Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.
SocialFlow's algorithms analyze user behavior and then optimize each post based on real-time data, in order to predict the best times for publishing content to capture peak attention from target audiences. They release posts when timing, relevance and audience are optimized, and also offer a full suite of services that aim to expand audience engagement and increase revenue per customer.   - Ryan Pezzotti, Knowzo.com
You can actually survey your customers to learn more about the type of content they consume, why they use your product/service, their habits, what blogs they follow and more importantly the social networks they use etc. Any feedback from your customers should be considered important. The idea is to gain as much clarity as possible. Once you have a complete picture, your overall social media marketing efforts become fruitful, and result-oriented.
As with any other type of digital marketing tactic you employ, you’ll want to make sure that you track and measure your social media campaign results over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals. Not to mention, this is how you will determine your social media ROI and decide if you’re putting your resources to the best use.
In a campaign run simultaneously on Twitter and Instagram, aspiring models from the company’s fan base posted photos of themselves with the hashtag #castmemarc. The idea was that participants in the campaign would inherently spread brand awareness to their own social networks, particularly those with disposable incomes who are passionate about fashion.

Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes;[15] in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 "bend test" which showed that the coveted phone could be bent by hand pressure. The so-called "bend gate" controversy[16] created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device's case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or "real time" information about consumer behavior and viewpoints on a company's brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.
Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.
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