Insert some personality, humor, and spunk into your brand. Remember, social media has the word “social” in it for a reason. Yes, some use platforms like LinkedIn and Twitter to gather industry-related or world news, but more often than not social media is used to entertain and kill time. Your marketing messages need to adjust accordingly because if you’re using the same copy that you’re using in, let’s say search or email marketing, then your followers are going to remain oblivious to your brand. BarkBox, one of the trending box delivery services on the market, which caters exclusively to adorable doggies, is one company to take note of. Founded in 2011, BarkBox has done an impressive job of growing their business in a short time frame, with a large chunk of their marketing focusing on growing and creating engaging social content. Their Facebook page is hysterically entertaining, with each post featuring an adorable pup and tagline as if the dog was actually speaking to the reader. This works because it’s a. adorable b. hysterical and c. relatable. Just check out this post below with almost 3,000 likes, 42 comments, and 170 shares after just 9 hours. This massive amount of interactions and shares not only establishes brand authority, but also drastically increases chances of this post showing up on a friend’s newsfeed (therefore gaining brand awareness, followers, leads, and customers).
Jarvis is a social media tool which recommends proven content that skyrockets engagement, boosts reach and drives more traffic to users’ website from Facebook and Twitter. Jarvis has features such as posts scheduling, keyword filtering, content management and automated publishing. Jarvis shows users the most viral and compelling content on the web and lets users add it to their queue with just a click which is then scheduled for automatic posting later where content are conveniently scheduled every day. Users may also choose how many content to post per day where users can even shuffle the content by clicking the…
So why should your business get involved? Aside from personal branding, these chats can greatly benefit your business by giving you the ability to discover new leads, build brand authority, develop strong relationships with influencers in your industry, and further expose your brand. Host your own chat or partner with a big brand to co-host a chat; you’ll grow your follower base substantially if it’s promoted well. Explore the resources in this post to get an idea of which re-occurring chats take place in your industry.

Social media is crucial to the success of any company's digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, I've put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand.
According to influential author Gary Vaynerchuck, native content is content which adapts to the unique factors of a platform that you are targeting. These factors include but are not limited to the language, culture and style. Which means the content approach that works for you on LinkedIn may not work well on Facebook, and vice versa. Since the way people interact with each other on these platforms is different, their response will also vary.
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others.[48] Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.[49] LinkedIn provides its members the opportunity to generate sales leads and business partners.[50] Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.[51] Due to spread of spam mail sent to job seeker, leading companies prefer to use LinkedIn for employee's recruitment instead using different a job portal. Additionally, companies have voiced a preference for the amount of information that can be gleaned from a LinkedIn profile, versus a limited email.[52]

Facebook seems to be the most popular platform for marketers, but Instagram is rapidly gaining ground both from marketers and actual users. Instagram has also updated its algorithm this year to focus on non-chronological feed display. This has been a big change for marketers as it requires them to create more appealing and engaging content to make sure they show up in their followers’ feeds. The more their followers engage with the brand, the higher their chances to maintain visibility on their feeds.
managing all activities in Twitter, LinkedIn, Pinterest, RSS feeds, Tumblr, Plurk, App.net, and Facebook where it can even go as far as handling users’ blog activity. SocialOomph.com has features such as tweet scheduling, status and scheduling update, keyword tracking, blog posts scheduling, auto rss feeds, url shortener, follow-back and auto-dm, blog post creation, shares scheduling and automated update removal. SocialOomph gives information about users’ followers such as the ratio of accounts that they follow in comparison to the users and amount of…

IFTTT stands for If This Then That. It's a tool that actually lets you build your very own automated actions, called "recipes," so that you don't have to do them yourself. For example, if you want all of your Instagram photos automatically saved to a public folder of your Dropbox account, you can do that by building a recipe with IFTTT so you never have do it manually.


Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services.[61] As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. Thus, the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.[62] Furthermore, marketers are also using the platform to drive social shopping and inspire people to collect and share pictures of their favorite products. Many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are a few examples of multinationals that adopted the mobile photo app early. Fashion blogger Danielle Bernstein, who goes by @weworewhat on Instagram, collaborated with Harper's Bazaar to do a piece on how brands are using Instagram to market their products, and how bloggers make money from it. Bernstein, who currently has one and a half million followers on Instagram, and whose "outfit of the day" photos on Snapchat get tens of thousands of screenshots, explained that for a lot of her sponsored posts, she must feature the brand in a certain number of posts, and often cannot wear a competitor's product in the same picture. According to Harper's Bazaar, industry estimates say that brands are spending more than $1 billion per year on consumer-generated advertising. Founder of Instagram Kevin Systrom even went to Paris Fashion week, going to couture shows and meeting with designers to learn more about how style bloggers, editors, and designers are currently dominating much of the content on his application.[63]
Schedugram lets you plan, schedule and upload your Instagram content – and collaborate within your team to product the best 'grams possible. We have led the Instagram business scheduling market for 5 years now and we're not stopping: with Schedugram you can schedule and publish carousel posts, videos, Instagram stories and more. With unlimited user accounts included at no extra costs, you are not forced to share logins to save money on your subscription: if someone needs a login, you can collaborate instantly. Join us for a 7 day free trial, and discover why over 10,000 businesses trust Schedugram every day.
IFTTT, short for If This, Then That, is a social media recipe website! In a series of simple steps, this website will help you set up simple commands which link up different applications to automatically perform actions if triggered. For example, IF the weather app tells you there is a high UV index, THEN a reminder to put on sunscreen is triggered. IF you are tagged in a photo on Facebook, THEN save the photos to dropbox.
Use Buzzsumo to find content that resonates. I just started using this tool recently, but I’ve already added it to my bookmark bar and am completely addicted. It’s the easiest way to search related industry news sites and blogs, keywords, influencers, etc. to find the content with the highest number of social shares. Study the headlines that were shared and re-share those articles/headlines with your followers. This will continue the train of sharing, but also show your followers that your social posts are intriguing and follow-worthy 
Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates towards the iPhone (although it’s typically just an attempt to eat it).
In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways. Social-networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.[109] This may be an unethical or ethical feature to some individuals. Some people may react negatively because they believe it is an invasion of privacy. On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests. Consumers like to network with people who have interests and desires that are similar to their own.[110] Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales. Managers invest in social media to foster relationships and interact with customers.[111] This is an ethical way for managers to send messages about their advertisements and products to their consumers.
The latest edition to our favorite social media management tools list is more than just a tool, it’s our very own new social network for content creators! DashBurst is a new multimedia web experience, social network, dashboard and blogging platform. You can explore and share a variety of different content including text, photos, video, audio, articles, infographics, docs, the web and any other media with just one simple Burst! You can also schedule and queue unlimited Bursts for later and watch them automatically get published to your DashBurst and other social media channels simultaneously, saving you time so that you can continue creating or just relax. On top of all that, you can create Boards to curate and showcase interesting content like your own works, must-read articles or anything you else you love too!
Now that you have identified a manager, set up your pages, and developed a planning calendar, it is time to start generating engaging content.  Once you generate content, you can plug it into the dates/times you have reserved on your social media calendar to compose posts.  As you consider content, think outside of your company and put yourself in your customer’s shoes.  What type of information is not only engaging, but is something followers would like to share?  Creating sharable content is one of the quickest ways to pick up new followers.
I won’t pretend to be an expert in analytics, but I appreciate the vast number of metrics available. Luckily, there are experts out there, like the fine people analyzing tweets at Buffer, Twitter themselves, and Kissmetrics, who are kind enough to give us a beginner’s guide to Facebook insights. Personally, I tend to watch post engagement (based on audience size) and URL clicks when managing social media because our goals are to expand and engage our followers while driving them to the site.
Social media marketing involves the use of social networks, consumer's online brand-related activities (COBRA) and electronic word of mouth (eWOM)[81][82] to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.[67] This technique is crucial, as it provides the businesses with a "target audience".[67] With social networks, information relevant to the user's likes is available to businesses; who then advertise accordingly. Activities such as uploading a picture of your "new Converse sneakers to Facebook[81]" is an example of a COBRA.[81][82] Electronic recommendations and appraisals are a convenient manner to have a product promoted via "consumer-to-consumer interactions.[81][81] An example of eWOM would be an online hotel review;[83] the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company's reputation.

The activity of tracking social media channels. Organizations measure and use social media analytics tools to find out where are the discussions about them, their competition and other topics of interest. Social media monitoring includes measuring opinions and sentiment of groups and influencers. It includes historical data and other information. The goal is to assess the reputation and be alerted to significant events taking place in social channels. — Dreamgrow

The 2008 US presidential campaign had a huge presence on social networking sites. Barack Obama, a virtually unknown Democratic candidate, utilized 15 different social media websites to form relationships with the millions of American citizens who utilize those networks. His social networking profile pages were constantly being updated and interacting with followers. By the end of his campaign, Obama had 5 million social media network supporters (2.5 million on Facebook and 115,000 on Twitter). The use of social networking sites in his marketing campaign gave Barack Obama's campaign access to e-mail addresses, as posted on social network profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.[25]


Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services.[61] As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. Thus, the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.[62] Furthermore, marketers are also using the platform to drive social shopping and inspire people to collect and share pictures of their favorite products. Many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are a few examples of multinationals that adopted the mobile photo app early. Fashion blogger Danielle Bernstein, who goes by @weworewhat on Instagram, collaborated with Harper's Bazaar to do a piece on how brands are using Instagram to market their products, and how bloggers make money from it. Bernstein, who currently has one and a half million followers on Instagram, and whose "outfit of the day" photos on Snapchat get tens of thousands of screenshots, explained that for a lot of her sponsored posts, she must feature the brand in a certain number of posts, and often cannot wear a competitor's product in the same picture. According to Harper's Bazaar, industry estimates say that brands are spending more than $1 billion per year on consumer-generated advertising. Founder of Instagram Kevin Systrom even went to Paris Fashion week, going to couture shows and meeting with designers to learn more about how style bloggers, editors, and designers are currently dominating much of the content on his application.[63]

As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. Facebook, Twitter, Pinterest, Instagram, Google+ – these are some of the prime networks every company, big or small, young or established, needs to have an active presence on. It is now inexcusable for any business that wants to thrive to not be tweeting!


Unplanned content is an 'in the moment' idea, "a spontaneous, tactical reaction." (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014).[93][94] Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business/brand accordingly. If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.g. 1–2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito (2013) says, "be prepared to be reactive and respond to issues when they arise."[92] Brito (2013) writes about having a, "crisis escalation plan", because, "It will happen". The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk "identify and flag potential risks" also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.[92]
NapoleonCat.com is an analytics, engagement, and publishing platform for social media marketing. Users can publish on Facebook, Google+, and Twitter at once; plan their content with calendar and drafts; and include their clients and coworkers in the content design and decision making process with customized post flows. They also can curate their current and future clients while quickly responding to their questions and comments either via a private message on Facebook or through a comment on Instagram. Users can access in-depth analytics on any page or profile on Facebook, Twitter, Instagram, YouTube, and Google+ to track the effectiveness of your or your competitors’ marketing efforts. NapoleonCat.com also makes social media marketing automation and reporting possible and enables users to process email and SMS complaints. They can also invite their co-workers, clients, and support team to work with them. NapoleonCat.com was founded by Grzegorz Berezowski in December 2011 and is based in Warsaw, Poland.
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