Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.

Converse directly with your followers: Literally have a conversation with them, retweet them, like and comment on their posts, and directly ask them to interact with your content. The insurance company Allstate created a separate Twitter account for their popular advertising character, Mayhem, who continously “captures the life events you just can’t seem to avoid.” Almost everything they post is geared towards talking to their fans, whether that be retweeting, asking questions, running a contest, or even sending #MayhemValentine’s to followers. This Twitter account also follows my point above regarding using humor and personality in each post. Recently they ran an overwhelming successful social media campaign #MayhemSale, in which Mayhem possed as a burglar selling all his best burgles online. It sounds sort of bizzare, but it worked and created an insane amount of buzz. Just look at the one tweet below with 4.6K retweets.


Compile all content in an easy-to-read editorial calendar. Google Excel Docs is a good place to start. Set up a weekly, shareable publishing calendar, then separate by social channel, and provide columns for co-workers within your content team to provide their feedback before posting. Plan ahead, but continue making additions as necessary, for example if a great PR hit is published cover this in a timely manner even it was not on your original posting schedule.
MavSocial is a social media management and advertising software that is affordable and easy to use. MavSocial social media marketing strategy tool facilitates getting more engagement, driving traffic, and tracking performance in social media platforms. MavSocial enables users publish their content in their top social media networks such as Twitter, Facebook and LinkedIn. Users are also able to manage and schedule content that they post in their social media accounts. MavSocial streamline social media publishing feature enables users to seamlessly maintain active social media profiles. The streamline social media publishing also provides a good platform for managing your business’s social…
Social media has an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.

Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.


If you only have an editor or two managing the content marketing process, the bandwidth for consistent distribution and conversation monitoring may be limited to a few outlets; however, if you have a full team of writers, editors, and other distribution partners at your disposal, the extra manpower (or womanpower, see above) affords increased flexibility and control to manage content across many more channels.
Returning to our above example, say we are running a campaign with a goal of generating 25 new customers over the course of three months. We then need to work our way backward from that goal to identify the steps needed to reach that campaign goal. Below are some questions that we think are worthwhile to ask of your campaigns in order to identify the specific tactics needed to reach your goals.
The most complete solutions in this tier are Synthesio and Sysomos, our Editors' Choices for enterprises. They both give the most extensive deep-dive analytics using the most engaging data visualizations and reporting. Each listening metric Synthesio measures, be it mentions, engagement, sentiment, or influencer reach, has drill-down capabilities to generate a custom dashboard with post lists and graphs from any point in the UI. Crimson Hexagon offers a similarly robust experience, with the capacity for live social stream monitoring and the best interactive visualizations for keyword and hashtag data. Sysomos offers deep social listening power plus an added publishing and social marketing campaign management product called Sysomos Expeon. It's a significant added expense on top of the main Sysomos platform, but the ad campaign-specific ROI data and reporting it provides is unmatched.
The insights gleaned from your audience personas should be used to tailor your social media marketing strategy and help you to develop clear strategies to ensure you engage with all target audiences on social media. Audience personas should inform content creation, marketing campaigns, ad targeting, and more to ensure conversions against your goals.

