

ThinkUp is a free, open source web application that captures your posts, tweets, replies, retweets, friends, followers and links on social networks like Twitter, Facebook, and Instagram. With ThinkUp, you can store your social activity in a database that YOU control, making it easy to search, sort, analyze, publish and display activity from your network. All you need is a web server that can run a PHP application. [Free 14 day trial]
Many brands mistakenly assume they need to post their content anywhere and everywhere to maximize its potential reach. But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan. That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business.
Social media has an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.
Social managers must schedule posts, respond to questions, manage communities and participate in conversations. Leading companies combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues to the right department, updating customers about outstanding issues and closing the loop with the customer by seeing issues through to resolution.
WhatsApp was founded by Jan Koum and Brian Acton.WhatsApp joined Facebook in 2014, but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world.WhatsApp started as an alternative to SMS. Whatsapp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls. Whatsapp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them. Whatsapp has a customer base of 1 billion people in over 180 countries.[53][54] It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option. Companies started using this to a large extent because it is a cost effective promotional option and quick to spread a message. Still, Whatsapp doesn't allow businesses to place ads in their app.[55]
Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content (digital photos, digital videos, text) and conversations, as well as the sharing of content and information from others via weblinks. The second part is reactive conversations with social media users responding to those who reach out to your social media profiles through commenting or messaging[22] Traditional media such as TV news shows are limited to one-way interaction with customers or 'push and tell' where only specific information is given to the customer with few or limited mechanisms to obtain customer feedback. Traditional media such as paper newspapers, of course, do give readers the option of sending a letter to the editor, but this is a relatively slow process, as the editorial board has to review the letter and decide if it is appropriate for publication. On the other hand, social media is participative and open, as participants are able to instantly share their views on brands, products, and services. Traditional media gave control of message to the marketer, whereas social media shifts the balance to the consumer (or citizen).
This is a great article! There are so many options right now on the market that is overwhelming. Do you by chance know about eClincher? That’s what I’m using right now. I’ve recently decided to subscribe, but I’m still looking for opinions. Right now I feel it’s a great tool with an awesome pricing. However I don’t seem to get many reviews on it. Hope to hear back from you!
This tool can help your team track brand mentions and social interactions. Through a single search of your company’s name, your team can discern how often others are mentioning the name, whether it’s on the receiving end of positive or negative feedback, the reach of its posts, and more. Plus, it shows the top keywords and hashtags involving your company.
Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.[56]
Volume is by far the simplest social media metric that you should be measuring. Why? Because it’s not complicated to understand what level of volume (the size of your campaign) is giving you results. One thing that you should be aiming for with your social media marketing is generating interest from your ideal customer. In other words, you want more of your target audience to talk about your brand and/or your overall campaign.

To this end, companies make use of platforms such as Facebook, Twitter, YouTube, and Instagram to reach audiences much wider than through the use of traditional print/TV/radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach to interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can now post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services.[37] Thus social media marketing is also used by businesses in order to build relationships of trust with consumers.[38] To this aim, companies may also hire personnel to specifically handle these social media interactions, who usually report under the title of Online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, 3 steps are taken in order to address consumer concerns, identifying the extent of the social chatter, engaging the influencers to help, and developing a proportional response.[39]


Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M... See Full Bio
Analytics for Facebook Groups and Pages. Sociograph is for community managers in mind. Get a deeper understanding of your community and content. Make sense of your Facebook data and your audience. Develop a deeper understanding of your community and content. The more you know about your audience, the easier boosting revenue becomes. Post reports display all your posts in chronological order and gives you information about dates, the types of post, authors, statistics about shares, comments and likes and a content preview. You can sort your posts to identify your most popular posts and look at posts in specific time ranges.
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