The use of social media as a business tool answers the question what is the purpose of social management software?, involving processes such as marketing and advertising and customer service. SMMS needs to have features that could cater to these needs. Below is a discussion of the features of social media management software that every user should have access to.
3. Join the conversion whether that be through Twitter chats or trending hashtags. Stay on top of your industry and contribute insightful thoughts and information to build your partnerships, connect with new leads, and expand your reach. Make your influencers like you by constantly flattering them; Like their content, retweet their updates, and comment on their posts.
Monitor multiple social media platforms: Publishing on a variety of social media platforms is also possible with SMMS, enabling users to garner more audiences, while being able to compare metrics across social media solutions. Posting across social media platforms is also achievable with a single update, saving managers time and allowing them to focus on other matters. Content success on different platforms can likewise be compared, which can be used to boost social media strategy.

Hi Daniel,informative article.I am a social media enthusiast and use Sociota to manage my accounts.Apart from above mentioned tools,Sociota is a user friendly platform to handle facebook profiles,pages and twitter handles.Its additional features help to share maximum information on a regular basis and keep me in regular contact with my new and existing followers.Reports generated by Sociota also help to analyse those fields where one lacks behind and helps to scout the barriers in your social reach.It has really worked to furbished my social profile.Its free trial must be checked out.


Individual reports and scheduling posts for individual channels are always helpful, but that is not always a sufficient representation of your online image. I like Raven because it provides reports gathering information from pay-per-click (PPC), search engine optimization (SEO), and social media channels. It also allows you to access data and schedule posts on a wide variety of digital media channels.   - Ahmad Kareh, Twistlab Marketing

BackTweets is a twitter time machine which enables you to search through a tweet history for tweets that link back to your site. As a free web app, BackTweets lets you search through a tweet archive for URLs sent via twitter. URLs are found regardless of the form they were tweeted in and include: full URL links, shortened URLs and URLs without the WWW prefix. BackTweets is a great social media listening tool for tracking your social media pulse – see how many people are talking about you, who is talking about you, and what they are saying.
IFTTT is an acronym for If This Then That and the whole idea of the site is that it allows you to create custom triggers to automate your social media workflows. With IFTTT you will be creating what they refer to as website. Essentially a set of instructions for what you want to happen. Now recipe refer to as source what they refer to as channel followed by a trigger and trigger is what has to happen before the tool moves on. So you might create something as if I post to Facebook then post the same update to Twitter.
A well thought out social media marketing strategy will help you to grow your ecommerce store’s reach, engage with your existing customers, and ultimately lead to your store generating more sales. Once your store is generating a steady stream of revenue, you’ll be able to scale your marketing efforts even further, which will help you to skyrocket your growth.
ClickToTweet provides you with the easiest way to share, track and promote your content on Twitter. Twitter has struggled with growth over the last few years. Although it’s remained one of the most influential social media companies, it was widely reported new members weren’t signing up and that usage was declining. The latest numbers, however, reveal that Twitter has turned a corner and is once again on the upswing. Currently, the site boasts 328 million active monthly users, which is the strongest performance in two years. Twitter has been historically vague about disclosing its numbers. For example, it doesn’t like…
Hi, It doesn’t seem that Social Mention is tracking Twitter anymore – not finding any activity for our biz Twitter acct yet we receive dozens of mentions daily. Perhaps related to discontinuation of first generation API by Twitter, not sure – I don’t use social mention that regularly so couldn’t say when this happened but definitely doesn’t work now! Anyone else had the same experience? Thanks
Find out how many people are pinning from your website, seeing your pins, and clicking your content. Pick a time-frame to see how your numbers trend over time. Get better at creating Pins and boards with metrics from your Pinterest profile. Learn how people use the Pin It button on your site to add Pins. See how people interact with your Pins from whatever device they use. Get a glance at your all-time highest-performing Pins.
Use the data you gather via social listening to analyze how your customers and prospects feel and what they need from your business. Your goal should be to make sure you have confidence in the data you are looking at, so you’ll need a comprehensive and extendable social analytics effort to ensure you can keep up with the latest demands. Once you understand the data, you have the opportunity to share the findings broadly across the business. We call this “operationalizing the data.”
×