Are there industry events, media innovations, or consumer behaviors on which your content distribution can capitalize (e.g., livestreaming video consumption habits, device-specific capabilities like memojis, popular memes that are capturing attention)? How might these impact the tone/velocity you should adopt for distribution? Are there controversies or algorithm shifts that might be cause to reconsider their value to your brand?
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[68] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[69] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[70] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.
Analytics for Facebook Groups and Pages. Sociograph is for community managers in mind. Get a deeper understanding of your community and content. Make sense of your Facebook data and your audience. Develop a deeper understanding of your community and content. The more you know about your audience, the easier boosting revenue becomes. Post reports display all your posts in chronological order and gives you information about dates, the types of post, authors, statistics about shares, comments and likes and a content preview. You can sort your posts to identify your most popular posts and look at posts in specific time ranges.
Publishing & RSS – eClincher has a robust system for publishing content. One of the most favorite feature is the Auto Post with Queues which allows users to automatically publish hundreds of posts for the next X number of months, with just a few clicks. eClincher offers the ability to recycle content as well as publish it once and remove it from the queue. There is also the RSS integration which allows users to automatically publish every single blog post (their own or their favorite industry blogs) onto their social media profiles. eClincher also offers a great scheduling tool with visual calendar, auto link shortening, free images, and animated gifs, and video publishing support.
Why would I want to go online to chat to a bunch of strangers? What respected business person would actually take time out of their day to participate in one of these cult-like chats? These were the initial thoughts which ran through by head when introduced to the concept of Twitter chats. My view drastically changed when WordStream founder, Larry Kim, raved about #PPCChat, encouraging me and my colleagues to participate as frequently as possible. So I took his advice and started participating in our industry related chats. I was surprised to find the experience to be very enjoyable; I even added #PPCChat as a recurring event in my calendar on Tuesday so that I wouldn’t forget to join in the live conversation. The chat gave me the ability to connect with others in the industry and also learn from those who have varying experiences from my own. I noticed an uptick in my personal followers and one week I was even featured as the top quote in the PPCChat write-up that’s published after every chat.
SocialOomph.com is a social media management tool to effectively automate social media platforms and is highly capable of managing all activities in Twitter, LinkedIn, Pinterest, RSS feeds, Tumblr, Plurk, App.net, and Facebook where it can even go as far as handling users’ blog activity. SocialOomph.com has features such as tweet scheduling, status and scheduling update, keyword tracking, blog posts scheduling, auto rss feeds, url shortener, follow-back and auto-dm, blog post creation, shares scheduling and automated update removal. SocialOomph gives information about users’ followers such as the ratio of accounts that they follow in comparison to the users and amount of…
Faceless corporations are a thing of the past. These days, consumers care not only about what they buy, but also the type of company they’re buying from. Social Media has a 100% higher lead to close rate than outbound marketing. With this advantage, you can practice rapid response to build a connection with a customer, rather than putting them through the automatic recording steps via telephone.
Social media management refers to the use of a wide range of tools, software, and services that make sharing content on social media easier for businesses of all sizes. By scheduling social media posts in advance, engaging with your target audience, and managing your responses quickly, you can make social media a priority. And at this point in the game, if you aren’t making social media a priority, you’re in trouble.
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ClickToTweet provides you with the easiest way to share, track and promote your content on Twitter. Twitter has struggled with growth over the last few years. Although it’s remained one of the most influential social media companies, it was widely reported new members weren’t signing up and that usage was declining. The latest numbers, however, reveal that Twitter has turned a corner and is once again on the upswing. Currently, the site boasts 328 million active monthly users, which is the strongest performance in two years. Twitter has been historically vague about disclosing its numbers. For example, it doesn’t like…
5. Define communications strategy. In the social media era, a continuous communications strategy is necessary to engage your audience through the many channels available. Key issues here are defining the types of content value you offer through different social channels and the frequency. Integrating different digital channels including email marketing through a social media marketing hub is also a key issue here.
Planable. A social media collaboration platform that enables enterprises and organization to create, schedule, discuss, and plan their social media posts in a singular, unified environment that is very similar to popular social media channels like Facebook, Twitter, Instagram and LinkedIn. This solution is created to help users improve work interaction in efforts to create better content.
Find out how many people are pinning from your website, seeing your pins, and clicking your content. Pick a time-frame to see how your numbers trend over time. Get better at creating Pins and boards with metrics from your Pinterest profile. Learn how people use the Pin It button on your site to add Pins. See how people interact with your Pins from whatever device they use. Get a glance at your all-time highest-performing Pins.
Some of the measurables related to generating these 25 new customers would be conversion rate, traffic generated via the campaign, and click-through-rate. These metrics would be important to this specific campaign because they all relate to our goal (generating 25 new customers) and help us to forecast our performance, as well as measure against industry standards and competitors.
Facebook seems to be the most popular platform for marketers, but Instagram is rapidly gaining ground both from marketers and actual users. Instagram has also updated its algorithm this year to focus on non-chronological feed display. This has been a big change for marketers as it requires them to create more appealing and engaging content to make sure they show up in their followers’ feeds. The more their followers engage with the brand, the higher their chances to maintain visibility on their feeds.
Managing your social media effectively allows you to get the most out of this powerful channel. Consistently creating and publishing valuable content can help you establish authentic connections with your target audience. While social media advertising helps you reach new audiences that are most likely to be interested in your products or services.

Like objectives, campaigns have a result or goal that you are shooting for. For example, say one of your business objectives for the year is to generate 100 new customers. You could then plan out four specific campaigns over the year with each campaign goal to generate 25 new customers. That way, each campaign would serve its purpose of building toward your yearly goal.
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